Theme: “New Challenges, New Jobs”
Editors are being challenged as never before to develop new content formats, attract new audiences, defend the credibility of their coverage and contribute to the development of new revenue models. They often are being tasked with changing the skills, culture and work flows in their newsrooms at the same time they must cope with shrinking resources. This interactive session for newsroom leaders will combine expert presentations with interactive group discussions.
How well has the press responded to the challenges posed by both fake news and political actors who characterize legitimate news as fake? How has this affected the influence of the media? How will this affect the media business? We will get observations from the top media reporter at the Washington Post.
The primary task facing every journalist is earning the confidence of her readers. The task has been complicated considerably in the digital era by not only intentionally fake and misleading news but also by allegations that legitimate reporting is biased or untrue. We will kick off the conversation with a look at fresh research into how media are perceived around the globe - and how editors can preserve trust in their work.
As journalists are called upon to deliver more articles, more tweets, more videos, more podcasts and more photos with increasingly limited resources, how can editors decide what content is worth the investment and what coverage they can abandon? An even tougher discussion: How hard do you chase clicks?
While journalists in many countries traditionally had no role in commercial activities at their publications, pressure is growing in many places to enlist newsrooms in revenue-generating projects. What is the proper role for journalists in building audience, selling subscriptions, hosting community events and other revenue-generating pursuits?
In the interests of enhancing their credibility, many journalists are being called upon to show greater transparency and provide more interpretation in their reporting. Does this require new journalistic formats that go beyond dispassionate and neutral reporting? If so, what might they be?
We will conclude the Editor's Retreat with a group discussion on the top insights and initiatives suggested by the morning sessions. One big question: Where and how can INMA members collaborate?
Alan D. Mutter is a former reporter, columnist and editor at major U.S. newspapers who went on to become a CEO at multiple companies in Silicon Valley specializing in media technology. Mutter, who has taught since 2009 at the University of California Graduate School of Journalism, organized INMA’s Study Tours in New York, London, Silicon Valley and Washington, DC.