Registration and Coffee

Welcome and Introductions

Matthew I. Ipsan
President, INMA North America Division, Executive Vice President, CNHI (Community Holdings Inc.) LinkedIn

Conference Moderator: Robert Whitehead
Disruptionist & Media Entrepreneur, McPherson Media Group LinkedIn

Keynote: Innovating for Growth with Legacy Companies

Legacy media companies must innovate now to be ready for the future. Cloud supercomputing, the rise of digital natives, social structuring, and gamification will disrupt and reshape business as we know it. Winning will require sharing undervalued assets and partnering with unlikely groups to accomplish more than what your company could alone. This new competitive advantage is called the reciprocity advantage. Learn what legacy companies like IBM as well as start-ups are doing to build this capability in order to succeed in the next decade.

Karl Ronn
Managing Director, Innovation Portfolio Partners @kpronnLinkedIn

Break

Theme: Creating an Innovation Strategy and Organizing for Growth

Creating a Strategy for Sustainable Growth

Look outside the news media industry to the process used within Procter & Gamble and Swift Communications to develop a long-term vision and strategy.

Bill Toler
Chairman, Swift Communications LinkedIn

Organizing for Innovation and Sustainable Growth

Legacy organizations cannot innovate without people dedicated to thinking about the future. Hear what the Toronto Star learned as it organized teams to drive innovation and produce revenue growth.

Julie Murtha
Director of Audience Development & Innovation, The Toronto Star @juliemurthaLinkedIn

Lunch

Theme: Improve Productivity to Reinvest More Resources for Innovation

Sales Organizations and Operations of the Future

News media companies' selling strategies and organizational design must evolve to meet the needs of customers and business models envisioned for 2020. Peer inside the forward-focused sales strategies that will be essential to survival and success.

Kevin Curnock
General Manager, Brunswick News, Inc. @brunswick_newsLinkedIn

The Ultimate Sales Model: Self-Serve is the Best Upsell

Go inside on how to architect and develop a self-serve platform that will provide a simple process for your customers and a significantly greater margin for you. We’ll demonstrate through data the value of self-serve for the customer and for your company.

Steve Kump
President & CTO, Speedshift Media LinkedIn

Elevate Your Talent: Smart Recruiting + Hiring

World-class sales organizations and top employers have rigorous recruiting and interviewing standards and practices. Recruiting and interviewing is a senior-level priority for Gannett and defining the quality of employees hired is seen as a top strategic role. Gannett has implemented a new recruiting, hiring, and onboarding model to identify and train the best qualified sales staffing.

Caryn McGarry
VP – Talent Acquisition, Gannett LinkedIn

Break

Theme: Strategic Decision-Making

Driving Digital Transformation and Data-Driven Culture at Your Organization

Is your digital and data strategy and funding commitment robust enough to win in 2020? The founder of the CDO Club/CDO Summit and author of “Be the Media” shows why and how incumbents, startups, and organizations across all sectors are driving digital transformation, innovation, and data-driven culture for long-term success.

David Mathison
CEO, Chief Digital Officer Summit & CDO Club; Author, Be the Media @bethemediaLinkedIn

Expanding Your Brand and Positioning It for Growth

Discover new ways to strategically expand your brand and position it for growth and new streams of revenue. Learn about The New York Times’ strategic choices to drive new revenue streams by expanding brand.

Alice Ting
VP, Brand Development, Licensing & Syndication, The New York Times LinkedIn

Digital Subscriptions – Innovation, Implementation, and Results

A panel discussion focused on the opportunities and challenges, failures and successes of digital subscriptions in a print legacy world. Free? Paid? Registration? Surveys? Dynamic meters? We’ll put it all on the table and answer your questions throughout the discussion.

Guy Tasaka
Chief Digital Officer, Calkins Media @calkinsmediaLinkedIn

Matthew I. Ipsan
President, INMA North America Division, Executive Vice President, CNHI (Community Holdings Inc.) LinkedIn

Takeaways of the Day

Drinks On INMA

A great chance to meet your fellow delegates and exchange ideas about your Day 1 experience.

Morning Coffee

Theme: Utilising Existing Assets, Resources, and Products to Create New Revenue

Welcome Back

Conference Moderator: Robert Whitehead
Disruptionist & Media Entrepreneur, McPherson Media Group LinkedIn

Strategically Expanding Business Portfolios for Today and the Future

Understand how GateHouse uses and leverages existing resources and assets to expand its business portfolio. Discover how they tap IT services to serve small- and medium-sized businesses, provide small business loans, and propel marketing by exporting digital services.

Peter Newton
Chief Revenue Officer, GateHouse, CEO, Propel Business Services @ponewtonLinkedIn

Expanding the Scope of Events Marketing

GateHouse Live leverages existing tools and resources to expand its commercial portfolio and grow revenue through its events management line of business.

Lyndsi Lane
Vice President, Gatehouse Events LinkedIn

Break

La Presse+ The Digital Newspaper

Learn how this Montréal news organization created an innovative and effective digital business model by developing an engaging digital edition for tablets that is as acclaimed for the quality and depth of its content as for the effectiveness of its ground-breaking advertising products.

Pierre-Elliott Levasseur
Chief Operating Officer, La Presse LinkedIn

Lunch

News Media Outlook: The Dimension Behind the Façade

In this INMA-exclusive presentation, look across news media worldwide to distill major trends impacting the strategic decisions of companies looking to grow audience and revenue that will support great journalism in the coming years. The presentation includes a snapshot of where legacy media are today in their transformation, the emerging truths in media, and a report card on culture change, paid content, mobile, distributed content, and Big Data. The presentation concludes with a look at where media is heading next – the perfect capper to two days of discussing business strategies for media companies.

Earl Wilkinson
Executive Director and CEO, INMA @earljwilkinsonLinkedIn

Takeaways and Conclusions

Matthew I. Ipsan
President, INMA North America Division, Executive Vice President, CNHI (Community Holdings Inc.) LinkedIn

Conference Moderator: Robert Whitehead
Disruptionist & Media Entrepreneur, McPherson Media Group LinkedIn