INMA South Asia Conference

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The programme will be updated regularly and is subject to change. Last update: August 12.

Thursday 22nd August

12.00 noon-2.00 p.m.
Welcome Lunch and Registration

2.00 p.m.
Welcome Address and Overview: Print Thriving In India
>> Sanjay Gupta, President, INMA South Asia Division, and CEO, Jagran
>> Arunabh Das Sharma, INMA South Asia Board of Director and President, BCCL
>> Mukund Mohan, Conference Moderator and Managing Director, Microsoft Ventures in Asia

Sub-Theme: Strategy and Trends

2.30 p.m.
A Never Before World
In this presentation, learn about the key emerging trends in the consumption of media, its impact on consumption and media planning, e.g. rise of multi-screen usage and social media.
>> Rama Bijapurkar, Market Strategy Consultant and Author, We Are Like That Only: Understanding the Logic of Consumer India

3.15 p.m.
What Does a “New Media” House Look Like
A “new media” house distinguishes itself from a traditional media house by being a content company and a monetised company where distribution is technology-driven. Hear an expert panel of a consulting house, newspaper CEO and a private equity group discuss the global trends, the current transformation in Indian newspapers and what do private equity companies look for in New Media Houses.
>> Amit Dixit, Senior MD, Private Equity, Blackstone
>> Devendra Parulekar, Senior Partner, Ernst & Young Pvt. Ltd.
>> Rajiv Verma, CEO, HT Media

4.15 p.m.

4.25 p.m.
Networking Break

4.55 p.m.
CEO Panel: Why Is Publishing Continuing to Thrive In South Asia?
South Asia is a market where newspapers continue to witness positive growth both in terms of revenue as well as circulation. Print still continues to have a dominating share in the total advertising revenue pie which is in contrast to the trends in the other parts of the world. Witness top South Asian newspaper CEOs discuss the key salient features that makes newspapers attractive and viable in South Asia.
>> Moderator: Ashish Pherwani, Partner, Advisory Services, Ernst & Young Pvt. Ltd.
>> Pawan Agarwal, Non Executive Director, Dainik Bhaskar Group
>> Ravi Dhariwal, CEO, BCCL
>> Shahrukh Hasan, Group CEO, Jang, Pakistan
>> Jacob Mathew, Executive Editor, Malayala Manorama
>> D.D. Purkayasta, CEO & MD, ABP Pvt. Ltd.

5.55 p.m.
News Media Outlook 2014: A Look at South Asia
What are the macro trends in newsmedia across the world? How is the South Asia market different? What are the trends to watch for in this market? Hear all this and more from the “Chief Harvester of Ideas” at INMA.
>> Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA)

6.40 p.m.
Conclusions For the Day
>> Mukund Mohan, Moderator

6.50 p.m.-9:00 p.m.
Cocktail Reception
Luytens Lounge, Eros

Friday 23rd August

9.30 a.m.
>> Mukund Mohan, Moderator

Sub-Theme: Advertising Excellence

9.40 a.m.
Trends In Media Planning for Digital Media
Hear the CEO of a top media buying agency share the key significant features which make digital media attractive and critical to the clients' media plan. The session will highlight the key trends and how the digital media landscape has transformed over the last couple of years. Also, the session will explore how digital can be used as an add-on to traditional media.
>> C VL Srinivas, CEO, GroupM South Asia in conversation with Arunabh Das Sharma, President, BCCL

10.25 a.m.
Print Works: An Advertiser's Perspective
In this address, a top advertiser shares his experience of print media and the benefits through the use of print media. Also, this session will highlight the relevance and significance of print in the age of digital.
>> Lara Balsara, Executive Director, Madison World

11.10 a.m.
Combining Print and Digital for Improved ROI
>> Rickard Ohrn, CEO, RAM Group

11.20 a.m.
Networking Break

11.50 a.m.
Brainsnacks: Case Studies of Advertising Excellence
Get ready for refreshing brainsnacks to charge you with new ideas a nd food for thought. Presented here will be newspaper innovations in advertising which produced concrete results for their clients.
>> ABP: Dipanjan Dutta, Chief Manager
>> The Hindu: Suresh Srinivasan, VP Advertising
>> Hindustan Times: Rajesh Ramakrishnan, Head Marketing

12.35 p.m.

Sub-Theme: Audience Development

1.30 p.m.
Regionalisation of Print: The New Success Mantra
The growth in the newspaper industry is being driven to a great extent by regional markets, catered by the regional publications. Learn from the senior leaders of top regional publications on the factors that are driving the growth in these markets.
>> Moderator: Arun Anant, CEO, The Hindu
>> Rajagopalan Nair M, Chief General Manager, Circulation, Malayala Manorama
>> Basant Rathore, VP-Strategy, Brand & Business Development, Jagran
>> P V S Prakasam, Advisor, Eenadu

2.30 p.m.
Challenges and Scope of Multimedia Newsrooms: A Panel Discussion
Hear a panel with editors talk about integrated newsrooms, its challenges and scope.
>> R. Sukumar, Editor, Mint
>> Shekhar Tripathi, Digital Editor, Jagran Publication Ltd
>> Kalpesh Yagnik, National Editor, Dainik Bhaskar Group

3.30 p.m.
Networking Break

4.00 p.m.
Brainsnacks: Case Studies of Market Expansion
Nuggets of knowledge and learnings. Hear brain snacks on how these newspapers successfully conducted market expansion and their accomplishments.
>> Arvind Kalia, National Head, Marketing, Rajasthan Patrika
>> Ranjeet Kate, Director Response, Maharastra Times

4.30 p.m.
Print + Digital = Lethal Combination
There is a considerable synergy between both print and digital — both are mediums of engagement and also both are cognitive media. The address will emphasize the role and significance of both the mediums i.e. print and digital in consumers lives. Also, the address will highlight the importance of how the combination of media - “Print and Digital” is the new age reality and not “Print or Digital” in isolation.
>> Anupriya Acharya, eminent media & advertising professional

5.15 p.m.
Conference Conclusions
>> Mukund Mohan, Moderator

5.25 p.m.
Vote of Thanks
>> D.D. Purkayastha, INMA South Asia Board of Director and CEO & MD, ABP Pvt. Ltd.

5.30 p.m.
Conference Concludes

INMA South Asia Conference sponsored by

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