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Study Tour | Ideas Days | European Conference

Sunday, September 23


Study Tour Kick-off Night for Study Tour Participants.

INMA's study tours are considered the best in the news media industry. Get a front-row seat and experience a deep dive into these companies. There is a strict limit on seating for this study tour, a sellout is expected, so please reserve your space early.

Welcome dinner for Study Tour participants with a keynote presentation by Robert Whitehead, Study Tour Guide, and Tom Corbett, Head of European Division at INMA, giving an overview of the upcoming 2 days.
Drinks and finger food served.
Location: Private Lounge at the Lloyd Hotel & Cultural Embassy

Monday, September 24

09:00 – 17:00

Study Tour Day 1: Low Lands Innovative Media Companies

09:00 – 11:00 logo NRCMedia

Visit to NRC Media

NRC Handelsblad, often abbreviated to just NRC, was founded in 1970, after a merger of the Amsterdam newspaper Algemeen Handelsblad and the Rotterdam Nieuwe Rotterdamsche Courant.
In February 2006, NRC Handelsblad started a morning newspaper called NRC•Next, to attract a younger, educated audience who do not read a newspaper every day. NRC•Next experienced early success.
On 7 March 2011, the main flagship newspaper NRC Handelsblad paper changed its format from broadsheet to tabloid, like NRC•Next, and the company has since slowly brought both brands closer together.
In 2015 the NRC Media group was acquired by the Belgian company Mediahuis.
In recent years, they are known the world over for their overhaul of the whole digital subscription strategy. Dropping classic measuring tools for success such as 'circulation figures' for new and more apt KPI's and focussing on long-term relationships with subscribers.
Speaking during the visit:
Matthijs van de Peppel, Director of Marketing and Data, NRC Media
Peter Vandermeersch, Chief-Editor, NRC Media
Rien van Beemen, CEO, NRC Media

11:30 – 13:00 logo Vice

Visit to Vice Media

VICE is one of the fastest growing young media brands in the world. Vice Media is a North American digital media and broadcasting company. Originating from the Montreal-based VICE magazine founded in 1994. VICE expanded primarily into youth and young adult–focused digital media, including online content verticals and related web series, the news division Vice News, a film production studio, and a record label among other properties. In 2015 VICE Media was called “a poster child for new-media success — especially when it comes to attracting a valuable millennial audience.”

13:45 – 14:30


14:30 – 16:30 logo Persgroep

Visit De Persgroep

De Persgroep Netherlands is the largest newspaper publisher in The Netherlands. It is part of "De Persgroep NV"; a media company now active in 3 European countries: De Persgroep Publishing (Belgium), De Persgroep Nederland (Netherlands) and Berlingske Media (Denmark).
Re-branded “De Persgroep” in 1990 in Belgium (pre-1970: Uitgeverij Hoste), the publishing company grew from a national player in Belgium to one of Europe's largest and leading news media companies, active in 3 European states, over the course of 20+ years. In 2013, the annual turnover was 901M EUR. De Persgroep acquired Amsterdam’s city paper Het Parool in 2003 and acquired Mecom Group in 2014; adding PCM Uitgevers in The Netherlands and Berlinske media in Denmark to the portfolio.
De Persgroep Netherlands is the largest of all 3 parts of De Persgroep NV; publishing 3 national newspapers, 7 regionals and a host of other media brands online, TV, etc.
Speaking during the visit:
Erik Roddenhof, CEO, De Persgroep Nederland
Hans Nijenhuis, Group Chief-Editor, De Persgroep Nederland
Willem-Albert Bol, Creative Director, de Persgroep Nederland
Bart de Proost, COO, De Persgroep Publishing, Belgium

16:30 – 17:30

Startup Show-off

Media startups present themselves to participants in short, brainsnack presentations.


Study Tour Dinner and discusion.

Discuss Day 1 of the Low Lands Innovative Media Study Tour with fellow participants during a gastronomic dinner.

Tuesday, September 25


Study Tour Day 2: Low Lands Innovative Media Companies

09:00–11:00 logo WayneParkerKent

Visit to WayneParkerKent

Is the biggest online publisher in The Netherlands with a large selection of online magazines with a total reach of 8 million readers. Their flagship brands include: Ensemble, Culi and
Publishing company Mediahuis took a minority share in early 2017.
Speaking during the visit:
Slaven Mandic, Co-founder & CEO WayneParkerKent

11:30–14:00 logo TMG logo Mediahuis

Visit to Telegraaf Media Groep (Mediahuis)

Telegraaf Media Groep (TMG) is one of the largest media companies in the Netherlands, with strong brands such as De Telegraaf (largest newspaper by circulation), DFT, Telesport, Metro, Autovisie, Privé and Vrouw; the online video platform Telegraaf VNDG; regional dailies such as Noordhollands Dagblad and de Gooi- en Eemlander; digital brands such as GeenStijl, Dumpert and Gaspedaal.

TMG is ownder by Flemish media group Mediahuis. During this visit Stury tour participants also hear from Mediahuis and their Belgian flagship brand De Standaard.
Speaking during the visit:
Xavier van Leeuwe, Director Consumers, Telegraaf Media Groep, The Netherlands
Karel Verhoeven, Editor-in-chief, De Standaard, Belgium
Emmanuel Naert, Brand manager, De Standaard, Belgium
Gert Ysebaert, CEO, Mediahuis




Visit to Media Startup


Study Tour Group Discussion and Closing Drinks

Wednesday, September 26

10:00 – 16:00

3 Ideas Days

Choose from 3 distinct parallel seminars, each lead by our INMA experts.


Local Media Ideas Day

While the global news brands grab the headlines, local media rules are being re-written as digital consumes readers and advertisers. In this one-day seminar, burrow into case studies of European local and regional media companies succeeding in business model reinvention.


Native Advertising Ideas Day

In this deep-dive, executive seminar, learn the inside traits of creating & selling quality, trustworthy native advertising for your clients. What works, what doesn’t. Lead by top news media executives Gerold Burtscher, CEO Marketing & Sales at Russmedia in Austria and Gary Quinn, Editor, Content Studio at The Irish Times in Ireland.


Reader Revenue Symposium by Mather

In this special Symposium by Mather Economics, you will be taken on a journey of maximizing 'reader revenue'. Bringing together speakers from leading news media companies from around the globe who will share their insights on audience revenue growth, customer acquisition and retention, and the importance of digital reader experience and lifecycle management. Learn how innovative media firms are using data to make smarter, actionable decisions that drive results and grow reader revenue. And you will leave with a deeper understanding and tactics for how to increase revenue, grow audience, and manage costs.


Opening Reception to the 2018 European News Media Conference

Be welcomed to Amsterdam and the 2018 European News Media Conference at the SkyLounge on the top floor of the Hilton DoubleTree Hotel.
Each metropolis has a unique spot to discover the city from great height. Amsterdam has the SkyLounge, an award winning roof-top lounge bar overlooking this unique metropolis. This is the place where inhabitants of Amsterdam and global travelers meet each other. SkyLounge Amsterdam offers you a panoramic view of one of Europe's most energetic capitals, 365 days a year.

Thursday, September 27


European News Media Conference


Conference Dinner

Enjoy dinner in one of Amsterdam's best restaurants: De Kas. A chic garden conservatory serving Mediterranean dishes from organic ingredients grown on-site!

Friday, September 28


European News Media Conference


European News Media Conference concludes

17:00 - 18:30

European Division Board meeting (invitation-only)

19:00 - 21:00

European Division Board dinner (invitation-only)