Where are the opportunities? Where's the money? What is the path to implementation?

On February 14-15 at Chicago's O'Hare Airport, INMA will produce back-to-back one-day seminars that dive deeply and quickly into these two important subjects — with incentives to attend both seminars.

These promise to be high-value, time-efficient seminars.

Monetizing Mobile

In this one-day seminar, INMA will revisit the 4 P’s of marketing (product, price, place, promotion) as they relate to mobile — offering attendees a practical, start-to-finish look at mobile as a platform to extend audience and monetize. Topics will include mobile “musts” for a newsmedia company such as basic news and location-based ads, working with vendors and what to look for, and coaching staff to think like app-makers and how that might look in your market.

Cross-Platform Advertising Sales

INMA’s extensive focus on integrated advertising sales for news publishers will be on full display with this one-day seminar on how to move with lightning speed toward structuring advertising departments for cross-platform selling results. Topics will include how to quickly get your best people positioned for success, how to move from print-only selling to multi-platform/marketing consultant-based approaches, and how to get your advertisers enthused and opted-in to the changes you offer.

Sign up your sales, marketing, and digital teams for these low-cost, high-value, one-day seminars that will deliver maximum value with minimal time away from the office. You can join us for both seminars and receive an even larger discount on a registration package!

We look forward to seeing you in Chicago.