The Data Analytics for Media Study Tour will visit
four major media companies in New York in two dynamic days of programming
about best practices in Big Data strategy, organization, technology and
business development through powerful case studies and emerging approaches
to data-driven businesses.
We will meet at CUNY, Graduate School of Journalism
219 West 40th Street
Take the elevator to the third floor security desk and ask for the Data Analytics Study Tour
Open the Data Analytics for Media Study Tour with a preview of our two days together and an introduction to the subject â€“ punctuated by an introduction to audience, content, and business analytics best practices at Scripps Networks Interactive.
How audience data are being used to understand and expand audiences. How technology and ingenuity are being used in media companies. Moderated by Laura Evans.
This session will look at how audience data are being used to segment and target audiences to drive revenue, along with a look at digital management platforms (DMPs) and how they work. Moderated by Martha Stone.
Implementing a company-wide data strategy across News Corp has had its challenges and opportunities. During this visit, learn more about the operating environment, philosophy, strategy, and objectives at News Corp. Then dive deeper into Big Data case studies and demonstrations from Dow Jones and the Wall Street Journal â€“ with examples from marketing, the newsroom, product, and ads/commercial use cases, as well as its professional information business. Conclude the visit with best practices from the New York Post and plenty of time for questions.
Chief Data Scientist, News Corp LinkedIn
We will meet at Hearst in the lobby
300 W 57th St.
New York, NY 10019
(57th Street and 8th Avenue)
During this visit, learn about the Hearst Corporation strategy to integrate 500 newspaper, magazine and Web sites into a one-database, including combining content searchability and audience analytics. Four years ago, all of Hearst Corporationâ€™s 500 newspaper, magazine and business-to-business Web sites were siloed data operations. The strategy involved the hiring of data scientists, purchasing gigantic storage solutions, and finessing new products from this newfound stockpile of data. The results are new products, monetization of data, 25 percent more global traffic (about 7 million uniques per day) on sites including Cosmopolitan, SFGate.com, Road and RTrack, Car and Driver, Elle and Esquire.
Senior Vice President and Special Assistant to the CEO, Hearst Corporation Lincoln Millstein LinkedIn
Senior Vice President General Counsel, Hearst Corporation Eve Burton LinkedIn
Vice President, Revenue Platforms and Operations, Hearst Corporation Mike Smith LinkedIn
Dive deep into Bloomberg Media's data strategy, analytics, and monetization, while the data visualization team discusses how Bloomberg transforms Big Data to visually appealing insights for the consumer. This visit includes a working lunch.
Prototyper / Interaction Designer, Bloomberg Visual Data @_jsdiamond
Data Scientist, Bloomberg LP Pat Moore LinkedIn
ProPublica, the not-for-profit, data-focused investigative journalism company, will explore the intersection of data journalism and data sales. ProPublica launched their data store in 2014, and are earning revenue from data sets of interest to researchers and journalists. Presentations will focus on developing data journalism and news apps and the origins of the data store. Also discussed will be growing data sales an developing new data products that generate new revenue.
Dallas, United States
Phone: +1 214 373-9111, opt. 2
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