INMA European News Media Conference focuses on accelerating growth in revenue and audience in a platform-driven world with personalised news-feeds Below is your mobile-optimized guide.
Meeting room: Sirocco
Take an afternoon dive into the deep end of research methodologies,
what is and isn't working about applying Big Data to media companies,
the latest in consumer and advertiser mindsets, and more.
And learn a few of the latest in ideas from INMA members in Print Innovations.
14:10 - 14:40
Content Marketing/Native Advertising is becoming an increasingly important part of a company’s marketing strategy. This calls for a better understanding of content marketing as a marketing tool. Using RAM’s Content Marketing tool across print and digital campaigns, RAM has researched over 200 case studies and with that data are able to understand more fully the impact that content marketing has had on the effectiveness of commercial campaigns. Details during this presentation from Andy Macbeth.
14:40 – 15:10
After a few years of reflection, the Belgian print market has adopted a research project that is ambitious on all aspects. The final goal is to produce daily reach (for newsbrands) and issue readership (for magazines), take into account the reach accumulation for magazines and merge all this with the internet survey figures to include PC, Tablet and Mobile consumption. This should result in an exploitation file on a daily basis that allows analyses over time and over platforms, for newsbrands and magazines combined. Will we be able to take all the hurdles?
15:10 - 15:30
15:30 – 16:00
To measure the impact of advertising in a qualitative manner, de Persgroep Advertising has developed a native advertising post-test, which puts a series of questions to visitors of the Web site about the contents of the native articles in question. Questions are then also asked about the attitude to the product or the brand. The first results show a strikingly strong impact of the native campaigns. Learn about the 5 positive attributes that readers find in native advertising.
16:00 – 16:30
A Belgian research, performed nationally throughout all Belgian news websites, on the visibility of online advertising.
16:30 – 16:40
Know thy reader, love thy reader - don't "creep out" thy reader. Carlos Martinez from PressReader discusses how we can develop and use technology to understand our audience's habits, without overstepping into their private space.
16:40 - 17:15
Quick, 7-minute presentations on innovations in print media. These presentations are print case studies from news media companies around Europe; presented by conference participants.
Serving appropriate audiences through hybrid distribution. Learn how one publisher is reaching out to advertisers through free — targeted — distribution with a paid title.
How to celebrate a newspaper's anniversary? With a big party? No, with a special print edition for subscribers which was localized for every HNA-edition, sharing the company's history, anecdotes, subscriber stories and congratulations from advertising customers.
Axel Springer has launched a daily football (soccer) newspaper at the start to the new Bundesliga season on August 26; called “Fussball BILD”. A daily football newspaper, sold at 1 euro, in Berliner-format, bundles the football coverage of the different regional leagues and appears from Monday to Saturday.
The test run will initially take place in the greater Munich and Stuttgart areas with a circulation of 60,000 copies. "It has always been a dream of these editors to make a daily sports newspaper, as they do in Spain, Italy and France for many years," said Matthias Brügelmann, Deputy Picture Editor in Chief and Editorial Director "Football image".
Newsworks promotes advertising in newsbrands towards advertisers. The flagship offer, called “NP”, covers all major newsbrands in Belgium with one deal. Newsworks have segmented the offer in "impact and frequency". Created a tool to combine print & digital in the frequency section and worked on a (in paper) ad campaign to promote the merits of big ad formats in paper.
Escape the confinement of an office and a conference meeting room for
a fun "welcome to Monaco" that promises to capture the essence of Monaco.... hint: it involves boats and will give you a chance to visit the old town of Monaco.
Starts sharp at 17:45 on the terrace of the Méridien Plaza Hotel (walk out the back doors in the lobby towards the beach and keep right, look out for INMA signs). Have a drink while waiting your turn as 4 boats take 2 trips each to get the INMA crowd to the Port de Fontvieille.
proudly sponsored by
More information: see the "digital magazine" here.
Meeting room: Mediterranée
Pick up your badge and other registration materials and get guidance from the INMA team on what to do, where to go, and maybe how to get more involved with INMA.
Make peer connections and meet with leading technology and solution providers over tea and coffee in a unique atmosphere conducive to making new contacts and renewing acquaintances.
Be welcomed to Monaco with an opening word from INMA European President and the Conference Moderators; including the handover of the INMA European Presidency.
outgoing INMA European President; CEO, NWZ Medien, Germany @groe
Conference Moderator, Australia LinkedIn
111,000 or 37% of European journalists work on non-standard contracts and their number is growing fast: between 1995 and 2003 by 38%. In France or Germany the share of non-standard-employed journalists has reached 60%. Non-standard meaning: independent contractors, or freelancers. This shift in the labor market is obviously not a phenomenon of journalism, or creative industries, or Europe. Uber has become the largest taxi company in the world with 1 million drivers without hiring any of them full-time. Is the news publishing industry next to adopt this ‘feature’ of the on-demand economy? Imagine a world where Facebook becomes “the Uber for Journalists”? How will a news ecosystem actually work without legacy publishers in the value chain? An intriguing look ahead on the future of work in the news media industry and our business models as publishers, in this opening keynote presentation.
Conflicts, drama, crooks and victims. That's news. This is our world. Or is it? This first international book on constructive news shows the consequences of media negativity: To people, to the press itself, to the public debate and to democracy.
Provocative and engaging executive director of DR News, Ulrik Haagerup, demonstrates how a paradigm shift in news content has succeeded at the Danish Broadcasting Corporation by changing bad news habits and making journalism more meaningful.
Constructive News is both a wake up call to a media world struggling for a future and an inspirational handbook on the next mega trend in journalism. A good story doesn't have to be a bad story.
This panel discussion includes 3 rather different news media companies. Speakers present their case study in 15 minutes; after which a moderated panel discussion and Q&A session is held.
MinuteBuzz, Followed by more than 7M people on social platforms and producing more than 100 millions of video viewes each month (april 2016), MinuteBuzz has made a dent in the French media market by its success to reach millenials differently; How? the company produces videos made for the digital era, optimized for mobile (video stories, original productions, lives, and advertiser-sponsored video contents) and then, distributes them everywhere on social platforms.
POLITICO's Brussels-based European edition covers the politics, policy and personalities of the European Union. Since its launch in April 2015, — a joint venture between United States-based publisher POLITICO LLC and Berlin-based Axel Springer SE — the publication has built a newsroom of 50 journalists spanning four offices—in Brussels, Berlin, London and Paris. Its digital-first journalism lives online at POLITICO.eu; through daily newsletters; in POLITICO Pro, a real-time policy news service; in print via a weekly newspaper; and through newsmaking events. In January 2016, an annual Burson-Marsteller/ComRes survey ranked POLITICO the number 1 most-read news outlet by EU influencers.
La Presse, founded in 1884, is a French-language daily newspaper published Mondays through Saturdays in Montreal, Quebec, Canada. In 2013, La Presse launched La Presse+, an all-new free digital edition for iPad that redefines the way users get their information. The newspaper stopped its weekday print edition at the start of 2016 to be available only in digital. Hear their first lessons learned at the European News Media Conference 2016.
The "Best In Show" award of 2016, signifying the top initiative among the 699 entries in the INMA Global Media Awards 2016 competition, went to Schibsted-owned Swedish media company Svenska Dagbladet for The Pyramid: a sophisticated road map boldly designed to thrive in the news media ecosystem. The initiative delivered in-depth insights on customer segmentation and the implementation of a smart paywall. Innovative digital advertising solutions and creative journalism online which increased the readers engagement and made them more willing to pay for content regardless of channel. Traffic figures grew and so did the digital revenues. And during the vibrant 2015 these actually compensated the decline on the print side. One of the recipes was a subscription initiative that has been followed by several Swedish newspapers.
In this presentation, learn about 'yield management' from the airline industry where Yield managment has 3 stages:
The airline industry has figured out that selling a seat, even at a very low price is always better than an having an empty seat.
What's your "seat policy"? Find out together with Christian Popp.
This session includes 2 news media companies' stories that have great success with getting people to pay for digital content. Both speakers will present their case study in 15 minutes after which a panel discussion and Q&A is held.
Desktop is the New Print
Helsingin Sanomat’s digital subscription business model has drawn attention from publishers around the world. With over 50% of subscribers paying for digital content. With mobile at the centre – as 47% of traffic now comes from mobile – Helsingin Sanomat focusses on multichannel approach and interactive content to create stunning content people will pay for.
Mobile growth hacking: Lessons learned in the Scandinavian market
In 5 years, VG+ went from scratch to become Norway's 4th biggest news magazine through product focus and growth hacking. Aftenposten succeeded using a different approach. Jan Ove Kjøndal has worked with several media outlets in Scandinavia and shares some thoughts on mobile product and growth strategy – including important learnings on the success factors and pitfalls when setting out to grow a mobile media business.
Project Manager Mobile, Sanoma Media, FinlandLinkedIn
Executive EMEA, PressReaderLinkedIn
Each of these publishers has experience on multiple platforms, yet each was involved as a beta-launch partner for a particular platform: Libération with Facebook Instant Articles, Russmedia with Google AMP. HNA has grown a considerable audience through WhatsApp.
Speakers present their case study in 7-minute presentations; after which a moderated panel discussion and Q&A session is held.
Learn about viability of online ads, the impact of native advertising and how to succesfully transform print ad revenue to digital in this panel discussion. Speakers present their case study in 7-minute presentations; afterwhich a moderated panel discussion and Q&A session is held.
Big Data: Le Monde and Performance-driven Marketing
Groupe Le Monde is a data pioneer in the French media landscape, with its data management platform (DMP) built in 2012-2013. After a first experience only based on the first party data, Le Monde’s approach evolved and today it mixes first, second and third party data.
Results from the first ever global report on Native Advertising in the News Media Industry
Native advertising is one of the most popular and promising advertising formats in the publishing industry today. INMA and Native Advertising Institute have recently done the first ever global survey of on how news media companies are pursuing native advertising. Jesper Laursen from Native Advertising Institute will present the results from the study in which media executives from 50 countries revealled budgets, opportunities, challenges and tactics.
How MittMedia Achieves its Own Instant Articles and Escapes Adblockers for Good
As the first media company in the Nordics, MittMedia have reconstructed how online advertising works. The new version of their apps will feature ads that are delivered on the server-side instead of the client-side. This means several exciting things, but has two significant advantages: First of all, it means that they can also have Instant Articles since all articles, including ads, can load extremely fast. Second, it means that the ads cannot be blocked since they are a part of the content.
Finnish Breakthrough in Transforming Print Ad Revenue to Digital Ad Revenue
Helsingin Sanomat has made a historical breakthrough in packaging print+digital together in a totally new and unique way. Advertisers can now use these multichannel advertising solutions that are easy to buy and easy to understand, and for publishers this means that bridge over digital transformation has been found.
Conference Moderator, Australia LinkedIn
Join a memorable, fun "Monegasque BBQ" (superb food, posh
AND fun at the same time) beside the Mediterranean Sea at the Le Meridien hotel.
We'll also be laying the foundations for Friday's "unconference session" during the evening 😉.
Meeting room: Mediterranée
There’s so much more knowledge in a conference room than
what is presented on stage. INMA will attempt to harvest that
knowledge in this unconventional “unconference session”: also called an Open Space conference, in other words: it is a participant-driven meeting. Under
the guidance of 2 world-class experts, conference participants
discuss different issues of our industry. No keynote presentations,
just INMA members sharing their ideas, thoughts and debating and
working out our common future.
The outcome of each stream group will be presented in a summarising session. How to prepare for an unconference?
Innovation is at the hart of development at Groupe Dépêche du Midi which has adopted an approach of partnership and capitalisation towards innovative startups, guiding them to accelerate their growth. The "Bee Startup" programme offers the startups "Media for Equity", alotting them an advertising budget in exchange for a minority stake. A win/win proposition for the startups as well for this regional press group.
How a 236 year old Swiss-based news media company is transforming itself and was able to achieve initial successes in the last 2 years: paying subscribers +1%, ARPU +5% and retention rate +440%. By focusing on high-quality journalism, data, technology, and professional B2C marketing and subscribers always at the heart of those efforts. The paper has worked to improve its customer marketing, create new lower-priced digital options, build out its technology capabilities, and develop tools that enable it to capture more nuanced user data.
An overview of the innovations funded by the Google Digital
News Initiative Fund – including presentations of a selection of
projects nominated during the first round of funding, presented by their 'founders' – and what what the DNI has planned for 2017.
Expect a brilliant wrap-up from conference moderators Robert Whitehead and Mukund Mohan. Even if you saw all the presentations, listened to all the speakers and saw all the slides, you’ll get a better understanding from it all after you hear their conclusions.
Conference Modertor, Australia LinkedIn
Le Meridien Plaza Hotel
22 Av. Princesse Grace
The INMA European News Media Conference will attract top media talent from across Europe and beyondSee Who will Be There
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The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 7,100+ members at 600+ media companies in 80+ countries.