Print Innovation Workshop

Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this workshop, INMA will examine what is unfolding at the forefront of a new dynamic new phase for print.

Key themes to be covered

Promoting your products like a fast-moving consumer goods (FMCG) company

Applying science to advertising and subscription pricing

Using algorithms to manage your print ordering and distribution platform

Using print to drive success in multi-media bundles

Discovering tools driving subscription growth and smarter cost implementation

Unleashing the data geeks to improve customer service

Going behind business development that moves the dial for shareholders

The emerging consumer engagement attributes of print



June 03

1:30 p.m.-5:00 p.m.
Print Innovation Workshop

Trends in print across media industries
Case studies in print media as growth catalyst
Roundtable discussions among peers

Ready to attend World Congress?