Venue + Details

Dallas | The Joule

The Joule will host the INMA Subscription Models Summit and Video Revenue Summit — and is the official hotel of the Dallas E³ initiative.

It also is one of the remarkable stories of Dallas and a rare opportunity to experience a high-end art-focused boutique hotel that represents the best of the city's downtown renaissance.

The Joule is a revitalized 1920s neo-Gothic landmark building located in the heart of downtown Dallas. It features dramatic art installations, unique high-end retail boutiques, a world-class spa, artful design, and bars and restaurants that redefine chic.

The Joule is considered the cultural epicenter of downtown Dallas:

  • Museums and theater in the Dallas Arts District.
  • Only 5 minutes away from one of the fastest-growing bar and music scenes in the United States, Deep Ellum.

Enjoy INMA while in Dallas. Yet while you are here, enjoy Dallas — your Joule Hotel and everything that surrounds it!

About The Joule

The Joule

About our hotel: The Joule is one of the hidden gems of downtown Dallas: a world-class boutique hotel amid shopping, arts, and nightlife.

Where: The Joule is at 1530 Main Street in downtown Dallas

Room rate: $229 per night for INMA attendees

Deadline to reserve: September 24, 2017

How to book: Telephone +1 214 748-1300 and mention “INMA” or click here to book online for stays October 25 and 26. To extend your stay pre- or post-conference, please call the hotel directly.

Web site:



Business casual

Tourist information

Visit Dallas
City of Dallas


Dallas-Fort Worth International Airport: 35-minute taxi/Uber to Joule
Dallas Love Field: 22-minute taxi/Uber to Joule


Expect 55°F (7°C) high and 45°F low (13°C)

Cancellation policy

Event registrations are subject to a $250 fee for cancellation between August 28, 2017, and October 3, 2017. No refunds or credits are granted after October 3, 2017. Hotel room cancellations must be made directly with hotel.


The E³ initiative — including the Subscription Models Summit and the Video Revenue Summit — is led by the INMA North America Division Board.

E³ Committee

North America Division President: Matthew Ipsan

Executive Vice President, CNHI, Birmingham

E³ Committee Chair: Maria Terrell

Principal Consultant, M.Terrell Consulting, Dallas

Brooke Christofferson

Vice President - Client Strategy, Gannett, Phoenix

Paul Felicissimo

Director Audience Development and Operations, GateHouse Media, New York

Aaron Kotarek

Vice President - Circulation, Honolulu Star-Advertiser, Honolulu

Julie Murtha

Director of Audience Development & Innovation, Print at Star Media Group, Toronto

Questions? Contact us


Kris Williams
Membership Director
Dallas, Texas
Mobile: +1 214 354-6185
Click here to e-mail me