The most informed and
relevant in-depth study tour of the technology companies and cultural influencers impacting news media today

    5 DaysDays
    13 CompaniesCompanies
    1 Master GuideMaster Guide

Key Topics

  • Search algorithms
  • Inside San Francisco’s digital community
  • Programmatic advertising opportunities
  • Content, advertising relationships
  • Facebook publishing partnership
  • The new social media opportunities
  • The role of structured innovation
  • Ideation and incubation for media
  • Profiles + geolocation + programmatic
  • The new “buy” button
  • Native content networks
  • Content personalization
  • Everywhere computing
  • Smartwatches and wearables


Alan Mutter

Nobody knows the inside story of Silicon Valley like Alan Mutter – leader, moderator, and guru of the INMA Silicon Valley Study Tour. Ink-stained newspaper editor early in his career and Silicon Valley start-up CEO later, Alan today is an internationally known blogger and faculty member of the University of California at Berkeley Graduate School of Journalism. Sign up for the INMA Silicon Valley Study Tour and peek inside the doors Alan will exclusively open for INMA. Benefit from his insights and wisdom in the intimate atmosphere of a study tour.


Monday, November 2

Today's Theme: “Welcome to Silicon Valley and San Francisco”

8:00 a.m.-8:30 a.m.

Registration and Coffee

Grand Hyatt, Union Square Room, 36th Floor
Receive your event badge, schedule, padfolio + pen

8:30 a.m.

Welcome and Overview

Earl J. Wilkinson Earl J. Wilkinson
Executive Director and CEO, INMA @earljwilkinsonlinkedIn

Alan Mutter Alan Mutter
Study Tour Guide, INMA @newsosaurlinkedIn

8:45 a.m.-10:15 a.m.

Keynote Conversation: 8 Hot Topics

Anne Bezancon Anne Bezancon
Founder, Placecast @abezanconlinkedIn

Jean-Louis Gassee Jean-Louis Gassee
Partner, Allegis Capital @gasseelinkedIn

10:15 a.m.-11:15 a.m.

Brunch + Briefing on Itinerary

11:15 a.m.

Bus Departs Grand Hyatt (front driveway)

11:45 a.m.-1:30 p.m.

Major Platform Player: Twitter

Niketa Patel Niketa Patel
News Relations Manager @NiketalinkedIn

2:00 p.m.-3:30 p.m.

Start-Up Success: Bleacher Report

David Liss David Liss
Senior Director of Operations @itstoothhurtylinkedIn

4:00 p.m.-5:00 p.m.

Start-Ups Starting Up: Matter

Corey Ford Corey Ford
Managing Director @coreyfordlinkedIn

5:30 p.m.

Bus Arrives at Grand Hyatt

7:00 p.m.

Bus Departs Grand Hyatt for Dinner

7:30 p.m.-10:00 p.m.
10:00 p.m.

Bus Departs Epic Roasthouse for Hotel

10:30 p.m.

Bus Arrives at Grand Hyatt

Tuesday, November 3

Today's Theme: “The Valley: Past, Present and Future”

7:30 a.m.

Bus Departs Grand Hyatt (front driveway)

9:00 a.m.-11:15 a.m.

Major Platform Player: Facebook

Zanique Albert Zanique Albert
Strategic Partnership Manager linkedIn

Libby Brittain Libby Brittain
Relationship Manager @libbybrittainlinkedIn

Seth Frank Seth Frank
Video Partnership Manager @sethfranklinkedIn

11:30 a.m.-1:45 p.m.

Lunch and Exclusive Visit to Computer History Museum

1:45 p.m.-3:00 p.m.

Car of the Future: General Motors

Frankie James Frankie James
Managing Director, GM Advanced Technology Office linkedIn cool profile

3:30 p.m.-4:30 p.m.

Innovation Laboratory: d school

Justin Ferrell Justin Ferrell
Director of Fellowships, d school, Stanford University @jferrell03linkedIn

6:30 p.m.

Bus Arrives at Grand Hyatt

Wednesday, November 4

Today's Theme: “Screens, Sensors, and More Screens”

7:30 a.m.

Bus Departs Grand Hyatt (front driveway)

9:30 a.m.-11:45 a.m.

Internet of Things: Cisco

Rehmat Kharal Rehmat Kharal
Program Manager linkedIn

Marc Musgrove Marc Musgrove
Global Director, Internet of Everything Project @marcmusgrovelinkedIn

Gaurav Rishi Pavan Singh
Head of Marketing Strategy, Internet of Everything Project @pavansingh_livelinkedIn

Gaurav Rishi
Head of Project Management, Video Storage and Management Solutions linkedIn

11:45 a.m.-12:45 p.m.

Lunch at Cisco

2:00 p.m.-3:15 p.m.

Emerging Platform Player: Medium

Saul Carlin Saul Carlin
Head of Publisher Development @saulcarlinlinkedIn

Evan Hansen Evan Hansen
Senior Editor @evanatmediumlinkedIn

Riddhi Shah Riddhi Shah
Director of Branded Content linkedIn

3:30 p.m.-5:00 p.m.

Video Platforms

Tenni Theurer Tenni Theurer
Senior Director Product Management, Yahoo @tenni08linkedIn

Jim Spencer Jim Spencer
Founder, Newsy @jamesjspencerlinkedIn

5:30 p.m.

Bus Arrives at Grand Hyatt

6:30 p.m.

Bus Departs Hotel for Dinner (front driveway)

7:00 p.m.-10:00 p.m.
8:30 p.m.-9:30 p.m.

Dinner Talk: How Tech Will Change Retailing

Kim Garretson Kim Garretson
Principal, Realizing Innovation @kimgarretsonlinkedIn

10:00 p.m.

Bus Departs Foreign Cinema for Hotel

10:30 p.m.

Bus Arrives at Grand Hyatt

Thursday, November 5

Today's Theme: “Computing Gets Up Close and Personal”

7:30 a.m.

Bus Departs Grand Hyatt (front driveway)

9:15 a.m.-11:00 a.m.

Ubiquitous Computing: Xerox Parc

Aki Ohashi Aki Ohashi
Business Development Director @akiohashilinkedIn

11:00 a.m.-11:45 a.m.

Working Lunch at Xerox Parc

12:30 p.m.-3:00 p.m.

Major Platform Player: Google

Danielle Bowers Danielle Bowers
Manager, Google News Lab @daniellebowers_linkedIn

Stacie Chan Stacie Chan
Google News Manager @staciechanlinkedIn

4:00 p.m.-5:30 p.m.

Wearable Personal Tech: Misfit

Aaron Burby Aaron Burby
Director of Partnerships @aburbylinkedIn

Matthew Loyd
Chief Marketing Officer

6:30 p.m.

Bus Arrives at Grand Hyatt

Friday, November 6

Today's Theme: “Show Us the Money!”

8:00 a.m.

Bus Departs Grand Hyatt (front driveway)

8:30 a.m.-9:45 a.m.

Programmatic Advertising


Shani Higgins Shani Higgins
CEO, Technorati @technoratilinkedIn


Dave Zinman Dave Zinman
Chief Operating Officer, RadiumOne @davebehappylinkedIn

10:00 a.m.-10:45 a.m.

The Ad-Blocking Challenge: PageFair

pagefair logo

Johnny Ryan Johnny Ryan
Director of Ecosystem @johnnyryanlinkedIn

10:45 a.m.-11:45 a.m.

Personalized Marketing: Lotame

lotame logo

Eric Berg Eric Berg
Director of Sales linkedIn

11:45 a.m.-1:00 p.m.

Lunch at Food Truck Park

1:30 p.m.-2:30 p.m.

Native Advertising: Sharethrough

Dan Greenberg Dan Greenberg
CEO and Co-Founder dgreenberglinkedIn

3:00 p.m.-4:00 p.m.

Emerging Platform: Nextdoor

Minna King Minna King
Vice President International linkedIn

4:30 p.m.

Bus Arrives at Grand Hyatt

The End


Grand Hyatt Grand Hyatt San Francisco Union Square
345 Stockton Street
San Francisco, California 94108

- Registration for 5 nights included in Hotel Registration Fee Option

- Arrive Sunday, November 1, and depart Friday, November 6

- All bus departures to/from Grand Hyatt

Ready to add your name to the list?

Register Now!

Other Details

What is the attire?

Casual: t-shirts, jeans, sneakers OK



Key Venues

Click here for a map showing key venues

What is included in the price

Hotel accommodations from Sunday evening, November 1, to Friday morning, November 6
- Bus transfers during the study tour
- Lunches during the five tour days
- 2 networking dinners during the week
- Expert guide to Silicon Valley
- Preparatory materials for tour
- INMA staff who arranges tour and accompanies group

What is not included in the price

All other costs are the responsibility of the delegate – including airline transportation, airport transfers, and meals not specifically outlined.

What will the weather be like?

Expect highs of 67°F (19°C) and lows of 52°F (11°C)

Cancellation policy

Because of limited space on the tour, cancellations will be accepted up until October 1, 2015, minus a US$750 administration fee. Cancellations received after this date will not be refunded. Substitutions may be accommodated if submitted in writing in advance of the Study Tour.


There are limited spaces on the INMA Silicon Valley Study Tour. We expect the tour to sell out. Registrations are on a first-come, first-served basis. A tour spot is confirmed with a registration and payment. If payment is not received within 14 days of the registration, the tour spot is forfeited. Once the tour sells out, INMA will create a wait list based on date of registration.

Pricing and Registration

Click below to reserve your spot on the INMA Silicon Valley Study Tour. You must be an INMA member to participate.

Registration Package
Registration With Hotel Register Online
Register by PDF
By July 31
By August 28
After August 28
Registration Package
Registration Without Hotel Register Online
Register by PDF
By July 31
By August 28
After August 28

- All rates are per person
- You must be an INMA member to participate on the Study Tour. Click here to join INMA now.

Questions? Contact Us.

Contact Eric Hutchins


Eric Hutchins
Event Manager
Dallas, Texas
Mobile: +1 214 864-4399
Click here to e-mail me