Legacy Media Reinvention Study Tour

Starting Point: Pullman Hotel St. Pancras Lobby

Alan Mutter @newsosaur linkedIn

Study Tour Leader and Moderator
Tapit Partners
University of California - Berkeley

The great legacy media companies such as the Daily Telegraph, Guardian, News UK, Trinity Mirror, The Independent, and Evening Standard are breaking new ground in reinventing themselves. On this tour led by Silicon Valley's Alan Mutter, learn how newsroom integration pays off, how to extend the print runway, the trials and tribulations of paywalls, how to extract value from a legacy brand with niche products, and converting a paid newspaper to free distribution. Bus departs promptly at 9:00 a.m. Tour begins and ends in the lobby of the Pullman Hotel, 100 - 110 Euston Rd, London NW1 2AJ (+44 20 7666 9000).

Confirmed visits and presentations by:

The Guardian: Building a membership community, new social and mobile strategies

Bloomberg: Building a membership community, new social and mobile strategies

Telegraph Media: World-class integrated newsroom

ESI Media: Re-invention of Evening Standard as free newspaper, all-digital move by The Independent

Bus departure and arrival from Hotel Pullman St. Pancras lobby

Media Disruption Study Tour

Starting Point: The Drum, 23 Curtain Road, First Floor, Shoreditch

Melanie Shah @melanieshah linkedIn

Study Tour Leader and Moderator
The Drum
London, United Kingdom

Learn new ways of thinking and ideas for engaging Millennials in this study tour focused on visiting up-and-coming start-ups, non-traditional media companies, and forward-thinking brands. On this tour led by The Drum (@TheDrum), learn more about gamification and news publishing, how brands are becoming content hubs, what digital publishers can teach traditional publishers, which start-ups should media owners take note of, how programmatic publisher alliances are working out, and next-generation design and innovation. Please wear comfortable shoes as this is mostly a walking tour. Tour begins at The Drum, 23 Curtain Road, First Floor, Shoreditch, London EC2A 3LT (+44 020 3002 5834).

Confirmed visits and presentations by:

The Drum: Marketing, advertising, design with a twist of events and awards competitions

The 7th Chamber: Guarantee earned media through relevant influencers, popular social communities, and premium bloggers

TCOLondon: Content marketing and publishing excellence

Dazed Media: World's leading independent fashion and culture media brand

JOE Media Video/social model for men, not lads, with interests in fashion, news, comedy, sport

Legacy Media Reinvention Study Tour (continued)

Starting Point: Pullman Hotel St. Pancras Lobby

Print and digital reinventors abound on this study tour of London legacy media companies, which continues today. Bus departs promptly at 8:30 a.m. Tour begins and ends in the lobby of the Pullman Hotel, 100 - 110 Euston Rd, London NW1 2AJ (+44 20 7666 9000).

Confirmed visits and presentations by:

Trinity Mirror: Innovations in native advertising, ad blocking, traffic drivers, digital partnerships

Reuters: A legacy news organisation leans into video

News UK: Lessons from a successful paid content strategy

Financial Times: A new global mandate for a familiar business brand

Bus departure and arrival from Hotel Pullman St. Pancras lobby

Media Disruption Study Tour (continued)

Starting Point: Mashable, 48 Warwick Street

Disruptors are everywhere in London, and INMA will find them — and learn from them. The Media Disruption Tour by The Drum will connect participants with digital media executives focused on Millennials. Please wear comfortable shoes as this is mostly a walking tour.

Confirmed visits and presentations by:

Mashable: Leading global media company that informs, inspires, and entertains the digital generation

Car Throttle: The Internet's car community

BuzzFeed: Social news and entertainment company that provides the most shareable breaking news, original reporting, entertainment, and video

Trint: Syncs text with audio and video, making it faster and easier to get at your content

INMA International Board of Directors Meeting

Telegraph Media Group, 111 Buckingham Palace Road

The semi-annual meeting of the INMA Board of Directors will take place at the offices of Telegraph Media Group, 111 Buckingham Palace Road. Board members should meet in Pullman Hotel at 8:15 a.m. for bus transport.

Europe Division Board Meeting

Farringdon-The Hatton, Conference & Training Venue, 51-53 Hatton Garden, Topaz Room

The INMA Europe Division Board meeting will be held at Farringdon-The Hatton, Conference & Training Venue, 51-53 Hatton Garden, Topaz Room. Board members should meet in the Pullman Hotel lobby at 2:30 p.m. for a group walk.

President's Reception

BT Tower, 45 Maple Street

Hosted by INMA President Mark Challinor, this invitation-only reception is held for volunteers serving on INMA boards and committees and will take place at the famous BT (formerly British Telecom) Tower. The London icon is nearly 200 meters tall and the “top of the tower” reception area revolves a full 360 degrees, offering stunning views across the city. The evening will be sponsored by BT and will enable INMA volunteer leaders to hear where the telecommunications giant fits into the London media landscape. A fast elevator to a hospitality area atop the tower will be followed by champagne and canapés. INMA will have exclusive access to this unique and “uplifting” location. (Bring your camera.)

Registration Lounge

Lower Lounge and Lobby, Pullman Hotel St. Pancras

There will be no boring “registration desk” for Sunday morning at the Pullman St. Pancras. Look for an INMA Registration Lounge where you can pick up badges and materials — and mix and mingle with peers in a unique and relaxed atmosphere.

Brainsnack Seminar

Nobel Suite, Pullman Hotel St. Pancras

Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 PowerPoint slides. The seminar represents a potpourri of ideas from INMA members.

Moderator: Mukund Mohan
Director, Strategy, Cloud and Enterprise, Microsoft Ventures @mukund LinkedIn

Kiwi Premium Exchange: How to Collaborate on a Trading Desk

Gareth Codd
Commercial Director, Fairfax Media New Zealand LinkedIn

Advertiser Branded Programming: Native Video Content

Morten Blichmann
Creative Chief, Ekstra Bladet, Denmark LinkedIn

Using Data to Drive Engagement Strategy

Laura Inman Nolan
Senior Director of Audience Engagement, Atlanta Journal-Constitution, United States LinkedIn

New Subscription Offer: Zero Hora Tablet + Digital Newspaper

Marcelo Leite
Newspaper Commercial Director, Zero Hora - RBS, Brazil LinkedIn

Update on Implementation of Star Touch Tablet App

Christopher Goodridge
Chief Operating Officer, Digital, Star Media Group, Canada LinkedIn

Advance Local Publishing Model: An Update 5 Years Later

Pam Siddall
President, Advance Central Services, United States @PamSiddall LinkedIn

Darwinism and the Business Model

Luis Garcia
Corporate Strategy Manager, Grupo Clarín, Argentina LinkedIn

Local and Regional News Reporting Geared Towards Millennials

Anna-Karin Lith
Director of Editorial Operations, MittMedia, Sweden @aklith LinkedIn

Fees Must Fall: Accepting Twitter Challenge to Give Voice to Students

Gasant Abarder
Editor, Cape Argus, South Africa @gasantabarder

Indian Intelligence Test: Reaching Out to Students and Parents

Alok Sanwal
Chief Operating Officer and Editor, inext/Jagran Prakashan, India @aloksanwal LinkedIn

The Creative Route to Diversification

Nick Creed
Co-Founder, The Drum, United Kingdom @ncreed LinkedIn

Google News Lab Masterclass for INMA

Pullman Hotel St. Panras, Regents Park 5,6, and 7 (First Floor)

This session will equip you with practical tips and techniques to help you get more from using Google. Google executives will point to data journalism tools that can help you research and visualize some of your story ideas, including a deep dive on how Google Trends can complement your politics, sports or general news coverage. From a breaking news situation to a feature length article, learn how Google Maps and Earth images can complement your social media posts or add a visual element to you print and online articles. This masterclass will dive in to storytelling with maps, showcase examples with StreetView images and point towards Storyspheres — where audio brings panoramic images to life. Finally, immerse yourself in virtual reality, explore 360-degree video and stills and see how journalists from around the world are using cutting edge technology (and on a budget). Only INMA World Congress delegates who have registered in advance for the Masterclass are eligible to attend. NOTE: This Masterclass is now at the Pullman Hotel due to high demand.

Matt Cooke
Google News Lab Lead for the U.K., Ireland, and Nordics @mattcooke_uk LinkedIn

Annual Business Meeting

Nobel Suite, Pullman Hotel St. Panras

Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.

Welcome Reception at Tower of London

Starting Point: Pullman Hotel St. Pancras Lobby for Bus Departure

NOTE: We have reached the Tower fire code limit with RSVPs to this reception as of May 10. You must have a ticket to enter. No exceptions. Experience exclusive INMA access to the (in)famous 938-year-old Tower of London, which has been an armoury, treasury, menagerie, and home to the Crown Jewels of England. The Tower's powerful role in English history ranges from coronations to a prison. The INMA Welcome Reception will include a private viewing of the Crown Jewels and a Beefeater explanation of the Tower's grand history. Buses depart the Pullman Hotel at 5:45 p.m. and will return by 9:30 p.m. For those attending the reception but not arriving via INMA bus, the reception begins at 6:30 p.m. Your INMA conference badge or a photo ID are required.

Registration Desk

Shaw Theatre Lobby, Pullman St. Pancras Hotel

Pick up registration materials and get guidance from the INMA team on what to do, where to go, and maybe how to get more involved with INMA.

Networking Lounge + Morning Tea

Nobel Suite, Pullman Hotel St. Pancras

Make peer connections and meet with nearly 20 leading technology and solution providers over tea and coffee in a unique atmosphere conducive to making new contacts and renewing acquaintances.

Congress Plenary Sessions

Shaw Theatre, Pullman Hotel St. Pancras

Held in the Shaw Theatre at the Pullman St. Pancras Hotel, this is the main INMA World Congress hall.

Opening Ceremonies

Be welcomed to London in style with an opening presentation that focuses on the voice of INMA members worldwide. Learn about priorities from fellow INMA members and where you fit into these trends and ideas.

Mark Challinor
President, INMA @challinor LinkedIn

Juan Señor
Congress Moderator and Partner, Innovation Media @juansenor LinkedIn

Theme: Strategy and Direction

The Great ReWrite: How the Media Business Thrives in the Greatest Era of Change in History

Sitting at the nexus of technology and media, Leonard Brody has spent a career at the table of leading newspapers as well as television and radio networks. He has spent the past 20 years building Internet companies — including an agency that helped pioneer user-generated news, nominated for two Emmy Awards in the process. He helped grow Examiner.com into the 11th largest site in the United States with 60 million unique visitors each month, scaling a large media business from the ground up inside a traditional media business. Through these experiences in the “fifth media revolution” (Internet), he sees a re-write involving drastic changes in consumer behaviour, the end of the job era, the end of protected incumbents, and the costs of innovation dropping to zero thanks to technology. In this opening address, learn where media is going next — and where legacy and digital companies fit into the new mosaic.

Leonard Brody
Entrepreneur, Author, Media Visionary @lbrody LinkedIn

How to Think Bolder and Win in the Media Space

How can media companies shift from a strategy of “trying to keep the ball in the court” and never winning to a strategy that aims for domination and boldness? In this presentation, learn how to better align what ownership and shareholders should aim for and what management can deliver.

Patrick Behar
Partner, McKinsey & Company LinkedIn

Tea Break

Nobel Suite, Pullman Hotel St. Pancras

Presented by:

Theme: Consumer Platforms

Mobile and the Consumer Revolution

What does the world's leading provider of telecommunications technology and services see in the great consumer revolution of content consumption? In this presentation, learn how smartphones are disrupting entire industries and see how those disruptions feed back to media companies.

Hans Vestberg
President and CEO, Ericsson Group @HansV_Ericsson

Breakthrough Strategies to Make Smartphones Engaging and Lucrative

With a nearly 400% increase in non-voice time spent on smartphones since 2010, the small screen is where games are played, tickets booked, and news consumed. In this panel, learn what innovators are doing to win the “eyeballs war,” promote loyalty and habit, and ultimately tell an audience story that hooks the imaginations of advertisers.

Wil Harris
Head of Digital, Condé Nast @wilharrisLinkedIn

Debby Krenek
Senior Vice President Digital and Editorial Director, Newsday @debkrenLinkedIn

Padraic Woods
Mobile Development Manager, VG @padraicwoodsLinkedIn

Lunch

Nobel Suite, Pullman Hotel St. Pancras

How to Make Data Actionable Now

Media companies are playing in three clear “lanes” when it comes to Big Data: the slow lane, the medium lane, and the fast lane — depending on size, scale, and metabolism of the company. In this presentation, learn how to make data more of an impact at your company regardless of lane.

Kate Day
Editorial Director, Growth, Politico @kate_day LinkedIn

Anthony Tan
Executive Vice President, Chinese Media, Singapore Press Holdings LinkedIn

Stéphane Père
Chief Data Officer, The Economist @stephanepere LinkedIn

The Truth Behind Paywalls: Context for Success

As the news media industry moves further and further down the road of how, when, and why to structure paywalls, metered gates, plus-models, and membership programmes, each company has discovered that it defines “success” differently than peers. In this panel, we will aim to discern the context for success of global, national, and regional media companies — and who will pay for what.

Gunilla Asker
CEO, Svenska Dagbladet @mrsaskerLinkedIn

Tobias Henning
General Manager Premium, Bild LinkedIn

Victoria Turner
General Manager - Customer Relationships Marketing & Insights, News Corp Australia LinkedIn

Break

Nobel Suite, Pullman Hotel St. Pancras

Where Online Video Is Heading Next and Media Companies Leading the Way

“Online video” and traditional television are on a collision course. Mobile data traffic in the third quarter of 2015 was 65% higher than one year earlier — driven by video consumption on mobile devices. It is estimated that 70% of all mobile data traffic will be from video by 2021. Given these two mega-trends, learn from this panel what leading news media companies are doing to get in front of this video wave — from audience and revenue perspectives.

Micah Gelman
Director of Video, The Washington Post @mbgelman LinkedIn

Hanna Kouri
Channel Director, ISTV, Sanoma Media @kourihanna

Josh Rucci
GM and Global Head, Bloomberg Content Service @joshrucci1 LinkedIn

Takeaways of the Day

Cocktail + Networking Lounge Reception

Nobel Suite, Pullman Hotel St. Pancras

A few steps from the plenary session hall, share a cocktail with colleagues and solution providers at a reception in the Networking Lounge — before hitting London for dinner or a show.

Presented by:

Registration Desk

Shaw Theatre Lobby, Pullman St. Pancras Hotel

Pick up registration materials and get guidance from the INMA team on what to do, where to go, and maybe how to get more involved with INMA.

Networking Lounge + Morning Tea

Nobel Suite, Pullman Hotel St. Pancras

Make peer connections and meet with 20+ leading technology and solution providers over tea and coffee in a unique atmosphere conducive to making new contacts and renewing acquaintances.

Congress Plenary Sessions

Shaw Theatre, Pullman Hotel St. Pancras

Held in the Shaw Theatre at the Pullman St. Pancras Hotel, this is the main INMA World Congress hall.

Welcome Back

Theme: Content Platforms

Distributing Content Across Platforms and the Vox Vision

On the hottest topic this year in media, Vox Media is considered a global leader with its strategy on distributed content. In this presentation, learn where Vox sees distributed content going next and how it is re-defining audience engagement on third-party platforms.

Jonathan Hunt
Vice President, Global Marketing and Communications, Vox Media @jonathan_h LinkedIn

Distributed Content: Trends for Publishers and How to Prioritise (Social) Media Partnerships

With up to 20% of budgets and time spent on creating content for social media platforms pushing media companies hard to partner, how does a publisher analyse the pros and cons of partnering with Google, Facebook, Twitter, Apple, and Snapchat? Is it all or nothing? How are the partnerships prioritised? In this panel discussion, learn how the innovators are focusing on this vital question for 2016.

Malcolm Coles
Director of Digital Content, Telegraph Media Group @malcolmcoles LinkedIn

Luca Forlin
Head of Strategic Partnerships, Google LinkedIn

Grzegorz Piechota
Author, INMA “Evaluating Distributed Content in the News Media Ecosystem”
International Nieman Fellow, Harvard University @g_piechota LinkedIn

Robert Shrimsley
Editor, FT.com, London @robertshrimsley LinkedIn

Tea Break

Nobel Suite, Pullman Hotel St. Pancras

Presented by:

Theme: Advertising Innovation and Trends

How Marketers Are Driving Their Business Through Content Strategies

In an exclusive look at world-class practitioners, this panel will look at breakthrough case studies in content marketing and native advertising. Beyond what big-budget players can do in this space, the panel will point to how this scales up (and down) in the year ahead — and what publishers should be doing now to grab a share of this growing pie.

Sebastian Tomich
Senior VP, Advertising & Innovation, The New York Times @SebTomich LinkedIn

Anna Watkins
Managing Director, Guardian Labs @annawatkinsuk LinkedIn

Ad Blocking: What Should Publishers Do Today?

The rise of ad blockers has been a brake on the progress all Web sites have made in selling valued audiences to an increasingly digital advertising marketplace. In this panel, get a bird's eye view of the challenge as of mid-2016, the strategic alternatives, and what media companies are doing to fight back.

Frederic Filloux
Editor, Monday Note, Paris @asimondavies LinkedIn

Piers North
Strategy Director, Trinity Mirror LinkedIn

Johnny Ryan
Head of Ecosystem, PageFair @johnnyryan LinkedIn

Lunch

Nobel Suite, Pullman Hotel St. Pancras

Theme: Journalism and News

Future of News Journalism

This presentation will fuse together consumer behaviour and technology in new and different ways. What does the emerging news ecosystem look like in 2016, and what are the key drivers for the future, with an emphasis on:

- News consumption in Sweden: the shift, the drivers and the motives
- Key success factors for premium journalistic content
- Future technology challenges and opportunities
- The ecosystem of digital news: who will survive and why

Marjaana Toiminen
Co-Founder, Mindmill Network @sarimarjaana LinkedIn

Extending the Print Runway: Ideas to Optimise the Mother Ship

Digital is tomorrow's dream. Print is today's reality. In this panel session, learn what leading publishers are doing to innovate with print on the revenue and creative side, as well as the cost side. These are stories of reinvention as well as new consumer insights into the value of print.

Alastair Machray
Editor in Chief, Liverpool Echo @amachray LinkedIn

Charlotte Ross
Deputy Editor, Evening Standard, @CharloRoss LinkedIn

Denise Turner
Director of Insights, Newsworks @msdeniseturner LinkedIn

Takeaways + Stretch Break

Theme: A Look Ahead

News Media Outlook: The Dimension Behind the Façade

In this exclusive debut presentation, learn about how news media companies worldwide are optimising the collection of channels and tools bracketed onto their business models in the past five years and the subtle shifts in strategy being embraced today that represent the difference between success and failure.

Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA) @earljwilkinson LinkedIn

Conference Conclusions

Sessions End

Awards Dinner at Victoria and Albert Museum

Starting Point: Pullman Hotel St. Pancras Lobby for Bus Departure

The presentation of the 81st Annual Global Media Awards couldn't be in a grander setting than the Victoria and Albert Museum, the world's greatest museum of art and design. With exclusive INMA access to the British Galleries and the magnificent Garden, this grand closing dinner will be in the V&A's Raphael Gallery, home to seven tapestries painted by Raphael in 1515-1516 on loan from Queen Elizabeth II.

Buses will depart the Pullman St. Pancras Hotel at 5:45 p.m. for a 6:45 p.m. reception at the V&A. Buses should return to the Pullman by 11:30 p.m.

Terri-Karelle Reid
Brand Manager, The Gleaner Company, Jamaica @TerriKarelleLinkedIn

Guardian Membership and Building Communities Seminar

The Guardian, Kings Place, 90 York Way

The Guardian's Membership programme demonstrates how it can build deeper relationships with readers in an increasingly digital age. In this half-day seminar, learn the details of the Guardian Membership programme, along with why communities are so important to the Guardian, how to balance the needs of community members with commercial interests, and future trends for communities. Kindly plan your arrival by 9:20 a.m. to clear security. A photo ID is required for Guardian security. The Guardian is a 12-minute walk from the Pullman Hotel St. Pancras. An optional group walk from the Pullman Hotel lobby will commence at 9:00 a.m.

Guardian Social and Mobile Seminar: Responding to the New Pathways to News

The Guardian, Kings Place, 90 York Way

This half-day seminar will offer unique insight into how the Guardian approaches partnerships with social and search platforms, providing an update on key initiatives such as Google's Digital News Initiative, Apple News, and Facebook's Instant Articles. The Guardian will share how to prioritise growth opportunities and the key commercial challenges of the continued growth in mobile consumption — and why publishers should be focusing on video and branded content. Kindly plan your arrival by 1:20 p.m. to clear security. A photo ID is required for Guardian security. The Guardian is a 12-minute walk from the Pullman Hotel St. Pancras.