As consumer habits change rapidly here in South Asia as elsewhere around the world, with readers consuming more and more of their content online, traditional business models have come under test. As we slowly but surely veer towards that tipping point where ad-funded business models might need to be supplanted by other evolving and yet-to-be stress-tested sources of revenue, media organisations need to reinvent themselves to be ready for the future.
As someone who deeply studies business practices and organisational and leadership behaviour, beyond being a great business leader himself, we would like Shiv to share with us his perspective of how organisations and industries can reinvent themselves in a rapidly-changing environment.
Chairman & CEO, Pepsico India Holdings Pvt. Ltd @ShivShivakumarD
The idea is for a leading consulting practitioner to recommend how media companies should balance the pressures of running a profitable media business in the present time while creating a business for the future.
Supported by ppi Media
This session hears top publishers talk about how they navigate challenges in print-based advertising. What is their approach to the current economic and technological challenges?
Panelist: Rajiv Verma
CEO, HT Media Group linkedIn
Panelist: Pawan Agarwal
Deputy Managing Director, Dainik Bhaskar group linkedIn
Panelist: Karthik Balakrishnan
CEO, The Printers (Mysore) Pvt. Ltd linkedIn
Panelist: Probal Ghosal
Director, Amar Ujala linkedIn
CVLâ€™s teams are often closest to the minds of brand owners and marketeers who seek to build brands using advertising. As we look to figure out future plans of the media industry, it is critical to understand how those marketeersâ€™ needs are changing to understand what we need to do, to be relevant and a critical partner to them into that future.
Gone are the days when the best of the best advertising mind, like a David Ogilvy, would pour their best energies into print advertising. One of the biggest challenges for print advertising today is that the best creative minds are excited most to work on TVCs, and perhaps on the latest interactive digital campaigns. But it is critical to rekindle the magic of print, so that we have outstanding print advertising again, and marketeers get their best returns on print through memorable campaigns and they want to invest more in print. This session poses the question to the best in the industry: to find out what will get an Agnello excited about creating their best work on print...
COO & Co-Founder, Taproot Dentsu India Communication Pvt Ltd.
Supported by ppi Media
Publishers would ideally want that consumers should come to their home pages and bookmark them and purposively seek out the top news of the day or the hour. But the rapid growth of news aggregators has shown that consumers are increasingly preferring the idea of getting all their news in one place, much like going to multi-brand hypermarkets. While the aggregator platforms try to provide multiple benefits to the news consumer â€“ multiple languages, news summaries, etc. â€“ the publishers continue to do the core primary job of news gathering, checking, editing, curation, - and all of that costs money. What is the way that there can be a sustainable co-operation between the two?
Moderator: Shantanu Bhanja
HT Media Group linkedIn
Panelist: Damon Xi
Head of UCWeb India & Indonesia, Alibaba Mobile Business Group linkedIn
Panelist: Prashant Chacko
VP, Dailyhunt, Ver se Innovation linkedIn
Panelist: Deepit Purkayastha
Co-founder and Chief Strategy Officer, Inshorts linkedIn
Panelist: Jonna Venkata Karthik Raja
Panelist: Salil Kumar
Chief Operating Officer, India Today Group Digital linkedIn
Hear the case study of how ABP moved the weddings classified advertisements business onto a digital platform and therefore converted a declining business into a growing one.â€¨
Director Sales, ABP Pvt. Ltd linkedIn
Supported by The Indian Newspaper Society
Hear the case of the Hindu as it has launched itself as a media organisation of the future.
CEO, The Hindu
Supported by LocoVida
The dictionary definition of neutrality is, "The state of not supporting or helping either side in a conflict, disagreement, etc.; impartiality." In this day and age of consumer activism and opinion-basedÂ ecosystem, neutrality is more nuanced and goes beyond the limited definition of dictionary.Â Contextual imperative of a prevailing situation, nationalÂ interest etc. have contributed to increasing the fogginess of neutrality as a subject. But when subjectivity is injected to the term there is always a possibility of multiple interpretations to suit many ulterior motives.Â In today's dynamically evolving socio-economic environment,Â it is important to decode allÂ possibleÂ nuances to neutrality.Â Who can do it better than the numero uno of Indian journalism: Arnab Goswami? This is just the trailer. The main picture will be unraveled at 11.45 am on August 11, 2017 in Delhi. Presenting Arnab Goswami Unplugged...Dr. Bhaskar Das would moderate the discussion and facilitate interactions with the delegates.Â
Managing Director, Republic TV
A discussion on programmatic and what it holds for news media companies in South Asia.
Founder, Chairman & MD, SureWaves, Media Tech Pvt Ltd. linkedIn
The millennial audience doesn't care for news written in the tone and manner that was created for print, but they also care for good journalism. They care for good story-telling that new digital platforms enable, but which old newsrooms need to learn to use. What does content reimagined for shrunk screen sizes, high mobility consumers and people with less attention look like ? If mobile is increasingly where digital audiences are, how do we engage them?Moderator: Harini Calamur, Founder - Vipra
Panelist: Zakka Jacob
Dy Executive Editor, CNN News 18 @zakka_jacob
Panelist: Kalpesh Yagnik
Group Editor, Dainik Bhaskar
1. Crowdsourcing Imagination to Create a Newspaper for the Future, by the Future.
Sr. VP, Strategy, Brand & Business Dev, Jagran Prakashan linkedIn
2. Hindustan Times No TV Day
Group CMO, HT Media Group linkedIn
3. No Honking Drive
VP, The Times of India & Mirror Brand, BCCL linkedIn
Supported by LocoVida
Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry.
Director Eenadu & INMA South Asia Vice President
Asset Area 12,
Aero City, Delhi International Airport
New Delhi -110037, India
+91 11 42222000
The INMA South Asia News Media Conference will draw managements from the major media companies in India, Bangladesh, Sri Lanka, Pakistan and Nepal.See Who Will Be There
What is the attire?
How to get to venue
Click here for a map of the venue at Hotel Holiday Inn New Delhi Aerocity.
What will the weather be like?
Contact INMA's Priya Marwah to learn more
About New Delhi
INMA South Asia Board
New Delhi, India
Phone: +91 98-71-996878
Click here to e-mail me