Technology is re-wiring media consumption habits faster than news publishers can coalesce around business models.
Strategic planning has shrunk to a two- to three-year window, beyond which prognostications are pointless.
INMA can help.
The 81st Annual INMA World Congress May 15-17, 2011, in New York will operate under the bold and urgent theme of:
Why INMA World Congress is different
Tired of the same old programmes, faces, and themes? Try the INMA World Congress in New York 2011:
Focus on newsmedia, not newspaper
Intense market focus
Revenue, revenue, revenue
Global mix of attendees
Focused on new models, not old
Fresh approach to programming
New peers to discover
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Vision. Innovation. Now!
INMA aims provide a vibrant platform from which to plan your newsmedia company's audience, advertising, and brand growth strategies through 2014.
The conference represents a mix of practical strategies and case study-based best practices from the world's leading media companies.
Special programming emphasis will be on:
The INMA New York conference offers world-class programming for executives looking horizontally across their companies:
- The practicalities of transitioning to a digital business model.
- How to engage audiences across platforms for maximum revenue.
- The unique roles of print, Web sites, and apps for readers and advertisers.
The 400+ executives from the world's leading newsmedia companies will gather in 2011 at the Sheraton Hotel & Towers located in the center of Manhattan's Midtown district.
- Publishers and managing directors
- Marketing executives
- Audience executives
- Advertising executives
- Business development executives
The INMA World Congress is the association's premier event: a global conference programme for a global audience.
Mark your calendar and plan to attend this timely, value-laden conference. Take home ideas to apply immediately and concepts to guide your company in the years ahead.