Your Guide

Everything a media company needs to know now about the power of being untethered and how to accelerate mobile success (with a little help from Microsoft)

twitter logo #inmamobilestrategies


Thursday, March 10

INMA Partner In Business
news cycle
7:30 a.m.

Registration, Continental Breakfast, and Networking

8:30 a.m.

Welcome and Overview

John Newby John Newby
President, INMA North America Division

Maria Terrell Maria Terrell
Director of Content, Pressreader, and Program Chair @mariaterrell LinkedIn

Jordan Friedman Jordan Friedman
Communications & Media Industry Manager, Microsoft Corporation @jpfriedman LinkedIn

Earl J. Wilkinson Earl J. Wilkinson
Executive Director & CEO, INMA @earljwilkinson Earl J. Wilkinson LinkedIn

Mukund Mohan Mukund Mohan
Director, Strategy, Cloud and Enterprise, Microsoft Ventures (Conference Moderator) @mukund LinkedIn

Trends and Opportunities In Mobile

9:00 a.m.

Mobile the Channel, Data the Driver

Lutz Finger Lutz Finger
Author, Ask Measure Learn, and Data Scientist in Residence, Cornell University @lutzfinger LinkedIn

10:00 a.m.

Mobile is Now: Transforming Newsrooms for the Age of the Smartphone

David Ho David Ho
Executive Mobile Editor, The Wall Street Journal @DavidHo LinkedIn

10:45 a.m.


Distributed Content: Early Possibilities

11:00 a.m.

Google Accelerated Mobile Pages and What’s Next

Stacie Chan Stacie Chan
Media Partnerships Manager, Google Search @staciechan LinkedIn

11:45 a.m.

Group Discussion: Pros and Cons of Distributed Content

12:15 p.m.


Big Issues in Mobile

1:15 p.m.

Trends and Best Practices in Mobile Video and How Publishers Can Play In This Space

Matt Singer Matt Singer
Founder, Videolicious @videolicious LinkedIn

Mandy Jenkins Mandy Jenkins
Director of News, Storyful @mjenkins LinkedIn

2:15 p.m.

World-Class Native Advertising Innovations

Mia Mabanta Mia Mabanta
Director of Revenue and Marketing Products, Quartz @miamabanta LinkedIn

2:45 p.m.


3:00 p.m.

Mobile Web vs. Mobile Apps: Myths and Realities

Bill Wilson Bill Wilson
Founder and CEO, Mindsea @wdrwilson LinkedIn

Cory Bergman Cory Bergman
Co-Founder and General Manager, Breaking News @corybe LinkedIn

Inspiration from Outside Legacy Media

4:15 p.m.

Mobile-First Best Practices at Bleacher Report

Chris Nguyen Chris Nguyen
Vice President of Product, Bleacher Report @csnguyen LinkedIn

5:00 p.m.

Takeaways of the Day

5:15 p.m.

Program Concludes

5:15 p.m. - 6:15 p.m.

Cocktails On Us

Wind down after a long day with cocktails and snacks with fellow attendees before heading out for the evening. This is the perfect time to ask that question that didn't get asked earlier in the day.

Shuttle leaves from Microsoft Building 37 to area hotels at approximately 6:15 p.m.

Friday, March 11

7:30 a.m.

Continental Breakfast and Networking

8:00 a.m.

Welcome Back and Focus Exercise

Best In Class: Global Media

8:15 a.m.

Human-Centered Design: A Toolkit for Identifying New Product Opportunities

Rachel Derkits-Gelman Rachel Derkits-Gelman
User Experience Research Lead, The New York Times @rachelderkits LinkedIn

Best In Class: Europe

8:45 a.m.

6 Principles Russmedia Lives By To Grow Mobile Revenue

Georg Burtscher Georg Burtscher
Managing Director, Russmedia Digital, Austria @Georgburtscher LinkedIn

Key Mobile Lessons from Scandinavian Publishers

Jan Ove Kjøndal Jan Ove Kjøndal
Head of Mobile and Founder, Agens, Norway @janovekjondal LinkedIn

9:30 a.m.


Best In Class: North America

9:45 a.m.

Mobile Strategies for Creating Loyalty and Revenue

Joe Leong Joe Leong
Vice President/Chief Revenue Officer, The Albuquerque Journal @jospetleo LinkedIn

Digital 2016 Maximizing Mobile

Christopher Biondi Christopher Biondi
Senior Director/ Digital Development, GateHouse Media @Chris_Biondi Christopher Biondi LinkedIn

Local TV's Approach to Consumers On the Go

Mark Briggs Mark Briggs
Director of Digital Media, KING5 TV @markbriggs LinkedIn

Location-Based Strategies for Advertisers (Mobile Conquesting)

Jimmy Bogroff Jimmy Bogroff
Director, Digital Strategy and Advertising Operations, The Oregonian @jimmy_bogroff LinkedIn

The (Mobile) Readers We Ignore

Damon Kiesow Damon Kiesow
Head of Product, McClatchy @dkiesow LinkedIn

Learning From Millennials

11:15 a.m.

Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Classroom

Brett Atwood Brett Atwood
Director of the Integrated Strategic Communication, Edward R. Murrow College of Communication at Washington State University @brettatwood LinkedIn

What Creating Apps for Millennials Should Teach the News Industry

Helen Bui Helen Bui
Founder, Stash-It @helen_bui LinkedIn

12:00 p.m.

Millennial Panel: A Social Experiment on How News is Consumed on Mobile Devices

INMA asks 5 university journalism students about how they use mobile

12:30 p.m.


1:15 p.m.

The Microsoft Briefing

microsoft logo

Hear from Microsoft about what they see coming for the industry and what we can expect to see in the technology space.

Tony Emerson Tony Emerson
Managing Director, Microsoft Worldwide Media & Cable @microsoft LinkedIn

Andreas Pongratz Andreas Pongratz
CEO, @pongibaerli LinkedIn

Eric Johnston Eric Johnston
COO, Pioneer News Group @EricJohnston LinkedIn

co-presenting with

Vishal Misri Vishal Misri
CEO & Founder, Posh Technologies @PoshTechnology LinkedIn

2:30 p.m.

Conference Conclusions and Wrap-Up

2:45 p.m.

Program Concludes

2:45 p.m.-4:45 p.m.

Tour of Microsoft Campus

microsoft logo

We will visit Microsoft behind the scenes to learn what makes it tick, diving into their new innovations and culture. The tour will include stops at Microsoft Visitor's Center, the “Garage” innovation lab, and even the campus store.

Shuttle will leave from the Microsoft Capus tour to area hotels at approximately 4:45 p.m.


Summit venue

Microsoft Building 37
16071 Northeast 36th Way
Redmond, Washington 98052

From your hotel

Because attendees are staying at various hotels, we recommend taking an Uber (secondarily taxi) to Building 37 in the mornings. A shuttle will take attendees back Silver Cloud Inn, Courtyard Seattle, Seattle Marriott Redmond, Hyatt Regency Bellevue, and The Westin Bellevue at the conclusion of Thursday and Friday programming.

Conference attendees

The INMA Mobile Strategies Conference will attract top mobile and digital talent from news media companies.

See Who will Be There

As of right now

  • David Arkin, United States
  • Brett Atwood, Director, Integrated Strategic Communication, Washington State University, United States
  • Cory Bergman, United States
  • Dean Betz, Executive Producer, MSN News, United States
  • Christopher Biondi, Vice President | Digital Operations & Product Development, Gannett Co., Inc., United States
  • Jimmy Bogroff, United States
  • Troy Bonnes, Student, University of Washington, United States
  • Danny Boulet, Videographer, INMA, United States
  • Mark Briggs, United States
  • Helen Bui, Founder, Stash-it, United States
  • Georg Burtscher, Managing Director, Russmedia Austria, Austria
  • Ryan Busch, Director of Sales, Research and Analysis of Media, United States
  • Stacie Chan, CBO & Co-founder, Google, United States
  • Steve Chapman, SVP, Content Partnerships, PressReader Group, Canada
  • Brooke Christofferson, United States
  • Rachel Derkits-Gelman, User Experience Research Lead, The New York Times, United States
  • Nicole Einbinder, Student, University of Washington, United States
  • Tony Emerson, Worldwide Managing Director, Microsoft Corporation, United States
  • Markus Feldenkirchen, President, Sales, North America, Lineup Systems, United States
  • Lutz Finger, Director of Analytics, Linkedin, United States
  • Jordan Friedman, Communications & Media Industry Manager, Microsoft, United States
  • Maria Gangat, United States
  • Jose Luis Gomez Carpintero, Chief Technology Innovation Officer (CTIO), Protecmedia, Spain
  • Reuben Hall, Chief Executive Officer, MindSea, Canada
  • John Hartevelt, News Director (Projects), Stuff, New Zealand
  • Mark Hiland, United States
  • Mike Hilton, United States
  • David Ho, VP of Digital Product & Content Strategy, Inside Higher Ed, United States
  • Eric Hutchins, United States
  • Matthew Ipsan, Director of Digital, Lee Enterprises, United States
  • Mandy Jenkins, Director of News, Storyful, United States
  • Eric Johnston, Chief Executive Officer, Sonoma Media Investments, United States
  • Randall Keith, Managing Editor - Digital, Bay Area News Group, United States
  • David Kelley, CTO, Posh Technologies, United States
  • Karar Khaku, Manager, Content, PressReader, Canada
  • Damon Kiesow, Knight Chair in Journalism Innovation, McClatchy, United States
  • Katy King, Senior Sales Manager, Access, United States
  • Rachel Kirscht, United States
  • Joseph Leong, United States
  • Matthew Leong, Web Developer, Digital Trends, United States
  • Amy Loesch, United States
  • Mike Lupo, United States
  • Mia Mabanta, Executive Director, Product and Brand Marketing, Quartz, United States
  • Tyler Mack, Director of Digital Solutions, The Register-Guard, United States
  • Nikolay Malyarov, CEO, International, PressReader, Canada
  • Steve Mcdonald, United States
  • Tj Mclarty, Sr. Production Manager/ Digital, Austin American-Statesman, United States
  • Angelo Mendoza, President Inquirer Mobile, Philippine Daily Inquirer, Philippines
  • Penny Merian, Chief Marketing Officer, HubCiti, United States
  • Vishal Misri, Founder & CEO, Posh Technologies, United States
  • Mukund Mohan, Director, Strategy, Cloud and Enterprise, Microsoft Ventures, United States
  • Andrew Mok, Chief Executive Officer, Avant Publications, United States
  • Christine Mosley, Staff, INMA, United States
  • John Newby, United States
  • Chris Nguyen, Vice President of Product, Bleacher Report, United States
  • Thomas Nguyen, Student, University of Washington, United States
  • Jan Ove Kjondal, Head of Mobile and Co-Founder, Agens (IVY), Norway
  • Mike Pirello, President, Syncronex, United States
  • Andreas Pongratz, Chief Executive Officer,, Austria
  • Isobel Press, Staff, INMA, United States
  • Sharon Prill, VP Marketing & Brand Strategy, The Penny Hoarder, United States
  • Cynthia Reyes-Methvin, United States
  • Sarah Riley, Canada
  • Randy Salgado, Student, University of Washington, United States
  • Julia-Grace Sanders, Student, University of Washington, United States
  • Traci Schoenberg, United States
  • Jenny Schultz, Product Manager, The Seattle Times Company, United States
  • Tim Shoults, Operations Manager, Glacier Media Group, Canada
  • Matt Singer, Chief Executive Officer, Videolicious, United States
  • Ed Spagnola, President CEO, AMR-SkyBridge Mobile, United States
  • Geoff Spence, Senior Director, Business Development, SpotXchange, United States
  • Daniel Tedford, Director, Digital Subscriptions, Southern California News Group, United States
  • Maria Terrell, United States
  • Erica Thompson, Public Information Specialist, University of Washington, United States
  • Bill Toler, Former Chairman and CEO, Swift Communications, United States
  • Shunsuke Ushigome, Staff Writer Digital Content Development Department, Nikkei Inc., Japan
  • Brian Vigil, Sr. Director of Product, MediaNews Group, United States
  • Brooke Warner, General Manager, Swift Communications, United States
  • Peter Wengert, United States
  • Earl Wilkinson, Executive Director and CEO, International News Media Association (INMA), United States
  • Bill Wilson, CEO and Founder MindSea, Canada
  • Onno Wuelfers, Chief Executive Officer, Editora El Mundo, El Salvador
  • Sonia Yamada, Vice President, Audience Insights, The New York Times, United States

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Eric Hutchins
Dallas, Texas, USA
Telephone: +1 214 373-9111, opt. 2
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