DEADLINE TO ENTER: JANUARY 28, 2022

Categories

JUMP TO: News Brands | Media Platforms | Subscriptions | Advertising | Data and Insights | Product | Newsroom

News Brands (top)

1

Best Brand Awareness Campaign

Campaigns used to enhance and shape the media company's brand or image across media platforms.

Tips

Best Brand Awareness Campaign


What judges look for:

Strong creative across media tend to stand out in this category, yet a critical tie-breaker will be concrete research pre- and post-campaign. Single-medium campaigns are eligible, yet judges tend to look at execution across media platforms.


Typical media:

Television, radio, newspaper, direct mail, Web, outdoor.

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2

Best Public Relations or Community Service Campaign

Public relations, sponsorship, community service events, fundraisers, literacy programmes, volunteerism initiatives, and corporate social responsibility campaigns presented by the news media company for the benefit of the company or community.

Tips

Best Public Relations or Community Service Campaign


What judges look for:

Campaign's effectiveness versus objectives, its merit, and its marketing will be crucial.


Typical media:

Printed materials, newspaper, direct mail, video.

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3

Best Use of an Event to Build a News Brand

The creative selection and execution of an event tied to and enhancing a news brand or key segments of a news brand and/or generating revenue. This can be an in-person or virtual event.

Tips

Best Use of an Event to Build a News Brand


What judges look for:

How to communicate to judges the totality of the event, the creativity behind the event, how the event connected to objectives, and how the event built on the news brand. A big bonus in judges' eyes: how the event generated profitability. If you are submitting a virtual event, consider including how you mobilised your audience to join, how it kept engaged with your proposal over time, and which interaction features were most successful.


Typical media:

Because of the complexity of communication, suggest bringing all visuals and media together in a PDF overview of the event.

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4

Best Idea to Encourage Reader Engagement

Encouragement of the use of or engagement with a media company's Web site, mobile site, tablet, apps, newsletters, text alert service, video, rich media, social network, print products, or the marketing or onboarding of features related to these assets. This can include encouraging usage or engagement with stories, sections, journalists, or other components.

Tips

Best Idea to Encourage Reader Engagement


What judges look for:

Results, concept, and creativity are on equal footing as open rates, click throughs, page impressions, time spent, bounce rate, frequency, and percentage of page read. Overall customer satisfaction that can be measured over time.


Typical media:

E-mail, Web site alerts, app messaging, newspaper, outdoor, television, radio, direct mail, mobile.

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Media Platforms (top)

5

Best Use of Print

Print is a vibrant platform that conveys emotion for readers and advertisers. This category rewards the creative use of print newspapers, magazines, supplements, or niche products for editorial or advertising purposes.

Tips

Best Use of Print


What judges look for:

Outside-the-box creativity in print as well as any tangible results from the use of print such as: a) consumer uptake (metric: sales), profit margin, content engagement/response (from embedded calls to action); or b) contribution to sales uplift (measurable as percentage for client) generated from the print vehicle, value of publicity generated, consumer engagement levels from other embedded calls to action. Bonus if extension of/integrated with one or more non-print platform/channel such as digital, video, television.


Typical media:

Visuals of the print product and what makes them unique and different as an editorial, commercial, or branded content product.

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6

Best Use of Video

Creative use of video in a digital environment that improves the customer experience and engagement with the news brand. The video initiative may have appeared on social media platforms, digital platforms of media companies, or any other platform.

Tips

Best Use of Video


What judges look for:

Show how video supports your news brand, while explaining concrete, achieved results. Your video initiative may refer to a product, a story, or a marketing campaign. The combination of creativity, visual storytelling, and viral impact in your community will be specially rewarded.


Typical media:

Digital environment includes social platforms, Web, mobile. Please provide a link to your video initiative (i.e., YouTube) for more convenient judging reviews.

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7

Best Use of Audio

Creative use of audio in a digital environment that engages customers such as podcasts via the brand's Web site, smart speakers, or similar digital platforms. This traditionally would be an editorial product, yet could also be for marketing or advertising purposes.

Tips

Best Use of Audio


What judges look for:

Show how audio supports your news brand, while explaining concrete, achieved results. Your audio initiative may refer to a product, a story, or a marketing campaign. The combination of creativity, audio storytelling, and deep engagement in your community will be specially rewarded.


Typical media:

Digital environment includes Web, mobile, smart speakers, social platforms. Please provide a link to your audio initiative for more convenient judging reviews.

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8

Best Use of Social Media

Creative use of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Tik Tok, or YouTube to meaningfully engage, tell stories, and/or grow your news brand's presence.

Tips

Best Use of Social Media


What judges look for:

Creative and authentic use of a social platform to drive measurable results for your news brand. How to take advantage of the peculiar nature of each platform, its style, its voice, and its audience.


Typical media:

Screen captures of platform usage or direct links to your platform initiative.


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Subscriptions (top)

9

Best Initiative to Acquire Subscribers

Activities to acquire paid subscribers of a news brand or product. Special emphasis is on new concepts introduced to existing subscription initiatives or new subscription initiatives with creative twists to acquire new subscribers.

Tips

Best Initiative to Acquire Subscribers


What judges look for:

Creative approaches and results in acquiring paid subscribers is the focus of this category. This can include clever ways to gain subscriptions for paywalls, paid apps, or cross-platform packages. Initiatives could include marketing campaigns that drive sales or new packs, paywalls, pricing, and access models.


Typical media:

Direct mail, e-mail, television, Web, mobile, outdoor, newspaper, print.

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10

Best Initiative to Retain Subscribers

Activities to retain paid subscribers of a news brand or product. Special emphasis is on new concepts introduced to existing subscription initiatives or new subscription initiatives with creative twists to retain subscribers and reduce churn. Think of subscriber on-board, engagement and retention activities and campaigns.

Tips

Best Initiative to Retain Subscribers


What judges look for:

Creative approaches and results in retaining paid subscribers is the focus of this category. This can include clever ways to retain subscriptions for paywalls, paid apps, or cross-platform packages. Initiatives could include editorial and/or marketing campaigns to keep your subscribers frequently coming back to your subscription offerings, as well as recommendations and details of your churn-averting strategy.


Typical media:

Direct mail, e-mail, television, Web, mobile, outdoor, newspaper, print.

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11

Best Subscription Niche Product

Once you have a subscriber, how do you keep them engaged, loyal, and/or potentially buying more? In this category, share creative niche products for subscribers such as puzzles and games, verticals (e.g., sports, cooking), video and audio services and other subscriber niche products that engage or upsell.

Tips

Best Subscription Niche Product


What judges look for:

Judges are looking for the creativity behind the niche product idea, the execution, and ultimately results that show subscriber engagement or revenue.


Typical media:

Share imagery or links to the products or services, as well as marketing material.

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Advertising (top)

12

Best Idea to Grow Advertising Sales

Innovative, impactful, and creative activities used to support the sales or retention of advertising customers across platforms: digital, mobile, print, social, marketing services, and more. This category focuses on how media companies acquire or retain advertising.

Tips

Best Idea to Grow Advertising Sales


What judges look for:

Judges are looking for bottom-line results by advertising customers. While great creative is important, often it’s the smart strategy behind it backed by research and analytics. Single-medium or multi-media campaigns can succeed.

Typical media:

Mobile, digital display, social PPC, e-mail, radio, TV, newspaper, direct mail, e-mail, outdoor, rack cards, posters.

Examples:

Print advertisements, digital advertisements, advertiser reward programmes, special advertiser events, advertiser promotions and incentives, planning calendars and brochures, trade journal advertising, media packets, advertising sales presentations, research findings, and more.

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13

Most Creative Use of Advertising Formats

Creative advertising formats displayed as branded content or native advertising, self-service advertising, contextual advertising, designed for Web sites, apps, newsletters, mobile, or digital environments such as digital billboards.

Tips

Most Creative Use of Advertising Formats


What judges look for:

The jury is looking for creative advertising formats. Provide high quality visuals of the advertisement pieces, independently if these are static, interactive, or animated pieces.


Typical media:

Web site banner ads, apps ads, mobile ads, and advertisement pieces displayed in digital environments such as social media.

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14

Best Multi-Channel Client Advertising Campaign

Best samples on advertising campaigns for advertising customers with a clear strategy across channels to help ad clients adequately expose their brand to multiple audiences.

Tips

Best Multi-Channel Client Advertising Campaign


What judges look for:

The jury is looking for consistent advertising solutions across platforms with creative adapted to platform requisites.


Typical media:

Web sites, apps, mobile platforms, social media, print newspapers, and magazines. Consider integrating brand related events.

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Data and Insights (top)

15

Best Internal Data Dashboard and Reports

Smart ways to use data analytics to provide insights into subscription segmentation and sales, editorial content development, or digital product design are the main focuses of this consumer-oriented category. Entrants should show how data analytics led to a demonstrable business or communications outcome.

Tips

Best Internal Data Dashboard and Reports


What judges look for:

Judges are looking for smart uses of data on the audience side of the news business — whether subscription sales, content, or product design. For subscriptions, demonstrate how segmentation of subscriber and/or non-subscriber data patterns led to a consistent pattern of actions that led to sales. For content, demonstrate how data guided strategic choices for editorial decisions and perhaps was used in a journalistic venture. For product design, demonstrate how the data fueled the creation of a consumer product. In all cases, the key is the clever use of data.


Typical media:

PowerPoint presentations, screen captures, dashboards, signage, real-time visualisation tools, reports/research that point to results.

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16

Best Use of Data to Drive a Business Result

Clever ways to use data analytics to provide insights for advertisers or support for a media brand's advertising sales efforts are the focuses of this category. Entrants should show how data analytics led to a demonstrable business or communications outcome.

Tips

Best Use of Data to Drive a Business Result


What judges look for:

Judges are looking for smart applications of data analytics in the acquisition or retention of advertising. This might mean using data for the benefit of advertisers, or this might mean the use of data for smart segmentation that leads to advertising sales.


Typical media:

PowerPoint presentations, dashboards, signage, real-time visualisation tools, data books, printed materials, advertiser presentations, reports/research that point to results.

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Product (top)

17

Best New Digital Product

Present your best new product from start to finish. Share insights on how you defined audience needs, created a prototype, tested, and launched the product in addition to results obtained.

Tips

Best New Digital Product


What judges look for:

Entries will be judged on product process as well as results. Visualise as much as possible the narrative around the product creation process, the product launch, timeline and results.


Typical media:

Web sites, apps, mobile platforms, newsletters, social media, print newspapers and magazines, sharing articles, as well as special features such as cooking suggestions, crosswords, games.

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18

Best Product Iteration

Show how a specific product changed, upgraded, and adapted to meet your goals. Share the behind-the-scenes insights: Problem recognition against goals and results against those goals.

Tips

Best Product Iteration


What judges look for:

This category will be judged on problem or user-need recognition, internal insights on potential solutions, details on how decisions were made with relevant departments, and the results against target.


Typical media:

Web sites, apps, mobile platforms, newsletters, social media, print newspapers and magazines, sharing articles, as well as special features such cooking suggestions, crosswords, games.

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Newsroom (top)

19

Best Innovation in Newsroom Transformation

Best initiatives in newsrooms with measurable impact in the transformational process across different business units. This category focuses on cross-functional collaboration, strategic review, organisational design, process standards and efficiency, process automation, incentive systems, change management, remote or hybrid work, and talent management.

Tips

Best Innovation in Newsroom Transformation


What judges look for:

The jury is looking for integrational processes across units with measurable results in terms of changes in effectiveness (e.g., gains in output, quality, outcomes) and efficiency (e.g., savings in time, effort, money ).


Typical media:

Internal reports on how cooperation across different business units allows performance and change efficiencies, charts of transformational, and integrational process.

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20

Best Use of Visual Journalism and Storytelling Tools

Either for short or long stories, in this category we focus on creative ways to transform information and data in clear visualisations which enable readers a better understanding of the topic. Explain the tools you have implemented and include the outcomes in terms of audience preferences and feedback.

Tips

Best Use of Visual Journalism and Storytelling Tools


What judges look for:

The jury is looking for the creative use of storytelling tools and how these enrich the story or issue. Name the tools, purpose of using that particular tool, and show the outcome in a comprehensive, visual way.


Typical media:

Web sites screenshots, video animations, visualizations, infographics, multi-media stories, use of AR/VR embedded in the storytelling, embedded links, maps, interactive graphics.

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