The news media industry's first exploration of the emerging art and science behind engaging digital subscribers: from reader engagement to reducing subscriber churn to content discovery to personalization


Key Themes

Key Themes

• Newsletters

• Alerts

• Trust signals

• Bursting filter bubbles

• Stickiness

• How to use AI

• Content architecture

• Content scoring

• Content locks

• The new KPIs

• Experience + onboarding paths

• Activating print subscribers

• Deepening loyalty

• Dashboards

• Brand vs. volume vs. subscriptions

• Churn reduction

• Propensity modeling

• Algorithms

Speakers

Silvio Albuquerque

Silvio Albuquerque
Director of Customer Knowledge
Infoglobo
LinkedIn

Josh Awtry

Josh Awtry
Senior Director for News Strategy
USA Today Network
LinkedIn Twitter

Louis Deering

Louis Deering
Senior Digital Marketing Manager
Star Tribune
LinkedIn Twitter

Charles Duhigg

Charles Duhigg
Author
Power of Habit
LinkedIn Twitter

Chris Duncan

Chris Duncan
Managing Director
Times Newspapers Ltd.
LinkedIn Twitter

Damian Eales

Damian Eales
Chief Operating Officer, Publishing
News Corp Australia
LinkedIn

Damian Eales

Elisabeth Goodridge
Editor, Newsletters and Messaging
The New York Times
LinkedIn Twitter

Espen Egil Hansen

Espen Egil Hansen
CEO and Editor-in-Chief
Aftenposten
LinkedIn Twitter

Emilie Harkin

Emilie Harkin
Senior Director, Customer Marketing and Growth
The Atlantic
LinkedIn

Martin Jonsson

Martin Jönsson
Head of Editorial Development
Dagens Nyheter
Twitter

Gadi Lahav

Gadi Lahav
Head of Product, FT.com
Financial Times
LinkedIn Twitter

Laura Inman Nolan

Laura Inman Nolan
Senior Director
Audience Engagement and Product Management
Atlanta Journal-Constitution
LinkedIn

Grzegorz Piechota

Grzegorz Piechota
Author, News For Sale: The Guide to Media Subscriptions
Reuters Institute for the Study of Journalism
The University of Oxford
LinkedIn Twitter

Nicki Purcell

Nicki Purcell
Digital Media Innovator
LinkedIn Twitter

Monica Ray

Monica Ray
Executive Vice President, Consumer Marketing
Condé Nast
LinkedIn

Andrew Saunders

Andrew Saunders
Chief Revenue Officer
The Globe and Mail
LinkedIn

Matt Skibinski

Matt Skibinski
Advisor
Lenfest Institute
LinkedIn

Thomas Sundgren

Thomas Sundgren
Head of Platforms and Strategic Partnerships
Mittmedia
LinkedIn

Karl Wells

Karl Wells
General Manager
WSJ Membership
The Wall Street Journal
LinkedIn

Robert Whitehead

Robert Whitehead
Board Member
McPherson Media Group
LinkedIn

Peter Wolodarski

Peter Wolodarski
Editor-in-Chief
Dagens Nyheter
Twitter

Carla Zanoni

Carla Zanoni
Editor
Audience and Analytics
The Wall Street Journal
LinkedIn Twitter

Accommodations + Details

Summit Venue

The Summit venue and recommended hotel accommodations may be found at the SLS Brickell in downtown Miami.

The special room rate for INMA Consumer Engagement Summit participants is only US$299 per night — especially outstanding during peak season in Miami.

Reserve your room online
Or telephone +1 866 211-0420 and reference International News Media Association (INMA)

Note: There are limited hotel rooms in the INMA block, and there are only 124 rooms at the SLS Brickell. Please book your hotel room early.

Details



What is the attire?

Business casual

How to get to the venue

From Miami International Airport to SLS Brickell is only 12+ miles or 26 minutes.
Taxi: $42
Uber: $21-28 (UberX); $46-60 (Luxury)

About Miami

Greater Miami and Beaches
The Miami Guide
Visit Florida
Kayak

Sponsorship

Contact INMA's Raquel Meikle at raquel.meikle@inma.org
For a prospectus of ideas, click here

What will the weather be like?

Expect 70°F (21°C) in the mornings and 83°F (28°C) in the afternoons.

Cancellations

Summit registrations are subject to a US$250 fee for cancellations between September 15 and October 15. No refunds or credits are granted after October 15.

Registration

INDIVIDUAL PRICES
INMA Member Prices
By August 15
US$1,495
Aug. 15-Sept. 30
US$1,595
After Oct. 1
US$1,695
On-site
US$1,795
EVENT
Non-Member Prices*
By August 15
US$2,290
Aug. 15-Sept. 30
US$2,390
After Oct. 1
US$2,490
On-site
US$2,590

*Non-member registrations include a full year of individual membership in INMA.
Summit registrations are subject to a $250 fee for cancellations between September 15 and October 15. No refunds or credits are granted after October 15.

Group Discounts for Corporate Members


Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA.

Click here to see if you may be eligible.



Register Online Now

REGISTRATION FORMS
Individual | Group

Questions? Contact us



INMA


Katy Schaff
Marketing & Public Relations Manager
United States
Tel: +1 972-787-8167
Click here to e-mail me