10-12 May 2015 · New York
The World Congress of the International News Media Association (INMA) is the indispensable conference for strategists, catalysts, audience-builders, and revenue executives from the world's leading news media companies. Below is your mobile-optimised guide.
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Marriott Marquis, 1535 Broadway, Manhattan Ballroom/8th Floor
Pick up registration materials at a satellite registration desk at the Marriott Marquis.
Marriott Marquis, 1535 Broadway, Manhattan Ballroom/8th Floor
Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 PowerPoint slides. The seminar represents a potpourri of ideas from INMA members.
The Re-Branding of The Independent as a National Platform in South Africa
Sandy Naudé, General Manager, Independent Newspapers @trippingsandy linkedIn
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South China Morning Post and the Portal to China
Michael Chu, Director of Marketing, South China Morning Post linkedIn
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Digital Revolution: The Best Practices of a Modern Newsroom
Grzegorz Piechota, Head of Editorial Development, Gazeta Wyborcza linkedIn
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Survival Tips in a Cross-Media World
Staffan Hultán, Co-Founder, Research and Analysis of Media (RAM) @staffanhuppsalalinkedIn
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Don't Give Up on Print Innovation
Julie Murtha, Director of Audience + Innovation, Toronto Star @juliemurthalinkedIn
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Profitable Print Sales Promotion: Never Out of Fashion
Damian Eales, Group Marketing Director, News Corp Australia linkedIn
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Making News Better: HT Media As a Driver of Social Change/Catalyst of Change
Shantanu Bhanja, Chief Digital Officer, HT Media linkedIn
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Growing Chat-App Followers from 0 to 300,000: The Case of Philippine Daily Inquirer
John Nery, Editor-in-Chief, Inquirer.net @jnery_newsstandlinkedIn
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Integrating Media, Combining Print and Digital, Seeking Efficiency and Agility: Transforming a Group
Sarah Judkins, Group Director - Transformation, NZ Media & Entertainment linkedIn
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What 222 Native Apps Bought CNHI As Part of Its New Digital Strategy
Matthew Ipsan, Chief Digital Officer, CNHI linkedIn
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Big Data: Using Behaviour Analytics to Monetise Your Digital Content
Nikolay Malyarov, Executive Vice President, Chief Content Officer, PressReader @malyarovlinkedIn
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Newspaper Possible: The Spectacular Dynamics of Korean Newspaper Marketing
Chang-hee Park, Chief Operating Officer, JoongAng Ilbo linkedIn
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Print + Digital Education Leads to New Advertising Sales Revenue for The Telegraph
Mark Challinor, CEO, Media Futures Ltd.@challinor LinkedIn
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Marriott Marquis, 1535 Broadway, Manhattan Ballroom/8th Floor
Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.
Marriott Marquis, 1535 Broadway
Buses will be stationed on the 45th Street side of the Marriott Marquis (Starbucks side). Look for INMA signs.
61 Chelsea Piers, #300
Be welcomed to the INMA World Congress with a stylish and unique reception introducing you to the reinvented Chelsea and Meatpacking districts of Manhattan at Pier Sixty and The Lighthouse. Connect with peers from around the world, and see why New York has earned its reputation as a melting pot of people and culture. Buses will return to the Marriott Marquis by 9:30 p.m.
Sponsored by
All World Congress sessions today are at:
The TimesCenter
242 West 41st Street
Co-sponsored by
Brought to you by INMA's Partners in Business
Every media company in the world is at some point in the journey from print to digital: disrupted consumption patterns, disrupted advertising patterns, disrupted workforces. In this formal opening to the INMA World Congress, learn the priorities of media companies in the next year, the priority subjects to focus on, and how the New York conference can help.
Yasmin Namini
President, International News Media Association (INMA)
@yasnyclinkedIn
Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)
@earljwilkinsonlinkedIn
Juan Señor
World Congress Moderator and Partner, Innovation Media Consulting Group @juansenorlinkedIn
Robert Whitehead
INMA Facilitator and Provocateur linkedIn
Five years after publishing the “Newspaper Extinction Timeline,” futurist Ross Dawson argues that while news-on-paper has a shelf life, there is an exceptional future for the news industry. In this opening keynote he will provide a compelling vision for the future of news and provide pragmatic insights into key elements of that future, including crowdsourcing in news, how professionals and amateurs can best be brought together, news source reputation, news personalisation, news crowdfunding, news discovery in social channels, and not least the emerging revenue models and industry leadership that can drive a flourishing future of news globally.
Ross Dawson
Founding Chairman, Future Exploration Network @rossdawsonlinkedIn
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The BCG road map to transforming print media has become the gold standard worldwide: maintain short-term performance while planning and executing a long-term vision and winning in the medium term. In this presentation, learn what's working with the road map and how to structure your media company for growth. And learn from new BCG research the future of branded content: what advertisers expect and what publishers are doing.
Neal Zuckerman
Partner and Managing Director, Boston Consulting Group (BCG) @nealzuckermanlinkedIn
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Co-sponsored by
The sea change in marketing mindsets has seen advertising dollars shift from unmeasured media to measured media in the past decade. What is the new mix of audience volume, audience engagement, audience stickiness, and content environment that drives value for advertisers in the next two years? What gets the attention of the marketing community? What specific areas of digital are more attractive? Where does print fit? Where does the multi-platform news brand fit? Join this panel of Manhattan media buyers and agencies to see what comes next.
Andrew Essex
Vice Chairman, Droga5 @andrewessexlinkedIn
Kimberly Kadlec
President, Starcom MediaVest Group @kkadlec17linkedIn
Anand Pandya
Senior Vice President, Group Director, Strategy, ZenithOptimedia linkedIn
Dave Penski
Chief Commercial Officer, VivaKi Exchange Global linkedIn
News media companies understand the game has changed for advertisers. It is about the media mix. It is about measured media. It is about an array of options linked to the news brand. In this session, learn new details about time-based advertising programme, the Australian news industry's breakthrough initiative to measure cross-platform performance, and how top media companies are innovating in native advertising and more.
Trevor Fellows
Head of Global Media Sales, Wall Street Journal @tfellows1linkedIn
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Jim Friedlich
President and CEO, Empirical Media @jimfriedlichlinkedIn
Mark Hollands
CEO, The Newspaper Works @markahollandslinkedIn
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Siddharth Suri
Senior Researcher, Microsoft Research @ssuri
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Michael Zimbalist
Senior Vice President Advertising Product and R&D, New York Times linkedIn
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Sponsored by
There are starkly different results emerging from media companies putting a price tag on digital content. The lessons are not what news publishers expected since going down this road in large numbers over the past five years. In this interactive panel, learn from companies inside and outside of print media who have succeeded and faced challenges confronting the intensity of the customer relationship, the sign-up experience, the user experience, the role of logins, retention, and more. What works, and what doesn't work?
George Barrios
Chief Strategy and Financial Officer, World Wrestling Entertainment (WWE) linkedIn
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Monica Ray
Executive Vice President/Consumer Marketing, Condé Nast linkedIn
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Co-sponsored by
The analytics revolution is sweeping the news media industry, yet it is slower to catch on among legacy publishers. In this session, learn more about the experiences, value-added services, and data assets that should be adopted — a long with practical examples of peers that are implementing these. Then learn about the Big Data/tech stack required to achieve these. This session will update publishers on the steps required to make Big Data happen, the investment required, the cultural shift that must happen, and how it will transform the business model.
Greg Doufas
Vice President, Data Science and Audience Intelligence, The Globe and Mail @gregdo73 linkedIn
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Laura Evans
Vice President Audience Development and Data Science, Scripps Networks Interactive @evanslaurab linkedIn
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Irene Lee
Director of Data & Analytics, Refinery29 linkedIn
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Within the adtech world, programmatic media buying has grown from shiny object to “must-have” faster than any other technology before. Yet to most media sellers, it is a daunting collection of technology and techniques that can leave even the most seasoned publishers scratching their heads. How are today's publishers to know what programmatic is and isn't? How are they to know its benefits and how to incorporate it into their businesses? In this session, programmatic experts will give insight into the automated media world from all sides of the transaction and share use cases on how to leverage the latest technology to impact the digital media landscape.
Jeremy Crandall
SVP, Operations and Client Services, Adroit Digital linkedIn
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Chris O'Hara
VP of Strategic Accounts, Krux Digital @chrisoharalinkedIn
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Matt Prohaska
CEO and Principal, Prohaska Consulting @mattprohaskalinkedIn
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Jon Usry
Director, Digital Platforms, DMN Media linkedIn
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Before your dinner or theater reservation in New York, grab a cocktail and network at the TimesCenter with INMA members from around the world.
Sponsored by
All World Congress sessions today are at:
The TimesCenter
242 West 41st Street
Sponsored by
Since Jeff Bezos bought the Washington Post in 2013, the company has added a net of 60 editorial staff, created a network of newspapers whose subscribers get free access to Post content, launched an app on Amazon's Fire tablet, and will soon become a software publisher for news publishers. Meanwhile, the Post has grown unique visitors 62% to nearly 46 million per month as it embraces Bezos' vision of going global with the Post brand and becoming a technology company. In this session, learn the new direction of the Washington Post and what the world can expect next.
Steve Hills
President and General Manager, The Washington Post @sphillslinkedIn
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When IDEO's David Kelley addressed the INMA World Congress last year, he stressed the importance of creating processes that allow media companies to “innovate routinely.” In this session, INMA brings together some of the world's best examples of structured innovation — ranging from processes that create big new projects ... to labs that seek consumer insights that lead to new products ... to radical re-thinkings of physical workspace ... to comprehensive change management programmes.
Adina Broady Aasebö
Head of Insight and Future Lab, Aller Media@adinabroadylinkedIn
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AnnaKarin Lith
Director of Editorial Operation, MittMedia @aklithlinkedIn
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Martha Ortiz
Editor, El Colombiano @mortizmedialinkedIn
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Co-sponsored by
U.S. adults have shifted mobile usage from 24 minutes per day in 2010 to 171 minutes per day in 2014 — a 613% increase in only four years. Similar data exists country-by-country worldwide. In this session, learn how publishers are attacking the eyeball shift and finding success in sales through new advertising formats unique to smartphones and tablets.
Alex Hardiman
Vice President, Product, The New York Times linkedIn
Joy Robins
Senior Vice President Global Revenue and Strategy, Quartz @joyarobinslinkedIn
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Stefan Savva
Mobile Director, Fairfax Media @stefansavvalinkedIn
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Ian Vännman
Co-founder Omni / Media Platform Product Manager, Schibsted @stefansavvalinkedIn
Sponsored by
Media companies are moving beyond merely integrating print and digital sides of their legacy brands into single newsroom. In this session, learn what the next-generation publishers are doing to integrate full-scale television via acquisitions, merge multiple news brands under their ownership group, and managing resources across the enterprise as audiences migrate from print to mobile to online video, and much more.
Nicole Carroll
VP/News and Executive Editor, Arizona Republic/Gannett @nicole_carrolllinkedIn
Sam Jacobs
Senior Editor, Time Inc. @sampjacobslinkedIn
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Jan-Eric Peters
Editor-in-Chief, Die Welt and N24 @jep_
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With intense pressure to diversify revenue streams and use the new innovation culture, the top media companies are building new products and meeting audience demands. In this session, learn how the best-in-class companies are setting the pace when it comes to new and innovative digital offerings — and meeting the needs of readers when, where, and how they want. See how companies are ensuring that while they remain committed to providing the best journalism, they are keeping pace with the quickly evolving digital ecosystem and maintaining their leadership positions.
Gerold Riedmann
CEO, Russmedia Digital, Austria @geroldriedmannlinkedIn
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Edward Roussel
Head of Products, Dow Jones @edwardroussellinkedIn
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In the conference's closing address, synthesize the key learnings from the New York World Congress with how news media executives should address the disrupted and fast-cascading marketplaces. What do you do with this knowledge in the short-term, the mid-term, and the long-term? This INMA-exclusive presentation is unique to World Congress.
Earl J. Wilkinson
Executive Director and CEO, INMA @earljwilkinsonlinkedIn
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Membership is the lifeblood of the International News Media Association (INMA). For 85 years, executives volunteer their time and service tending to the evolving needs of members. In this closing ceremony, the torch of INMA is passed to a new leader who will also announce new members of the Board of Directors and what's next for INMA.
Yasmin Namini
President, INMA @yasnyclinkedIn
Mark Challinor
Vice President, INMA @terrikarellelinkedIn
Edison Ballroom
240 West 47th Street (2-minute walk from Marriott Marquis)
Under the bright lights of Broadway, representatives of the world's leading media companies will gather at the historic Edison Ballroom for the unveiling of the coveted INMA Awards dedicated to energizing brands, innovating in product development, stimulating audiences, and growing revenue. Also learn the winners of the Global Innovation Award and the Silver Shovel Award.
Hosted by Terri-Karelle Reid
The Gleaner @terrikarellelinkedIn
The TimesCenter
242 West 41st Street
New York
Marriott Marquis
1535 Broadway, Manhattan Ballroom/8th Floor
New York
Pier Sixty
Pier Sixty, 61 Chelsea Piers, #300 (23rd Street and West Side Highway)
New York
The Edison Ballroom
240 West 47th Street
New York
Connect with peers participating in this week's World Congress through this real-time attendee list and e-mail links.
SEE WHO IS HEREThe World Congress would not be possible without the generous support of our key supporters.
Newscycle Solutions delivers a broad range of technology solutions including content management, digital advertising, circulation, and audience relationship management. Newscycle Solutions is a trusted technology partner serving more than 500 media companies in more than 30 countries on 5 continents. INMA Partner In Business since 2009.
RAM (Research and Analysis of Media) is an international media research company. With about 1,000 clients in 18 countries RAM provides the industry with pioneering statistics of how ads, articles and other media communication are consumed and understood for both print and digital media. INMA Partner In Business since 2012.
PressReader is the global leader in multi-channel, cross-platform content distribution and monetization, and the chosen partner of more than 3,500 publishers. PressReader offers the world's most engaging reading experience to millions of readers, providing publishers with new revenue opportunities and increased global circulation. INMA Partner In Business since 2014.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 7,100+ members at 600+ media companies in 80+ countries.
Tom Corbett
Europe Division Coordinator
Ana Gutierrez
Latin America Division Coordinator
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