De Persgroep
Jacob Bontiusplaats 9, 1018 LL Amsterdam
Introduction: In this special symposium by Mather Economics, you will be taken on a journey of maximising reader revenue. Bringing together speakers from leading news media companies from around the world who will share their insights on audience revenue growth, customer acquisition and retention, and the importance of digital reader experience and lifecycle management. Learn how innovative media firms are using data to make smarter, actionable decisions that drive results and grow reader revenue. And you will leave with a deeper understanding and tactics for how to increase revenue, grow audience, and manage costs.
Collect your badge, grab your cup of coffee and network with fellow participants before we kick-off the Reader Revenue Symposium.
Matt Lindsay
President, Mather EconomicsLinkedIn@matherecon
Robert Whitehead
Symposium ModeratorLinkedIn
In the session, Tor will go through how Schibsted currently sees the market on the user revenue, how they think the market will develop and what will be their main strategy going forward. This will include some tactical examples; what we think they need to change and what kind of possibilities and threats they see in this area for the coming years.
Tor Jacobsen
SVP, Consumer Marketing and Revenue, SchibstedLinkedIn
The New York Times has built one of the most successful news subscription businesses, with nearly four million subscribers — including nearly three million digital only — and over $1 billion in annual subscription revenue. In this session, Janis and David will discuss the strategic decisions behind that growth. They will share The Times's approach to pricing and bundling across print and digital, balancing subscription growth with revenue maximization. And they will describe the overhaul of The Times's marketing efforts onsite and through paid media, better communicating why readers should pay for The Times.
Janis Huang
Managing Director, Marketing & Media Strategy, The New York Times, United States
LinkedIn
David Gurian-Peck
Vice President, Subscription Growth & Planning, The New York Times, United States
LinkedIn
@gurianpeck
Newsday's leaders of consumer revenue and data science will share innovative strategies and data driven practical applications that drive consumer revenue. Get an inside look at… The Focus on value proposition and establishing brand communities and emotional connections with no fee opt in products that have produced US$10M+ in annualized retention driven revenue. The Call Center: from a Cost Center to Revenue Generator – the machine learning algorithm optimizing the matching of callers to representatives; ultimately driving large improvements in stop saves. The Economics of Content – content engagement scoring, applying natural language processing, and the tools and applications to aid authors in writing more engaging articles. Dynamic User Based Digital Conversion Algorithm Publisher Partnership – the hypothesis and plan to combine publishers digital subscription conversion data to build a machine learning conversion algorithm will yield large efficiencies and gains in conversion rates.
Patrick Tornabene
Vice President, Audience Development & Analytics, Newsday, United StatesLinkedIn
Peter Long
Data Scientist, Newsday, United StatesLinkedIn
Denmark's largest paid newspaper, Politiken, introduced a 400% price increase to its digital subscription package in 2016. The importance of stating and repeatedly emphasizing the brands' value proposition to its readers was crucial to the success of this strategy. The value proposition messaging continues to improve, and was updated again in spring 2018. This presentation describes how Politiken's new value proposition is being communicated in the market, and it uncovers the latest learnings from Politiken’s 2018 summer campaign. Politiken’s pricing campaigns has revealed a propensity for customers to pay more up front for longer introduction periods, which significantly increases retention rates compared to the standard “first month free� subscription offer. This fall, Politiken is combining their value proposition with insights from marketing campaigns by sales and retention teams to optimize its subscription business even further.
Astrid Jørgensen
Head of Sales and Marketing, JP/Politiken, Denmark
LinkedIn
Laurie Truitt
Vice President, Digital Audience Acquisition, USA Today Network (Gannett)
LinkedIn
Josh Awtry
Senior Director for News Strategy, USA Today Network (Gannett)
LinkedIn
Most paywalls are still either straightforward freemium or metering models, but a growing number of websites are choosing hybrid models. When the future lies in more dynamic paywalls and user-centric approaches we need many variables to make paywalls flexible. ZEIT ONLINE’s experiences offer learnings from a very hybrid approach and why free registrations complementing the paywall are of use to a publisher.
Christian Röpke
Chief Executive Officer, ZEIT Online, GermanyLinkedIn
For 10 years Dagens Industri, Sweden's daily business journal, was one of few successful and profitable news media sites. For the past two years parts of the site are closed. At the same time, digital subscriptions are increasing quickly. Dagens Industri manages to eat the cake and have it too. But cooperation between departments is imperative for its success, as is the whittling down of the silo structure.
Mikael Nestius
Chief Executive Officer, Bonnier Business Media & Chief Commercial Officer of Dagens Industri, SwedenLinkedIn
As most publishers in Europe, the reader-market unit at Mediahuis Belgium is trying to maintain the revenue of its newspapers through trial, acquisition, reader engagement and retention efforts. Starting from the business challenges, Annick will share insights into this quest for revenue throughout a set of examples such as paywall tests, acquisition campaigns, new product launch, promotion of paid content, personalization, churn experiments and share learnings on what worked and did not work.
Annick Deseure
Reader Market Data & Insights Team Manager, Mediahuis, BelgiumLinkedIn
After increasing subscriber numbers — both print and digital — for four consecutive years at a high end, niche news brand, Xavier van Leeuwe will show how the fundamental truths of smart data and empathy towards customers also work in a popular news product and regional newspapers in the Netherlands. New KPIs, minimalistic but effective data analysis, an innovative pricing policy and an intensive customer dialogue are the key ingredients.
Xavier van Leeuwe
Director Consumers, Telegraaf Media Groep, The NetherlandsLinkedIn
Matt Lindsay
President, Mather EconomicsLinkedIn@matherecon
Every day, 100 million pieces of information from about 80 million sources are uploaded on the internet. Even if most of them a redundant, dealing with such a firehose requires automated, large-scale processing. Deepnews.ai is about surfacing quality journalism from the web by using machine learning algorithms. The project intends to be a positive contribution to the sustainability of the news ecosystem.
Frederic Filloux
Founder/Editor, Monday Note and Fellow, Stanford University
LinkedIn
@filloux
Matt Lindsay
President, Mather EconomicsLinkedIn@matherecon
Xavier van Leeuwe
Director Consumers, Telegraaf Media Groep, The NetherlandsLinkedIn
Matthijs van de Peppel
Director of Marketing and Data, NRC Media@matthijsvdpLinkedIn
Matt Lindsay
President, Mather EconomicsLinkedIn@matherecon
SkyLounge, Top Floor of Hilton DoubleTree Hotel
Oosterdoksstraat 4, 1011 DK Amsterdam
Be welcomed to Amsterdam and the 2018 European News Media Conference at the SkyLounge on the top
floor of the Hilton DoubleTree Hotel. Each metropolis has a unique spot to discover the city from great
height. Amsterdam has the SkyLounge, an award-winning rooftop lounge bar overlooking this unique metropolis.
This is the place where inhabitants of Amsterdam and global travelers meet each other. SkyLounge Amsterdam
offers you a panoramic view of one of Europe's most energetic capitals, 365 days a year.
Participants of the Local Media Day or the Reader Revenue Symposium are welcome to join this reception.
De Persgroep
Jacob Bontiusplaats 9, 1018 LL Amsterdam
Introduction: While the global news brands grab the headlines, local media rules are being re-written as digital consumes readers and advertisers. In this one-day seminar, burrow into case studies of European local and regional media companies succeeding in business model reinvention.
Niklas Jonason
CEO of Stadsporten CityGate and Moderator of the Local Media DayLinkedIn
As a group of community news brands in Sweden, MittMedia has made a disproportionate investment in data analytics to grow revenue and make smarter use of resources. In one instance, they took it to the next level with their Homeowner’s Bot. With MittMedia readers interested in what houses sold for, the company began writing articles about every proper sold. To help with this, they created the Homeowner Bot which has written 10,000 articles in four months. It is the most read type of article by paid subscribers, and it has converted hundreds more into digital subscribers. This case is a finalist at the 2018 Global Media Awards: category: Best Use of New Technology to Generate Revenue and Engage.
Robin Govik
Chief Digital Officer, Mittmedia, Sweden LinkedIn
Since 2011, the Berliner Morgenpost Interactive Team has been transforming data and complicated scenarios into easily understood visualizations. The team’s interactive maps are particularly popular, and now BM have made internal use of the newsroom’s experience here for the purposes of analysis. It gives uncomplicated, playful access to the data and improve their communication. The newsroom, and sales and marketing departments can also acquire information relevant to their own work, develop ideas, and work together to find new opportunities for the Morgenpost. Simple visualizations establish a common language. This case is a finalist at the 2018 Global Media Awards: Category: Best Use of Data Analytics.
Marie-Louise Timcke
Head of Interactive Team, Berliner Morgenpost, Germany LinkedIn @datentaeterin
Västerbottens-Kuriren needed to increase the flow of business news to its successful business vertical on vk.se. The solution became automated texts about every new company (and all bankruptcies) that is started in the area.
Stefan Aberg
Redaktionschef, Västerbottenskuriren, Sweden LinkedIn @stefanaberg
A DIY solution that makes it easy to post ads in the local newspaper; Helped by Danish startup Adwonce.
Charlotte Pour
Head of New Business, Politikens Lokalaviser, DenmarkLinkedIn
The local broadcaster 1Twente and the daily newspaper Tubantia form a unique collaboration in Enschede; a municipality in the east of The Netherlands with a population of 160’000. The cooperation started with a total of 450,000 euros in funding from the Netherlands Press Fund for the Promotion of Journalism (to be divided over three years). At first the collaboration was only done on a project basis, but since 2016 the two companies have really merged into one newsroom.
Martha Riemsma
Hoofdredacteur De Twentsche Courant Tubantia, The NetherlandsLinkedIn
To create a modern local guide that everyone in and around the city of Rosenheim (60.000 people) knows and talks about. In doing so, OVB24 created audience value, grew audience, created a new profit centre and created value for the news portal. This case is a finalist at the 2018 Global Media Awards: Category: Best Use of Social Media.
Florian Schiller
OVB24, GermanyLinkedIn
There is a gap. On the one hand people do not feel heard, on the other hand many organizations and governments do not get a grip on what is going on. Datamining Breda makes stories about the city and its residents who deserve to be told. Participants receive the link to the stories on Breda Today to which they contributed. They are hopefully more heard and seen. Conversely, through the daily news of the residents, organizations get more in touch with the local society. The gap is getting smaller.
Stefanie Vermeulen
Founder, Datamining Breda, The NetherlandsLinkedIn
Turn datasets into stories. LocalFocus provides an online tool that helps local journalists create engaging infographics from their datasets in 5 steps.
Jelle Kamsma
Founder, LocalFocus, The Netherlands LinkedIn
Media Startup: Netflix, VoD, Cinema & other - an opportunity for newspapers
isnottv.com creates content around movies & series: Netflix, Amazon, local Cinemas, traditional TV programming. Isnottv.com helps publishers create and enhance their entertainment section. White label solutions are already live on brands like t-online (Ströer, Germany), HuffingtonPost (Burda, Germany), tvmovie (Bauer Media Group, Germany) or Prisa S.A. (Spain), providing visual quality, engaging and easy-to-monetise content (video trailer inventory), recommendations, referrals, alerts (personalised) for publishers.
Jaime J. Candau
CEO & Co-Founder, Isnottv.com, Spain LinkedIn
Media Startup: How publishers succeed with editorial newsletters
Publishers are rediscovering newsletters. Traditional publishers such as the NY Times or Dutch broadcaster NOS are expanding their newsletter offering to build a loyal audience. Up and coming media companies like Quartz or The Verge are innovating newsletter formats. And startups like TheSkimm have succeeded in building a new business centred on newsletters. The reason: Carefully written and curated newsletters have open rates that are double that of automated newsletters. They help reach new niche audiences and convert casual visitors into a loyal audience.
Martijn de Kuijper
Founder and CEO, getrevue.co, The Netherlands LinkedIn
Niklas Jonason
CEO of Stadsporten CityGate and Moderator of the Local Media DayLinkedIn
SkyLounge, Top Floor of Hilton DoubleTree Hotel
Oosterdoksstraat 4, 1011 DK Amsterdam
Be welcomed to Amsterdam and the 2018 European News Media Conference at the SkyLounge on the top
floor of the Hilton DoubleTree Hotel. Each metropolis has a unique spot to discover the city from great
height. Amsterdam has the SkyLounge, an award-winning rooftop lounge bar overlooking this unique metropolis.
This is the place where inhabitants of Amsterdam and global travelers meet each other. SkyLounge Amsterdam
offers you a panoramic view of one of Europe's most energetic capitals, 365 days a year.
Participants of the Local Media Day or the Reader Revenue Symposium are welcome to join this reception.
