Smart Data Summit

If INMA has learned anything about the role of real-time data analytics (Big Data) in today’s media company, it is that it helps solve problems. In today’s summit, we will take a case study approach to understanding how to apply data to make better content and business decisions, become more efficient.

Product development is central to the mission of the new Washington Post. In this keynote presentation to the Smart Data Summit, learn more about the Post’s tech stack, including audience-targeted technologies, reader segmentation, content and advertising personalisation, virality bots and tools, headline suggestions, storytelling agents, content scoring, real-time analysis, and more.

Learn how natural language processing (NLP), multivariate testing and other advanced analytics techniques are being used to understand the impact of specific editorial choices on reader engagement.

The digital team behind the Chicago Tribune, New York Daily News, The Baltimore Sun and other award-winning news brands, have crafted unique and innovative subscription marketing strategies with a highly data-driven approach. Learn more about their acquisition and retention tactics through real use cases featuring the analytics, technology and methods employed.

As a group publisher of community news brands in Sweden, MittMedia has made a disproportionate investment in data analytics to grow revenue and make smarter use of resources. In one instance, they took it to the next level with their Homeowner’s Bot. With MittMedia readers interested in what houses sold for, the company began writing articles about every proper sold. To help with this, they created the Homeowner Bot which has written 10,000 articles in four months. It is the most read type of article by paid subscribers, and it has converted hundreds more into digital subscribers.

Gannett uses data for both sales and ad product efforts for its marketing solutions targeted to local advertisers. In this presentation, learn some keys to success and where data sits within Gannett since its acquisition of ReachLocal, an online marketing and advertising solution provider for small, medium and large businesses.

When Oovvuu set out to expand its automated video publishing platform globally, it realised it would need machine learning to achieve scale and to turn the high velocity data crunching into a walk in the park. Working with IBM Watson it has turned into one of the biggest applications so far of artificial intelligence in news media.