€3,000
€3,400
• Economics of content • Freemium vs. meter vs. hybrid • Subscription triggers • Price points • Netflix/Spotify lines • Emerging KPIs • Algorithms • Where Google + Facebook can help • Registration process |
• New audience pockets • Tech systems that work • Role of newsroom • Content locks • Reader revenue beyond subscriptions • Role of video • Loyal non-subscribers • Sharpening differentiators • Nationals vs. metros vs. communities |
Robbie Kellman Baxter
Author
The Membership Economy
United States
@robbiebax Robbie Kellman Baxter
Tomas Bella
Co-Founder
Dennik N
Slovakia
@kvasinka Tomas Bella
Pete Doucette
Chief Consumer Revenue Officer
Boston Globe
United States
@pmdoucette Pete Doucette LinkedIn
Peter Elkins-Williams
Global Media Partnerships - News
Facebook
United States
@pelkinswilliams Peter Elkins-Williams
Luca Forlin
Head of Partnerships, Play Books and Newsstand
Google
United Kingdom
Luca Forlin LinkedIn
Charlotte Gordon
Vice President, International Consumer Marketing
The New York Times
United States
Charlotte Gordon LinkedIn
Marina Haydn
Executive Vice President, Circulation and Retail Marketing
The Economist
Geneva, Switzerland
Marina Haydn
Tobias Henning
General Manager Premium
BILD
Germany
Tobias Henning LinkedIn
Alan Hunter
Head of Digital
The Times and Sunday Times
London, United Kingdom
@alanhhunter Alan Hunter LinkedIn
Siri Holstad Johannessen
Head of Sales and Marketing
Schibsted Media Group
Oslo, Norway
Siri Holstad Johannessen
Chris Jones
Audience Development Specialist, Online Partnerships Group
Google
Dublin, Ireland
@mrchris_jones Chris Jones
Astrid Jørgensen
Head of Sales and Marketing
Politiken
Copenhagen, Denmark
Astrid Jorgensen LinkedIn
Gadi Weiszlovits Lahav
Head of Product
Financial Times
London, United Kingdom
@gadilahav Gadi Weiszlovits Lahav LinkedIn
Pål Nedregotten
Executive Vice President
Amedia
Oslo, Norway
@nedregotten P�l Nedregotten LinkedIn
Steven Neubauer
Managing Director
NZZ Media Group
Zurich, Switzerland
@neubauersteven Steven Neubauer LinkedIn
Grzegorz Piechota
Researcher and Author
University of Oxford
United Kingdom
@g_piechota Grzegorz Piechota LinkedIn
Petteri Putkiranta
President
Helsingin Sanomat
Finland
Petteri Putkiranta LinkedIn
Jess Ross
Chief Product Officer
Fairfax Media
Australia
Jess Ross LinkedIn
Suzi Watford
CMO and Executive VP
The Wall Street Journal
New York, United States
Suzi Watford LinkedIn
Peter Wolodarski
Editor-in-Chief
Dagens Nyheter
Stockholm, Sweden
@pwolodarski
Digital subscriptions represent the hottest subject in news media worldwide in 2018. In this two-day summit in London, INMA will bring together the best practices internationally in how to acquire and retain subscribers, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.
The main hall at Reuters sold out for the INMA Media Subscriptions Summit, but INMA has secured additional seating in the conference center’s lounge area and a nearby private room. The Simulcast Registration provides you access to the Summit’s video stream, all Summit presentations, all lunches and breaks, and all attendees. You have access to interact with speakers and attendees and you will be included in the event’s attendee list. The only restriction is that your registration does not provide access to the room where the sessions are held live. Simulcast Registration seating is in adjoining areas and is limited. Once all Simulcast Registration tickets are sold, there is no possibility for additional registrations. Paid registrations will be prioritised.
Learn MoreGo deep into the subject of digital subscriptions with in-person visits to London media companies representing the full panoply of strategies: freemium, metered, membership, hybrid. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement.
NOTE: The London study tour has sold out as of February 21. INMA has created a waiting list for the study tour, prioritised on a first-come, first-served basis. Please contact Katy King at katy.king@inma.org to be placed on the waiting list.
We recommend the following four- and five-star Canary Wharf London hotels that range from £256 to £329 per night and are within 7- to 9-minute walk of Reuters, which will host the Media Subscriptions Summit:
Hilton London Canary Wharf (£329)
Marriott Executive Apartments, London, West India Quay (£319)
Canary Riverside Plaza Hotel (£276)
London Marriott Hotel West India Quay (£263)
Radisson Blu Edwardian (£256)
Novotel London Canary Wharf (£250)
Note: These are online prices as of December 7, 2017. Prices will fluctuate based on demand. Please book early.
What is the attire?
Business casual
How to get to venue
Click here for a map of Reuters, venue for the Media Subscriptions Summit
About London
VisitLondon.com
The London Guide
Visit Britain
The London Pass
Sponsorship
Contact INMA's Tom Corbett at tom.corbett@inma.org to learn more
What will the weather be like?
Expect 13°C (55°F), always a threat of rain
Cancellations
Summit and study tour registrations are subject to a US$250/€225 fee for cancellations between February 1 and February 28. No refunds or credits are granted after February 28.
Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA.
Contact INMA for more information. Click here to see if you may be eligible.
Note:
- Summit registrations are subject to a US$250/€225 fee for cancellations between February 1 and February 28. No refunds or credits are granted after February 28.
- Non-member registrations include a full year of individual membership in INMA.
* The main hall at Reuters sold out for the INMA Media Subscriptions Summit, but INMA has secured additional seating in the conference center’s lounge area and a nearby private room. The Simulcast Registration provides you access to the Summit’s video stream, all Summit presentations, all lunches and breaks, and all attendees. You have access to interact with speakers and attendees. You will be included in the event’s attendee list. The only restriction is that your registration does not provide access to the room where the sessions are held live. Simulcast Registration seating is in adjoining areas.
There is limited seating for Simulcast Registrations. When all Simulcast Registration tickets are sold, there is no possibility for additional registrations. Paid registrations will be prioritised.
Connect with peers participating in Media Subscriptions Week.
See Attendees
Tom Corbett
Europe Division Manager
Tel.: +32 486 37 13 36
Click here to e-mail me
Katy King
Marketing and PR Manager
Tel.: +1 972 787-8167
Click here to e-mail me