INMA Middle East Publishers Conference 2014


Programme



Tuesday, November 18

12:30
Welcome tea and registration
Hasan Iqbal 14:00
Opening and Welcome
>> Shahrukh Hasan, Group Managing Director, Jang Group, Pakistan and Chairman, INMA Middle East Initiative
>> Sidra Iqbal, Conference Moderator, TV Journalist, Media Strategist, Development Activist, and Host of Insight on PTV News, Pakistan
Wilkinson 14:45
The News Media Outlook: How the Shift to Digital Will Affect Middle East Publishers
Technology is fundamentally changing how people consume news, how journalism is produced, and how advertising and marketing solutions are sold. In this opening presentation, put into a regional context the global information revolution, where publishers are in the print-to-digital transformation, revenue diversification strategies, and how innovation fits into managing culture change necessary to take advantage of multi-media.
>> Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA)
Namini 15:15
The Paid Content Strategy of The New York Times
The New York Times is leading the news media industry in consumer revenue and product diversification, crucial to building a print + digital future. In this presentation, learn about The New York Times' digital subscription initiative, how they are creating next-generation digital products, and growing consumer revenue.
>> Yasmin Namini, Senior Vice President/Chief Consumer Officer, New York Times, United States
15:45
Afternoon tea
Challinor Mira 16:15
The Mobile Opportunity for Publishers
By 2020, 3 billion more people will connect to the Internet for the first time — almost all via mobile devices. In this session, learn about the trends in mobile for news publishers worldwide, specific examples of how publishers are using mobile to grow audience or revenue or change the rules in the mobile space.
>> Mark Challinor, CEO, Media Futures Ltd., United Kingdom
>> Paulo Mira, CEO, PHD Mobi, United States
Dhariwal 17:15
The Emerging Mediascape of Pakistan
As digital takes over the world, print remains the reality of Pakistan newspapers. In this presentation, learn how Pakistan's newspapers are fighting for readers and advertisers in a market kaleidoscope that is a constant battle for influence, revenue, circulation, and more.
>> Sarmad Ali, Secretary General, All-Pakistan Newspaper Society, and Group Managing Director Revenue, Jang Group
Dhariwal 17:45
The Role of Media in Iran
The state of print and digital media in Iran, how Iran is coping with the digital challenge and opportunity, and how media companies are connecting with the larger global media community is the focus of this presentation.
>> Mohammad Khodadadi, Managing Director, President and Publisher, Islamic Republic News Agency (IRNA), Iran
Dhariwal 18:15
Re-Thinking the Value Proposition: The Case of the Times of India
The Times of India is the world's largest English-language newspaper and has become famous for its commercial innovations: persistent ideas to enliven print for advertisers, a private-equity initiative, soulful and world-class brand marketing, corporate social responsibility campaigns that project India as a glass half-full, strategic forays into new cities, and launches in the fast-rising non-English “language” press. Learn the strategy that brings this growth agenda together.
>> Ravi Dhariwal, CEO, Times of India
18:45
Adjourn
18:45-20:00
Reception
Wednesday, November 19
Theme: Print in the Age of Reinvention
9:00
Introductions
Bhojani 9:05
The Inevitability of Multi-Platform for Middle East Publishers
Middle East publishers should maintain and grow offline, yet they need to think online both for unit sales and advertising sales. How to strike the right balance is the focus of this presentation by a former (and current) ad man turned regulator turned newspaper executive turned magazine publisher turned investor who has witnessed all sides of newspapers and media — including their transformation into multi-platform brands.
>> Avi Bhojani, CEO, BPG Group, United Arab Emirates
Macdonald 9:30
Digital Revenue Acceleration and Breaking through Internal Barriers: The Story of AdTaxi/Digital First Media
Digital First Media runs 75 daily newspapers throughout the United States. They have one thing in common: declining print revenue that is putting digital revenue growth front and center as the key factor in a successor business model that supports the future of local news brands. This presentation will look at the impact of Digital First Media's transition from print to digital on the sales organisation from revenue and cultural perspectives, internal resistance to very real “cracks in the armor,” and areas to focus on for future digital revenue growth. And, ultimately, survival.
>> Kirk MacDonald, President, Ad Taxi Networks, and Executive Vice President/Sales Development, Digital First Media, United States
Macdonald 10:00
Managing the Transition: El Espectador's Journey from Print to Digital
Most major media companies are going through the transition of readership from print to digital. In this presentation, learn the strategy of Colombia's El Espectador as it manages this transition from the marketing and financial points of view.
>> Eduardo Garces, General Manager, El Espectador, Colombia
Macdonald 10:30
Compressed Growth Marketing Strategy and Its Aftermath
Korea is noted for its compressed economic growth, meaning a growth in a significantly compact manner. This is also the case of the newspaper industry's growth strategy. Until 10 years ago, newspaper companies lured subscribers in return for freebie gifts such as clocks, bicycles, or gift certificates. As the newspaper industry has declined, Korean newspaper companies began to fret the aftermath. Will there ever be a way to overcome this crisis?
>> Changhee Park, CFO, JoongAng Ilbo, South Korea
11:00
Morning Tea and Networking Break
Hansen 11:30
Aftenposten's Re-Bundling of Classified and Editorial
Classified advertising and editorial were once glued together in newspapers, but during the past 20 years of digitization the two have drifted apart into separate consumer services. Schibsted-owned Aftenposten now uses data from editorial and classified Web sites to make better products for readers and advertisers and to grow its audience. What is emerging is a culture based on a logged-in ecosystem, user profiles, segmentation, personalisation, A/B testing, building a media house platform of cross-brands, and better journalism.
>> Espen Egil Hansen, Editor-in-Chief, Aftenposten, Norway
Macdonald 12:00
Advertising in the Age of Reinvention
As Brazil's largest newspaper, Folha de S.Paulo has shown that multi-platform plus changes in audience and advertiser behaviour offer a world of new possibilities. Peek inside one of the world's most creative newspapers in engaging advertisers in non-traditional ways.
>> Marcelo Benez, Advertising Director, Folha de S. Paulo, Brazil
12:30
Lunch
Theme: Accelerating Digital (Editorial)
Gottschalk 14:00
Axel Springer's Transformation of Journalism Practices to Meet Needs of Digital Audiences
Balancing the creation of content for print and digital has never been more demanding — yet Axel Springer is getting it right. Some 50% of its revenues now comes from digital, and so does 60% of its profit. This presentation will outline the transformation in the journalism practices of global newspapers such as Bild and Die Welt to meet the demands of growing digital audiences, and offers a survey to help you measure your progress towards transformation.
>> Pit Gottschalk, Director Content Management, Axel Springer, Germany
Trejos 14:30
What Physical Reinvention Means for Corporate Culture: The Case of Nacion Group
Integration has become a craze among the leading Latin America media houses. No company in the region has implemented a system of integration so deep so fast as Nacion Group of Costa Rica. With the objective of providing more and better content to audiences, in late 2013 Nacion Group merged four newspapers, many magazines, and news radio into a single space. Along with the physical changes came a major cultural change: journalists without assigned desks, video walls, real-time monitoring of the most popular searches in the country, and a daily meeting to discuss how to deliver news in an integrated way.
>> Marcela Trejos, Brand Development Manager, La Nacion, Costa Rica
Piechota 15:00
Digital Revolution: The Best Practices of Modern European Newsrooms
Learn about winning digital news content strategies from a leading European news company: How did Gazeta Wyborcza develop traffic engines and money-making verticals? How did they organise our newsrooms to work 24/7? How did they embrace the power of live reporting? How did they make individual news brands out of their best talents? How did they engage their audience with social media and participatory journalism? How did they include data in editorial decision-making and evaluation? And how had they manage to do it all before their new competitors — including advertisers and governments — did?
>> Grzegorz Piechota, Head of Editorial Development, Gazeta Wyborcza, and Vice-President, Agora Foundation, Poland
15:30
Conclusions and Vote of Thanks
16:00
Conference concludes




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