Takeaways: Synthesized lessons on how consumers are utilizing tablets, how news companies are generating revenue from advertisers and readers, and what will happen in this space in 2011-2012.

Wise Men
Our "wise men" will challenge speakers, encourage debate and guide the course of this conference. They will make sure you go home with several ideas to implement at your own company.

Robert Whitehead, member of the International Board of INMA, Director Marketing and Newspaper Sales, Fairfax Media, Australia
John Wilpers, Partner, Innovation Media Consulting

8:20 a.m.
Welcome [Back]
The "Transformation of News" Summit is split into two days, each with their own distinct subject yet they're closely related. Bringing them back-to-back seemed only logical.
>> Earl Wilkinson, Executive Director, INMA

8:30 a.m.
The Mobile Media Revolution: an overview from Innovation.
This opening presentation frames the big picture with the latest data and trends about tablets, notably the iPad, and the mobile media revolution. Examples will be presented of what has been done since the last INMA Tablet Summit in May 2010 in Oxford in the United Kingdom.
>> Juan Antonio Giner, Founder and President, Innovation Media Consulting

8:50 a.m.
Washington Post iPad app: How do you leverage the brand without being trapped by it?
How to balance internal and external expectations with innovation -- specifically, do you give users the newspaper on an ipad, or do you push for something else?
>>Justin Ferrell, Director of Digital, Mobile & New Product Design, The Washington Post, USA

9:10 a.m.
The Reality of Money-Making Opportunities with Tablets
Can money be made with tablets? Publishers talk often about business models, but what they really are talking about — unfortunately — is the bottom line. In this presentation, we will look at five ways of relocating your assets to carve room for tablets.
>> Robert Picard, Professor of Media Economics and Business Dynamics, Advisor and Analyst

9:30 a.m.
Debate and Questions with Juan Antonio Giner, Justin Ferrell and Robert Picard

9:50 a.m.
Networking Break

10:20 a.m.
the Mobile Revolution Outside the Media Landscape
In this presentation, we will look outside of news apps and media apps for best practices in engaging readers, viewers, and users — and what this means for the bottom line.
>> John Wilpers, Partner, Innovation Media Consulting

10:50 a.m.
Brainsnacks
Brainsnacks are 7-minute presentations. They force the speaker to be to-the-point and focussed on the main issue. A debate and Q&A session is held after all brainsnack-presentations.

• Watch Out: Everyone Uses iPads! (Not Just the Young and Hip)
  
>>Grzegorz Piechota, President INMA Europe, Head of Social Campaigns, Agora, Poland


• A closer look at the Top 10 "News apps" in the App Store. A comparison of the "Top10" charts of iPad apps within the "news" category; globally.
  
>>Tom Corbett, European Office INMA


• WoodWing: the software provider for Time magazine and providing software solutions for cross-media content publishing for magazines, newspapers, books and more.
  
>>Shawn Duffy, Managing Director, Woodwing USA


• NewspaperDirect: serving 1,500 newspapers from 94 countries with digital editions on different devices
  
>>Nikolay Malyarov, Vice-President of Publishing, Newspaper Direct


• F5 newspaper presents their iPad app
  
Oleg Stavinsky, Creative New Media Director, Moscow, Russia

12:30 noon
Lunch

1:45 p.m.
Being platform and device agnostic: Why you should use a browser-based framework for creating magazine-style layouts that automatically adapt to any screen and/or device, from smart phones to tablets to desktop computers.
>>Filipe Fortes, interaction designer

2:15 p.m.
The E-Press Premium Consortium in France is aimed at monetizing digital contents on every possible platform (web, tablets, smartphone, etc.). How To Proof to Your Owners, Your Advertisers, Your Readers and Everyone Else that your tablet app is worth their time and money?
>> Frédéric Filloux, Editor Monday Note, France

2:45 p.m.
Paid Tablet Content Beyond iTunes
In this presentation, learn the methods and guidelines on how to get consumers to pay for iPad and tablet content from the very beginning at price-sensitive costs and with clear payment methods beyond iTunes.
>> Carlo Campos, Director, Innovation Media Consulting, Spain

3:05 p.m.
Back to Reality: The Age of Digital Viewing for News
Do tablets and mobile reading devices portend a possible new age of digital habits? Learn the early lessons of how consumers are utilizing tablets and how this is changing the dynamics for media companies creating apps.
>> Rafael Höhr, Graphical Director, The Sunday Times, UK

3:25 p.m.
Debate and Questions with Frederic Filloux, Carlo Campos and Rafael Höhr.

3:50 p.m.
Let's Wind Up the Day: What Is There To Be Taken Home
Consluions of the day.
>> Josh Benton, Director, Nieman Journalism Lab, Harvard

4:05 p.m.
Summit Concludes

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