Programme
As of April 24, check back regularly for updates
Sunday, April 28
Pre-Congress Seminars
8:30 a.m.-11:45 a.m.Brainsnack Seminar
Celebrate best practices in growing audience, engagement, revenue, and brand in this rapid-fire, high-energy pre-World Congress seminar that INMA calls “Brainsnacks.” These are 7-minute, to-the-point presentations with no more than 15 PowerPoint slides. This internationally diverse seminar includes the following case studies:
Moderator: Robert Whitehead, Head of Marketing, Fairfax Media
Personal Branding In News Media: How To Help Journalists, How to Track Performance
>> Grzegorz Piechota, Head of News, Gazeta Wyborcza
Monetizing Content: Star Dispatches — Packing the Long-Form Journalism Series
>> Sandy MacLeod, Vice President, Consumer Marketing and Strategy, Toronto Star
Monetization of Social Media From a Publisher's Perspective
>> Indra Zemzoum, Senior Digital and Social Media Marketing Manager, Axel Springer
Converging 4 Newspapers For the Online/Mobile Future: EPENSA's Experience
>> Ruben Ahomed, Vice President/Commercial, EPENSA
Driving Subscriber Acquisition Through Digital Marketing
>> Amy Leyh, Vice President/Digital Subscription Sales and Loyalty, Gannett
Digital/Mobile Strategies: 3 Cases, 3 Approaches
>> Anders Ovesen, Head of Mobile Sales, Ekstra Bladet
Thunderdome Update: Digital First Media's Experiment To Provide Content and Coordination to 100 Local Newsrooms
>> Robyn Tomlin, Editor of Thunderdome, Digital First Media
Cross-Platform Relationship with NFL Team Drives Subscriptions and Engagement
>> Gary Olszewski, Director, Consumer Sales & Marketing, The Baltimore Sun
Secret Revenue Ingredients Behind Popular Daily La Teja's Quick Growth
>> Marcela Trejos, Marketing Manager, La Nacion
Real-Time Content Testing: How Editors Increase Engagement On the Fly
>> Dennis R. Mortensen, Chief Executive Officer, Visual Revenue
The Launch of Online Video Mustard TV to Grow Audience
>> Bob Crawley, Publishing Director, Archant Anglia
Education Web Portal Shows Potential in Digital Paid Content Space
>> Sukirti Gupta, Chief Executive Officer, MMI, Dainik Jagran
Cape Argus Broadsheet to Compact: There Is Nothing Small About the Biggest Story in Town
>> Sandy Naude, General Manager, Independent Newspapers
Building New Businesses
>> Kelly Christensen, Senior Director of Marketing, The Dallas Morning News
12:00 noon-12:30 p.m.
Annual Business Meeting
Hear an update on INMA activities and elect officers and directors at this members-only meeting held once a year.
1:30 p.m.-3:00 p.m.
Digital Fluency Boot CampThe rapid development of alternative revenue streams for news publishers means an entirely new vocabulary and business models that legacy executives must learn from scratch. In this interactive session, learn about the emerging value propositions behind local advertising networks, and why digital platforms such as search, mobile, social, e-mail and video hold the key to future digital growth. The session will also address the competitive importance of first-party data and its relationship to increased performance for advertising partners.
>> Kirk MacDonald, Executive Vice President, Digital First Media
3:30 p.m.-5:00 p.m.
Second-Wave Mobile Boot CampThis interactive session will take you on a mobile journey across the globe looking at the latest thinking and strategy in the mobile arena. Learn where the industry has come and where media companies need to be in the coming years. In addition to Mark's unique take on the mobile space, he will draw on a number of practical case studies from across the INMA universe covering new technologies, new mobile advertising formats, and the inferences from the latest research while trying to make sense of controversial subjects where differing views of the future landscape exist. Specific topics: Is there a role for a print + digital ecology? How do we engage our advertisers fully? What is the advertising agency view? Standardised mobile advertising formats vs. bespoke, creative solution? Is Augmented Reality the new reality? Bonus: Attend the session and become eligible for a drawing to win an instant “mobile” prize, including the latest iPad.
>> Mark Challinor, Director of Mobile Platforms, Telegraph Media Group
6:30 p.m.-8:30 p.m.
Speakeasy Welcome Reception
About the time that INMA was founded 83 years ago, cocktail receptions were problematic for association leaders for a simple reason: alcohol sales were illegal during the U.S. era of Prohibition. That didn't stop INMA when we did our annual conference in New York in the early 1930s, and it won't stop us in 2013. Attend the speakeasy-themed Sunday evening Welcome Reception at the Marriott Marquis for some (legal) adult beverages and connect with the 400+ delegates from around the world who have converged on New York. Dress for the evening is business casual — just in case we need to make a run for it (dinner, Broadway show).
Monday, April 29
Day Theme: Disruption and Reimagination
7:15 a.m.-6:45 p.m.
Networking Lounge
Start your Monday at World Congress with coffee, tea, and breakfast. And spend the day interacting with 15 key industry suppliers dedicated to providing revenue, audience enhancement, and cost-saving solutions to news publishers. Do business in the Networking Lounge and learn more about connecting and engaging audiences, classified advertising solutions, multi-channel publishing, local advertising networks, print-on-demand, e-readers, cloud solutions, advertising solutions, workflow simplification, automated newspaper production, advertising research, photography competitions, real-time analytics for newsrooms, mobile marketing solutions, pressroom products and services, paywall technology — even obituary services! For publishers seeking print and digital partners, the Networking Lounge is a conference unto itself. Click here for all sponsors including links to their Web sites.
8:15 a.m.
Monetizing Print + Digital: An IntroductionNewspapers, magazines, and other traditional media businesses find themselves in a peculiar place in 2013. They are neither purely “print,” nor are they anywhere near digital-first. In the road from print to multi-media, news brands are distinctly “print + digital.” How to monetize the print + digital ecosystem is the focus of the INMA World Congress and the focus of an opening that aims to pave the way for two days of conference sessions.
>> Ravi Dhariwal, President, INMA, and CEO, Times of India
>> Yasmin Namini, Vice President, INMA, and Senior Vice President/Chief Consumer Officer, The New York Times
>> Juan Señor, Congress Moderator, and Partner, Innovation Media Consulting
Sub-Theme: Disruption
9:00 a.m.
Digital Disruption: Unleashing the Next Wave of InnovationPublishers can disrupt the digital disruptors with a risk-taking mindset that builds on existing platforms, seeks out adjacent possibilities, and shows a willingness to disrupt yourself before competitors do. Based on the book released in February 2013 ( Digital Disruption: Unleashing the Next Wave of Innovation), this presentation aims to show the strategic architecture for implementing innovation at legacy companies based on a decade of research of traditional industries, including newspapers. Post-presentation, conference delegates can attend a book signing by the author.
>> James L. McQuivey, Vice President, Principal Analyst, Forrester Research, and Author, Digital Disruption: Unleashing the Next Wave of Innovation
9:45 a.m.
Disrupting the Disruptors: Accelerating Print + Digital TransformationIn this session, learn from three of the world's leading news publishers on what they are doing to accelerate their transformations on the road to multi-media. Forbes' transformation of its Web site to a publishing platform featuring a wide variety of content and authors has resulted in a tripling its audience since 2010. The Financial Times continues to re-write the rules of print to multi-media transformations with its ubiquitous embrace of print and digital subscriptions, and now innovations in HTML5 and mobile adoption that are setting the pace for publishers worldwide. Helsingin Sanomat's transformation includes five years of bundling print + digital subscription access, continuous development of digital (notably mobile), abandoning the advertising-funded model on the Web and going for full-brand subscription, renewing print, and getting into TV news.
>> Lewis D'Vorkin, Chief Product Officer, Forbes Media
>> Rob Grimshaw, Managing Director, FT.com, Financial Times
>> Petteri Putkiranta, Commercial Director, Helsingin Sanomat
11:15 a.m.
Networking Break
12:00 noon
The Huffington Post and the Emerging New Publishing ModelThe Huffington Post has changed the rules of publishing in its eight short years of operation as a news, blog and original content Web site: a clear point of view, citizen-powered contributions, clever traffic generation, social media infusion, sponsored content, and both more localised and global news. With local editions throughout the United States, the Huffington Post has aspirations internationally with launches in the United Kingdom, France, Spain, Italy, and more. In this address, learn about the company's obsession with engagement and audience development and the revenue growth path in the next five years. Also learn where a digital pure-play like the Huffington Post fits in the universe of news publishers that are transitioning from print to multi-media.
>> Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group
1:00 p.m.
Lunch
Sub-Theme: Reimagination
2:30 p.m.
The Creative Imperative for News BrandsAs legacy print publishers transition to multi-media brands, what are the creative imperatives to emphasising value propositions? This outside-the-box presentation features a native Brazilian who has consistently delivered award-winning work for global brands such as Intel, Toshiba, Skype, Henkel, Mattel, LEGO, and Corona. Once the Cannes Cyber Lions president, P.J. Pereira has helped DM9DDB, AgênciaClick, AKQA, and now his namesake agency based in San Francisco to be world-class in communications. INMA has invited him to share his views on the creative imperative of news brands and how to connect with companies re-thinking how they market themselves in the multi-media age.
>> P.J. Pereira, Chief Creative Officer and Co-Founder, Pereira & O'Dell
3:15 p.m.
The Advertising Revolution at the Times of IndiaThe Times of India is the world's largest English-language newspaper with more than 4.6 million circulation daily. The company thinks big, even in an exponential age. This presentation will look at two major revenue initiatives that are changing the game in India and having reverberations around the world. First, as a testament to the power of print, learn the amazing advertising initiatives — such as a talking newspaper, a buzzing newspaper, and alternative formats — that are redefining print. Second, learn about the trail-blazing private equity programme that exchanges print advertising space for equity stakes in up-and-coming companies, an initiative that can be measured in the billions.
>> Shrijeet Mishra, Chief Operating Officer, Times of India
>> Arunabh Das Sharma, President, Times of India
4:00 p.m.
Networking Break
4:30 p.m.
A Conversation with New York Times Executive Editor Jill AbramsonThe New York Times has a long-standing global reputation for excellence in journalism. In recent years, the institution has also become as widely known and admired for its innovation in story-telling across a multitude of platforms, both digital and print. As executive editor, Jill Abramson is leading the Times's vast newsroom as it covers the world and adapts to an ever-shifting media landscape. We will talk to her about what she is doing to maintain quality while expanding The Times' reach to new audiences online and around the world.
>> Jill Abramson, Executive Editor, The New York Times
5:15 p.m.
Conclusions of the Day
Put a fantastic day of trends, culture, reinvention, and inspiration into perspective, while setting up the second day dedicated to revenue and audience opportunities for multi-media news companies.
>> Juan Señor, Partner, Innovation Media Consulting
5:30 p.m.
Passing of the Torch
INMA is a volunteer-driven association with 83 years of history that has virally connected the world's leading publishers. In a ceremony to end today, watch as President Ravi Dhariwal of the Times of India steps down and passes the presidential gavel to Vice President Yasmin Namini of the New York Times. The ceremony will include a summary of achievements from the past two years as well as a look ahead to the next two years.
5:45 p.m.
Congress Sessions Conclude
5:45 p.m.-6:45 p.m.
Networking Lounge Reception
Unwind after an intense day of conference sessions with a reception in the Networking Lounge before heading out for business dinners and functions (and maybe a Broadway show).
Tuesday, April 30
Day Theme: Rethinking Foundations and Revenue Streams
7:30 a.m.-5:00 p.m.
Networking Lounge
With breakfast and caffeine providing the early morning boost, the 15 key industry suppliers holding court in the Networking Lounge will help guide you to new ideas to grow revenue and audience in a cost-effective way. Click here for all sponsors including links to their Web sites.
8:30 a.m.
Introduction
If Monday was about combating disruption and reimagining our value propositions, Tuesday will build on this with deep discussions about rethinking our foundations and developing new revenue streams such as video, content marketing, and digital advertising.
>> Juan Señor, Partner, Innovation Media Consulting
Sub-Theme: Re-Engaging the Foundation
8:45 a.m.
Winning the Aggregation Use CaseWhat can premium news companies do to win the younger, Twitter-centric news consumer? Unveiling new research on the subject, McKinsey will recommend new ways to connect with consumers who have grown accustomed to a 24-hour clock for news and have come to expect ubiquitous access to news brands across print and digital platforms.
>> Michael Lamb, Principal, McKinsey & Company
9:30 a.m.
Print, Frequency, and the Emerging Multi-Media DynamicIf you are in a digitally disrupted national market, you are likely looking for ways to reduce your print exposure and build flexibility into your business model for what is expected to be a rapid uptake in Web, video, local advertising network, tablet, and smartphone usage and advertiser engagement. What does that transition look like? What are the steps that should be taken? What is the tipping point to make such a transition?
>> Gregory Hywood, CEO, Fairfax Media
10:15 a.m.
Networking Break
11:00 a.m.
The Emerging Digital Road Map for NBC NewsOriginal reporting, breaking news, and quality storytelling are the hallmarks of the emerging NBCNews.com, the digital arm of the global news company. This is a stark contrast to some competitors who are focused instead on general news and syndicated materials. Learn how NBCNews.com is changing, experimenting and recalibrating the audience engagement dynamic, including innovation around video — from a former newspaper reporter and editor turned digital entrepreneur.
>> Gregory Gittrich, Executive Editor and Vice President, NBCNews.com
Sub-Theme: The Great Revenue Opportunities
11:30 a.m.
The Road Map To Video Development and MonetizationThe biggest revenue growth opportunity for news publishers in 2013 is video accompanied with high-CPM advertising, according to the INMA Board of Directors. Yet with that growth opportunity comes product, scale, and sales challenges that require a top-to-bottom re-thinking by news publishers. In this session, learn what the innovators are doing in the video space and how these opportunities scale to publishers of all sizes.
>> Rahul Chopra, Vice President of Global Video, News Corp.
>> Espen Egil Hansen, Executive Editor, Verdens Gang (VG)
>> Anna Rastner, Managing Editor, Digital Content, Expressen
12:45 p.m.
Lunch
2:00 p.m.
Where Content Marketing Fits with the Legacy News PublisherToday, 30% of marketing budgets are spent on content, transforming traditional brands into digital media powerhouses. Marketers are now relying on social content to build awareness, engage customers and drive leads. The question is: How can publishers leverage the amazing revenue opportunities that content marketing has to offer? In this presentation, you will learn about the major trends influencing the explosive growth of content marketing and how news publishers can become leaders in this new market.
>> Shafqat Islam, CEO, NewsCred
2:45 p.m.
The Atlantic: Rethinking the Digital Advertising ModelAt 155 years old, The Atlantic magazine has combined a commitment to editorial quality with an appetite for innovation — emerging as a digital pioneer in the process. On the business side, that has put The Atlantic at the forefront of new trends in digital advertising like native ads. Learn the early lessons for creating standards for these types of advertising programmes, how to make them successful, and what the revenue opportunities are for today's publishers.
>> M. Scott Havens, President, The Atlantic
3:30 p.m.
Conclusions of the Day
Put into perspective a strong second day dedicated to revenue and audience opportunities for multi-media news companies.
>> Juan Señor, Partner, Innovation Media Consulting
3:45 p.m.
Networking Break
Sub-Theme: Strategic Outlook
4:00 p.m.
The Emerging News Media Outlook for 2014 and BeyondLook beyond the horizon, and what do you see? A multiplicity of revenue streams replacing or enhancing print advertising. A “newspaper” evolving into a marketing solutions agency that happens to believe fervently in great journalism. A re-definition of audiences and their value, ranging from high attractiveness to advertisers to revenue-generators themselves. In this closing address, learn what the next big subjects for news media companies will be and where your company fits into that conversation.
>> Earl J. Wilkinson, Executive Director and CEO, INMA
4:45 p.m.
Congress Conclusions
Key learnings from the World Congress and what the year ahead looks like for INMA and its member media companies.
5:00 p.m.
Congress Sessions Conclude
6:30 p.m.-11:00 p.m.Awards Dinner and Reception
The formal conference has concluded, and now it's time for a night of celebrations. Over dinner and drinks, sit back and learn the winners of the INMA Awards 2013 competition, representing the top marketing campaigns from the past year. The 2013 Silver Shovel Award also will be presented, rewarding individual achievements in the news industry.
>> Paulo Mira, PHD Mobi and 2012 Silver Shovel Award recipient, will present 2013 Silver Shovel Award
>> Kylie Davis, News Ltd., will serve as INMA Awards 2013 emcee
