Registration Package
By July 31
$1,195
By Aug. 28
$1,295
By Sept. 30
$1,395
On Site
$1,495
Content
Advertising
Audience
Vision
Gary Angel
Principal, Digital Analytics
Ernst & Young
@garyangellinkedIn
Tom Argiriou
Vice President of Customer Insights & Data Strategy
Gannett
linkedIn
Eric Brown
Director of Business Intelligence
Bleacher Report
@ebrohinholinkedIn
David Chivers
President and Publisher
Register Media
@davidchiverslinkedIn
Christopher Delessio
Executive Director, Customer Analytics
Tribune Publishing
linkedIn
Laura Evans, Ph.D
Vice President, Audience Development and Data Science
Scripps Networks Interactive
@evanslaurablinkedIn
Corey Ford
Managing Partner
Matter
@coreyfordlinkedIn
Joe Germuska
Chief Nerd
Northwestern University Knight Lab
@joegermuskalinkedIn
Suneel Grover, MBA, MS
Principal Solutions Architect
SAS
@suneelgroverlinkedIn
Kent Kirschner
VP Global Business Development
SAMY
linkedIn
Andy Monfried
Founder & CEO
Lotame
@andymonfriedlinkedIn
John Newby
President
INMA North American Division
@thetimesottawalinkedIn
Justin Nicols
Chief Operating Officer
Okanjo
@getokanjolinkedIn
Nicki Purcell
Chief Digital Officer
Dallas Morning News
@nickipurcell1linkedIn
Eric Siegel, PhD.
Founder
Predictive Analytics World
@predictanalyticlinkedIn
Earl Wilkinson
Executive Director and CEO
INMA
@earljwilkinsonlinkedIn
Jed Williams
VP of Business Development & Strategy
VendAsta
@williamsjedlinkedIn
All Data Insights sessions will take place at the Tribune Tower in Chicago.
Hear from associate leaders on the state of data from big companies.
Matthew Ipsan
Program Chairman, INMA Data Insights Conference
Mukund Mohan
Director, Microsoft Ventures @mukundlinkedIn
John Newby
President, INMA North America Devision @thetimesottawalinkedIn
Earl Wilkinson
Executive Director and CEO, INMA @earljwilkinsonlinkedIn
Data enables strategies around content, advertising, consumer marketing, and product development. Learn more about how data deepens relationships with advertisers and consumers.
David Chivers
President and Publisher, Register Media @davidchiverslinkedIn
Tom Argiriou
Vice President of Customer Insights & Data Strategy, Gannett linkedIn
Data is everywhere but data scientists are not. How can you build a team, leverage the data you have throughout the organization when the field is so new and competition is so high? This presentation will cover Scripps Networks's approach to data science and how they have overcome this difficult environment to build data products and deliver insights across a myriad of data systems.
Laura Evans, Ph.D.
Vice President, Audience Development and Data Science, Scripps Networks Interactive @evanslaurablinkedIn
From a high level, the discussion will center on four key areas in the age of audience data: assignment journalism, driving engagement, social opportunities, and an open dialogue/conversation with readers/subscribers.
Ryan Thornburg
Digital Journalist/Professor, University of North Carolina Chapel Hill Graduate School of Journalism linkedIn
Who are they and what do they do? Does your company need one? We will explore the opportunity and how to capitalize, as well as highlighting the tools to use for data understanding.
Andy Monfried
Founder & CEO, Lotame @andymonfriedlinkedIn
Media companies collect, store and parse data daily. But are they getting any value out of the data? We will demonstrate some examples of “Big Data” that in reality is of “little value.”
Nicki Purcell
Chief Digital Officer, Dallas Morning News @nickipurcell1linkedIn
The data and analytics ecosystem has grown richer but also vastly more complex. We’ll look at the way technologies have matured and the natural path organizations take as they advance their analytics capabilities. This session will overview key technologies and data players across digital analytics including SaaS digital analytics platforms, Hadoop warehouses, personalization systems, attribution vendors, social and HH data vendors, 3rd-party cookie tracking, device tracking, DMPs, Voice of Customer (VoC) systems, and Customer Experience Management systems. Understanding this path toward maturity sets the table for thinking about vendor and data partnerships and when/where/why they can help drive the business.
Gary Angel
Principal, Digital Analytics, Ernst & Young @garyangellinkedIn
For those that want a deeper dive from the morning's presenters, office hours will be held so that conference attendees will have time to ask any questions they’d like, to better understand the practical applications and best practices going forward.
Sponsored by RAM
Media companies are investing aggressively in data strategies to boost reader engagement and drive consumer monetization. But without a similar approach to advertiser data, publishers are bypassing huge revenue opportunities. In this session, we will focus on leveraging advertiser data and insights through marketing automation to build more a more effective sales machine.
Jed Williams
Vice President of Business Development & Strategy, VendAsta @williamsjedlinkedIn
Understanding the differences among first-party, second-party, and third-party data. We will focus on best practices in collection, storage and usage, with an added emphasis on how to turn data into actionable data by understanding trends in real-time.
Eric Brown
Director of Business Intelligence, Bleacher Report @ebrohinholinkedIn
Utilized by the Stanford Design School, the design thinking process, which is geared to fast-prototyping of products by quickly receiving qualitative feedback from consumers and users. This session will be hosted by a former Design School instructor who now leads one of the most successful media accelerators.
Corey Ford
Managing Partner, Matter @coreyfordlinkedIn
Two West Erie Street, Chicago, IL 60654
The founder of Predictive Analytics World and author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die,” Eric Siegel, is our keynote to direct us through the how and why of predictive analytics. We will learn the, “powers and perils of predictive analytics, showing how predicting human behavior combats financial risk and boosts sales.”
Eric Siegel, Ph.D.
Founder, Predictive Analytics World @predictanalyticlinkedIn
​Learn how you can utilize testing to optimize your audience's experiences and meet business goals. We'll discuss common testing methodologies and their ideal uses, as well as how to track and analyze your data ​effectively ​to ensure you're looking at the whole picture when identifying the impact of your tests.
​Josh Arak
Director of Optimization, The New York Times @josharaklinkedIn
In today’s multiplatform world, content can be delivered using data-driven insights from normalized clickstream, geo, demo, and psychographic data. Significant analytic opportunities exist to acquire and grow audiences on all platforms, and we’ll go through best-practice approaches in stitching online and offline data together for the purposes of predictive marketing applications across audience segments, such as desktop, smartphone, tablet, newspaper, and social.
Suneel Grover, MBA, MS
Principal Solutions Architect, SAS @suneelgroverlinkedIn
Whether in digital or print, organizations that are mining their data to improve acquisition and retention are realizing real success. We will demonstrate best practices and highlight the organizations that are focused on driving consumer revenue.
Christopher DeLessio
Executive Director, Customer Analytics linkedIn
Actionable data puts the right message to the right person at the right time either with direct sales or programmatic. Are you and your organization able to find the actionable (targeted demographic, geographic, intent, activity, etc.) data to increase eRPMs. We will show you how.
Other local advertising platforms and how they are using data to drive success.
Kent Kirschner
Vice President Global Business Development, SAMY linkedIn
We are digging deeper into content mining and chasing users with all kinds of tech, so we can throw Ads that are becoming more and more ineffective. Might not Engagement offer a different approach for moving forward? We will explore what Engagement could look like and how that could shape new social, mobile, real-time platforms for news media organizations.
For those that want a deeper dive from the morning's presenters, office hours will be held so that conference attendees will have time to ask any questions they’d like, to better understand the practical applications and best practices going forward.
Sponsored by PressReader
The INMA Data Insights Conference concludes with an afternoon study tour and a briefing at Northwestern’s Medill School of Journalism’s downtown Content Lab, with presentations by Knight Lab, Okanjo and Centro. We’ll hear from Knight Lab staff about their work to make digital storytelling more compelling and the ways in which news organizations might harness data to improve journalism and the reader experience. Northwestern University Knight Lab is a team of technologists and journalists working to accelerate innovation in media and media education. The Lab develops technology for publishers, reporters, producers, and consumers that makes information more meaningful and promotes quality storytelling online.
Joe Germuska
Chief Nerd, Northwestern University Knight Lab @joegermuskalinkedIn
Ryan Graff
Outreach and Editorial, Northwestern University Knight Lab @rcgrafflinkedIn
Gunnard Johnson
Senior Vice President Data & Analytics, Centro @gunnardjlinkedIn
Justin Nicols
Chief Operating Officer, Okanjo @getokanjolinkedIn
435 N Michigan Ave #6
Chicago, Illinois 60611
Hotel Palomar(.3 miles) 7-minute walk to Conference venue
Wyndham Grand Chicago Riverfront(.3 miles) 7-minute walk to conference venue
Courtyard Marriott River North (.2 miles) 5-minute walk to conference venue
Intercontinental Hotel Chicago Magnificent Mile (across the street from conference venue)
The INMA Data Insights Conference will attract news media executives interested in making data insights work for them.
See Who will Be ThereWhat is the attire?
Business casual
Language
English
How to get to venue
Click here for a map showing the venue
What will the weather be like?
Expect 64°F high & 45°F low (8° to 18°C)
Cancellation Policy
Conference Registrations are subject to a $250 fee for cancellation between August 28, 2015, and October 1, 2015. No refunds or credits are granted after October 1, 2015. Hotel room cancellations must be made directly with hotel.
Sponsorship
Contact INMA's Eric Hutchins to learn more
About Chicago
choosechicago.com
cityofchicago.org
INMA Conference Committee
Click below to reserve your spot at the INMA Data Insights Conference in Chicago
Note:
- All Rates are per person.
- *Non-member registration include one year of INMA Membership.
- Please email Eric Hutchins at eric.hutchins@inma.org to inquire about group pricing. To qualify for group pricing, your company must be a Corporate Member of INMA.
Eric Hutchins
North America Division
Dallas, Texas
Mobile: +1 214 864-4399
Click here to e-mail me