18-24 May 2017 · New York
The World Congress of the International News Media Association (INMA) is the indispensable conference for strategists, catalysts, audience-builders, and revenue executives from the world's leading news media companies. Below is your up-to-the-minute, mobile-optimised Congress Guide.
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Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy, and fun pre-World Congress seminar that INMA calls “Brainsnacks.� Download presentations below from these 7-minute, to-the-point presentations with no more than 15 slides. The seminar represents a potpourri of ideas from INMA members worldwide - punctuated by two keynotes.
>> Theme: Content and the Brand
It's the Content, Stupid: Getting People to Pay for Quality Journalism
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Michael Laxton
Chief Marketing Officer, Fairfax Media, Australia LinkedIn
What's Really Going On in "Our House"? The Rebranding of Cox Newspapers - Digital and Print
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Rob Yarin
Vice President, Content Strategy and Research at Cox Media Group, United States
LinkedIn
@robyarin
>> Theme: Video and Storytelling
El País' New Augmented Reality Service Through Facebook
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David Alandete
Managing Editor, El País, Spain LinkedIn@alandete
Storytelling in Virtual Reality, Live and On-Demand
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Russell Torres
Vice President, Digital Video and Strategy, USA Today Network, United States LinkedIn@russtorresnyc
Don't Look Away: 16 Days of Activism
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Vasantha Angamuthu
Chief Strategy Officer, Independent Media, South Africa LinkedIn@vasantha68
Keynote: How to Break the Internet with Videos by Mobiles and For Mobile Devices
Yusuf Omar
Senior Social Reporter, CNN Digital LinkedIn@YusufOmarSA
>> Theme: Revenue Diversification
Establishing a Gamification Platform Fully Integrated In a Regional News Service
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Gerold Riedmann
Editor-in-Chief, Managing Director, Russmedia, Austria LinkedIn@GeroldRiedmann
What Scale Buys in New Zealand: ISP, Social Network, Payment Platform
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Sinead Boucher
Group Executive Editor, Fairfax Media, New Zealand LinkedIn@sineadboucher
Revenue Diversification: Studio, Seminars, and More
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Marcelo Benez
Chief Commercial Officer, Folha de S.Paulo, Brazil LinkedIn
>> Theme: Platforms and Distributed Content
Keynote: An Update on Distributed Content Strategies
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Grzegorz Piechota
Author, Evaluating Distributed Content in the News Media Ecosystem (INMA, 2016) LinkedIn@g_piechota
Nordic Traffic Cooperation Initiative and the Need to Create Your Own Traffic Ecosystem
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Thomas Peterssohn
CEO, HSS Media, Finland LinkedIn@peterssohn
>> Theme: Data and Engagement
Moving From Engagement to Monetisation: Which Data Points Count
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Nicki Purcell
Chief Digital Officer, Dallas Morning News, United States LinkedIn@nickipurcell1
How Star India Uses Technology and Data Science for Pricing
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Arunabh Das Sharma
CEO, Sagacito Technologies, India LinkedIn@adassharma
Disruptive forces continue to pound the media business model, as a game of “musical chairs” plays out across an international landscape: winners, losers. How to fight back on one track while simultaneously optimising the audience engagement and revenue development on a day-to-day business? In this opening ceremony, INMA aims to put the challenge in context while introducing the World Congress.
Mark Challinor
President, International News Media Association (INMA) LinkedIn@challinor
World Congress Moderator: Juan Señor
Partner, Innovation Media, LondonLinkedIn@JuanSenor
Having studied disruption patterns across industries, from unbundling
to disintermediation, there is an emerging new wave of technology-enabled
disruption: decoupling. Digital disruptors decouple, or break links
between consumer activities, that have traditionally been offered together
like viewing content and advertising. At a time when users are disrupting
publishers' advertising revenue models with ad blockers, or increasingly
accessing news on social media, the new theory provides a lens to understand
the hidden patterns of these shifts, predict future disruptions, and defend
the publishers' business. For the boldest publishers, this presentation is
a recipe how to disrupt others.
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Thales Teixeira
Professor, Harvard Business School, and Author, The Economics of AttentionLinkedIn@thaleshbs
If ever there was a legacy company that could be disrupted, it’s the 105-year-old IBM. Yet despite decades of constant change and disruptions, IBM today is at the forefront of artificial intelligence (AI). How did they develop ways of evaluating new ideas, look ahead, not be surprised by change, and yet get work done day by day? In this presentation by a noted futurist and best-selling author, learn how media companies specifically can plan around the rise of AI, machine learning, bots, and the Internet of Things.
Amy Webb
Futurist, and Author, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s MainstreamLinkedIn@amywebb
With media companies adopting data analytics as part of their technology, marketing, and content infrastructures, the question becomes how one can define success amid a firehose that is an investment in time, money, and culture. In this session, learn what leading media companies are doing at different speeds of their data journey — and how to evaluate the opportunities becoming more affordable and digestible. See this from perspectives of senior management and practitioner, from early in the data journey to deep in the data journey.
Reg Chua
Executive Editor, Editorial Operations, Data and Innovation, Reuters LinkedIn@reginaldchua
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Laura Evans
Senior Vice President, Data and Insights, The New York Times LinkedIn@evanslaurab
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Gary Liu
CEO, South China Morning Post LinkedIn@garyliu
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Most media companies know that digital subscriptions are central to their business model — some today, some tomorrow. Yet the experiences of news brands in national markets differ from regional markets, as do markets flooded by free news sources. What best practices or market contexts allow the metered model to work vs. the freemium model? This session will include blunt talk about content economics’ Achilles Heel and how to work around it.
Tobias Henning
General Manager Premium, Bild, Axel Springer LinkedIn
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Siri Holstad Johannessen
Head of Sales and Marketing, Schibsted Norway LinkedIn
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Suzi Watford
Executive Vice President and Chief Marketing Officer, The Wall Street Journal LinkedIn@suziwatford
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Some companies are on acquisition binges. Some are incubating companies. Some are buying minority equity stakes. Some are developing businesses nearer to their media core, while others are developing businesses far away. In this session, learn the strategy behind diversification strategies at media companies (and pick up a few ideas on the assets themselves).
Mike Federle
President and Chief Operating Officer, Forbes Media LinkedIn@mike_federle
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Michael Friedenberg
CEO, IDG LinkedIn@mfriedenberg
Anthony Tan
Deputy CEO, Singapore Press Holdings LinkedIn
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As Facebook continues to embrace the responsibility it has as a platform for helping people connect to the content they care about, it's investing heavily to tackle the “fake news” epidemic. In this session, get an up-to-the-minute update on Facebook's efforts to help confront the problem — from algorithms to rating systems to credibility partners to media companies.
Patrick Walker
Director of Media Partnerships, Facebook LinkedIn@nowherian
Conflicts, drama, crooks, and victims. That's news. This is our
world. Or is it? This first international book on constructive news
shows the consequences of media negativity. To people, to the media
itself, to the public debate, to democracy. In this closing keynote,
learn how a paradigm shift in news content has succeeded at the Danish
Broadcasting Corporation by changing bad news habits and making
journalism more meaningful. Constructive News is both a wake-up call
to a media world struggling for a future and an inspirational handbook
on the next mega-trend in journalism.
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Ulrik Haagerup
Executive Director of News, Danish Broadcasting Corporation, and Author, Constructive NewsLinkedIn@ulrikhaagerup
Pivot from a first day focused on strategy and audience to a second day aimed at advertising innovation and the indispensability of news brands.
Juan Señor
ModeratorLinkedIn@JuanSenor
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The last decade has seen an unprecedented drop in news media advertising. That was partly caused by the emergence of new digital competition but also by an inherent inability to identify, respond, and execute any kind of suitable strategic response. In this presentation by a globally recognised brand expert, gain first-hand knowledge on what needs to be done to prevent the further decline in news media advertising.
Mark Ritson
Professor, Melbourne Business School and Singapore Management UniversityLinkedIn@markritson
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Having moved beyond the toddler stage, native advertising is becoming an important piece of media company business models. Who are the “best practice” leaders in this space, how are they creating scale, and what is the role of advertisers in creating their own native for media companies?
Amy Marks Kramer
Global Head of Marketing, Bloomberg Media LinkedIn
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Hayley Romer
Vice President and Publisher, The Atlantic LinkedIn@hromer17
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Nathalie Sajous
Director, Global Partnerships, US News & Publishing, Google LinkedIn
As news audiences shift to smartphones, media companies are employing new engagement tactics that fit the mobile ecosystem. In this session, learn the latest in mobile engagement by top media companies and practical steps to consider in the year ahead. Learn why mobile is important now, best practices newsrooms need to adopt, and confronting the myths of mobile news. Learn more about storytelling techniques: social discover, social publishing, and social TV.
David Ho
Vice President and Executive Editor, Digital Audience and News Innovation, Hearst Newspapers LinkedIn@davidho
Yusuf Omar
Senior Social Reporter, CNN Digital LinkedIn@YusufOmarSA
How media companies are creating storytelling tools for readers and advertisers through virtual reality (VR) is the focus of this session. What is realistic in 2017, and where will VR fit in a media company’s arsenal in the coming years? Learn from the first-movers.
Jarrod Dicker
Head of Ad Product and Tech, The Washington Post LinkedIn@jarroddicker
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Mia Tramz
Managing Editor, Life VR (Time Inc.) LinkedIn@miatramz
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Steve Veres
Director of Strategic Content, NBC News LinkedIn@sveres123
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Digital subscriptions. Innovation. Credibility vs. fake news. Managing the print transition. Global aspirations. No media company on the planet sits more central to the technology-driven changes of consumer and advertiser behaviour than The New York Times. Navigating those changes is the mandate of President and CEO Mark Thompson, who will address these and other strategic issues facing The New York Times and media companies worldwide in this exclusive INMA interview session.
Mark Thompson
President and CEO, The New York Times Company Bio
Close the formal Congress programme day with some key takeaways
from the keynotes and panels.
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Juan Señor
ModeratorLinkedIn@JuanSenor
Media companies have under-invested in their own news brands for
much of the past century. As fake news floods a borderless platform
ecosystem, as governments and sports clubs and companies become their
own reporters and editors, and as newspaper and magazine consumer
perceptions are tied up more in (declining) print than in journalism,
the need to promote the value of news brands is more vital than ever.
This is not a simple marketing exercise; it could be the difference
between life and death. In this closing session, INMA aims to tie
together these trends and recommend a road map for companies and the
broader news media industry.
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Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)LinkedIn@earljwilkinson
Harvard Club of New York City, 35 West 44th Street
Supported by Google
The presentation of the 82nd Annual INMA Global Media Awards takes place in the exclusive confines of the Harvard Club of New York City — a warm and friendly venue and an oasis of calm in hectic midtown Manhattan. Join INMA for a cocktail reception, dinner, and an evening of awards in a grand setting. The Harvard Club is only a 10-minute walk from the World Congress hotel, the Westin at Times Square.
Evening hosted by:
Terri-Karelle Reid
Brand Manager, The Gleaner Company, Jamaica LinkedIn@TerriKarelle
New York Times Conference Center, 620 Eighth Avenue, 15th Floor, Darnton Room
Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this special one-day workshop at New York Times offices, INMA will examine what's unfolding at the forefront of a dynamic new phase for print.
Among the objectives of the Print Innovation Workshop:
This INMA Print Innovation Workshop is for senior executives and practitioners whose companies are locked in to transforming print into a must-have publishing platform of the future. Meet and learn from like-minded innovators. Learn how print radicals influence the internal agenda to ensure print innovation figures strongly in the corporate strategy. The workshop will include cases, interrogation, recommendations, and discussions. Plus, participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print.
Preliminary sessions include improving the print product, promotion, pricing in ad sales bundling, selling, circulation volume and service, distribution and costs. We will look at using print as a growth catalyst, as well as what print media can learn from book publishers that got their mojo back.
The INMA team will make sure you have all the information you need for the workshop, including last-minute agenda and registration credentials. You can also store small bags and grab a coffee.
Innovation in print is now pursued by some media companies with the same frenetic energy and scientific rigor as digital. We start with a look at the innovation that World Congress has unearthed and we identify the sources of the new growth.
Robert Whitehead
Workshop Moderator and Disruptionist, McPherson Media LinkedIn@robertwhitehead
With the explosion of e-reader devices and tablets, book publishing in hard copy looked set to follow the digital massacre of the music industry. That forecast, however, proved very wrong. There are signs the sale of e-books has peaked. Print is charging back. How did this happen and what strategies from the book publishers should media publishers learn from.
Chantal Restivo-Alessi
Chief Digital Officer and Executive Vice President, International, HarperCollins Publishers, New York LinkedIn
How the Long Island daily has emerged with one of the most successful, sophisticated print operations. Best-in-breed customer management and editorial core strengths have combined to create a powerhouse for print.
Ed Bushey
Co-Publisher, Newsday
LinkedIn
If you were starting your print operation from scratch you might want it to look like this new national newspaper in Germany. We look inside the birth and early months of this specialist venture and debate the early lessons for others.
Frank Mahlberg
Managing Director, Bild Print and Fussball Bild, Axel Springer, Berlin LinkedIn
Learn what it is about, who is doing it, and what you should do about it.
Matt Prohaska
CEO & Principal, Prohaska Consulting, New York
Joanna O'Connell
(invited), Chief Marketing Officer, MediaMath, New York
NRC, Amsterdam
Hear about the innovations at NRC that have led to increasing print circulation, revenue growth, employee satisfaction, and enhanced reader relationships. From the new book, "How to Succeed in the Relationship Economy," authored by Matt Lindsay, Xavier van Leeuwe and Matthijs van de Peppel of NRC.
Matt Lindsay
Co-author, President, Mather Economics
Toronto Star, Toronto
Publishers' entire business strategies need to be re-energised through innovation. Learn how Canada's Toronto Star has made print a focus for growth.
Julie Murtha
Director of Audience Development and Innovation, Print, Toronto Star LinkedIn@juliemurtha
In this session, learn how changing your approach to monetising print inventory uncovered a new way of selling and how promoting printed publications like fast-moving consumer goods is effective. Also learn how bundling print executions helped drive multi-media revenue growth.
Kim Campbell
Managing Director, Star Metro Media LinkedIn
Damian Eales
Chief Operating Officer, Publishing, News Corp Australia LinkedIn
A quick primer on how technology is automating the daily print supply/draw which allocates volumes to wholesale and retailers, plus developments in real-time sales tracking.
Robert Whitehead
Workshop Moderator and Disruptionist, McPherson Media LinkedIn@robertwhitehead
Grab your lunch and split into the workshop groups.
Participants set the agenda for a hands-on session that will help create a blueprint of best practices for rigorous innovation in print. If you haven’t done unconferencing yet, this is a great way to dive in. It’s a tool that invigorates strategy and you will want to try it at home.
TheTimesCenter
242 W 41st St
New York, NY 10036
+1 212-556-4300
The Museum of Modern Art
11 W 53rd St
New York, NY 10019
+1 212-708-9400
Harvard Club of New York City
35 W 44th St
New York, NY 10036
+1 212-840-6600
Connect with peers participating in this week's World Congress through this real-time attendee list and e-mail links.
SEE WHO IS HEREThe World Congress would not be possible without the generous support of our key supporters.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 7,500+ members at 600+ media companies in 60+ countries.
Tom Corbett
Europe Division Manager
Dawn McMullan
Senior Editor
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