Media Disruption
Tour

Learn new ways of thinking and ideas for engaging Millennials in this study tour focused on visiting up-and-coming start-ups, non-traditional media companies, and forward-thinking brands.

Confirmed visits include: Dazed Media, branded content and commercial strategy; The Drum, a new-generation media company; JOE Media, building digital audiences; Mashable, media publishing; and TOC London, branded content/publishing.

Topics to be covered on the Media Disruption Tour include:

• Gamification and news publishing: how can the two go hand-in-hand?
• Growing digital audiences.
• What a new generation of digital publishers can teach traditional media.
• Which start-ups should media owners take note of?
• Branded content and its role in publishing today.
• Design and innovation and its impact on publishing services.

This INMA study tour is conducted by The Drum, Europe's largest marketing media and advertising platform.

Legacy Media Reinvention Tour

The great legacy media companies such as Bloomberg, Daily Telegraph, Guardian, News UK, Reuters, Trinity Mirror, The Independent, and Evening Standard are breaking new ground in reinventing themselves for the Digital Age.

On this Legacy Media Reinvention Tour, learn more about:

• How newsroom integration pays off.
• How to strategically reposition for digital while extending the print runway.
• The trials and tribulations of paywalls: what works and what doesn't work.
• How to extract value from a legacy brand with niche products.
• Where alternatives to paywalls are pointing us.
• Converting a paid newspaper to free newspaper and the new value of audiences to advertisers.

The Legacy Media Reinvention Study Tour will be guided by Alan Mutter, an internationally known blogger and faculty member of the University of California at Berkeley Graduate School of Journalism.