Data - the fuel that powers growth.

Whether in an internal meeting or attending an external conference, the subject invariably comes back to data. From first party to third party data, the INMA E³ Experience: Salt Lake City Study Tour will focus on companies who are leveraging data to grow their business and the business of their partners, at an accelerated pace.

Key Themes

Key Themes

• Data

• Technology

• Advertising business intelligence

• Data visualization

• Home automation and news media

• Ancestry and genealogical records

• Advertising data management

• Social media mining

• Intelligent marketing

• News media SMB services

About This Study Tour

Salt Lake City Study Tour Icon

Salt Lake City is rated the fourth best city for tech jobs in the United States. CNBC calls Utah's Silicon Slopes the high-tech mecca.

Who knew?

Join INMA on a study tour of Salt Lake City, where we’ll spend two to three hours with each company, learning from their executive team exactly how they use data to optimize their company’s performance. We’ll go through a comprehensive review of their company’s growth trajectory, past, current and future, while leaving plenty of time for a spirited question and answer session.

The goal is simple: show the resources, companies, and strategies of news media and tech companies available on the Silicon Slopes. This study tour is designed to give you the opportunity to experience the culture and technology first-hand while learning from your peers and study tour stops. Learn about social media mining, the opportunities for news media within home automation, the new definition of intelligent marketing, along with Big Data veins of data visualization, advertising business intelligence, and data management.

It's time to look outside the obvious players and cities and learn from the companies that are leading the charge in tech for news media, historical record, Big Data, and smart marketing.

Beyond FANG (Facebook, Amazon, Netflix, Google), there are hundreds of companies that are transforming how we do business or how we could be doing business. Learn what your peers in the news media industry are working on, and experience what these agile and interesting companies can do.

The pace of the tour will be brisk, maximizing our time with each company and comparing insights and strategies throughout. The direct ROI from this study tour is for attendees to return to their companies with a list of action items to use their existing data to fuel audience and revenue growth.

The complete agenda will be available by July 31.

Accommodations + Details


INMA recommends several four- and five-star hotels for your stay during the Salt Lake City Study Tour:

Grand America Hotel ($377)
Sheraton Hotel ($328)
Kimpton Hotel Monaco ($301)
Radisson Hotel ($295)
DoubleTree Suites ($203)
Little America Hotel ($179)

Note: These are online prices as of April 21, 2018. Prices will fluctuate based on demand. Please book early.



Contact INMA's Maria Terrell at to learn more

What will the weather be like?

Expect 58°F (14°C) and 79°F (26°C) in the afternoons.


INMA study tour registrations are subject to a US$250 fee for cancellations between July 31 and September 21. No refunds or credits are granted after September 21.


INMA Members
By July 31
August 1 - September 21
After September 21
By July 31
August 1 - September 21
After September 21

*Non-member registrations include a full year of individual membership in INMA.
Cancellations: INMA study tour registrations are subject to a US$250 fee for cancellations between July 31 and September 21. No refunds or credits are granted after September 21.

Register Online Now
Register by PDF

Questions? Contact us


Maria Terrell
Business Development Director
United States
Mobile: +1 214-886-3633
Click here to e-mail me