The INMA World Congress lasts three days: May 10-12. Extend your opportunity to get the most out of your time in New York by registering for the pre-Congress Media Disruption Study Tour of Manhattan digital media houses May 7-8.

INMA Partners in Business

news cycle
Press Reader

Thursday, May 7

8:00 a.m.-5:00 p.m.

Media Disruption Study Tour

Alan Mutter

Alan Mutter @newsosaur linkedIn

Study Tour Leader and Moderator
Tapit Partners
University of California - Berkeley

The embrace of digital by legacy news publishers requires a total re-think of corporate culture, go-to-market strategy, organising how work gets done, and an environment that repositions media companies as magnets for young, digitally minded employees. In this study tour of New York media companies that are making this transition, INMA will take you directly to the companies on the frontier of digital embrace and organisational change. The study tour departs via coach from the Marriott Marquis. The study tour will be led by Alan Mutter, Silicon Valley start-up CEO, newspaper editor, blogger, and faculty member of the University of California at Berkeley Graduate School of Journalism. Capacity for the study tour is 50 people, and registration is on a first-come, first-served basis.

Confirmed visits and presentations by:

Bloomberg: Rapidly expanding global news power in print, digital, and TV.

Skift: Innovative B2B site for travel industry founded by digital guru Rafat Ali, former publisher of

Business Insider: Growing digital news organisation founded by Wall Street veteran Henry Blodget and backed by Jeff Bezos.

Complex Media: Array of digital magazines for young males, seamlessly combining content and commerce.

Friday, May 8

8:00 a.m.-5:00 p.m.

Media Disruption Study Tour

The second day continues for INMA's Media Disruption Study Tour of Manhattan innovators that have embraced digital. The study tour departs via coach from the Marriott Marquis.

Confirmed visits and presentations by:

Vice: Global publishing phenomenon with more than US$500 million in venture backing.

Gothamist: Growing publishing of digital city-centric sites, including New York, London, Shanghai, and Toronto.

Atavist: Software and publishing platform for long-form multi-media journalism. Curated digital site for long-form fiction and non-fiction.

Roads & Kingdoms: Long-form travel and cultural journalism site.

New York Times Innovation Lab/TimeSpace Incubator: In-house R&D activities at the New York Times.

Upworthy: Digital content curators who are leadings in the art and science of viral publishing.

Saturday, May 9

9:00 a.m.-1:00 p.m.

INMA International Board of Directors Meeting

2:30 p.m.-5:30 p.m.

INMA Regional Board and Committee Meetings

INMA Europe Division Board Meeting
INMA Latin America Division Board Meeting
INMA North America Division Board Meeting

7:00 p.m.-9:00 p.m.

President's Reception for INMA Boards and Committees

Sunday, May 10

7:30 a.m.-1:30 p.m.

Congress Registration: Marriott Marquis

Pick up registration materials at a satellite registration desk at the Marriott Marquis, site of Sunday's Brainsnack Seminar, Annual Business Meeting, and departure point for the evening Welcome Reception.

9:00 a.m.-12:30 p.m.

Brainsnack Seminar at Marriott Marquis

Celebrate international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 PowerPoint slides. The seminar represents a potpourri of ideas from INMA members.

Sandy Naude The Re-Branding of The Independent as a National Platform in South Africa
Sandy Naudé, General Manager, Independent Newspapers @trippingsandy linkedIn

Michael Chu South China Morning Post and the Portal to China
Michael Chu, Director of Marketing, South China Morning Post linkedIn

Grzegorz Piechota Digital Revolution: The Best Practices of a Modern Newsroom
Grzegorz Piechota, Head of Editorial Development, Gazeta Wyborcza linkedIn

Staffan Hultén Survival Tips in a Cross-Media World
Staffan Hultén, Co-Founder, Research and Analysis of Media (RAM) @staffanhuppsalalinkedIn

Julie Murtha Don't Give Up on Print Innovation
Julie Murtha, Director of Audience + Innovation, Toronto Star @juliemurthalinkedIn

Damian Eales Profitable Print Sales Promotion: Never Out of Fashion
Damian Eales, Group Marketing Director, News Corp Australia linkedIn

Shantanu Bhanja Making News Better: HT Media As a Driver of Social Change/Catalyst of Change
Shantanu Bhanja, Chief Digital Officer, HT Media linkedIn

John Nery Growing Chat-App Followers from 0 to 300,000: The Case of Philippine Daily Inquirer
John Nery, Editor-in-Chief, @jnery_newsstandlinkedIn

Sarah Judkins Integrating Media, Combining Print and Digital, Seeking Efficiency and Agility: Transforming a Group
Sarah Judkins, Group Director - Transformation, NZ Media & Entertainment linkedIn

Matthew Ipsan What 222 Native Apps Bought CNHI As Part of Its New Digital Strategy
Matthew Ipsan, Chief Digital Officer, CNHI linkedIn

Nikolay Malyarov Big Data: Using Behaviour Analytics to Monetise Your Digital Content
Nikolay Malyarov, Executive Vice President, Chief Content Officer, PressReader @malyarovlinkedIn

Changhee Park Newspaper Possible: The Spectacular Dynamics of Korean Newspaper Marketing
Chang-hee Park, Chief Operating Officer, JoongAng Ilbo linkedIn

Mark Challinor Print + Digital Education Leads to Profit for The Telegraph
Mark Challinor, CEO, Media Futures Ltd.@challinor LinkedIn

12:30 p.m.-1:15 p.m.

Annual Business Meeting

Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.

6:30 p.m.

Buses Depart Congress Hotel for Welcome Reception

Marriott Marquis, 1535 Broadway

Buses will be stationed on the 45th Street side of the Marriott Marquis (Starbucks side). Look for INMA signs.

7:00 p.m.-9:00 p.m.
Pier Sixty

Welcome Reception: Pier Sixty and The Lighthouse

Be welcomed to the INMA World Congress with a stylish reception overlooking the Hudson River. Connect with peers from around the world and see why New York has earned its reputation as a melting pot of people and culture. Buses will return to the Marriott Marquis by 9:30 p.m.

Sponsored by

CCI Logo

Monday, May 11

7:30 a.m.-6:30 p.m.

Registration Desk at TimesCenter

7:30 a.m.-7:00 p.m.

Networking Lounge

7:30 a.m.-8:30 a.m.

Morning Coffee

Co-sponsored by

8:30 a.m.-6:00 p.m.

Plenary Sessions

Brought to you by INMA's Partners in Business

news cycle RAM Press Reader
8:30 a.m.

Transformation 2.0: An Introduction to World Congress

Every media company in the world is at some point in the journey from print to digital: disrupted consumption patterns, disrupted advertising patterns, disrupted workforces. In this formal opening to the INMA World Congress, learn the priorities of media companies in the next year, the priority subjects to focus on, and how the New York conference can help.

Yasmin Namini Yasmin Namini
President, International News Media Association (INMA) @yasnyclinkedIn

Juan Senor Juan Señor
World Congress Moderator and Partner, Innovation Media Consulting Group @juansenorlinkedIn

Robert Whitehead Robert Whitehead
INMA Facilitator and Provocateur linkedIn

9:00 a.m.

Creating the Future of News

Five years after publishing the “Newspaper Extinction Timeline,” futurist Ross Dawson argues that while news-on-paper has a shelf life, there is an exceptional future for the news industry. In this opening keynote he will provide a compelling vision for the future of news and provide pragmatic insights into key elements of that future, including crowdsourcing in news, how professionals and amateurs can best be brought together, news source reputation, news personalisation, news crowdfunding, news discovery in social channels, and not least the emerging revenue models and industry leadership that can drive a flourishing future of news globally.

Ross Dawson Ross Dawson
Founding Chairman, Future Exploration Network @rossdawsonlinkedIn

9:45 a.m.

The Practicalities of Transforming Print Media and the Growth Drivers Moving Forward

The BCG road map to transforming print media has become the gold standard worldwide: maintain short-term performance while planning and executing a long-term vision and winning in the medium term. In this presentation, learn what's working with the road map and how to structure your media company for growth. And learn from new BCG research the future of branded content: what advertisers expect and what publishers are doing.

Neal Zuckerman Neal Zuckerman
Partner and Managing Director, Boston Consulting Group (BCG) @nealzuckermanlinkedIn

10:30 a.m.


Co-sponsored by

11:15 a.m.

Inside the Mind of Madison Avenue: What's Coming Next

The sea change in marketing mindsets has seen advertising dollars shift from unmeasured media to measured media in the past decade. What is the new mix of audience volume, audience engagement, audience stickiness, and content environment that drives value for advertisers in the next two years? What gets the attention of the marketing community? What specific areas of digital are more attractive? Where does print fit? Where does the multi-platform news brand fit? Join this panel of Manhattan media buyers and agencies to see what comes next.

Andrew Essex Andrew Essex
Vice Chairman, Droga5 @andrewessexlinkedIn

Kimberly Kadlec Kimberly Kadlec
President, Starcom MediaVest Group @kkadlec17linkedIn

Dave Penski Dave Penski
Chief Commercial Officer, VivaKi Exchange Global linkedIn

12:00 noon

Proving Advertising Works: Behind the Innovations and Data

News media companies understand the game has changed for advertisers. It is about the media mix. It is about measured media. It is about an array of options linked to the news brand. In this session, learn new details about time-based advertising programme, the Australian news industry's breakthrough initiative to measure cross-platform performance, and how top media companies are innovating in native advertising and more.

Trevor Fellows Trevor Fellows
Head of Global Media Sales, Wall Street Journal @tfellows1linkedIn

Jim Friedlich Jim Friedlich
President and CEO, Empirical Media @jimfriedlichlinkedIn

Mark Hollands Mark Hollands
CEO, The Newspaper Works @markahollandslinkedIn

Michael Zimbalist Michael Zimbalist
Senior Vice President Advertising Product and R&D, New York Times linkedIn

12:45 p.m.


Sponsored by

2:00 p.m.

What's Working and Not Working with Paid Content Strategies

There are starkly different results emerging from media companies putting a price tag on digital content. The lessons are not what news publishers expected since going down this road in large numbers over the past five years. In this interactive panel, learn from companies inside and outside of print media who have succeeded and faced challenges confronting the intensity of the customer relationship, the sign-up experience, the user experience, the role of logins, retention, and more. What works, and what doesn't work?

George Barrios George Barrios
Chief Strategy and Financial Officer, World Wrestling Entertainment (WWE) linkedIn

Monica Ray Monica Ray
Executive Vice President/Consumer Marketing, Condé Nast linkedIn

3:00 p.m.


Co-sponsored by

BPA Worldwide Minacs
3:45 p.m.

Big Data 2.0: What Publishers Need to Understand and Make Actionable Now

The analytics revolution is sweeping the news media industry, yet it is slower to catch on among legacy publishers. In this session, learn more about the experiences, value-added services, and data assets that should be adopted — a long with practical examples of peers that are implementing these. Then learn about the Big Data/tech stack required to achieve these. This session will update publishers on the steps required to make Big Data happen, the investment required, the cultural shift that must happen, and how it will transform the business model.

Greg Doufas Greg Doufas
Vice President, Data Science and Audience Intelligence, The Globe and Mail @gregdo73 linkedIn

Laura Evans Laura Evans
Vice President Audience Development and Data Science, Scripps Networks Interactive @evanslaurab linkedIn

Irene Lee Irene Lee
Director of Data & Analytics, Refinery29 linkedIn

4:45 p.m.

Programmatic and the New Automation of Media

Within the adtech world, programmatic media buying has grown from shiny object to “must-have” faster than any other technology before. Yet to most media sellers, it is a daunting collection of technology and techniques that can leave even the most seasoned publishers scratching their heads. How are today's publishers to know what programmatic is and isn't? How are they to know its benefits and how to incorporate it into their businesses? In this session, programmatic experts will give insight into the automated media world from all sides of the transaction and share use cases on how to leverage the latest technology to impact the digital media landscape.

Jeremy Crandall Jeremy Crandall
SVP, Operations and Client Services, Adroit Digital linkedIn

Chris O’Hara Chris O’Hara
VP of Strategic Accounts, Krux Digital @chrisoharalinkedIn

Matt Prohaska Matt Prohaska
CEO and Principal, Prohaska Consulting @mattprohaskalinkedIn

Matt Prohaska Jon Usry
Director, Digital Platforms, DMN Media linkedIn

5:45 p.m.

Conclusions of the Day

6:00 p.m.

Congress Sessions Conclude

6:00 p.m.-7:00 p.m.


Before your dinner or theater reservation in New York tonight, grab a cocktail and network at the TimesCenter with INMA members from around the world.

Sponsored by

Crowdynews logo

Tuesday, May 12

7:30 a.m.-2:00 p.m.

Registration Desk at TimesCenter

7:30 a.m.-3:00 p.m.

Networking Lounge

7:30 a.m.-8:30 a.m.

Morning Coffee

Sponsored by

8:30 a.m.-5:00 p.m.

Plenary Sessions

8:30 a.m.

Announcements and Introductions

8:35 a.m.

Taking the Bezos Long View: Where the Washington Post Is Heading Next

Since Jeff Bezos bought the Washington Post in 2013, the company has added a net of 60 editorial staff, created a network of newspapers whose subscribers get free access to Post content, launched an app on Amazon's Fire tablet, and will soon become a software publisher for news publishers. Meanwhile, the Post has grown unique visitors 62% to nearly 46 million per month as it embraces Bezos' vision of going global with the Post brand and becoming a technology company. In this session, learn the new direction of the Washington Post and what the world can expect next.

Steve Hills Steve Hills
President and General Manager, The Washington Post @sphillslinkedIn

9:15 a.m.

An Ode to David Kelley: What Publishers Are Doing to Innovate Routinely

When IDEO's David Kelley addressed the INMA World Congress last year, he stressed the importance of creating processes that allow media companies to “innovate routinely.” In this session, INMA brings together some of the world's best examples of structured innovation — ranging from processes that create big new projects ... to labs that seek consumer insights that lead to new products ... to radical re-thinkings of physical workspace ... to comprehensive change management programmes.

Adina Aasebo Adina Broady Aasebö
Head of Insight and Future Lab, Aller Media@adinabroadylinkedIn

AnnaKarin Lith AnnaKarin Lith
Director of Editorial Operation, MittMedia @aklithlinkedIn

Martha Ortiz Martha Ortiz
Editor, El Colombiano @mortizmedialinkedIn

10:15 a.m.


Co-sponsored by

chartbeat Amdocs logo
11:00 a.m.

The Shooting Star of Media Platforms: The Audience and Revenue Prospects of Mobile

U.S. adults have shifted mobile usage from 24 minutes per day in 2010 to 171 minutes per day in 2014 — a 613% increase in only four years. Similar data exists country-by-country worldwide. In this session, learn how publishers are attacking the eyeball shift and finding success in sales through new advertising formats unique to smartphones and tablets.

Espen Egil Hansen Espen Egil Hansen
CEO and Editor-in-Chief, Aftenposten @espenegillinkedIn

Alex Hardiman Alex Hardiman
Vice President, Product, The New York Times linkedIn

Joy Robins Joy Robins
Senior Vice President Global Revenue and Strategy, Quartz @joyarobinslinkedIn

Stefan Savva Stefan Savva
Mobile Director, Fairfax Media @stefansavvalinkedIn

12:15 p.m.


Sponsored by

1:30 p.m.

The Next-Generation Re-Imagined Newsroom

Media companies are moving beyond merely integrating print and digital sides of their legacy brands into single newsroom. In this session, learn what the next-generation publishers are doing to integrate full-scale television via acquisitions, merge multiple news brands under their ownership group, and managing resources across the enterprise as audiences migrate from print to mobile to online video, and much more.

Nicole Carroll Nicole Carroll
VP/News and Executive Editor, Arizona Republic/Gannett @nicole_carrolllinkedIn

Sam Jacobs Sam Jacobs
Senior Editor, Time Inc. @sampjacobslinkedIn

Jan-Eric Peters Jan-Eric Peters
Editor-in-Chief, Die Welt and N24 @jep_

2:30 p.m.

Rapid Product Development: Systems and Best Practices

With intense pressure to diversify revenue streams and use the new innovation culture, the top media companies are building new products and meeting audience demands. In this session, learn how the best-in-class companies are setting the pace when it comes to new and innovative digital offerings — and meeting the needs of readers when, where, and how they want. See how companies are ensuring that while they remain committed to providing the best journalism, they are keeping pace with the quickly evolving digital ecosystem and maintaining their leadership positions.

Gerold Riedmann Gerold Riedmann
CEO, Russmedia Digital, Austria @geroldriedmannlinkedIn

Edward Roussel Edward Roussel
Head of Products, Dow Jones @edwardroussellinkedIn

3:30 p.m.

Conclusions of the Day

3:45 p.m.


3:50 p.m.

News Media Outlook

In the conference's closing address, synthesize the key learnings from the New York World Congress with how news media executives should address the disrupted and fast-cascading marketplaces. What do you do with this knowledge in the short-term, the mid-term, and the long-term? This INMA-exclusive presentation is unique to World Congress.

Earl J. Wilkinson Earl J. Wilkinson
Executive Director and CEO, INMA @earljwilkinsonlinkedIn

4:30 p.m.

Closing Ceremony

Membership is the lifeblood of the International News Media Association (INMA). For 85 years, executives volunteer their time and service tending to the evolving needs of members. In this closing ceremony, the torch of INMA is passed to a new leader who will also announce new members of the Board of Directors and what's next for INMA.

Yasmin Namini Yasmin Namini
President, INMA @yasnyclinkedIn

Mark Challinor Mark Challinor
Vice President, INMA @terrikarellelinkedIn

5:00 p.m.

Congress Programme Concludes

7:00 p.m.-11:00 p.m.
Edison Ballroom

Awards Dinner at Edison Ballroom

Under the bright lights of Broadway, representatives of the world's leading media companies will gather at the historic Edison Ballroom for the unveiling of the coveted INMA Awards dedicated to energizing brands, innovating in product development, stimulating audiences, and growing revenue. Also learn the winners of the Global Innovation Award and the Silver Shovel Award.

Terri-Karelle Reid Hosted by Terri-Karelle Reid
The Gleaner @terrikarellelinkedIn

Take a Study Tour

If you like the focus of the World Congress programme, you will love the deep dive into the digital practices of New York-based media companies covered in a pre-Congress Media Disruption Study Tour May 7-8.

Learn More About Study Tour