INMA Revenue Transformation Summit


Monday, October 6

John Newby 8:30 a.m.
Welcome & Overview
John Newby, INMA North America Division President and Publisher, The Times, Illinois

8:35 a.m.
Summit Overview
Chris Christian, Summit Moderator and Vice President, Mather Economics, Roswell

8:45 a.m.
News Media Outlook 2015: The Modern News Brand for Modern Times
As news publishers begin to embrace innovation and culture change to maximize the benefits of being a multi-platform news company and diversify revenue streams, they are confronting unexpected new ways to engage readers and advertisers. Yesterday's print brand doesn't translate to today's multi-media brand. Like peers around the world, staying "modern" as a multi-media brand is tricky and challenging. In this presentation, learn what the world's top publishers are doing to reinvent and reinvigorate - all while becoming more contemporary.
>> Earl J. Wilkinson, CEO, International News Media Association (INMA)

9:45 a.m.
Audience Monetization In the "Post-Meter" Era
It's been said that data is a new currency of exchange. In the "post-meter era," newsmedia organizations are exploring and discovering new, innovative ways to monetize audience beyond direct payment for content. In this session, senior executives from leading U.S. news companies will share their experiences and the lessons learned from their ongoing revenue transformation efforts. Among the examples that will be explored are revenue-generating surveys presented in lieu of meters, affinity or lifestyle content marketing and members-only rewards and events. The panel discussion will be moderated by Dan Williams, CEO of Leap Media Solutions.
>> Laura Inman, Director of Audience/AJC Engagement, Atlanta Journal-Constitution
>> Joe Leong, VP/Circulation, Albuquerque Journal
>> Moderator: Dan Williams, Chief Executive Officer, Leap Media Solutions

10:45 a.m.
Networking Coffee Break
Sponsored by:

culligan MacKechnie Guay Gennaro 11:30 a.m.
Driving Website Traffic and Revenues Via Sports Video Highlights
Highlighting the power of digital video to drive a new and engaged audience, create site stickiness with a publisher's current audience and ultimately generate new revenues.
>>Rob Gennaro, Digital Marketing Officer,
>>Philippe Guay, EVP Sales & Business Development, SendtoNews
>>Sandra Mackechnie, Vice President Digital Advertising, Postmedia Network
>> Moderator: Thomas Culligan, President, Culligan Partners

12:30 p.m.
Sponsored by:

1:30 p.m.
10 Key Insights About People Who Pay For News
What works in print? What works in digital? In this session, The New York Times Consumer Insight Group shares what they've learned about the motivations and habits of a transforming news audience, what drives people to read and pay for digital content, and why people still subscribe to newspapers in this hyper-connected digital age.
>> Brian Brett, Executive Director of Research, Consumer Insight Group, The New York Times
>> Prateek Sarkar, Managing Director of User Experience, Consumer Insight Group, The New York Times

2:30 p.m.
New Scorecard for Driving Local Ad Revenues
Attracting and retaining large numbers of small businesses demands new metrics for success. We must focus all resources where they will provide the best return and changing what we measure is critical to success. Jim will share data compiled from analyzing what's really going on at dozens of newspapers across the country. Leave this session with a template to apply these metrics at your own newspaper.
>> Jim Hart, President, Integrated Advertising Solutions

3:30 p.m.
Networking Coffee Break

4:00 p.m.
Gannett: A Successful Digital Transformation Story
Hear a global view of how media powerhouse, Gannett, is servicing clients using digital marketing tools to grow revenue. Maria will share Gannett's best practices and key insights to help advertising clients overwhelmed with managing their own digital solutions.
>> Maria Meadows, VP, Local Digital Sales, Gannett

5:00 p.m.
Day 1 Takeaways

5:15 p.m.
Day Concludes

5:15 p.m.-6:15 p.m.
Cocktail Reception

Tuesday, October 7

8:00 a.m.

8:15 a.m.
Welcome and Overview
Chris Christian, Summit Moderator and Vice President, Mather Economics, Roswell

8:30 a.m.
The Role of the CRO
There's a new sheriff in town. Well, maybe just a new role emerging in the news media business and that is the position of the Chief Revenue Officer. What exactly does this mean for the industry? Is it simply a fancy name for the advertising sales lead or is it truly transformational for the industry? Engage with a panel of revenue leaders from very different organizations. Leading the conversation will be a revenue pioneer in his own right, Kirk MacDonald from Digital First Media.
>> Nick Bolitho, Chief Revenue Officer, Union Leader Corp.
>> Dan Phelan, Chief Revenue Officer, Dallas Morning News
>> Andrew Saunders, Chief Revenue Officer, The Globe and Mail
>> Mike Tannourji, Executive Vice President, Advertising, Los Angeles Times Media Group
>> Moderator: Kirk MacDonald, Executive Vice President of Sales, Digital First Media

9:30 a.m.
Innovative Events Driving New Revenue Growth
MediaOne is certainly at the forefront of events and accompanying branding, marketing and revenue that follows with such events. Having conducted over 200 events in the past eight years, including Economic Summits, What a Woman Wants, Comic Con and so many more, they have created a whole revenue model around events. These aren't your typical events either. You will be pleasantly surprised as Dan shares the scale in which they produce events and generate revenue. Leave with ideas to bring home and put into action.
>> Dan Hartman, President, VP - Events and Ticketing, MediaOne of Utah

10:30 a.m.
Networking Coffee Break

11:00 a.m.
How Ad & Marketing Decisions Are Made On A Local Level
Local Denver marketers will share their view on how advertising investment decisions are currently made. Find out the value of a newsmedia audience and their accessibility elsewhere. Learn where news and media organizations fit into local advertisers' marketing strategy, what are their current offerings compared to a wider competitive set and can newspapers still position themselves as a premium brand.
>> Richard Branch, Director of Media, The Sports Authority
>> Chris Kampfe, Principal, AdVision
>> Melissa Reynolds, Principal & Owner - Laurus Media National
>> Moderator: Natalie Mansi, Founder, Emico Media

12:00 p.m.

1:15 p.m.
Brainsnack Presentations
Join us for this intriguing session that features ideas from around the globe. These rapid-fire transformational ideas will be worth the cost of the conference alone. Gain insight into how other companies are generating revenue and leave inspired to implement change within your own organization.
>> Moderator: Barbara Cohen, President, Kannon Consulting

Confirmed Brainsnacks:
  • No Bad Events: 5 keys to building a successful event business
    » Jason Dyer, Chief Marketing Officer, The Dallas Morning News

  • The Politiken PLUS Story: Creating a new revenue source by monetizing online and print reader base
    » Peter Kisbye, Chief Executive Officer, Loyal Solutions

  • Increasing Ad Design and Imaging Revenues Beyond Gannett
    » Connie McGarrah, Business Development Manager, Gannett Imaging & Ad Design Center
3:00 p.m.
Day 2 Takeaways and Summit Wrap-Up

3:15 p.m.
Summit Concludes


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