If the world's leading publishers look at Scandinavia for inspiration, who do Scandinavian media companies look to? The answer: A part of Europe next to the North Sea we call “The Low Lands” (or Benelux). In an extraordinary dive into an innovative media scene, INMA will guide you through emerging best practices and strategies from the leading European companies, with a special emphasis on The Netherlands: 1 study tour, 2 seminars, and 1 European news media conference, all in one week.
In an intense two days, learn how innovative Dutch media companies are reinventing
themselves for the Digital Age, punctuated with interactions by innovative Dutch start-ups that
are disrupting media concepts. De Persgroep, Mediahuis, NRC, Vice Media, and many more, are leaders
on the European media scene. They are moving faster, bigger and better than most European publishers.
They are true Digital Innovators in Europe.
INMA's study tours are considered the best in the news media industry. Get a front-row seat and experience a deep dive into these companies. There is a strict limit on seating for this study tour, a sellout is expected, so please reserve your space early.
Go inside these companies in Amsterdam and meet face-to-face with decision-makers and leaders.Learn More
Register for one of two parallel seminars on Wednesday.
Local Media Ideas Day
While the global news brands grab the headlines, local media rules are being re-written as digital consumes readers and advertisers. In this one-day seminar, burrow into case studies of European local media companies succeeding in business model reinvention — “unconferencing” ideation in the morning and rapid-fire Brainsnack presentations in the afternoon. A packed seminar specifically for and by local and regional media companies.
Reader Revenue Symposium — powered by Mather Economics
In this deep-dive, executive seminar, Mather Economics will take you on a journey of maximising reader revenue. Bringing together speakers from leading news media companies from around the globe who will share their insights on audience revenue growth, customer acquisition and retention, and the importance of digital reader experience and lifecycle management. Learn how innovative media firms are using data to make smarter, actionable decisions that drive results and grow reader revenue. And you will leave with a deeper understanding and tactics for how to increase revenue, grow audience, and manage costs.
The INMA European News Media Conference is where European media executives gather for a passionate and creative look at the changing revenue and brand dynamics impacting the relationship between content and audiences. Learn the latest from European media companies in this 46th annual conference. Topics will include:
• Where media goes next
• Subscription pricing strategies
• A.I. and reader revenue
• Re-thinking social media
• Fostering innovation
• Brands with a social purpose
• “Yes-and” thinking
• Advertiser brand safety
• Creative new revenue stream
• Digital user engagement
Head of Strategic Relationships - News & Publishers UK & Benelux
Senior Director for News Strategy
USA Today, USA
Executive Vice President & COO
JP/Politikens Hus, Ekstra Bladet, Denmark
Manager Line-Extensions, Mediahuis
Senior Analyst, Public Policy and Government Relations
Chief Digital Officer
Managing Director, Marketing & Media Strategy, New York Times
Simon-Kucher & Partners, Germany
Head of Sales and Marketing
Project Manager Technology and Data Related Projects
Founder & CEO
Editor The Schibsted Daily
De Twentsche Courant Tubantia, The Netherlands
De Persgroep Nederland
Catrine "Catti" Rosengren
Product Development Manager
Bonnier News Next, Sweden
Manager Data and Client Experience B2C
TMG, The Netherlands
Styria Digital One, Austria
Bonnier News, Sweden
Vice President, Audience Development & Analytics
Vice-President, Digital Audience Acquisition
USA Today, USA
Christian Van Thillo
Owner and CEO
Datamining Breda, The Netherlands
Engagement Lead, Engaged Journalism Accelerator
Insights Manager, de Persgroep Nederland
There are many hotels in Amsterdam, here's a few in close proximity of the conference venue:
Conference and Ideas Days venue
The Wednesday Ideas Days and Thursday-Friday conference will take place at De Persgroep Nederland.
Address: Jacob Bontiusplaats 9, 1018LL, Amsterdam
Study tour departure point
Each day of the Study Tour (Monday + Tuesday), our bus departs from the Lloyd Hotel.
How to get to conference venue
From airport: It is highly recommended to take the train from Amsterdam International Airport to Amsterdam Central Station (due to heavy traffic).
to De Persgroep Nederland: From Amsterdam Central Station, take Tram “26 IJburg” (every 6 minutes) just outside the station building, platforn A3. Get off at stop 3 (8 minutes ride. Stop called “Rietlandpark”). Then it's just a 650-meter walk to De Persgroep Nederland.
to Hilton Doubletree: If you're staying at the Hilton DoubleTree, it's a walk less than 5 minutes away from Amsterdam Central Station.
to Lloyd Hotel: If you're staying at the Lloyd Hotel, take the above mentioned Tram 26 "Ijburg" from the Central Station and get off at stop called "Rietlandpark".
Public parking is available outside the conference venue at De Persgroep and costs 35€ per day.
All sessions and presentations will be held in English.
For any parts of Media Innovation Week, participants should fly to Amsterdam International Airport (aka Schiphol).
Amsterdam International Airport to the City Centre
Travelling to the city centre of Amsterdam is inexpensive and very easy via train. There is a train that runs every 10 minutes from Platforms 1 and 2 in the airport main 'Arrival Plaza'. Buy a ticket online to avoid the queues. One ticket costs €9,50.
Then walk or take Tram 26 ijburg (every 6 minutes. Details here) from Amsterdam Central Station to the Lloyd Hotel: just 3 stops away.
If you prefer to be directly transferred from the Amsterdam airport to your hotel, a taxi is an alternative option: price approximately €55. Keep in mind the Amsterdam Airport is very crowded and finding a taxi can be difficult. Busy traffic is the norm rather than exception in and around Amsterdam.
From Lloyd Hotel to Conference Venue
If you booked your hotel room at Lloyd Hotel (we recommend it for something different), it’s just a pleasant walk 850meter (~10-minutes) to De Persgroep; where the 2018 European News Media Conference, takes place. Map here.
There is also ample parking space available for those driving to De Persgroep. Address: Jacob Bontiusplaats 9, 1018 LL Amsterdam.