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Data Analytics for Media Study Tour

April 12-13

The Data Analytics for Media Study Tour will visit four major media companies in New York in two dynamic days of programming about best practices in Big Data strategy, organization, technology and business development through powerful case studies and emerging approaches to data-driven businesses.

Topics to be discussed

  • Strategy and organization for data operations in media companies
  • Analytics best practices and case studies
  • Critical privacy and security governance
  • Future innovations in analytics and how to prepare for them
  • Best practices for technology issues: infrastructure, software, hardware
  • Question and answer sessions with experts
  • Targeting and monetization using audience insights
  • Roles of the chief data officer, data scientist and data analyst, and other necessary positions in the data operation


Tuesday, April 12

Meeting Point: The City University of New York (CUNY)

We will meet at CUNY, Graduate School of Journalism
219 West 40th Street
New York

Take the elevator to the third floor security desk and ask for the Data Analytics Study Tour

9:00 a.m.

Registration and Welcome Coffee

9:30 a.m.

Overview and Preview: What Analytics Means and How Best to Leverage

Open the Data Analytics for Media Study Tour with a preview of our two days together and an introduction to the subject – punctuated by an introduction to audience, content, and business analytics best practices at Scripps Networks Interactive.

Laura Evans Martha Stone
CEO, World Newsmedia Network (WNMN) @WNMNorg Martha Stone LinkedIn

Laura Evans Laura Evans
Member, INMA Board of Directors
Vice President of Audience Development and Data Science, Scripps Networks Interactive @evanslaurabLinkedIn

10:15 a.m.

Audience and Content Analytics

How audience data are being used to understand and expand audiences. How technology and ingenuity are being used in media companies. Moderated by Laura Evans.

Victoria Fine Victoria Fine
CEO, Finally, and former Director of Strategy and Audience Development, Slate @vfineLinkedIn

Sachin Kamdar Sachin Kamdar
CEO, Inc. @sachinkamdarLinkedIn

Haile Owusu Haile Owusu
Chief Digital Officer, Mashable @hailekofiLinkedIn

Josh Schwartz Josh Schwartz
Chief Data Scientist, Chartbeat @joshuadschwartzLinkedIn

11:15 a.m.

Business Analytics and the Art of Making Money

This session will look at how audience data are being used to segment and target audiences to drive revenue, along with a look at digital management platforms (DMPs) and how they work. Moderated by Martha Stone.

Alyson Papalia Alyson Papalia
VP, Digital Advertising Strategy & Operations, Forbes Media @alysonmpapaliaLinkedIn

Kweli Washington Kweli Washington
Global Director, Talent and Culture, Piano @kweliwashingtonLinkedIn

12:15 p.m.

Lunch at CUNY

1:00 p.m.

Walk to News Corp

1:30 p.m. - 3:30 p.m.

News Corp, Wall Street Journal and New York Post: Company-Wide Data Strategy

1211 Avenue of the Americas

Implementing a company-wide data strategy across News Corp has had its challenges and opportunities. During this visit, learn more about the operating environment, philosophy, strategy, and objectives at News Corp. Then dive deeper into Big Data case studies and demonstrations from Dow Jones and the Wall Street Journal – with examples from marketing, the newsroom, product, and ads/commercial use cases, as well as its professional information business. Conclude the visit with best practices from the New York Post and plenty of time for questions.

Rachel Schutt Rachel Schutt
Chief Data Scientist, News Corp LinkedIn

3:30 p.m. - 5:00 p.m.

Group Discussion: Surfacing Data Practices at Media Companies + Tour of Wall Street Journal Newsroom

Wednesday, April 13

9:30 a.m.

Meeting Point: Hearst Corporation

We will meet at Hearst in the lobby
300 W 57th St.
New York, NY 10019
(57th Street and 8th Avenue)

9:45 a.m.

Transfer from Hearst lobby to meeting room

10:00 a.m.

Hearst Corporation: Scalable Data Strategy

During this visit, learn about the Hearst Corporation strategy to integrate 500 newspaper, magazine and Web sites into a one-database, including combining content searchability and audience analytics. Four years ago, all of Hearst Corporation’s 500 newspaper, magazine and business-to-business Web sites were siloed data operations. The strategy involved the hiring of data scientists, purchasing gigantic storage solutions, and finessing new products from this newfound stockpile of data. The results are new products, monetization of data, 25 percent more global traffic (about 7 million uniques per day) on sites including Cosmopolitan,, Road and RTrack, Car and Driver, Elle and Esquire.

Lincoln Millstein Lincoln Millstein
Senior Vice President and Special Assistant to the CEO, Hearst Corporation Lincoln Millstein LinkedIn

Eve Burton Eve Burton
Senior Vice President General Counsel, Hearst Corporation Eve Burton LinkedIn

Rick McFarland Rick McFarland
Vice President, Chief Data Scientist, Data, Hearst Corporation @statsrickRick McFarland LinkedIn

Mike Smith Mike Smith
Vice President, Revenue Platforms and Operations, Hearst Corporation Mike Smith LinkedIn


Depart Hearst for 20-minute walk to Bloomberg

12:30 p.m. - 2:30 p.m.

Bloomberg: Big Data as a Strategic Imperative (+ Lunch)

731 Lexington Ave (59th Street and 3rd Avenue)

Dive deep into Bloomberg Media's data strategy, analytics, and monetization, while the data visualization team discusses how Bloomberg transforms Big Data to visually appealing insights for the consumer. This visit includes a working lunch.

Jeremy Diamond Jeremy Diamond
Prototyper / Interaction Designer, Bloomberg Visual Data @_jsdiamond

Pat Moore Pat Moore
Data Scientist, Bloomberg LP Pat Moore LinkedIn

Priyanka Naik Priyanka Naik
Data Science & Insights, Bloomberg Media @chefpriyanka Priyanka Naik LinkedIn

Adam Pearce Adam Pearce
Data Visualization Developer, Bloomberg LP @adamrpearce LinkedIn

2:30 p.m.

Depart Bloomberg by bus to ProPublica

3:30 p.m. - 5:30 p.m.

ProPublica: How to Monetize Journalistic Databases

155 Ave of the Americas #13

ProPublica, the not-for-profit, data-focused investigative journalism company, will explore the intersection of data journalism and data sales. ProPublica launched their data store in 2014, and are earning revenue from data sets of interest to researchers and journalists. Presentations will focus on developing data journalism and news apps and the origins of the data store. Also discussed will be growing data sales an developing new data products that generate new revenue.

Scott Klein Scott Klein
Assistant Managing Editor and Head of Data Store, ProPublica @kleinmaticLinkedIn

Celeste LeCompte Celeste LeCompte
Director of Business Development, ProPublica @celraeLinkedIn

5:30 p.m.

Depart ProPublica by bus to Times Square drop-off

6:30 p.m.

Estimated arrival in Times Square

Questions? Contact us


Eric Hutchins
Dallas, United States
Phone: +1 214 373-9111, opt. 2
Click here to e-mail me