INMA Irish Media Day 2013

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Thursday, 18 April

welcome coffee

Tom Corbett, INMA

Sharing Ideas: a changing world and a changing business
Inge Van Gaal, INMA

My business is digital
Headquartered in Ireland, PaddyPower has become one of Ireland's first successful Plc's. They are truly an online betting organization who has developed a very strong brand identity and profile.
PaddyPower will tell their story. Mobile /apps, the growth of online betting and the move away from the traditional racing bet now to the exploding multi platform betting industry.
Darren Lovern, Head of Online Sportsbook, PaddyPower

Mobile platforms: a minefield that needs simplification
A tablet is a lean back device, whereas smart phones are often used in uncomfortable settings: in a lobby, a waiting line, a subway, etc. Can news companies as well as advertisers expect to capture the same level of attention when considering tablets and smart phones? Do they belong together? What are the dos and don'ts?
Matt Kelly, former Publisher of Mirror Group Digital and now director of Cases i Associates

Telling stories: inspiring communities
Archant recently won the a licence from the UK Government to broadcast hyper-local TV in Norwich. The first stages of the journey to live terrestrial broadcast for Mustard TV have begun with the training and development of print journalists to shoot, edit and present video news.

More than 300 video packages have been created and published on Mustard Online in the last 16 weeks. Bob Crawley, publishing director, Archant Anglia explains how far the business has come.
Bob Crawley, Publishing Director, Archant Anglia


Social Media: the numbers. An INMA overview.

The Impact and Global reach of Social Media
David McNally, Chairman Norwich Football Club

Q&A and discussion

The success story of De Standaard and its future plans
De Standaard has grown its print circulation in the last 10 years and is the best selling quality daily in Belgium. Thanks to this success, its publisher Corelio has been able to invest in new product development and make sure the success of the last 10 years can continu in the coming years ahead; in digital and print.
Manu Naert, Marketing Manager, De Standaard, Corelio, Belgium

Guinness and its famous ad campaigns. How they're utilising new media with an ever-growing portfolio
Jonathan Forrest, CEO, Cybercom

Closing remarks of the day
Liam Kavanagh, member of the INMA European Board of Directors

Tour through the Storehouse and drinks in the Gravity Bar; top floor of the Guinness Storehouse!

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