CEO and Co-Founder
University of Texas School of Journalism
Chief Product Officer
Vice President of Retailer and Brand Solutions
Community Impact Manager
CEO/Founder, Garcia Media
Chief Strategy Officer, Co-Founder
Senior Manager Mobile Initiatives
Chief Operating Officer
Vice President of Innovation
Cox Media Group
Vice President of Marketing
Audience Strategy & Group Lead
General Manager / Local Product Development
Senior Lecturer/New Media
University of Texas School of Journalism
Founder & CEO
Publishing & Media, Global Marketing Solutions
Ola E. Stenberg
Verdens Gang (VG)
Director of Business Operations
Google Fiber Austin
Director of Client Services
Director of Mobile for the Broadcasting Board of Governors
Mobile engagement with news has skyrocketed since 2010 and continues to change year-to-year: smartphones for young adults, tablets for older adults. In this opening, get your bearings on broad trends in mobile and how they apply to news publishers in the United States and Canada.
In an international tour de force, learn more about the choices news media companies are making with smartphones and tablets, what's working and what's not working, the frequency issues, mobile editors, and the two tempos for today's news flow.
Norway-based Schibsted's iconic newspaper VG (Verdens Gang) still pays the bills, but the audience shift from print to mobile is complete. In this presentation, hear how leading Schibsted news brand VG built such a large mass audience and created a mobile agency that galvanized advertisers — to the point that the smartphone has become the company's core product.
What started with a simple hashtag grew into a global movement, and now, is one of the most intriguing startups of 2015. #Besomebody is pioneering the "Passion Economy" by enabling people to make money doing what they love. Users can create, host and book experiences on any passion area, from painting to piano to paramotoring. After spending 12 years building brands at Procter & Gamble and GoPro, Kash Shaikh turned the traditional brand-building model on its head — with a little help from E.W. Scripps — to create the world's first social marketplace and passion platform. #besomebody.
Google Fiber is a fiber-to-the-home way to get connectivity that is 100 times faster than today's basic broadbrand speeds. This means instant downloads and new TV, desktop, and mobile experiences.
A short-form look at how media companies, publishers, educators and entrepreneurs are approaching mobile and what they're learning along the way.
Director, School of Journalism, University of Texas at Austin @rbbrenner
In this exclusive study tour, INMA will visit Capital Factory, downtown Austin's entrepreneurial center of gravity. We will see what's special about the Silicon Valley of the South and what makes Austin's tech scene tick. We will visit and hear representatives from Digital Age companies to up-and-coming shops with big ideas for the future. The study tour includes a visit to Capital Factory's start-up incubator space, including Austin start-ups, most with heavy media and mobile connections. Keys to learning: what are the right conditions to lead innovation and how can we create and nurture these?
>> Capital Factory
>> Mutual Mobile
>> Google Fiber
>> People Pattern
>> Cox Media Group, Innovation Lab
How publishers are leveraging Facebook today to drive their most common business objectives (subscription acquisition, mobile acquisition, audience development, and audience extension) all centered around the theme of reaching the right people with the right message (people based marketing).
In this lightning round panel, learn how to measure the audience you seek in smartphones and tablets and appeal to new audiences â€“ especially Millennials. Find out what mobile products are connecting with audiences among peer publishers and those outside media.
Learn the latest near-future trends in digital media and technology and the business strategies necessary to engage bigger audiences. As a futurist, Amy Webb is a Visiting Nieman Fellow at Harvard University and lecturer on emerging technology and media at Columbia University. How can publishers think bigger and act faster in the mobile space?
Imagine an iPad app as your core product, from which all other platforms flow (including print). Imagine next-generation storytelling, advertising, and video integration. Imagine an environment where advertising CPMs approach print levels. Mostly likely, if you have put all of these imaginations together, you see La Presse, the Quebec news brand that is revolutionizing how to capitalize on mobility. In this presentation, find out more about the vision and strategy behind the business model of this successful tablet app.
In a lightning round panel, learn who is succeeding in generating mobile revenue from advertising, sponsorships, paywalls, geo-localized traffic for retailers, and making print ads into revenue-generating mobile products.
A review of mobile strategy and learnings from media companies and organizations. Consumer revenue and local mobile digital development are keys, including Gannett's explorations into subscription-based mobile digital products, from core to niche.
Vox Media is re-writing the rules of digital content development with its seven brands known for burrowing deeper and deeper into verticals — all united through technology that integrates design with creative brand advertising products. In this session, learn more about the mobile component to Vox Media's strategy for SB Nation, The Verge, Polygon, Curbed, Eater, Racked, and more.
305 South Congress Avenue
Austin, Texas 78704
+1 512 246-0444
Hyatt Regency Austin
208 Barton Springs Road
Austin, Texas 78704
+1 512 477-1234 or +1 888 421-1442
Special INMA rate: US$249 (mention International News Media Association)
Deadline to reserve: February 11, 2015
Note: Due to the city-wide South By Southwest (SXSW) later in the week, INMA strongly recommends making reservations soon before rooms sell out
The INMA Mobile Summit for Engagement and Profit will attract top mobile and digital talent from media companies in the United States and Canada.See Who will Be There
What is the attire?
How to get to summit
Click here for a map of the Mobile Summit venue at the Austin American Statesman.
What will the weather be like?
Expect 70°F High and 50°F Low (21°C to 10°C)
Get your company's name out there (sponsor)
Contact INMA's Eric Hutchins to learn more
INMA North America Division Board of Directors
Summit Chair: Susie Ellwood, Austin American-Statesman
* The non-member registration fee includes 1 year of INMA membership.
E-mail us to inquire about discounts for group registrations of 5 or more people.
Phone: +1 214 373-9111, opt. 2
Click here to e-mail me