Pre-Congress Activities
  • Thursday, May 8
    8:30 a.m. - 5 p.m. | Tour of Silicon Valley (optional, registration separate)
  • Friday, May 9
    8:30 a.m. - 5 p.m. | Tour of Silicon Valley (optional, registration separate)
  • Saturday, May 10
    8:30 a.m. - 5 p.m. | Board and committee meetings
  • Sunday, May 11
    9 a.m. - Noon | Pre-Conference Brainsnack Seminar Noon - 12:30 p.m. | Annual Business Meeting (INMA members only) 5 p.m. - 6:30 p.m. | Ambassadors Meeting (invitation only) 6:30 p.m. - 8:30 p.m. | Welcome Reception
Congress Activities
  • Monday, May 12
    8:30 a.m. - 5 p.m. | Plenary Session
  • Tuesday, May 13
    8:30 a.m. - 5 p.m. | Plenary Session 7 p.m. - 10:30 p.m. | Awards Dinner (optional, registration separate)
Post-Congress Activities
  • Wednesday, May 14
    9 a.m. - 5 p.m. | Visit to Napa and Sonoma Valley (optional, registration separate)


Updated April 21, 2014

Thursday, May 8

8:30 a.m.-5:30 p.m.
Silicon Valley Study Tour: Day 1
The two-day Silicon Valley Study Tour opens in San Francisco, with a morning session bridging the divide between legacy news publishers and the technology world of Northern California. Led by Moderator Alan Mutter, INMA will bring the exciting world of technology start-ups to the Fairmont Hotel followed by a day of tours of San Francisco-based technology giants. Confirmed visits to Twitter and Matter Media.

Friday, May 9

8:30 a.m.-5:30 p.m.
Silicon Valley Study Tour: Day 2
The study tour on Day 2 shifts to Silicon Valley where INMA aims to transport participants on a cultural, technological, and aspirational journey to learn how companies with 10% (or less) of the history of legacy publishers are re-wiring audiences and revenue. We will learn from the best and find ways to cooperate. Confirmed visits to Google, Facebook, and Yahoo.

Saturday, May 10

8:30 a.m.-12:30 p.m.
INMA Board of Directors Meeting

2:00 p.m.-5:00 p.m.
INMA Europe Division Board Meeting

2:00 p.m.-5:00 p.m.
INMA South Asia Division Board Meeting

3:00 p.m.-5:00 p.m.
INMA Brazil Division Board Meeting

7:00 p.m.-9:00 p.m.
President's Reception for INMA Boards and Committees

Sunday, May 11

Today's Theme: Ideas, Ideas, Ideas

9:00 a.m.-12:30 p.m.
Brainsnack Seminar
Celebrate up to 15 international case studies in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 PowerPoint slides.

Confirmed Brainsnack presentations:

    Print Is Not Dead, It Just Has Company: New Research for Advertising Clients
    >> Kylie Davis, National Real Estate Editor, News Ltd., Australia

    Can We Come Home To You? Reader Feedback, Home to Home, With Editorial and Commercial
    >> Espen Egil Hansen, Editor, Aftenposten, Norway

    Public Value of Media: Adding Value to Society Through Quality News
    >> Wolfgang Renner, Head of Marketing and Communication, Wiener Zeitung, Austria

    Content Distribution Without Borders: Eyes on the Prize
    >> Nikolay Malyarov, EVP, Chief Content Officer and General Counsel, PressReader, Canada

    Digital Membership Activation: How To Get People to Pay and Engage
    >> Susie Ellwood, Publisher, Austin American-Statesman, United States

    Get Running: How to Build Online Audience, a Younger Demographic, and Support Print Readership
    >> Liam Kavanagh, Managing Director, The Irish Times, Ireland

    How To Launch a Print Magazine and Make It No. 1 in Sales and Readership in 18 Months
    >> Eduardo Garces, General Manager, El Espectador, Colombia

    How Publishers Can Use Big Data to Increase Advertising Revenue, Subscribers, Audience Engagement
    >> Robert N. Wescott, Senior Vice President of Business Development, Cxense

    How To Turn Your Social Media Campaign Into a Success for Traffic, Revenue, Brand and Reach
    >> Frida Boisen, Editor In Chief, GT, Sweden

    Functional Integration 2.0: One Newsroom, One Sales Force
    >> Wayne Parrish, Chief Operating Officer, Postmedia Network, Canada

    Mobile Sales and Mobile Strategy of Ekstra Bladet
    >> Anders Ovesen, Mobile Sales Manager, Ekstra Bladet, Denmark

12:30 p.m.-1:00 p.m.
INMA Annual Business Meeting
Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.

2:00 p.m.-4:00 p.m.
INMA Latin America Division Board Meeting

2:00 p.m.-4:00 p.m.
INMA North America Division Board Meeting

5:00 p.m.-6:30 p.m.
INMA Ambassadors Meeting
Ambassadors from INMA's corporate members worldwide are invited to this confidential briefing on association activities and a meeting with the INMA Board of Directors.

7:00 p.m.-9:00 p.m.
Welcome Reception
Nothing says “welcome” to San Francisco than a reception with a panoramic view of San Francisco Bay. Connect with peers from around the world in this Welcome Reception atop the Fairmont Hotel.

Monday, May 12

7:15 a.m.-6:45 p.m.
Networking Lounge
Start your Monday at World Congress with coffee, tea, and breakfast. And spend the day interacting with 16 key industry suppliers dedicated to providing revenue, audience enhancement, and cost-saving solutions to news publishers. Do business in the Networking Lounge and learn more about connecting and engaging audiences, classified advertising solutions, multi-channel publishing, local advertising networks, print-on-demand, e-readers, cloud solutions, advertising solutions, workflow simplification, automated newspaper production, advertising research, photography competitions, real-time analytics for newsrooms, mobile marketing solutions, pressroom products and services, and paywall technology. For publishers seeking print and digital partners, the Networking Lounge is a conference unto itself.

Today's Theme: Strategy for the New Growth Path

8:15 a.m.
Fast Track to Transformation: An Introduction
The clock is ticking. As legacy publishers marshal resources and re-order old ways of doing business, the technological reality is that consumers and advertisers are moving at accelerated speeds toward new ways of engaging with content and monetising audienes. In this introduction to the World Congress, you are invited to join the “Fast Track to Transformation” to learn new ways of envisioning your value proposition and revenue diversification strategies in this new world.
>> Yasmin Namini, President, INMA, and Senior VP/Chief Consumer Officer, New York Times
>> Juan Señor, Moderator, INMA World Congress, and Partner, Innovation Media Consulting

8:45 a.m.
What's Next for Technology, Media, and Telecommunications
The astounding changes facing the media and telecommunications industries are being driven by a rapid technological revolution that is changing how consumers interact and how advertisers reach increasingly multi-media consumers. In this session, Deloitte will take a multi-generational look at how consumer preferences vary globally and are evolving within the changing landscape of device ownership, subscription services, advertising platforms, social networking adoptions, and emerging payment models.
>> Duncan Stewart, Co-Author, TMT Predictions, and Director of TMT Research, Deloitte

9:30 a.m.
Redefining the Wired Brand Through the Embrace of Content Rivers
Wired was founded as a technology magazine. Fast-forward 21 years and as content moves from being consumed in a “lake” to a constantly flowing “river,” Wired is not about technology and it is not a magazine. Instead, it is a pioneering brand about understanding the world of business, science, and culture through the lens of technology. And it is a brand consumed in a burgeoning number of sources. In this presentation, the future of content becomes apparent as Wired aims to expand its vertical niche, its consumption points, and its mission to go beyond print and digital into events, retail, and more.
>> Jason Tanz, Executive Editor, Wired

10:15 a.m.

11:00 a.m.
Enhancing the Value of the “New” News Brand
As traditional news brands transcend print and transcend journalism, media companies are discovering new dimensions to their value propositions that only intense amounts of change could reveal. This session featuring leaders of some of the world's leading media companies will show the essence of the “new” news brand and how to practically manage and communicate those emerging brand expectations to readers, advertisers, employees, shareholders, and other industry publics.
>> Tony Danker, International Director, Guardian News & Media
>> Ravi Dhariwal, CEO, Times of India
>> Raju Narisetti, Senior Vice President/Strategy, News Corp.

12:00 noon

1:30 p.m.
Announcement: World's Top Media Company Innovation Programmes
INMA will announce regional winners in the inaugural Global Innovation Awards competition, rewarding the top structure innovation programmes by media companies. In the past two years, media companies have begun to embrace the Silicon Valley ethos of structured innovation programmes. As part of the corporate culture change, the innovation programmes come in all shapes and sizes ranging from hackathons to physical office reinventions to digital product accelerator funds to speaker programmes to classroom teaching.

1:45 p.m.
Building a Culture of Innovation: The Power of Creative Confidence
Having spent a career building innovation cultures that expand the role of design in the world, David Kelley helped formulate a groundbreaking methodology called “design thinking” whose lasting impact yielded the first Apple mouse, homes for wounded veterans, an entire school system in Peru, and more. Aiming to unlock the creative confidence of people and organisations to innovate routinely, his company IDEO works with companies from nearly every industry (including media) to build innovative new offers and instill innovation culture and process grounded in creative confidence. In his capacity as a tenured professor at Stanford and founder of the celebrated Stanford, Kelley has been tasked by university leadership to instill creative confidence in all students as critical life skill. In this exclusive interview at the INMA World Congress, hear his insights about how leading companies and start-ups are learning to innovate by design in order to navigate the complexity of fast-moving global markets.
>> David Kelley, Founder and Chairman, IDEO
>> Interviewed by: Justin Ferrell, Fellowships Director, at Stanford University

2:45 p.m.

3:30 p.m.
What News Publishers Can Learn from BuzzFeed
BuzzFeed is open and transparent about who it is and what it aspires to me: a social news and entertainment company that is redefining online advertising with its social, content-driven publishing technology. With an audience of more than 100 million, BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social Web. In this session, hear what legacy publishers can learn this 8-year-old from audience development and digital advertising perspectives.
>> Scott Lamb, Vice President/International, Buzzfeed

4:00 p.m.
Rejuvenating Legacy Print Brands In the Era of Buzzfeed: The Case of Bonnier Magazines
Bonnier Magazines is one of the largest consumer publishing groups in the world with more than 30 special-interest magazines — known for serving its passionate, highly engaged audiences. In this session, learn how Bonnier has taken the magazine brands and build a rapidly growing and profitable digital business that stands completely on its own — not dependent on the printed magazine. Using SEO and social media, the Buzzfeed- and Gawker-inspired, metrics-driven model has generated new value by separating print from digital, operating efficiently, yet being profitable quickly.
>> Peder Bonnier, Head of Digital, Bonnier Magazines

4:30 p.m.
The Tipping Point Strategy to Accelerate Transformation
Schibsted's Swedish news brand Aftonbladet has successfully implemented what it calls a “tipping point strategy” to become an online company. The strategy involves actively moving readers from print to digital, total focus on developing a digital advertising business, and creating a payment model to cover content development costs. Combined with its smartphone and data initiatives, Aftonbladet has become one of the important, inspiring stories of the media industry.
>> Jan Helin, Editor-in-Chief, Aftonbladet

5:00 p.m.
La Presse and the Tablet-Led Transformation of a Legacy News Brand
Quebec's La Presse sees the trends in print news consumption and has bet big on a re-imagination of how people will consume news digitally — with the tablet at the core. In this presentation, learn how La Presse developed a world-class tablet app with best-in-class content, next-generation advertising, and cutting-edge user experience. Why prioritise the tablet over the smartphone in mobile development? The short answer is engagement. This presentation will lay out the rest of La Presse's big bet.
>> Pierre-Elliott Levasseur, Executive Vice-President, La Presse

5:30 p.m.
Conclusions of the Day
Put a fantastic day of trendsreinvention, and inspiration into perspective, while setting up the second day dedicated to revenue opportunities for multi-media news companies.

5:45 p.m.
Congress Sessions Conclude

5:45 p.m.-6:45 p.m.
Networking Lounge Reception
Unwind after an intense day of conference sessions with a reception in the Networking Lounge before heading out for business dinners and functions.

Tuesday, May 13

7:30 a.m.-5:00 p.m.
Networking Lounge Reception
With breakfast and caffeine providing the early morning boost, the 16 key industry suppliers holding court in the Networking Lounge will help guide you to new ideas to grow revenue and audience in a cost-effective way.

Today's Theme: Revenue Diversification

8:30 a.m.
If Monday was about charting a strategy in the new Multi-Media Age, Tuesday will build on this with deep discussions about revenue diversification.

8:45 a.m.
Paid Content 2.0 and How to Set Priorities Moving Forward
If the first version of a paid content model revolved around the height of the paywall and freemium vs. metered around core content, the second version that is emerging revolves around smaller segments of readers and communities. In this session, learn about new products, and new tiered models of The New York Times as they create new paid opportunities. Also learn about the varying definitions of success with paid content models and how that affects strategy moving forward.
>> David Perpich, General Manager/New Digital Products, New York Times

9:15 a.m.
Making Big Data Smarter and Actionable for Media
Get your arms around what Big Data means for a publisher, breaking it into manageable components, creating a strategy, and defining success is the focus of this session. Highlighting best-practice media companies implementing Big Data, learn about the smarts behind ad-serving software so online readers are served relevant offers and creative by micro-segment, as well as CRM systems to sell and upsell products.
>> Lutz Finger, Author, Ask, Measure, Learn, and Co-Founder, Fisheye Analytics
>> Tom Betts, Head of Data Analytics, Financial Times

10:30 a.m.

11:15 a.m.
How Media Companies Are Cashing In on Real-Time Bidding (RTB)
Media companies are quickly ramping up the learning curve with real-time bidding (RTB), also known as programmatic trading. By creating proprietary advertising networks, publishers can turn programmatic buying into a major new profit center. In this session, learn the outlines of RTB and hear practical case studies from media companies on their early experiences and early lessons.
>> Moderator: Kirk MacDonald, Executive Vice President/Sales, Digial First Media
>> Jeff Green, CEO, The Trade Desk
>> Christian Hendricks, Vice President/Interactive Media, The McClatchy Company
>> Jason Washing, Director of Publishing and Networks, Google

12:30 p.m.

2:00 p.m.
Advertising Sales Force Innovation: Re-Thinking the Value Proposition
Advertising sales force innovation is crucial in a time when dollars, euros, rupees, and pounds are fluidly moving from one platform to another in the snap of a finger. In this session, learn how Gannett has created a defendable, sustainable competitive advantage in an increasingly commoditized space. The new value proposition changes the way a company does business, how to go to market, roles and responsibilities within sales and sales support, and contributions from non-sales departments. The presentation will include the strategy with key accounts, marketing reorganisation, a new pricing strategy, new investments in digital training, and a revamp of how to do account management.
>> Michelle Krans, Senior Vice President/Strategy, Gannett

2:45 p.m.
Native Advertising: What's Working (and Not Working) for Media Companies
Demanded by advertisers and led by magazine publishers, media companies of all shapes and sizes are embracing the revenue upside of native advertising, also known as content marketing. From integrating sponsored content into a publisher's editorial environments to selling long-tail content to advertisers to custom publishing for advertisers, media companies have generated enough revenue and success in the past year to yield this session aiming to identify best practices.
>> Michael Zimbalist, Senior Vice President, Advertising Products and Research & Development, New York Times

3:30 p.m.
Conclusions of the Day
Synthesize the new revenue models in this wrap-up of the World Congress' final day.

3:45 p.m.

4:00 p.m.
First Draft: News Media Outlook for 2015
Crowdsourcing feedback and discerning trends from the top media companies worldwide is the focus of this exclusive closing session of the INMA World Congress. Learn more about priorities of media industry CEOs, where publishers are in the print-to-digital transformation, revenue diversification strategies, and how innovation fits into managing the culture change necessary to take advantage of multi-media.
>> Earl J. Wilkinson, Executive Director and CEO, INMA

5:00 p.m.
Congress Sessions Conclude

7:00 p.m.-11:00 p.m.
Awards Dinner and Reception
The formal conference has concluded, and now it's time for a night of celebrations. Over dinner and drinks, sit back and learn the winners of the INMA Awards 2014 competition, representing the top sales and marketing campaigns from the past year. From the regional winners of the INMA Global Innovation Award, learn the global winner rewarding the media industry's top innovation programme. Finally, the 2014 Silver Shovel Award will be presented, rewarding career achievements in the news industry.

Wednesday, May 14

9:00 a.m.-5:30 p.m.
Sonoma & Napa Valley Tour
After the World Congress adjourns, join fellow delegates for a relaxing day tour to Sonoma and Napa Valleys. The fun begins with a pickup from the Fairmont Hotel and breakfast on the bus followed by a quick stop at the Golden Gate Bridge. Then off to the Wine Country for a guided tour of three wineries. Tour pricing is inclusive of breakfast, lunch and wine tasting fees.