INMA is pleased to partner with The Guardian on two post-World Congress half-day seminars Wednesday, May 25, on membership/building communities and social/mobile.
If you are interested in gaining insight on the Guardian's Membership offering and community-building plans as well as how to use social and mobile, register for the Guardian Publisher Network seminars post-Congress on May 25. These events take place at the Guardian's office, a 7-minute walk from the Pullman Hotel St. Pancras.
The Guardian's Membership offering demonstrates how it can build deeper relationships with its readers in an increasingly digital age.
As the Guardian has no proprietor — instead The Scott Trust was created in 1936 to secure the financial and editorial independence of the Guardian in perpetuity — the company has a unique relationship with readers. Its Membership programme brings the Guardian's award-winning journalism to life for readers through engaging digital and live experiences, all of which encourage an open exchange of information, ideas and opinions.
Traditional business models are being challenged in many ways; new technology platforms, new audiences and increasing globalisation are all factors. The Guardian has a strong history and loyal readers. It has been able to build communities and encourage participation with readers far across the world, stretching far beyond its traditional print audience.
This event will introduce Guardian Membership and explain why it's important to be open and accessible. It will also cover why communities are so important to the Guardian, how to balance the needs of community members with commercial interests and future trends for communities.
For content creators to have a sustainable business model, we need to focus on how readers wish to engage with and consume content. Readers want up-to-the-minute, intelligent and trustworthy news. The Guardian understands that it needs to reach readers in the best way for them, wherever they are — whether that's through breaking news alerts, off-platform, in app, on desktop or in print.
The Guardian understands the complexity of key trends such as the huge growth in mobile and the increasing market share of social and digital platforms — having transformed from being the ninth largest U.K. newspaper to one of world's most influential newsbrands.
This event will offer a unique insight into how the Guardian approaches partnerships with social and search platforms, providing an update on some of the key initiatives launched in recent months including Google's Digital News Initiative, Apple News and Facebook's Instant Articles. The Guardian can highlight to publishers and explain in their own language how to prioritise growth opportunities and respond to this new and global competitor set.
The Guardian will also explore the key commercial challenges of the continued growth in mobile consumption and why publishers should be focusing on video and branded content.
Ready to attend the conference?Register Now!
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