An inside look at what media subscription models are working best, the science behind what triggers subscriptions, and the art of pricing in the emerging subscription economy

Key Themes

Key Themes

• Economics of content

• Freemium vs. meter vs. hybrid

• Subscription triggers

• Price points

• Netflix/Spotify lines

• Emerging KPIs

• Algorithms

• Where Google + Facebook can help

• Registration process

• New audience pockets

• Tech systems that work

• Role of newsroom

• Content locks

• Reader revenue beyond subscriptions

• Role of video

• Loyal non-subscribers

• Sharpening differentiators

• Nationals vs. metros vs. communities

Confirmed Speakers

Robbie Kellman Baxter

Robbie Kellman Baxter
Author
The Membership Economy
United States
@robbiebax Robbie Kellman Baxter

Tomas Bella

Tomas Bella
Co-Founder
Dennik N
Slovakia
@kvasinka Tomas Bella

Pete Doucette

Pete Doucette
Chief Consumer Revenue Officer
Boston Globe
United States
@pmdoucette Pete Doucette LinkedIn

Peter Elkins-Williams

Peter Elkins-Williams
Global Media Partnerships - News
Facebook
United States
@pelkinswilliams Peter Elkins-Williams

Luca Forlin

Luca Forlin
Head of Partnerships, Play Books and Newsstand
Google
United Kingdom
Luca Forlin LinkedIn

Charlotte Gordon

Charlotte Gordon
Vice President, International Consumer Marketing
The New York Times
United States
Charlotte Gordon LinkedIn

Marina Haydn

Marina Haydn
Executive Vice President, Circulation and Retail Marketing
The Economist
Geneva, Switzerland
Marina Haydn

Tobias Henning

Tobias Henning
General Manager Premium
BILD
Germany
Tobias Henning LinkedIn

Alan Hunter

Alan Hunter
Head of Digital
The Times and Sunday Times
London, United Kingdom
@alanhhunter Alan Hunter LinkedIn

Siri Holstad Johannessen

Siri Holstad Johannessen
Head of Sales and Marketing
Schibsted Media Group
Oslo, Norway
Siri Holstad Johannessen

Chris Jones

Chris Jones
Audience Development Specialist, Online Partnerships Group
Google
Dublin, Ireland
@mrchris_jones Chris Jones

Astrid Jorgensen

Astrid Jørgensen
Head of Sales and Marketing
Politiken
Copenhagen, Denmark
Astrid Jorgensen LinkedIn

Gadi Weiszlovits Lahav

Gadi Weiszlovits Lahav
Head of Product
Financial Times
London, United Kingdom
@gadilahav Gadi Weiszlovits Lahav LinkedIn

P�l Nedregotten

Pål Nedregotten
Executive Vice President
Amedia
Oslo, Norway
@nedregotten P�l Nedregotten LinkedIn

Steven Neubauer

Steven Neubauer
Managing Director
NZZ Media Group
Zurich, Switzerland
@neubauersteven Steven Neubauer LinkedIn

Grzegorz Piechota

Grzegorz Piechota
Researcher and Author
University of Oxford
United Kingdom
@g_piechota Grzegorz Piechota LinkedIn

Petteri Putkiranta

Petteri Putkiranta
President
Helsingin Sanomat
Finland
Petteri Putkiranta LinkedIn

Jess Ross

Jess Ross
Chief Product Officer
Fairfax Media
Australia
Jess Ross LinkedIn

Suzi Watford

Suzi Watford
CMO and Executive VP
The Wall Street Journal
New York, United States
Suzi Watford LinkedIn

Peter Wolodarski

Peter Wolodarski
Editor-in-Chief
Dagens Nyheter
Stockholm, Sweden
@pwolodarski

INMA Media Subscriptions Summit

Wednesday and Thursday, April 18-19

Analytics Study Tour Preview

Reuters
30 South Colonnade, Canary Wharf, London

Digital subscriptions represent the hottest subject in news media worldwide in 2018. In this two-day summit in London, INMA will bring together the best practices internationally in how to acquire and retain subscribers, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.

Simulcast Registration

The main hall at Reuters sold out for the INMA Media Subscriptions Summit, but INMA has secured additional seating in the conference center’s lounge area and a nearby private room. The Simulcast Registration provides you access to the Summit’s video stream, all Summit presentations, all lunches and breaks, and all attendees. You have access to interact with speakers and attendees and you will be included in the event’s attendee list. The only restriction is that your registration does not provide access to the room where the sessions are held live. Simulcast Registration seating is in adjoining areas and is limited. Once all Simulcast Registration tickets are sold, there is no possibility for additional registrations. Paid registrations will be prioritised.

Learn More

INMA Media Subscriptions Study Tour
(SOLD OUT)

Monday and Tuesday, April 16-17

Study Tour Preview

Various media companies across London

Go deep into the subject of digital subscriptions with in-person visits to London media companies representing the full panoply of strategies: freemium, metered, membership, hybrid. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement.

NOTE: The London study tour has sold out as of February 21. INMA has created a waiting list for the study tour, prioritised on a first-come, first-served basis. Please contact Katy King at katy.king@inma.org to be placed on the waiting list.

Accommodations + Details

Hotels

We recommend the following four- and five-star Canary Wharf London hotels that range from £256 to £329 per night and are within 7- to 9-minute walk of Reuters, which will host the Media Subscriptions Summit:

Hilton London Canary Wharf (£329)
Marriott Executive Apartments, London, West India Quay (£319)
Canary Riverside Plaza Hotel (£276)
London Marriott Hotel West India Quay (£263)
Radisson Blu Edwardian (£256)
Novotel London Canary Wharf (£250)

Note: These are online prices as of December 7, 2017. Prices will fluctuate based on demand. Please book early.

Details



What is the attire?

Business casual

How to get to venue

Click here for a map of Reuters, venue for the Media Subscriptions Summit

About London

VisitLondon.com
The London Guide
Visit Britain
The London Pass

Sponsorship

Contact INMA's Tom Corbett at tom.corbett@inma.org to learn more

What will the weather be like?

Expect 13°C (55°F), always a threat of rain

Cancellations

Summit and study tour registrations are subject to a US$250/€225 fee for cancellations between February 1 and February 28. No refunds or credits are granted after February 28.

Registration

INMA MEMBER PRICES
Media Subscriptions Study Tour SOLD OUT
By March 1
US$3,500/
€3,000
After March 1
US$4,000/
€3,400
INMA MEMBER PRICES
Media Subscriptions Summit Main Hall SOLD OUT
By March 1
US$1,495/
€1,275
After March 1
US$1,695/
€1,450
INMA MEMBER PRICES
Media Subscriptions Summit Simulcast Seat*
By March 1
US$1,495/
€1,275
After March 1
US$1,495/
€1,275

Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.

NON-MEMBER PRICES
Media Subscriptions Study Tour SOLD OUT
By March 1
US$4,295/
€3,665
After March 1
US$4,795/
€4,090
NON-MEMBER PRICES
Media Subscriptions Summit Main Hall SOLD OUT
By March 1
US$2,290/
€1,950
After March 1
US$2,490/
€2,125
NON-MEMBER PRICES
Media Subscriptions Summit Simulcast Seat*
By March 1
US$2,290/
€1,950
After March 1
US$2,290/
€1,950

Note:
- Summit registrations are subject to a US$250/€225 fee for cancellations between February 1 and February 28. No refunds or credits are granted after February 28.
- Non-member registrations include a full year of individual membership in INMA.

* The main hall at Reuters sold out for the INMA Media Subscriptions Summit, but INMA has secured additional seating in the conference center’s lounge area and a nearby private room. The Simulcast Registration provides you access to the Summit’s video stream, all Summit presentations, all lunches and breaks, and all attendees. You have access to interact with speakers and attendees. You will be included in the event’s attendee list. The only restriction is that your registration does not provide access to the room where the sessions are held live. Simulcast Registration seating is in adjoining areas.

There is limited seating for Simulcast Registrations. When all Simulcast Registration tickets are sold, there is no possibility for additional registrations. Paid registrations will be prioritised.



REGISTRATION FORMS
PDF (Euros) | PDF (Dollars)

Media Subscriptions Week Attendees

Connect with peers participating in Media Subscriptions Week.

See Attendees

As of 22 March 2025

Argentina

  • Julieta Nadin
  • Rodolfo Pardo
  • Sabrina Salvi, Directora Comercial, Grupo America

Australia

Austria

  • Niksa Gopcevic
  • Stefan Korner
  • Katja Lipp
  • Caroline Pechacek, Head of Marketing, Russmedia Verlag GmbH

Belgium

  • Tom Corbett, Head of European Division, INMA
  • Philippe Dautrebande, AI & Digital Transformation Consultant, IPM Group (La Libre, La DH Les Sports+, L'Avenir, Moustique, LN24...))
  • Ilka Dupont, Consumer Data Expert, Mediahuis Belgium
  • Liza Hauwaert, Project Manager, INMA Europe
  • Hanne Hendrikx, Manager, Customer Retention, Mediahuis Belgium
  • Andreas Hooftman, Interaction Designer, De Persgroep
  • Danny Lein, Founder and CEO, Twipe
  • Koen Meeusen, Sales Director, Readers Market, Mediahuis Belgium
  • Frank Minne, Circulation Director, Roularta Media Group
  • Kurt Minnen
  • Carl Ringoet, Online Sales Manager, DPG Media NV
  • Ben Somers, De Persgroep Publishing
  • Peter Thiers, Business Architect, Roularta Media Group
  • Oya Ucar
  • Steffi Van Bos, Acquisition Manager, Mediafin
  • Dimitri Vanderhaeghen, Campaign Analyst Subscriptions, DPG Media NV
  • Maarten Ven, Product Manager, De Persgroep Publishing
  • Stefaan Vermeersch, Directeur Krant van West-Vlaanderen, Roularta Media Group
  • Katrijn Vrints, Director Brand & Digital, DPG Media BE

Brazil

  • Silvio Albuquerque
  • Murilo Bussab, Circulation and Marketing Executive Director, Empresa Folha da Manhã S/A
  • Maria Delmas, Editor in Chief, Valor Econômico
  • Marcello Moraes, Diretor Geral, Rede Gazeta

Canada

Colombia

Croatia

Denmark

  • Natasha Brandt, Chief Executive Officer, Saxo.com
  • Heidi Eriksen
  • Pernille Holl
  • Troels Jorgensen, Digital Director, Politiken
  • Astrid Jorgensen, Commercial Director
  • Viggo Lepoutre Ravn, Managing Editor, Jyllands-Posten
  • Jesper Nielsen, Daily Leader, Ekstra Bladet
  • Hans Nissen, Director of Logistic, JP/Politikens Hus
  • Sune Oder
  • Christian Steensson, Chef, Ritzaus Bureau
  • Soren Svendsen
  • Ricky Thomsen

Estonia

Finland

France

Germany

  • Oliver Doser, Managing Director, OVB Medienhaus
  • Tanja Fries, Head of Department LZnet, Deutscher Fachverlag GmbH
  • Gabriel Grabner, Chief Executive Officer, Verlag Der Tagesspiegel GmbH
  • Tim Greve, Managing Director, MSP - Medien Systempartner GmbH & Co. KG
  • Tobias Henning, General Manager, TikTok
  • Andreas Hoffmann, Verlagsleiter Subscription & CRM, Deutscher Fachverlag GmbH
  • Thomas Kaspar, Director Audience, Ippen Digital GmbH & Co. KG
  • Lambert Lensing-Wolff, Owner/Publisher, Lensing Media GmbH & Co. KG
  • Jan Meischein
  • Uwe Mork
  • Anna-Lena Neumann
  • Kira Reibe, Director Product & Digital Subscription, FUNKE Services GmbH
  • Janina Sandermann, Head of Paid Content, Süddeutsche Zeitung GmbH
  • Florian Schiller, Managing Director, OVB24 GmbH
  • Caroline Schneider
  • Thomas Wasch, MSP - Medien Systempartner GnbH & Co. KG
  • Maciej Wicha, Director Publisher Relations, Eyeo GmbH

Hungary

Iceland

  • Kristinn Thorleifsson, EVP Digital Media & Strategy, Morgunbladid

India

  • Devesh Gupta, Executive President, Jagran Prakashan Ltd.
  • Deepak Pandey, Senior Vice President Product Sales & Marketing, Jagran Prakashan Ltd.

Ireland

Italy

Luxembourg

Madeira

Netherlands

  • Joris Bak, Senior Director Enterprise Accounts, Piano - BeNeLux
  • Tom Lieman, Manager Paywall & Digital Subscriptions, DPG Media BV
  • Bas Nawijn, Chief Revenue Officer, Piano - BeNeLux
  • Mira Pasveer, Manager Marketing & Sales B2C, NRC Media
  • Gijs Piscaer, Digital Subscription Manager, DPG Media BV

New Zealand

Norway

  • Esten Alesander Placht, Commercial Product Manager, Schibsted Media
  • Christopher Bergsager
  • Bjorn Bore, Chief Executive Officer / Publisher, Vårt Land
  • Frank Bratland, Head of Marketing, Aller Media AS
  • Kirsti Engedal Alfheim, Lead Business Development Marketing and Analytics, Waken AS
  • Tor Marius Espedal, Head of Customer Base Management, Schibsted Media
  • Svein-Erik Hole, Editor, Teknisk Ukeblad Media AS
  • Siri Holstad Johannessen, Head of B2B Consumer Busines, Schibsted Norway
  • Sverre Johnsen, Head of Consumer Business, Fædrelandsvennen & Local Papers, Schibsted Media Group
  • Anders Jorgensen
  • Sigmund Kydland, Editor-in-Chief, Tønsberg Blad, Amedia Produkt og Teknologi AS
  • Kari Lindoe, Head of Subscription and Digital User Revenue, Aftenposten
  • Cathrine Loken, Manager, Verdens Gang (VG)
  • Pal Nedregotten, Director for Technology and Data, NRK
  • Morten Nilsen, VP Regions, Amedia Produkt og Teknologi AS
  • Hilde Oier, Sales Director, Verdens Gang (VG)
  • Jostein Larsen Ostring, Amedia Produkt og Teknologi AS
  • Bard Skaar Viken, Director - Strategy & Business development - Subscriptions, Schibsted Media
  • Birger Soiland, VP of Sales, Cxense
  • Eirik Solheim, Sales Director, Teknisk Ukeblad Media AS
  • John Sviland
  • Jane Throndsen, Head of Paid Content, VG+

Poland

Portugal

  • Guida Pinto
  • Rita Serrano, Head of Reader Revenue, Público-Comunicação Social, SA

Singapore

Slovakia

South Africa

Spain

Sweden

  • Andreas Aspegren
  • Anna Careborg, CEO, Editor-in-Chief and Publisher, Svenska Dagbladet
  • Michael Fristedt, Business Manager, Schibsted Media Group
  • Johanna Johnsson
  • Ted Kudinoff, Head of Digital Subscriptions, Aftonbladet
  • Petter Lorentzon, Director of Digital Sales, Analysis and Data, Svenska Dagbladet
  • Mats Lothen, Media Business Consultant, Stockholm-Berlin Business Development
  • Ulrika Nasvall, COO, VK Media
  • Bengt Ottosson, Business Manager, Bonnier News Group AB
  • Martin Wahlstedt
  • Jessica Wennberg, Editor in Chief, VK, VK Media
  • Peter Wolodarski, Editor-in-Chief, Dagens Nyheter

Switzerland

  • Sebastian Gehr, Dynamic Subscription Pricing Specialist, The Media Glocalizer
  • Marina Haydn, EVP and Managing Director, Global Circulation, The Economist
  • Katia Murmann, Ringier
  • Steven Neubauer

Turkey

United Arab Emirates

United Kingdom

  • Catalina Albeanu, International Editor, Journalism.co.uk
  • Geraldine Allinson, Chairman, KM Media Group
  • Benedicte Autret, EMEA Strategic Relationships, News & Publishers, Google UK Limited
  • Niroshan Balasubramaniam, Chief Executive Officer & Founder, Zlick
  • Shany Bartov, Account Manager, Reuters
  • Ian Carter, Editorial Director, KM Media Group
  • Mark Challinor, Media advertising strategist, CEO, News Media UK
  • Madhav Chinnappa, former Director of News Ecosystem Development at Google
  • Nick Cohen, Director of Video Products, Reuters
  • Peter Collins, Partnerships Director, EMEA, Dow Jones/The Wall Street Journal
  • Matt Cowan
  • Mathias Douchet, Director of Product, Telegraph Media Group
  • Rich Evans, Strategic Media Partnerships, NEWS, Meta
  • Dominic Evans, Head of Media Sales, Reuters
  • Martin Fallon, Product Manager, The Financial Times Ltd
  • Luca Forlin, Director of Product Partnerships, Google UK Limited
  • Zach Fuller, Editor, MIDiA Research
  • Charlotte Gordon, Vice President International Marketing Strategy, The New York Times
  • James Henderson
  • Peter Hickman
  • Joanna Holdaway
  • Alan Hunter, Co-founder, HBM Advisory
  • Dylan Jacques, Technology Director, Telegraph Media Group
  • Tessa Kaday, Senior Product Manager, Video, Reuters
  • Rupert Knowles, General Manager, UK, Piano - UK & Nordics
  • Erki Koldits, Chief Executive Officer & Founder, Zlick
  • Gadi Lahav, Director of Product (Ex-Head of Product, FT.com), Wise (TransferWise Ltd.)
  • Fiona Maddison, Group Head of Newspaper Sales & Distribution, KM Media Group
  • David Mcmurtrie, Head of UK Publishers, Google UK Limited
  • Michael Mcpherson
  • Victoria Mead, Head of Subscriptions, News UK and Ireland
  • Claire Overstall
  • Dhiren Patel, Digital Marketing Specialist EDM, The Economist Group
  • Angela Payne
  • Alice Pickthall, Senior Analyst, Enders Analysis Ltd.
  • Grzegorz Piechota, Researcher-In-Residence and Readers First Initiative Lead, Agora
  • Sean Pusey
  • Robin Raven, The Economist Group
  • Anna Rawling, EVP, Customer Experience and Produce Strategy, The Economist Group
  • Tim Rowell, SVP Global Publishing, Piano - UK & Nordics
  • Dan Silver, Director of New Editorial Product Development, Telegraph Media Group
  • Rebekah Smyth, Account Executive, News, Dataminr Inc.
  • Fiona Spooner, Global Marketing Director, B2C, The Financial Times Ltd
  • Zoe Walters
  • James Webb, Product Director, Financial Times
  • Neil Webster, UK/Eire Sales and Account Director, Lineup Systems Limited
  • Jo Webster, Managing Editor for Strategy and Operations, Reuters
  • Sarah Whitney, Strategic Partner Manager, Print Content, Google
  • Irina Zyuzina, Digital Subscription Manager, Evening Standard Ltd

United States

Summit Hosted by Reuters

Global Sponsors

Supporting Sponsors
Editorial Coverage Provided By

Click here to view sponsorship opportunities

Questions? Contact us



Tom Corbett
Europe Division Manager
Tel.: +32 486 37 13 36
Click here to e-mail me

Katy King
Marketing and PR Manager
Tel.: +1 972 787-8167
Click here to e-mail me