Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this workshop, INMA will examine what is unfolding at the forefront of a new dynamic new phase for print.
Print as FMCG
This session will touch on several print innovations and best practices in use by newspapers across the globe. The session is designed to be inspirational yet practical, giving all participants an opportunity to connect with people that have a keen focus on print and who are continuing to innovate and flourish.
Steve Shrout from Metro English Canada will walk through the sales changes he has put in place over the past three years that has allowed regional advertising sales to grow annually since 2015. Most of the revenue for Metro is local print and through an aggressive campaign to grow local share, build new products, invest in creative services, pod casts for his sales staff, increased training and most of all increased personal accountability sales have been growing nicely. Steve is a perfect case study of someone who is proving to the world that there is still a business in print.
Undoubtedly, digital platforms are the present and the future of the news media industry, but at the same time, for many organizations around the world print advertising still represents an important revenue stream. It is still possible to innovate in print! Marcelo will tell us how to offer new ideas through a traditional platform. Folha de S.Paulo is a news media brand with the largest circulation and audience in Brazil, and they are consistently reinventing its advertising offers, this session gets into the details.
Tailor Media has launched Print Premium in Brazil. It offers an advertiser the advantage of having an ad published at the same time in the country’s 50 leading newspapers using just one channel for negotiation and space reservation. This new product offering allows for advertisers to reach more than 7 million highly qualified consumers and opinion leaders at once. Come and hear how it all works.
Media24 South Africa has grown its free sheet market footprint in the Eastern Cape from 120 000 copies in 2004, to 327 000 copies in 2017. Tasmia, the General Manager of Media 24 will share the details, speak to the challenges, the successes and the look ahead.
Funke media group in Germany has excelled at building internal collaboration across their newspaper group, resulting in improved efficiency, an increase in quality and lower costs. Learn how it was done as Pit Gottschalk tells the story of how the Funke Group has successfully implemented these changes across their local newspaper group.
In this panel discussion we will go back to the basics. Its been said that execution is the strategy, here we will discuss the importance of getting the basics right at the various customer touchpoints. A great product will fail if we are not able to sell the order, ensure delivery, solve complaints at the contact center, upsell the subscriber, communicate with readers effectively and ultimately retain the reader.
The moderator will wrap up with key takeaways from the afternoons speakers.