European News Media Conference

JUMP TO: Wednesday | Thursday | Friday

Wednesday, 26 September

15:00 - 17:00

Pick Up Your Badge

De Persgroep
Jacob Bontiusplaats 9, 1018 LL Amsterdam

Participants of the conference are encouraged to pick up their badge on Wednesday at the conference venue. This way you have your badge to wear during the Opening Reception Wednesday night and you will avoid the queue on Thursday morning.

18:30 - 21:00

Opening Conference Reception

SkyLounge, Top Floor of Hilton DoubleTree Hotel
Oosterdoksstraat 4, 1011 DK Amsterdam

Be welcomed to Amsterdam and the 2018 European News Media Conference at the SkyLounge on the top floor of the Hilton DoubleTree Hotel. Each metropolis has a unique spot to discover the city from great height. Amsterdam has the SkyLounge, an award-winning rooftop lounge bar overlooking this unique metropolis. This is the place where inhabitants of Amsterdam and global travelers meet each other. SkyLounge Amsterdam offers you a panoramic view of one of Europe's most energetic capitals, 365 days a year.

Thursday, 27 September

08:15 - 09:00

Welcome Coffee & Registration

De Persgroep
Jacob Bontiusplaats 9, 1018 LL Amsterdam

Pick up your badge and grab a cup of coffee and get ready for 2 busy days.

09:00 - 09:15

Welcome and Overview

Trude Margel Trude Margel
European Division President, INMA, and Managing Director, Itera Gazette, Norway LinkedIn@t_margel

Robert Robert Whitehead
Conference ModeratorLinkedIn

09:15 - 09:45

Lessons From the Past, Actions of Today, Vision On the Future

De Persgroep is the largest pubisher in The Netherlands, subsidiary of De Persgroep Belgium. In this opening session, learn from the company's CEO and owner who will share his perspective on the future of news media based on the many trends impacting the industry today.

Christian Van Thillo Christian Van Thillo
Owner and CEO, De Persgroep

09:45 - 10:15

Why 9.90€ Is Not Always 9.90€: Current Learnings for Successful Subscription Pricing Strategies

Creating attractive print and digital portfolios, pricing levers and how to utilize learning from behavioral pricing to influence reader preferences in favour of the publishing houses.

Lisa Jäger Lisa Jäger
Partner, Simon-Kucher & Partners, Germany LinkedIn

10:30 - 11:15

What Does A.I. Have To Do With Reader Revenue?

Artificial Intelligence (AI) powered Ecosystem
There is no one-size-fits-all approach to capture attention. The window of opportunity lies within five seconds. Therefore, we need in-depth understanding of our customers’ interests and needs at that moment. With over 530 products at Ringier, we need a holistic and generic approach: a central data and technology platform containing two powerful elements – content profiling and interest profiling – to provide an appealing experience that drives engagement and thus monetization possibilities.

Isabelle K Isabelle Kovacsovics
Project Manager — Chief Technology and Data Office, Ringier, Switzerland LinkedIn

F9: Multiple Dimension Personal News
By implementing a system-wide AI-based personalisation feature “F9” in all its products, German news outlet F.A.Z. aims to make subscription business more sustainable as well as attracting new readers. Brand loyalty is fostered by an improved UX including personal recommendations, inspiration and gamification.

Nico Wilfer Nico Wilfer
Deputy Chief Digital Officer, Frankfurter Allgemeine Zeitung, Germany LinkedIn@nicolive

11:15 - 11:50

Networking & Coffee Break

12:00 - 13:00

Rethinking Social Media (Ab)Use

The Two-Week Facebook-Detox: How We Survived
Why are we on Facebook? And have we made ourselves too dependent of the platform? Regional mediahouse TV Midtvest decided to take two weeks off Facebook in an experiment searching for concrete answers. The results were highly surprising and changed the social media strategy at TV Midtvest. Get insights about how you can crunch your own numbers and make a mini-experiment, so your Facebook-presence makes sense.

Nadia Nikolajeva Nadia Nikolajeva
Head of Digital, TV Midtvest, Denmark LinkedIn@nadianikolajeva

UNT Pendlingskollen: Building Journalistic Eco Systems Using Social Media
Awards FinalistUpsala Nya Tidning (UNT) is a regional newspaper in Upsala, the fourth largest city in Sweden. How “Facebook Groups� has made them not just “super local� but also “super close� to their readers.
 This case study is a Finalist in the 2018 Global Media Awards: Category: Best Use of Social Media.

Jens Pettersson Jens Pettersson
Managing Editor, Upsala Nya Tidning (NTM), Sweden LinkedIn@jenspettersson

VG on Snapchat Discovery
Awards FinalistBy using language teenagers understand, VG managed to become the number one news destination for a large amount of young people in Norway. By presenting longer articles in a more visual and understandable way, the news becomes easier to digest. Today over a million unique viewers engage in VG’s Snapchat channel every month (in a country with 5 million inhabitants).  By adding a totally new platform, VG managed to reach out to a completely new audience — those between 13 and 24 years old. And a loyal one too! This case study is a Finalist in the 2018 Global Media Awards: Category: Best Use of Social Media.

Camilla Brække Jonathan Falk Systad
Video Journalist, Snapchat Discover, VG, Norway




Fostering Innovation

Innovate Via Growth Hacking: Radically Rethinking Everything You Do, Continuously
Growth Hacking includes CRO, customer acquisition, a technical skill-set and a company culture which rewards rapid experimentation.

David Arnoux David Arnoux
Head of Growth & Founder GrowthTribe LinkedIn@darnocks

The Schibsted Daily: Foster Innovation Through Information
Awards FinalistRecent history is full of stories about how large corporations fell hard after being challenged by smaller players, some of them even moving in from other fields. In an effort to not be disrupted by an outside innovator, larger companies need to make sure they are as innovative as any competitor; whether they come from inside or outside the industry. As information and transformation spread faster than ever, seeing the trends from afar and understanding what they mean is critical to driving this innovation. This case study is Finalist in the 2018 Global Media Awards: Category: Best New Corporate Innovation Initiative.

Ellen Monten Ellen Montén
Editor The Schibsted Daily, Schibsted Group LinkedIn

Bonnier News Next: Human-Centered Innovation Fusing Tech andBusiness
Bonnier News Next is the innovation hub at Bonnier News; where ideas and products for the future of publishing are developed. The team covers areas of expertise from business development, data analysis, UX , marketing and journalism. By applying tools and processes from the field of Human Centered Design and Design Thinking, Bonnier News Next can reach a product market-fit for a large number of projects at a high speed - learning from users and potential customers.

Catrine 'Catti' Rosengren Catrine "Catti" Rosengren
Product Development Manager, Bonnier, Sweden LinkedIn


Stand for Something: Audiences Prefer Brands with Social Purpose

Brands need to “stand for something”. Your brand needs a voice to take a stand from time to time. Consumers want brands with a purpose other than “making a profitâ€� (which is not to say they don’t understand you need to be profitable). Brand purpose has long been a marketing byword for the broader narrative a company builds around its products and services, what it stands for, and its vision. It forms the backbone of communication to audiences.

Angela Everitt Angela Everitt
Director Creative Strategy, The Economist, UK LinkedIn@AngelaEveritt2


Networking Break


Rethinking The Way We Think: From Yes-But to Yes-And

What is the difference between yes-but thinking and yes-and thinking, thinking in terms of threats or in terms of opportunities? 
We assume that most organizations are more than willing to approach problems in a yes-and manner; but we often lack the tools to do so. The “Omdenk Clinic� will help you find these tools and apply them. 
This humorous and lightning-quick session will demonstrate that yes-and thinking can be quite difficult (but not impossible); one way or another we’re all used to coloring inside the lines.

Dave Mangene Dave Mangene
Omdenken, The NetherlandsLinkedIn

Chris Perryman
Omdenken, The Netherlands


Programme Concludes for the Day


Buses depart for Conference Dinner

18:15: Buses leave from Hilton DoubleTree
18:25: Buses leave from Lloyd Hotel & Cultural Embassy


Dinner at Restaurant De Kas

You must have pre-booked your seat for this dinner. If you're not sure you have, check at the INMA registration desk.

Enjoy dinner in one of Amsterdam's best restaurants: De Kas. A chic garden conservatory serving Mediterranean dishes from organic ingredients grown on-site.

Friday, September 28

08:30 - 09:00

Welcome Coffee

09:00 - 09:05

Welcome back

Robert Robert Whitehead
Conference ModeratorLinkedIn

09:05 - 09:35

Facing Advertiser Brand Safety in The New Digital Ecosystem

The tables have turned for most newspapers and reader revenue delivers the majority of revenue. On top of that, overall transparency in the digital media supply chain has been a subject of concern in advertising circles during past years; in particular with the storm surrounding Facebook (fake news) and Google (brand safety issues on YouTube). So how does all this affect the advertising side of our media business? Can news media’s latest efforts in data analytics and AI provide better brand safety environment for our advertisers and serve better advertising to our readers?

Dorthe Bjerregaard-Knudsen Dorthe Bjerregaard-Knudsen
Executive Vice President & COO, JP/Politikens Hus, Denmark LinkedIn

09:35 - 10:35

Creative New Revenue Stream

In this rapid-fire session, hear 4 case studies in quick, Brainsnack Presentations. 4 creative money making ideas to take home.

REMP by Dennik N
REMP is a set of open source tools that enables digital publishers to turn users into subscribers. It is being developed by Dennik N, daily print newspaper that is already profitable in its third year of operation thanks to single-minded focus on online subscriptions revenues.

Tomas Bella Tomas Bella
Head of Digital, Dennik N, SlovakiaLinkedIn

Media startup: Steady
Steady enables digital publishers to monetise their content by building a revenue stream from subscriptions. Supported by the DNI Fund, a small start-up in Germany is providing journalists with the technology and marketing tools they need to build a membership base and generate revenue.

Speaker Steady Sebastian Esser
Co-founder, Steady, GermanyLinkedIn

Local Newspaper Advertising Made Simple
A DIY solution that makes it easy to post ads in the local newspaper; Helped by Danish startup Adwonce.

Lone Lone Søndergaard
COO, Politikens Lokalaviser, DenmarkLinkedIn

10 Tips for A Successful Line Extention Strategy
Aline Delnoy has over 7 years experience in webshop and line-extention management and has developed the line-extention business to an art form so that Line-Extentions has now become a big profit centre for the whole Mediahuis mediagroup.

Aline Delnoy Aline Delnoy
Manager Line-Extensions, Mediahuis, BelgiumLinkedIn

Koen Meeusen Koen Meeusen
Sales director readermarket, Mediahuis, BelgiumLinkedIn

10:35 - 11:15

Network Break

11:15 - 12:30

OK Google, Let's Talk About News

News publishing matters deeply to Google. The company's mission to build a more informed world is inherently tied to the reporting of journalists and news organisations, a shared mission which also reflects shared business interests. In this “Ask Me Anything” session, join top Google executives focused on Europe to discuss how Google is collaborating with news publishers to build a stronger future for journalism.

Benedicte Autret Benedicte Autret
Head of Strategic Relationships - News & Publishers UK & Benelux, GoogleLinkedIn

Ethan_G Ethan Gauvin
Senior Analyst, Public Policy and Government Relations, GoogleLinkedIn

12:30 - 13:45


13:45 - 14:15

Why You Should Care About Engaged Journalism

We all know quality journalism is under pressure. However, news organisations are bucking the trend of distrust and decline by doing journalism that empowers communities and their conversations. Ben Whitelaw, engagement lead at the European Journalism Centre's Engaged Journalism Accelerator, lays out the pros of engaged journalism and the case for spending more time listening to your readers than writing for them.

Ben W Ben Whitelaw
Engagement Lead, Engaged Journalism Accelerator, London, UKLinkedIn

14:15 - 15:00

Best Practices in User Engagement

In quick, to-the-point, (in)famous INMA Brainsnack presentations, you will hear several about some of Europe's best case-studies in user engagement (online and offline) by news media companies.

Monetizing Winter Olympic Live Streams
How a small-country private media can succesfully monetize the Olympic Games (profitable too. Creating different kind of engagement possibilities in radio, web, print and TV.

Raido Raido Soom
Sales Director, Eesti Media, EstoniaLinkedIn

Megacover: a new format for breaking stories
Unique method of using all available platforms so a story can reach a maximum number of readers.
The objective of "Megacover" was to publish a story that becomes the main topic of conversation for a few days. The key was to reach at least half of the population in Croatia and we knew that print has a limited reach so digital was the key.

Alen_G Alen Galovic
Editor, 24 Sata, CroatiaLinkedIn

Engagement-Boost through Behavioral Economics
Through behavioural economics – a method of economic analysis that applies psychological insights into human behaviour to explain economic decision-making – Russmedia has boosted user engagement in unconventional ways.

Georg Burtscher Georg Burtscher
Managing Director, Russmedia Digital, AustriaLinkedIn

Mediafin: Robo-Analysis plugin drives Engagement and Revenue
Belgium's Leading business media publisher Mediafin developed a tool called "the Robo-Analysis plugin". It automatically analyse assets (stocks, funds, cryptos) shown on the market data pages of a publisher. Detailed results can then be accessed in an automatically created report.This content helps to increase user engagement, to create new advertisement possibilities and to generate leads to other investment tools.

Silvan Schumacher Silvan Schumacher
Co-Founder & CEO Swanest, a Mediafin-backed Fintech Startup, BelgiumLinkedIn

15:00 - 15:10

Day 2 Take-Aways

Key themes from day 2

Robert Robert Whitehead
Conference ModeratorLinkedIn

15:10 - 15:55

Keynote: News Media Outlook — Finding New Value

In this closing presentation, put in perspective the latest generation of media transformation where the focus is on organisation, leadership, and communication — more so than the product itself. In the emerging media environment, going on the offensive with a narrow yet stable strategy and management may be the biggest plays. Future success, meanwhile, hinges on newsrooms: our biggest opportunity and biggest threat in a brand-dominated and data-driven world.

Earl Wilkinson Earl J. Wilkinson
CEO, International News Media Association (INMA) LinkedIn

15:55 - 16:05

Closing words

Closing words by INMA European President Trude Margel. Passing of the President's gavel.

Robert Trude Margel
outgoing INMA European President and Managing Director, Itera Gazette, NorwayLinkedIn

Robert Gerold Riedmann
incoming INMA European President and CEO, Russmedia DigitalLinkedIn


Conference Concludes

Concluding networking session in the breakout area with drinks served for conference participants and speakers.

16:30 - 18:30

European Division Board meeting (invitation only)