EMEA Managing Director
Mobile Media Association
Director of Communications + Public Affairs EMEA
Editor of Data Projects
Managing Director EMEA
Chief Strategy Officer
Business Intelligence Director
VP, Data Science & Audience Intelligence
The Globe and Mail
VP Audience Development & Data Science
International Media Consultant
Head of Digital Business Development
Research & Analytics
Director of Data Analytics
New York Times
Global Capability Director
VP, Global Publisher Strategy
Senior Communications Planning Manager
Chief Data Scientist
Chief Data Officer
Executive Editor & Chief Content Officer
World Newsmedia Network
Please note: Separate registration from main conference, limited seating for this interactive event
Who should attend briefing: Media executives who are ready to explore details of their Big Data strategies by listening to and querying executives from a Big Data-driven company dunnhumby on how to embrace the power of Big Data across the value chain.
Executive briefing description: Several of dunnhumby's thought leaders (www.dunnhumby.com) will explain how the U.K.-based international company uses customer data to drive customer loyalty for its owner, Tesco, and other major retail clients around the world, by adopting a customer-first approach — putting customer needs and wants at the centre of decision-making for 25 years. Through application of analytics and insight, the data science company helps create better experiences for 770 million customers worldwide, by analysing their buying behaviour, and offering relevant and desired goods and services to customers based on their preferences./p>
The following topics will be explored in the Pre-Conference Executive Briefing:
No subject touches the essence of the transition of media companies from enterprises based on serendipity and gut-based decisions to ones based on analytics than Big Data. In this opening session, learn about the status of Big Data at media companies based on the findings of an international survey of media executives, trends and opportunities, and more./p>
How three of the top media companies use data to understand sentiment about news topics, spot emerging stories before they go viral, and use data to develop better journalism and business acumen about its users will be the topic of this presentation. The presentation will show how trending stories are spotted on maps and how success can be used to understand complex topics and trends using sophisticated data tools.
Hugely popular online journalism site Mashable.com leverages the data gleaned from their audience usage to identify trends in content consumption, which impacts their internal processes at Mashable. Executive Editor and Chief Content Officer Jim Roberts, and former veteran of the New York Times, works collegially with Mashable’s IT staff, including their leader and their data scientist, to leverage actionable data. Roberts will discuss the crucial internal processes needed to marry technical aptitude of the IT staff to create more compelling content from the editorial operation.
The New York Times launched its digital pay model in 2011 and in September 2014 reached approximately 875,000 digital-only subscribers. As we move into the fifth year of the digital subscription model, the Times’ data and analytics needs have evolved to support strategy, measurement and optimization. This presentation will look at the data collected to analyse reader behaviour and measure success, analytical methods used to identify potential opportunities, and how a combination of research and analytics can be used to inform and test hypotheses aimed at optimising the digital subscription model.
Executive Director of Analytics, The New York Times linkedIn
The afternoon's speakers — Jim Roberts, Shane Murray, and Simon Rogers — talk with moderator Jodie Hopperton and conference participants.
Changing the mindsets of business-side and journalism-side employees to focus on customers is a challenge that is paying off at News UK. The mechanism by which culture change has happened at News UK is through the power of data. Andrew Day will show how data in its broadest sense is being used to empower the editorial workforce to think more about customers and potential and existing products, by displaying usage patterns in the newsroom that show numbers of articles written, subscriptions, dwell time, number of applications in use, and more; and by using data to better understand and predict consumer behaviour.
Data visualisation is becoming increasingly important to understand and communicate abstract data in an increasingly data-driven world. In this session, learn about Netherlands-based Tulp Interactive's beautifully designed data-visualised charts and schematics from the journalism and business sides of the media world. The presentation will explain the importance, techniques and technologies needed to accomplish compelling and engaging data visualisation.
The Economist's data strategy is the focus of this presentation: how the company uses data to first achieve a single view of the customer and derive insights to drive engagement, and how they drive more personalisation in everything they do. The Economist leverages their audience in their own platforms and platforms outside of the company's family of sites: not only with display but social media, mobile, video and search campaigns. How do they think about engagement, acquisition, advertising? How can they construct a smart paywall? How do they bring together media + data?
Data science is a broad term which encompasses business understanding, analytical capabilities, including statistical expertise, data architecture, coding and development skills. As the media companies are learning as they develop their Big Data staffing, all of the above skills are hard to find in one person. This presentation will cover what Scripps Network Interactive is doing to overcome this difficulty, including organisation, hiring, and product development through an example of creating a data product and the process it entailed.
This session will lay the groundwork for a media company's Big Data potential with the “Big Data Development Roadmap.” The presentation is geared toward helping stakeholders and practitioners develop a clear, concise and balanced plan to drive an effective, advanced analytics capability within their organisation. The session will cover a high-level overview of how to develop a plan but also deep-dive into each element of the roadmap — exploring important factors to consider (technology, processes and analytical methods) as well as risks and pitfalls to avoid, and some best practices to embrace as the Big Data strategy evolves.
Two of the lead journalists on “The Care Calculator” data journalism project in 2014 will describe the impact of the story, and how it was constructed using reams of data from public sources.
The relationship between better customer data management and doing better business is the focus of this presentation that looks at the rollout of the long-term data strategy at De Persgroep. Keys for publishers: collect the right consumer data, store the data, have procedures in place to control and check the quality of the data, analyse the data to derive insights, and act upon the data and insight in real time.
The astounding growth in data gathering, processing, storage, and networking capabilities
over the past decade has opened the prospect of revolutionary advances in everything from
medicine to media — if the data can actually be exploited properly. A key bottleneck
is providing insight and understanding around what is important about the data, and what
it means, to people who need to make decisions and take action based on those data. This
talk will outline work in finding important and interesting patterns in data (especially
social media) and in automatically generating stories based on those data to convey insights
to people. The focus will be on applications to media and journalism, and on the technology,
originally developed at Northwestern, that has led to our start-up Narrative Science.
Professor of Computer Science and of Journalism, Northwestern University
This presentation will describe what programmatic advertising and real-time bidding data mean to publishers, the bottom line, how they work technically and how publishers can leverage these revenue streams for their own businesses. How publishers can leverage this knowledge for better profitability and targetability.
A closing panel will discuss how publishers (especially news media companies) can attract mobile advertising revenue through the understanding and application of Big Data and analytics about their audience. It will give insights from the perspective of an advertiser, an agency, a sales network and a technology enabler.
Vice President, Global Publisher Strategy and RTB EMEA, Criteo linkedIn
Senior Communications Planning Manager, Unilever UK linkedIn
The Big Data for Media Conference will attract the top business and editorial executives from publishers engaged with making smarter data actionable.See Who will Be There
What is the attire?
How to get to venue
Click here for a map of the Big Data for Media 2015 conference venue at Google headquarters in London.
Note: The nearest Tube stations are Tottenham Court Road on the Northern Line (2 min walk), Covent Garden on the Piccadilly line (4 min walk) and Holborn on the Central and Piccadilly lines (6 min walk). The Central Line stop at Tottenham Court Road is closed for repairs.
Contact INMA's Eric Hutchins to learn more
What will the weather be like?
Expect 9°C-19°C with occasional rain
Take a survey, get a free report from WNMN
Take the Big Data for Media research survey and receive a free Big Data for Media report from WNMN
Order INMA's new Big Data report
The “Making Big Data Smarter for Media Companies” report from INMA can be ordered online (free to members)
We’re excited that the main registration to this event has sold out. If you are interested in being placed on a wait list in the event of last-minute availability, please contact Eric Hutchins.
NOTE: There is still room in the optional pre-conference dunnhumby Executive Briefing for any current registrants wishing to add the briefing to their registration. Pricing for the pre-conference Executive Briefing is €275/US$325/£215 per person.
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