INMA South Asia Conference

Programme



Day 1: Wednesday, November 12
Conference Moderator:
Shantanu Bhanja, Business Head & VP Marketing, HT Media Ltd.
9.00 a.m. - 10.00 a.m.
Registration over Coffee
10.00 a.m. - 10.10 a.m.
Welcome Address
>> Sanjay Gupta, President INMA South Asia, CEO & Editor, Jagran Prakashan Ltd.
10.10 a.m. - 10.15 a.m.
Conference Introduction
Shantanu Bhanja, Vice President Marketing, HT Media
Sub Theme: Newspaper Strategy: The Bigger Picture
The Indian print (newspaper) revenues have been growing, will grow for next 5 years. The digital revolution is playing on alongside: huge increase in content; global providers increasing reach; social media becoming an important distribution point; shift to mobile and changing content consumption seen.
10.15 a.m. - 11.00 a.m.
Print: Growth: Integrate, Transform and Diversify
This presentation offers opinion that manifold efforts are needed like reducing and variabalising costs quickly, maximize revenues in print, innovate digital product offers, and substantive pursuit of adjacent business opportunities. Hear this and more in this session.
>> Nikhil Prasad Ojha, Partner, Bain & Company
11.00 a.m. - 11.45 a.m.
Changing Consumer Behavior: An Expert's Opinion
In this session hear where current consumer trends are pointing to and what do to these translate for publishers in the print industry.
>> Santosh Desai, MD & CEO, Future Brands
11.45 a.m. - 12.10 p.m.
Networking Break
12.10 p.m. - 1.10 p.m.
CEO Discussion: Options to Grow Newspaper Revenues Beyond Advertising
Top Newspaper CEOs with share about alternative revenue sources being explored or to be explored. It may range from Events, Integrated Solutions, Bulk mailers, Inserts to finally the Circulation Revenue.
Moderator: D. D. Purkayastha, MD & CEO, ABP Pvt. Ltd.
>> Ravi Dhariwal, CEO, Bennett Coleman & Company Ltd.
>> Sanjay Gupta, CEO & Editor, Jagran Prakashan Ltd.
>> Rajiv Verma, CEO, HT Media Ltd.
>> Pawan Agarwal, Deputy MD, Bhaskar group
>> Rajiv C Lochan, MD & CEO, The Hindu Group
1.10 p.m. - 2.00 p.m.
Networking Lunch
2.00 p.m. - 2.45 p.m.
A Window to the World: Media Worldwide And Its Relevance to South Asia
The brand and cultural challenges facing newspapers as they become multi-platform brands are a global phenomenon. What was once a European or North American or Asia/Pacific challenge is now becoming a South Asian challenge — reaffirming the world is getting flatter and flatter. Learn how media companies are confronting the new realities of a multi-platform brand and modernizing their corporate cultures.
>> Earl Wilkinson, INMA CEO and Executive Director
Sub Theme: Newspaper Challenges
2.45 p.m. - 3.45 p.m.
Unmetro Your Mind – Emerging India Opportunities in Markets Beyond the Metros
This session has a presentation followed by a panel discussion and will look at some exciting examples of how categories and brands are mining the potential of non –metro markets in the quest for larger customer acquisitions.
>>Kaacon Sethi, Corporate Corporate Marketing Officer, Bhaskar
Panelist: Llyod Mathias, Head Marketing, Hewlett Packard
Panelist: Sanjay Tripathy, Sr Executive VP, HDFC Standard Life Insurance
3.45 p.m. - 4.15 p.m.
Networking Break
4.15 p.m. - 5.15 p.m.
Media Companies Need To Attract Robust Talent from Different Industries: A Panel Discussion
The most critical resource to manage the current evolving media landscape is the human resource. Where should traditional media look for talent, within, or from the outside? If from the outside, which sectors will fit well? This panel examines these issues and tries to get a handle on how the war on talent can be won.
Moderator: Arunabh Das Sharma, Executive Director and President, BCCL
>> Rekha Jacob Koshy, Partner, Media and Entertainment, Accord Group India
>> Sharad Saxena, Executive Director HR & Operations, HT Media Ltd
>> Vibha Paul Rishi, Independent Director, ENIL
>> Nina Chatrath, Managing Partner, Enhance Consulting
5.15 p.m. - 5.30 p.m.
Conclusions
Moderator: Shantanu Bhanja, Vice President Marketing, HT Media
6.00 p.m.- 9.00 p.m.
Cocktail Reception
Luytens Lounge, Eros Hotel
Day 2: Thursday, November 13
9.30 a.m. - 9.40 a.m.
Overview
Conference Moderator: Shantanu Bhanja, Business Head & VP Marketing, HT Media Ltd.
Sub Theme: Newspaper Opportunities
9.40 a.m. - 10.40 a.m.
Search engine/aggregator: Friend or foe? A Panel Discussion
Ever since Rupert Murdoch gave voice to his irritation with google for milking third-party content without fair compensation, content owners everywhere have often echoed similar sentiments. The issue is far from settled, however. While the immediate economic payouts may be small, content owners often gain from much better distribution and enhanced brand awareness with consumers and markets far from their home turf. The issue is no longer merely academic in India too and this session will examine all facets of the debate.
Moderator: Paritosh Joshi, Principal, Provocateur Advisory
>> Ashwani Kumar, Chairperson of Center for Public Policy, Habitat & Human Dev., TISS
>> Punitha Arumguam, Director- Agency Business, Google India
>> Anant Rangaswami, Editor, Storyboard on CNBC-TV 18
10.40 a.m. - 11.40 a.m.
How is Newsmedia Driving Change? An Editorial Discussion
This panel will address whether journalism that actively seeks to promote change, can help build more sustained relevance, and deeper relationships with readers. Accountability journalism in the form of both investigations and campaigning reporting is classically part of newspapers’ democratic role, but the panel will discuss the extent to which renewing and reinforcing this kind of journalism can support their long-term commercial health - not least in a digital and mobile-led environment.
Moderator: Nicholas Dawes, Chief Editorial & Content Officer, HT Media Ltd
>> Unni Rajen Shanker, Editor, The Indian Express
>> Harivansh, Chief Editor, Prabhat Khabar
>> Siddharth Varadrajan, Senior Fellow, Center for Public Affairs & Critical Theory, Shiv Nadar University and Former Editor of The Hindu
11.40 a.m. - 12.10 p.m.
Networking Break
12.10 p.m. - 12.55 p.m.
Radio: A Strong Media: Underleveraged
These two presentations will highlight learnings from successful radio businesses for print publishers.
>> Jimmy K. Tangree, Head, 91.9 Friends FM
>> Harshad Jain, Business Head, Fever 104 FM
1.00 p.m. - 2.00 p.m.
Networking Lunch
Sub Theme: Learnings for the Future: The Way Forward
2.00 p.m. - 2.45 p.m.
Monetization of Content in the Digital Age
In this session, hear about current changing consumption patterns, paywalls, rise of social media, and various ways to monetize content. Learnings from the India Today Group.
>> Salil Kumar, COO, India Today Group, Digital
2.45 p.m. - 3.30 p.m.
Brainsnacks: Three innovative newspaper success stories to be shared
  1. "Engaging With Relevance"
    >> A J Christopher, National Head, Sales and Marketing, Eenadu
  2. "Pratibha Samman"
    >> R K Dutta, Executive Director, Prabhat Khabar
  3. "Beyond Core Business"
    >> Varghese Chandy, Chief General Manager, Marketing & Advertising Sales, Malayala Manorama
3.30 p.m. - 4.00p.m.
Networking Break
4.00 p.m. - 4.45 p.m.
Social Media: Its Rise, Relevance and Monetization Opportunities
Twitter, WPP Chief Martin Sorrell tells us, is for PR. Content creators have long used Twitter as a medium for engagement and amplification. Many use it as a news source. Companies such as Storyful have shown us the power of Twitter to capture news that would have otherwise escaped the world's attention. But is there a revenue model in this? Can publishers look to Twitter as a way to boost their revenue? Do promoted Tweets work? Are there lessons for publishers in the success of Twentrepreneurs such as Kris Sanchez? This session will seek to answer these questions.
Moderator: Sukumar, Editor, Mint
>> Rishi Jaitly, Twitter India Head
>> Samir Patil, Founder and CEO, Scroll
4.45 p.m. - 5.30 p.m.
The Shape of Things to Come
"Mobile" has already revolutionized how we communicate with our audiences. Imagine what tomorrow’s technologies will do? The rise of "mobile," wearables, connected appliances... just some of the developments which will shape a newly defined reader experience. Hear about new mobile case studies that we should all be thinking about and find out about the one key thing to unlocking this new potential.
>> Mark Challinor, CEO, Media Futures, London, UK
5.30 p.m. - 5.40 p.m.
Conclusions
Conference Moderator: Shantanu Bhanja, Business Head & VP Marketing, HT Media Ltd.
5.40 p.m. - 5.45 p.m.
Vote of Thanks
Conference Concludes

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