Media Innovation Week

(Week Overview)

Media Innovation Week has 3 parts to it: 2-day study tour, 3 parallel Ideas Days on Wednesday, 2-day media conference. The schedule below gives you an overview of the whole week. Click on the title of a specific part to get the details of that part of Media Innovation Week.

Sunday, 23 September

20:00–22:00

Study Tour Kick-Off Night

In an intense two days, learn how innovative Belgian and Dutch media companies are reinventing themselves for the Digital Age, punctuated with interactions by innovative Dutch start-ups that are disrupting media concepts. They are true Digital Innovators in Europe.

Monday, 24 September

09:00 – 17:30

Study Tour Day 1

Visiting NRC•Media, Vice, De Persgroep, Media Startups

19:00–21:00

Study Tour Dinner

Tuesday, 25 September

09:00–17:00

Study Tour Day 2

Visiting WayneParkerKent, Mediahuis, Telegraaf Media Group, Media Startups

16:30–17:30

Study Tour Closing Group Discussion & Drinks

Wednesday, 26 September

3 Ideas Days

Choose from 3 distinct parallel seminars, each led by our INMA experts. Click on the seminar title (in red) to get details of that seminar.

11:30–17:00

Local Media Ideas Day

While the global news brands grab the headlines, local media rules are being re-written as digital consumes readers and advertisers. In this one-day seminar, burrow into case studies of European local and regional media companies succeeding in business model reinvention.

11:30–17:00

Native Advertising Workshop

In this deep-dive, executive seminar, learn the inside traits of creating & selling quality, trustworthy native advertising for your clients. What works, what doesn’t. Led by top news media executives Gerold Burtscher, CEO Marketing & Sales at Russmedia in Austria and Gary Quinn, Editor, Content Studio at The Irish Times in Ireland.

08:00–17:00

Reader Revenue Symposium

In this special Symposium by Mather Economics, you will be taken on a journey of maximizing 'reader revenue'. Bringing together speakers from leading news media companies from around the globe who will share their insights on audience revenue growth, customer acquisition and retention, and the importance of digital reader experience and lifecycle management. Learn how innovative media firms are using data to make smarter, actionable decisions that drive results and grow reader revenue. And you will leave with a deeper understanding and tactics for how to increase revenue, grow audience, and manage costs.

Opening Reception to the 2018 European News Media Conference

Be welcomed to Amsterdam and the 2018 European News Media Conference at the SkyLounge on the top floor of the Hilton DoubleTree Hotel.

Thursday, 27 September

09:00–17:30

European News Media Conference Day 1

The INMA European News Media Conference is where European media executives gather for a passionate and creative look at the changing revenue and brand dynamics impacting the relationship between content and audiences. Topics covered on Day 1 of this 46th edition include:

  • fostering innovation
  • the impact of AI on reader revenue
  • rethinking the use of social media
  • marketing/branding
18:40–21:40

Conference Dinner for All Conference Participants

Friday, 28 September

09:30–15:30

European News Media Conference Day 2

The INMA European News Media Conference is where European media executives gather for a passionate and creative look at the changing revenue and brand dynamics impacting the relationship between content and audiences. Topics covered on Day 2 of this 46th edition include:

  • advertising in the age of subscription model media
  • creative revenue streams
  • user engagement
  • a media outlook: the interview
16:30 - 18:30

European Division Board meeting (invitation only)