Where the brightest startups and publishers meet.

    Digital managers
    Innovation chiefs

Key topics

  • Learn about digital innovations from (media-related) startups
  • Hear from digital innovations from traditional publishers
  • Newest digital tools for journalists
  • New tools for analysing and monetising
  • How startups keep innovating
  • Latest advances in comment- and recommendation systems
  • New advances in digital advertising
  • How publishers can cultivate an innovative culture

Ideas Day concept: 4 days, 4 cities, 4 topics

The time-friendly (and fun) Ideas Day concept by INMA involves:

IDEAS DAY Advertising Paris, FranceApril 24th, 2015 IDEAS DAY Marketing Brussels, BelgiumMay 22nd, 2015 IDEAS DAY Digital Berlin, GermanyNovember 20, 2015 IDEAS DAY Editorial + NewsroomInnovations Helsinki, FinlandJune 12, 2015
  • 1 day
  • 15+ “Brainsnacks”
  • 7-minute presentations
  • No nonsense
  • To the point
  • Cover a lot in a little time
  • Grab and go
  • Great value for time (and money)
  • Practical
  • Fly in with 1, fly out with 15 ideas

Contribute (and save!)

If your Brainsnack case study is selected for presentation by the Programme Committee, receive up to €500 off of your registration!

We are no longer accepting case studies. Sorry.


Friday, 20 November

Conference Moderator

Wolfgang Bretschko Wolfgang Bretschko
Angel Investor at Coco360 e.U, Austria @wolfrbrlinkedIn


Registration and welcome coffee



Hans-Joachim Fuhrmann Hans-Joachim Fuhrmann
Gesch�ftsf�hrer, BDZV, Germany @hjfuhrmannlinkedIn

Tom Corbett Tom Corbett
European Division Coordinator, INMA @INMAeuropelinkedIn

Wolfgang Bretschko Wolfgang Bretschko
Angel Investor at Coco360 e.U, Austria @wolfrbrlinkedIn


A Report on the Global Digital News Consumption

This report gives an insight into the consumption of news, across all media, newspapers, broadcasters, new entrants, pure-plays, etc. Delegates will get a free copy of the report.

Jim Chisholm Jim Chisholm
Global Media Guru, Scotland linkedIn

Brainsnack Theme: Personalisation and Recommendations

Extensive Personalisation on the Completely Newly Built www.fd.nl

Many publishers have tried to add personalisation to their website and failed, Het Financiele Dagblad � �the financial times� of The Netherlands � has persisted, tweaked and tested and has now achieved a much more active digital readership. Mathieu will outline the approach used, will share statistics and show what's next to further improve our digital readership.

Mathieu Halkes Mathieu Halkes
Product Manager Digital, Financieel Dagblad, The Netherlands @mattoquailinkedIn

Media Startup � Vicomi: Emotion-Enhanced Comments and Recommendations

Vicomi measures user�s sentiment towards the site�s content and converts these emotional insights into real actions: optimize ads, increase engagement and extend visit time.
Vicomi was launched in 2013.

Eli Ken-Dror Eli Ken-Dror
Co-Founder & CEO, Vicomi, Germany @vicomi1linkedIn

Desktop is the New Print

Page views at Sanoma: 47% mobile and 21% tablet; that leaves just 32% desktop. Helsingin Sanomat�s data desk has created interactive, personalised content for all digital platforms; including mobile, of course. Interactive and video content is "the new scoop�; this content can�t be copied instantly like text-based stories can. This is the content that fuels HS growth.

Minna Imponen Minna Imponen
Product Manager, Sanoma Media, Finland linkedIn

Media startup � YipiY: Unleash Your Online Potential

An interactive cloud platform for News Publishers that generates a direct increase in visitors and data, resulting in a multiplication of revenues.
At Nieuwsbite.nl, YipiY increased visitors with 50% each month and revealed all data, even of anonymous, not logged in, users. YipiY uses gamification to involve users interactively with the news, making users more loyal.
YipiY launched in 2015

Rutger Rutger Tulleken
Founder & CEO YipiY, The Netherlands, linkedIn


Brain and coffee break 😊


Brainsnack Theme: Increasing Readership in the Digital Age

Increasing Digital Readership: The Usage of Digital Comic Books

Using digital comic books in the �Het Belang van Limburg newsapp� during the slower summer period.�The implementation lead to a big increase in downloads, a rise in the number of digital readers and an amelioration of our digital image.

Sofie Guelincks Sofie Guelinckx
Digital Marketing Manager HBvL, Mediahuis, Belgium linkedIn

Increasing Reader�s Loyalty and Paid Subscriptions

By focusing on a personalised experience, the Daily Star increased time on site spent by 30% and paid subscriptions by 2015 in 5 weeks. The number of page views and SEO driven traffic increased by 30% and 40% respectively.

Rob Zomerdijk Rob Zomerdijk
VP Business Development, Klangoo @robzomerdijklinkedIn

A New Way To Navigate News

Given the fact that online newspapers are supposed to attract huge numbers of readers and ad consumers, one is surprised that a user visits a page only 3 times a week, reads only 3,5 pages per visit and only spends roughly 60 seconds per page on average?
One of the main reasons for that is probably the terrible webpage or app layout, design and information architecture says Michael.
Michael and Jim Chisholm have used a big data driven approach to create a new innovative way to navigate through news articles. Their answer pairs multiple layers of categorized content with the possibility of multidimensional navigation.

Michael K Michael Kollegger
Independent Business Analyst / Big Data Expert, Austria. Also "a wannabe golfer and madman extraordinaire". linkedIn

Brainsnack Theme: Digital Advertising Revenue

Media Startup � Blogfoster: ‘Wordpress’ for Advertising for Bloggers and Other Long-Tail Publishers

Blogfoster is a new innovative webapp, which provides bloggers and web-publishers with useful tools to analyse, optimize and monetize their blogs and other content websites.
Blogfoster was launched in 2013.

Jan Homann Jan Homann
Co-Founder & Managing Director, Blogfoster, Germany @blogfosterenlinkedIn

Media Startup � Enbritely: How to Fight Online Advertisement Fraud?

Enbritely shows advertisers where not to spend online advertisement budget. It finds all kinds of ad fraud (robots, vieawability, affiliate, arbitrage) so advertisers can stop spending on an infected site or zone and have a better conversion.
Enbritely was launched in 2014.

Akos Szabo Akos Szabo
Business Development, Enbritely, Hungary @enbritelylinkedIn

Media Startup � MediaGamma: Fixed Price Contracts for Programmatic Advertising

An advertising technology company, MediaGamma aimes to provide publishers out-of-the-box fixed price programmatic audience products.
MediaGamma was launched in 2014.

Julian Grainger Julian Grainger
Sales Director, MediaGamma, United Kingdom @mediagammalinkedIn

Kurier Award Winning Capaign: "Bildung Braucht Innovation"

Banners suck, especially on mobile� but what other options do marketers have when that�s all they are being sold by media companies and agencies? Banner advertising is built neither for branding nor for engaging experiences, and Programmatic Buying is putting incredible pressure on the media to automate and simultaneously lower their prices. Social Media is overwhelmed with messaging and is controlled by mysterious and changing algorithms, and Content Marketing requires a crafted and skilled approach. How can smart marketers combine these trends into a successful strategy? Discover new solutions and learn about KURIER�s �Bildung Braucht Innovation� campaign for OMV, the winner of the 2015 WAN-IFRA World Digital Media Award for �Best Digital Advertising Campaign�.

Julian Grainger George Nimeh
Former CDO Kurier and now Digital Entrepeneur snd Fellow at Berlin School of Creative Leadership, USA/Berlin @mediagammalinkedIn


Brain lunch


Brainsnack Theme: Technology That Will Actually Help You

Introducing Google�s Accelerated Mobile Pages Project, For a Faster, Open Mobile Web

Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader�and the opportunity to earn revenue through advertising or subscriptions. Accelerated Mobile Pages aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously.

Sofia Sofia Vadachkoria
Global Product Partnerships, Google, United KingdomlinkedIn

Ade Ade Oshineye
Staff Developer Advocate, Google, United KingdomlinkedIn

Media Startup � Bitmovin: Video Encoding 100x Faster

Bitmovin aimes to have your videos play everywhere with low startup delay, no buffering and in the highest quality (think Netflix quality!). Find out how in this Brainsnack Presentation by Bitmovin's founder.
Bitmovin was launched in 2012.

Stefan Lederer Christopher Mueller
CTO & Co-Founder, Bitmovin @chris_bitmovinlinkedIn

Media Startup � Visual Search: How Machine-Learning and Image Recognition Can Streamline Publishing

Traditional and digital publishers are inundated with upwards of twenty-thousand images and videos every day from numerous picture agencies and photographers.�Finding the images that convey the right sentiment and meaning of a news feature is virtually impossible with a keyword search.�Breakthroughs in machine-learning and image recognition technologies can help time-constrained editors quickly find images based person recognition, logo detection and even recognizing particular gestures, stance and interpersonal interactions in the image.�Find out how Visual Search streamlines the discovery, publishing and archiving of images and videos.

Greg Fawson Greg Fawson
Head of Business Development, PAMA Technologies, Germany linkedIn

Startup � Tosibox: Fast, SECURE, Easy Remote Access for Your Computers and Devices

Is there reliable digital business solutions without secured remote connections? Tosibox connects almost anything to any network without a need to open any firewall access. Tosibox's patented Plug & Go technology makes creation of secure remote connections easier than anything else on the market and it works with all types of internet connections worldwide. It doesn't matter whether you are a reporter on the fly, remote content provider, working from a remote location or a executive traveling worldwide, Tosibox offers you secured remote connections.

Juha Siintola Juha Siintola
Consultant, Tosibox, Finland @TOSIBOX

How to Make Agile Development Work with just 4 Developers

Gota Media is a large organisation with 400 employees in 11 newsrooms. Limited in budget like everyone else, there is always a strict priority making in what the development team chooses to develop. One of the key decision points to what is developed and what not is to be sure that the functionality they create can be used by as many newsrooms as possible. Both editors and reporters are involved in the development process together with the developers, from idea to implementation.

Peter Sigfridsson Peter Sigfridsson
Head of Production Development, Gota Media, Sweden @siggemanlinkedIn


Brain and coffee break


Brainsnack Theme: New Tools for Journalists

Media Startup � LocalFocus: A Data-Driven Web Tool that Collects Data from Different Sources and Makes it Insightful for Journalists

LocalFocus collects data both manually and automatically on everything from election results to crime statistics to what people are spending on dog taxes in different cities. Journalists can use that data for their news stories. They can make selections within the data and get an immediate visual feedback so they can easily spot interesting trends for their story. They can also upload their own data. LocalFocus generates maps and charts from that data and these can then be used to enrich articles. The visuals are fully responsive and in their own branding; embeddable on publishers� websites.
LocalFocus was launched in 2013.

Jelle Kamsma Jelle Kamsma
Founder, LocalFocus, The Netherlands @localfocusnllinkedIn

Media Startup � Candy: the Flexible and Visual Way To Organize The Best Things From The Web.

Candy format enables the easy management of longer contents in a way that fits current online content consumption habits. The team at Candy is building a platform that steers readers to the publishers� websites, easing their dependence on social feeds.
Candy lets authors, curators, and readers, not algorithms, become the driving force behind the spread of content.

Attila Attila Gajdics
Co-founder Candy, Hungary @attilagajdicslinkedIn


Brilliant wrap-up by moderator


Weekend in Berlin is yours!


Conference venue & Hotel options


Microsoft Berlin
Unter den Linden 17
10117 Berlin

Getting there

From Berlin Tegel Airport, a taxi to the city centre takes 25 minutes.

From Berlin Schönefeld Airport, a taxi to the city centre takes 45 minutes

Where to stay the night

Hotel: Berlin has a good deal of hotels in the city centre. In walking distance from Microsoft Berlin, you will find:

NH Collection Berlin (6 minute walk)
Approximately €85/night

Regent Berlin Hotel (4 minutes walk)
Approximately €230/night

Other options: Hotels.com


INMA's Ideas Day on Digital Innovation will attract digital executives from publishers engaged with growing the digital business.

See Who will Be There

As of right now


  • Simon Bischof, Head of Sales, Russmedia Digital GmbH
  • Wolfgang Bretschko, Manager, VGN Digital GmbH
  • Georg Burtscher, Managing Director, Russmedia Austria
  • Niksa Gopcevic
  • Michael Kollegger, Independent Business Analyst
  • Stefan Lederer, Chief Executive Officer & Co-founder, Bitmovin
  • George Nimeh, Berliner School of Creative Leadership



  • Anita Anic-Bozic, Editor, 24sata
  • Ivana Galic, Marketing Director, NOVA TV D.d.
  • Petra Ivicevic-Bakulic
  • Paula Manitasevic, Journalist, 24sata




  • Janina Beck, Product Manager, Spiegel Online GmbH
  • Kerstin Behrens, Project Manager, VDZ Akademie GmbH
  • Erik Bennewitz, Chief Executive Officer, Protecmedia
  • Thomas Deicke, Managing Director Saarbrücker Zeitung, Saarbrücker Zeitung Medienhaus GmbH
  • Jochen Dieckow, Managing Director BDZVplus, BDZV (Bundesverband Digitalpublisher und Zeitungsverleger e.V.)
  • Greg Fawson, Head of Business Development, PAMA Technologies GmbH
  • Hans-Joachim Fuhrmann, Journalist and Communications Consultant
  • Harold Gronke
  • Normen Gunzroth, Product Management Digital, Marketing Service Magdeburg KG
  • Jan Homann, Co-Founder & Managing Director, Blogfoster
  • Jan Kasten, Managing Director CTO, ppi Media GmbH
  • Eli Ken-Dror, Co-Founder & CEO, Vicomi Berlin
  • Stephan Korting, Chief Executive Officer, GEA Publishing und Media Services GmbH & Co. KG
  • Michael Krechting, Deputy Editor-in-Chief Digital FUNKE Medien NRW, Funke Mediengruppe GmbH & Co. KGaA
  • Uwe Mork, Head of Marketing, Sales and Service (B2C), Nordwest-Zeitung Verlagsgesellschaft MbH & Co. KG
  • Niki Radtke
  • Bernhard Sanger, National Sales Manager, Red.web - Publishing & Cross Media System
  • Manuel Scheyda, Senior Vice President Innovation, PPI Media GmbH
  • Florian Schiller, Managing Director, OVB MEDIA
  • Cordt Schnibben, Reporter, Der Spiegel
  • Luise Schwandt, Trainee, FUNKE DIGITAL GmbH
  • Horst Seidenfaden
  • Fabian Storp, Head of Operations - Digital Brands Network, Funke Digital GmbH
  • Stephan Thurm, CDO FUNKE Mediengruppe, Funke Mediengruppe
  • Vanessa Winkler, Sales, Tickaroo GmbH


  • Attila Gajdics, Co-founder, STAR Kft.
  • Soma Andres Szabo, Student
  • Akos Szabo, Business Development, Europe, Enbritely Hungary Kft.



  • Angelo Galli, PressReader Agent, PressReader


  • Mathieu Halkes, Product Manager Digital, FD Mediagroep
  • Jelle Kamsma, Founder, LocalFocus
  • Rutger Tulleken, Chief Executive Officer, YipiY



  • Anna Piotrowska, Publico24
  • Elzbieta Zielinska, Publico24


  • Celso Martinho, Partner, Público
  • Alexandre Santos, Director, Público
  • Carlos Silva, Director, Público


  • Jenny Abonde, Product Manager, Schibsted Products & Technology AB
  • Patrick Broman, Product Manager, Schibsted Products & Technology AB
  • Jacqueline Dozier, Senior Product Manager, Schibsted Media Group
  • Marten Gustafson, Engineering Lead, Schibsted Products & Technology AB
  • Ebba Linde, Senior Product Manager, Svenska Dagbladet
  • Martin Lissmyr, Product Manager, Schibsted Products & Technology AB
  • Emelie Lund, Business Developer, Gota Media AB
  • Isabelle Kristine Rignes, Assistant Product Manager, Schibsted Products & Technology AB
  • Peter Sigfridsson, Head of Production Development, Gota Media AB


  • Camille Roseau, Marketing / Werbung, WOZ Die Wochenzeitung / Le Monde Diplomatique
  • Norbert Specker, Chief Executive Officer, CatchUp Communicatioins AG

United Kingdom

  • Jim Chisholm, Global Media Guru, The Chisholm Group
  • Stuart Cooke
  • Julian Grainger, Sales Director, MediaGamma
  • Minna Imponen, Senior Product Manager, The Guardian
  • Sofia Vadachkoria, Global Product Partnerships, Google UK Limited

United States

  • Rob Zomerdijk, Consultant, Klangoo

Ready to add your name to the list?

Register Now


What is the attire?

Business casual



What will the weather be like?

Expect 10°-19°C

How to get to venue

Click here for a map of the Ideas Day on Digital Innovation at Microsoft Berlin.

About Berlin

Visit Berlin

Cancellation policy

Once your registration and/or case study have been approved, cancellation is not possible. You may send a colleague to take your place.

Get your company's name out there (sponsor)

Contact INMA's Tom Corbett or BDZV's Jochen Dieckow to learn more.

Pricing + registration

Click below to reserve your spot at BDZV/INMA Ideas Day on Digital Innovation in Berlin

Before 20 September
After 20 September
Before 20 September
After 20 September
Before 20 September
After 20 September
Before 20 September
After 20 September

Submitted cases will be judged and selected on their business value. If your submitted case is not approved by the programme committee, your registration will still be valid, but at the rate “without Brainsnack Presentation.”


Questions? Contact us


Tom Corbett
Antwerp, Belgium
Phone: +32 486 37 13 36
Speaks: Dutch, English
Click here to e-mail me


Jochen Dieckow
Berlin, Germany
Phone: +49 30 72 62 98 241
Speaks: German, English
Click here to e-mail me