General Manager Premium at Bild, Axel Springer, Germany
Channel Director ISTV, Sanoma Media, Finland
Toronto Star, Canada
Director, Communications & Strategy Europe
VICE Media, UK
CEO for the UK & Ireland
Stampen Media Partner, Sweden
McPherson Media Group, Australia
Location: Bellini Room on first floor
Pick up your badge early to skip the queue on Monday morning.
The Design Terminal is a beautiful designed building; formerly a bus terminal, now a startup incubator, event location, bar and restaurant, all in one.
Mayor of Budapest @tarlosistvan
Robert Whitehead, Conference Moderator
INMA International Board Member and McPherson Media Group, Australia linkedIn
As exponential technological advancement destroys old value in industry after industry, legacy news publishers find themselves frantically transforming toward an end game few understand. In this presentation, learn where the quest to become digital is leading legacy and upstart publishers, what is happening internationally, and what the surprising value propositions are for media companies. Along the way, INMA will put in context Big Data, mobile, and programmatic to better understand where publishers are likely to land in the next five years.
How a free punk magazine transformed into a digital media powerhouse. Learn what it is about VICE’s content that appeals to an international audience of young people.
VICE Media’s Director of Communications and Strategy, Dan Miller will outline VICE’s transformation from print to digital; offer insights into how the youth media brand engages millennial audiences through original video content; look at some of the platforms VICE uses to distribute its content and grow audiences; and examine how VICE News is disrupting, challenging and inspiring legacy media to evolve.
How Prezi evolved from a small startup into a successful, global, company from Budapest with competitors like Microsoft, Apple and Google. Learn what is so unique to this company, its culture and in its communication that they can take on even the biggest of competitors.
To succeed in todays rapid and constantly changing world, you need to be creative and have the ability to realize new ideas constantly. Emi Kolawole will share the Stanford d.school’s design thinking process, which is meant to help foster individuals’ creative confidence and capacity for innovation. Emi came to the d.school from The Washington Post for a variety of reasons: to reset her understanding of what storytelling can be and gain a deeper understanding of media design. She also wanted to discover what really drives profits around content creation, how those drivers can be changed and, ultimately, how a renaissance can be born.
Editor-in-residence at The Hasso Plattner Institute of Design at Stanford University (’the d.school’ @Stanforddschool), Vice Curator for the Global Shapers of Palo Alto (@PaloAltoShapers) & founding editor of the Innovations section at The Washington Post, USA @emikolawolelinkedIn
In 2012 Anita was a Knight Journalism Fellow at Stanford University, D.school in Palo Alto, doing research on online communities, user engagement, future of journalism, media entrepreneurship and on strategic innovation management in journalism.
She will share her experience of implementing parts of the d.school method in newsrooms, most recently at the newsroom of Neue Zürcher Zeitung (aka NZZ). “To innovate a newsroom, we use a mixture of Design Thinking, Lean methods, beta testing and just plain creativity work” she says.
News media companies should be creating communities around engaging news experiences. Experiences are what will create differentiation from other companies and build loyal, engaged audiences. Ad partners have a role in these experiences as well, but not in the traditional ad formats.
In her thesis, Brie Logsdon and her team created a large, international news story and put it in a physical space. She studied museum engagement design techniques and applied them to the story the team created, turning it into an experience. Her current studies continue this initial investigation, designing spaces both physical and digital for people to delve into great content; at the same time learning about the communities that form around these institutions and exhibitions. Learn in this presentation the lessons that could help inform the news media industry about experience design.
Storyful is a social media news agency that curates relevant Tweets, posts, and video from people in the center of news events worldwide. Storyful also provides social media dashboards, real-time discovery tools, feeds and analytics to customers. The company’s headquarters are in Dublin, with offices in New York and Hong Kong.
With innovation already a part of its young culture, Storyful faced the challenge of scaling its efforts when acquired by News Corp. in late 2013. Integrating scale with culture, Storyful created a manifesto. Storyful won the INMA Global Innovation Awards 2015.
Just under 2 years ago Wouter Verschelden left the Belgian newspaper De Morgen. Wouter, who was Editor-in-Chief, and a few colleagues left the legacy publishing company to launch their own startup news website Newsmonkey; a Buzzfeed-like news website. A year after launch Newsmonkey reached 1M Unique Visitors and on its way to turning break-even in 2015. Wouter will share early lessons learned and what traditional publishers can learn from Newsmonkey.
MinuteBuzz, a leading French entertainment media company, launched in November 2010. With 3M UV a month (Nielsen panel), MinuteBuzz has made a dent in the French media market by its success to reach millenials differently; How? the company combines viral video, news, lists and advertiser-sponsored content on mobile phones. Its key numbers: 75% of its traffic is made on mobile, 50M Facebook videos are viewed each month on its Facebook page, and 90% of their income is from native advertising. Learn from this innovative, 5-year-old startup.
How to get editors, marketeers and developers to work together on new products.
Schibsted Tech Polska is a programming hub in Krakow and Gdansk — working with many of the leading media houses in Norway and Sweden to develop innovative news products. The company now has 150 programmers and cooperates with 20 different Scandinavian companies, most of them media houses.
John Einar will share experiences of how programmers, product owners and editors used each other's competence in different development projects.
With an ageing base of readers, local newspapers need to attract a new audience. Using their knowledge and experiences from the group company, Stampen Media is developing new products attracting new readers to ensure the survival of local media. You'll learn specific examples from "Modern Women Media": Sweden's largest digital network targeted to a female audience and a part of Stampen Media.
Chief Executive Officer, Stampen Media, Sweden linkedIn
Conference Dinner hosted by Hungarian Publishers Association.
Tony Haile is Chief Executive Officer of Chartbeat, the attention measurement and monetization company that tracks 55 billion pageviews a month over 4,000 media companies including 80% of the top publishers in the US. Media companies in more than 60 countries around the world use Chartbeat to help them understand how people interact with their content and ads. Over the last five years, Tony has led Chartbeat from two guys around one desk to an 90+ person company. He is an Adjunct Professor of Journalism at Columbia University and has been named one of the Top 100 Most Creative People in Business by Fast Company and 40 under 40 by Crain’s NY Business. Prior to entering the startup world, Tony competed in a round the world yacht race and led and managed polar expeditions in the high Arctic. Startups are similar, with less chance of losing a limb.
A reader-panel survey across 130 newspaper titles in Europe; this 2nd edition of the INMA Trust & Value Survey – Powered by RAM, looks at how readers value their newspaper, its content and its advertising; in print and online. Learn about the results from the 2015 edition of this European-wide reader-panel survey.
Member of the INMA Research Expert grouplinkedIn
Ilta-Sanomat, the largest news media in Finland, is one of the rare winners in the online video business. It has been able to turn a traditional newspaper into a truly multichannel media in which digital revenues grow faster than the print revenues drop. 90% of Ilta-Sanomat’s reach comes from digital channels - desktop and mobile. Hanna will present how to take a shortcut into the online video business by avoiding some of the most common mistakes media companies make when learning about online-videos.
Channel Director ISTV at Sanoma Media, Finland@kourihanna
By 2020, 3 billion more people will connect to the Internet for the first time — almost all via mobile devices. Check the trends in mobile for news media worldwide, specific examples of how publishers are using mobile to grow audience or revenue or change the rules in the mobile space. Also, emerging markets: what's happening there and how European media companies can benefit from them.
Visit their booth for the "Chartbeat Speed Demo: Putting Your Data to Work"
So you know it’s BIG. You understand over 70% of online advertising will come from “programmatic”. You understand it’s automated advertising sales, but that as far as it goes. Wayne Morgan will explain programmatic advertising, what it is, how to start with it and the opportunities and possibilities for publishers. With practical examples from Archant.
In our media industry, it’s all about Speed, Agility, Adaptability and Creativity. Many INMA members are known to possess these qualities thanks to INMA’s “Sharing Ideas, Inspiring Change” motto. Here are 8 Innovative case studies in the now renowned “Brainsnack format” from INMA members around the world.
6 Principles Russmedia Lives by to Grow Mobile Revenue — When the management team at Russmedia saw the numbers — 19% mobile traffic with only 0.9% mobile revenue — it forced a new era, one framed by the mobile success of Facebook. In 4 months time, mobile revenue was up to 30%.
VG Partners with Advertisers to Test Location-based App — Verdens Gang is using location-based technology in its app to offer users incentives to engage with advertisers (aka "location based retargeting"). Coca-Cola and a Norwegian cinema chain have signed on for a pilot project using the app. The case shows that publishers can use beacon technology to serve hyperlocal ads as well as location based retargeting and achieve significantly higher conversion rates compared to traditional mobile advertising.
The Future of ‘Robot-driven Journalism’ is Here Already at Mittmedia. Bringing MORE Local News Than Ever Before and Anyone Else in Our Region(s) — MittMedia is at the frontline in Sweden in developing robotic written local. MittMedia believes that personalized content that gives the audience at the local level opportunity to find just "their news" is one key to success. But it requires much more local content than anyone is producing today – and it´s here that robot written articles can be a good solution.
How We Got Our Website Traffic Up 300% in Just One Week. — Usually it’s about, as the session title says, being creative, agile, adaptable, fast. Sometimes luck comes into the equation… :)
5 Easy Steps To Start With Big Data — The relationship between better customer data management and doing better business is the focus of this Brainsnack Presentation that looks at the rollout of the long-term data strategy at De Persgroep. Learn 5 Easy but Key Steps for publishers.
Pioneering datafusion leads to ground breaking results — One of the largest retailers in Denmark and the largest digital media brand created a unique partnership to turn their vast amount of data into a successful digital advertising case. Super Brugsen and Ekstra Bladet will share the results of this strategic collaboration, which has aimed to contribute to Super Brugsens digital transformation and to expand both partners mutual interest in leveraging data to increase effectiveness within digital advertising.
Business Development Manager at Ekstra Bladet, DenmarklinkedIn
NOBO: the Third Generation Research Method — In the early years of the Internet, media professionals very optimistic about online research: on the Internet, everything would be measurable! By now, we know better. Measurement tools and research has seen lots of development in quick succession. Learn about this “third generation” online research from The Netherlands.
Lessons Learned From 24Sata TV — 24sata TV was launched a few years ago by Styria Media Croatia. It didn't succeed, but lessons were learned and parts are now being used elsewhere. A succesful case of Failing Fast and Moving On.
The story of a journey of a cash strapped victim of the Celtic Tiger's demise to today's New Indy and all the changes /innovations which are constantly evolving to morph old Indy into a new age multi platform media company.
They tried; they tweaked it, and then tried it again. Then decided it wasn't worth the effort/time spent and killed it. Hear the Toronto Star's story on the rise and fall of their paywall.
Chief Operating Officer Print at Toronto Star & Metro, CanadalinkedIn
Germany's biggest newspaper BILD introduced a freemium model 2 years ago. BILD can claim early success with more than 280’000 paying digital subscribers so far.
General Manager Premium at Bild, Axel Springer, Germany linkedIn
Discover the highlights of Budapest on a 5-hour guided tour; Be amazed by the magnificient Opera House (entrance included), the Heroes Square and the Vajdahunyad Castle, admire the beautiful Parliament building and taste the best Strudel in town while disovering how it is prepared (coffee-break includes 1 coffee + 2 strudles). Then cross the Danube on one of the emblematic bridges and discover the Castle District with the Mathias Church (entrance included) and to have a stunning view from the Fishermans’ Bastion (entrance included). — Reserve your ticket directly with Continental Travel via email — Price of the tour: €49/person
Boscolo Budapest Hotel
Erzsébet krt. 9-11
€179/€235 single/double, inclusive of breakfast, internet and taxes.
To get the special room rate, use this form to book your hotel room. The above mentioned special rate is guaranteed until September 14, 2015. You may still book a room upon availability but rates might differ.
The INMA European News Media Conference will attract top managements from media companies throughout EuropeSee Who will Be There
When is it?
18-20 October, 2015 in Budapest, Hungary
What is the attire?
What will the weather be like?
Get your company’s name out there — sponsor
Options from Budapest Ferenc Liszt International Airport (30 minutes to hotel)
Airport Shuttle bus: around €10 per person. website here.
Boscolo Hotel transfer:
- Private car, maximum 4 people, €64 per car (approximate)
- If charge to room, 10% service charge
- To reserve, e-mail firstname.lastname@example.org
- Driver will wait in arrival lounge with welcome sign
Regular taxi's are also available outside the airport terminal
How to get to venue
Click here for a map of the Summit venue at Boscolo Budapest Hotel.
Flights to Budapest
There will be a cancellation fee of €350/p for any cancellation of registration after July 30. Cancellations are not possible one month before the conference. Registrants always have the possibility to have someone else take their place; written notice of the replacement together with name of the new participant must be sent to INMA beforehand.
* Group registration rates are for groups of 4 people or more. Email Tom Corbett for further information about group registrations.
** The non-member registration fee includes 1 year of INMA membership!
*** A Brainsnack Presentation is a short, to-the-point, 7-minute case study presentation shared by conference participants.
Conference registration includes: access to Opening Reception, Conference Dinner on Monday evening, Conference Sessions, Lunches and coffee breaks.
Tel.: +32 486 37 13 36
Click here to e-mail me