Smart Data Summit

It’s not enough to have the right technology and the right real-time data and the right staff to analyze and compartmentalize information. To make data work for media companies requires a new creativity. In this deep dive Smart Data Summit, learn practical cases of how media companies are making actionable real-time data to change business outcomes: subscription sales and retention, advertising sales, audience engagement, and more.

Key themes to be covered

The emerging data strategy for media companies

How to sell and retain subscriptions through smarter data

How to optimise advertising sales with more intelligent data

Empowering newsrooms to improve engagement through data

Customer Lifetime Value (CLV)

Differentiated pricing + yield management

Advertising yield management

Customer service and relationship building

Agenda

Thursday

May 31

8:00 a.m.-5:00 p.m.
Smart Data Summit

  1. Opening keynote
  2. Case study
  3. Case study
  4. Case study
  5. Case study
  6. Small group discussions and ideation
  7. Conclusions

Ready to attend the conference?