INMA Knows Third-Party Cookies and Advertising

News Corp Australia maximises “earned attention” with first-party advertising data

Outcomes prove News Corp Australia’s investment in first-party data as the core of its digital advertising strategy is working.

19 July 2021

From FLoC to Topics: what the Google shift means for publishers

The move by Google aims to inject certainty back into the advertising ecosystem and calm regulators looking warily at the process behind the third-party cookie phaseout. It also could bolster news publishers that have their own first-party data strategy.

25 January 2022

5 media companies share how they use data to drive reader, ad revenue

Media24, Hearst Newspapers, Agora, Diar, and Ekstra Bladet shared their revenue-focused data strategies and lessons learned at a recent INMA Master Class.

29 June 2021

Google executives demystify the end of third-party cookies for INMA members

Two executives from Google presented a Webinar for INMA members to explain the Privacy Sandbox Initiative and share its timeline for the phase-out of third-party cookies.

18 August 2021

News companies can thrive after the (delayed) cookie apocalypse

An INMA Smart Data Initiative Meet-up discusses Google’s delay of doing away with third-party cookies and how publishers can thrive in the post-cookie world.

30 June 2021

Torstar’s media buying process centres on helping the buyer buy

Torstar executive shares his company's advertising sales process with INMA members in our inaugural Advertising Initiative Webinar.

27 October 2021

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

SCMP’s in-house Lighthouse data platform, the first launched in Asia, gives the media company 80%+ confidence in audience segmentation. Here is how it transitioned the company from a third-party data to first-party data company.

18 July 2021

Survey shares media companies’ thoughts on first-party data model

When Viafoura asked its clients what their No. 1 priority is for 2021 and 2022, the almost universal response is to turn their unknown audiences into known audiences. Viafoura COO Mark Zohar shared this and more in an INMA members-only Webinar about building first-party data.

13 October 2021

4 tools help news publishers prepare for disappearance of third-party cookies

Google has announced an end to third-party cookies in 2022, but there are now more advanced tools available to media advertisers.

24 October 2021

These 4 data platforms are helping media ad teams monetise audiences

Digital publishers need to evolve their advertising strategies to monetise audiences and improve yields. Here are four data platforms helping them do just that.

06 April 2023

Companies see success with subscription, advertising business model transformations

The Hindu, Indian Express Online, and Ekstra Bladet are evolving their revenue strategies in response to industry and consumer trends.

15 August 2021

SCMP Signal improves ad targeting with brand suitability

SCMP’s new brand marketing tool, SCMP Signal, uses three components — sentiment analysis, sensitive keywords tagging, and article readability analysis — to better understand what drives pageviews. Early results show a 40% increase in performance in some cases.

07 June 2021

As third-party cookies go away, media focus on new basics of advertising, audience engagement

On the second day of the INMA Latin America Conference, Javier Chanfreau, president of NGL Collective, discussed the end of third-party cookies while El País and Infobae shared case studies of engaging advertisers and readers.

29 August 2021

Digital advertising urgency is accelerating news media focus on data

INMA’s Asia/Pacific News Media Summit points to the revenue threat facing publishers from the third-party cookie phaseout in 2023 — and what APAC’s leading publishers are doing in response.

22 July 2021

How to create a first-party data strategy in the cookieless future

An INMA Webinar took a deep dive into the future without third-party cookies and how news media publishers can adopt a first-party data strategy for audience and advertising success.

27 January 2021

The new digital ad ecosystem relies on these 5 components

The traditional publisher/advertiser relationship has changed. And as it continues to evolve, news media companies must prepare for the future.

31 August 2022

The future of media advertising is being built with the 4 Cs

Speaking on day four of the INMA World Congress of News Media, INMA Advertising Initiative Lead Mark Challinor explained the four Cs of media advertising while the Interactive Advertising Bureau shared statistics that indicate advertising will continue to grow this year.

17 May 2022

Stampen Media embraces failure on its way to innovating its digital advertising

With third-party cookies coming to an end, Stampen Media embraced the current situation and worked with several partners to develop a new digital advertising solution.

10 April 2023

New INMA report offers guide to media’s smart data strategy

Featuring 13 global case studies, INMA’s latest strategic report shows accelerating data insights is crucial as media companies embrace subscriptions and pivot on third-party cookie phaseout.

29 July 2021

Media companies need these 5 actions to provide real solutions to advertisers

At an INMA Advertising Initiative Meet-Up, members learned what leading media companies are doing to provide real solutions to advertisers.

08 December 2021

McKinsey partner shares advice on data privacy and media advertising

As the industry looks to a future without third-party cookies, Kabir Ahuja, partner/Media & Entertainment and High Tech Practices at McKinsey & Company UK, shared research and his thoughts on the future of news media advertising with INMA members during the INMA World Congress of News Media.

13 May 2021

Media ad teams should focus on best clients, reduce resources on the rest

With the first quarter of 2023 wrapping up, media advertising teams should finish the year by prioritising self-service advertising and cross-channel partnerships, deepening relationships with their top customers, and gathering first-party data.

18 April 2023

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

As third-party cookies disappear, publishers need to look at how to build a more privacy-centric ecosystem. Ekstra Bladet, for example, has developed its own analytics tool that has replaced Google Analytics.

11 May 2022

Media companies benefit by housing ads on their own sites, apps

Running ads directly on company Web sites or apps allows them to show loyal audiences relevant content and offers that align with their interests.

21 October 2021

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

Companies should continue to move away from third-party cookies and toward first-party data to respect user consent and privacy regulations.

09 September 2021

Media must focus on first-party data regardless of Google delays

INMA Smart Data Initiative Lead Ariane Bernard explores how news media companies can approach privacy and cookies in a changing world.

13 February 2022

Media ad teams must focus on data, AI to stay competitive

During the recent INMA Digital Advertising Master Class, media leaders shared how their companies are proactively addressing the changing landscape around data, privacy, and automation to remain competitive.

11 May 2023

Research: Australian marketers think loss of third-party cookies will hurt revenue

Research by Lotame shows 61% of senior decision-makers in digital media and marketing in Australia expect a 10% to 25% drop of revenue as a result of cookie changes.

16 February 2023

Is content marketing the new weapon in our advertiser toolbox?

INMA Advertising Initiative Lead Mark Challinor interviewed the head of Globe Content Studio at The Globe and Mail in Canada, about trends and advice for media surrounding content marketing. He also looks at the best ways to turn ad products into profitable products.

15 February 2022

The Guardian shares its programmatic strategy as third-party data disappears

The Guardian takes a modern approach to data privacy and programmatic advertising with Guardian Origin, getting ahead of the curve in a cookieless future.

23 September 2020

Stampen Media eases advertiser-audience connection through first-party data

With third-party cookies being blocked in more and more browsers, Stampen Media knew it needed a strategy for its first-party data. The company created Stampen Deals to deliver ID-free information to advertisers.

23 May 2023

How are 2023 advertising predictions holding up so far?

As we wrap up the first quarter of 2023, how are advertising predictions for this year holding up? And what should media ad teams be focussed on for the rest of the year?

12 April 2023

Irish Times, Philadelphia Inquirer share advertising strategies without third-party cookies

Advertising leaders from The Irish Times and The Philadelphia Inquirer share how their media companies are changing their advertising strategies as the end of third-party cookies nears.

04 June 2023

5 case studies in data beyond third-party cookies

During the INMA Virtual World Congress, executives from Financial Times, The Washington Post, Amedia, JP/Politikens Hus, and Aller Media share how they are being proactive in the move to first-party cookies.

13 May 2020

Ad sales teams support clients with new technology in changing environment

Technology can help support advertising sales teams as they serve clients amid changes in the media landscape, media leaders from The Irish Times, The Guardian, Gannett, and KStA Media told attendees at INMA’s recent master class on the future of advertising sales.

14 December 2022

News publishers dive into detailed solutions to third-party cookie depreciation

With third-party cookies going away, news publishers must find innovative solutions for collecting and monetising first-party user data.

25 July 2023

First-party data, newsletters offer ad revenue opportunities to media

INMA Advertising Initiative Lead Mark Challinor answers questions from media executives about the demise of third-party cookies and speaks to the commercial promise of e-mailed newsletters.

26 April 2022

Google confirms plans to end tracking users, forever changing digital advertising

Google’s announcement on Wednesday surprised the news media industry in that the Big Tech company is offering no third-party cookie workaround. News publishers see opportunities for the fittest among them.

04 March 2021

3 ways publishers will go back to the future when the “cookiepocolypse” hits

As browsers block cookies, publishers will need to use first-party data to measure attribution and begin moving away from programmatic ad revenue.

14 March 2021

How Torstar transformed from legacy media to data-fueled

Journalism is at the core of Torstar. With that in mind, here’s how the news media company transitioned in a two-year span to prioritise first-party data, get a 360-view of its customers (audience and advertising), and unlock revenue with better data tools and talent.

04 September 2019

You got a registered user, now what? 4 steps to user engagement

Registered users may not be aware of all the features available, and it is a media company’s responsibility to educate them. Here are four ways to do just that.

19 December 2019

INMA report looks at advertising and data ramifications of third-party cookie phaseout

In 18 months, advertising data as we know it will radically change. In this 65-page report, INMA looks at the third-party data that has built an entire advertising revenue model and how disassembling it is one of the most challenging and promising transitions the industry has traversed.

30 June 2020

SCMP leads the exit from the open marketplace

South China Morning Post has become the first publisher in Asia to withdraw its inventory from the open marketplace and offer a non-OMP solution.

15 March 2021

What media needs to know about how the pandemic changed advertising

In the areas of Connected TV and e-commerce, the advertising industry jumped by leaps and bounds during the pandemic. What can news media companies learn from the subscription models of CTV, and can we extend our revenue streams through e-commerce?

14 February 2023

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

In response to increasing limitations placed on the sharing of third-party user data, Ekstra Bladet and its publisher JP/Politikens Hus developed the Relevance platform, which enables media agencies and advertisers to reach their target audiences on mobile devices despite third-party data-blocking in Safari and other browsers.

09 December 2019

What the third-party cookie apocalypse means for media analytics

INMA Researcher-in-Residence Greg Piechota explains how the loss of third-party cookies will affect publisher and advertiser analytics.

24 February 2021

Is news media ready for the growth opportunities in a cookieless future?

An INMA Webinar took a deep look into a future without cookies and what this means for publishers when it comes to data and readers. This change will require a big shift in three areas: programmatic advertising, identity resolution, and attribution rethink.

29 April 2020

With third-party cookies in the rearview mirror, why media should celebrate

While the end of third-party cookies has many news media companies scrambling, most industry experts believe this is the needed push to get publishers on a better data path.

13 May 2020

Programmatic has taken a huge hit, but opportunities can be found

It seems there has been no good news from the advertising side of the pandemic crisis. Yet South China Morning Post has taken a proactive approach as it sets its sights on revenue gains, not just slowing revenue losses.

12 May 2020

Irish Times, NTM plan for their advertising futures

The Irish Times shares its now, next, later strategy as it looks toward its advertising future, and NTM works toward a completely digital ad business by 2026.

23 November 2022

Guardian: RIP third-party cookie, hello news brand building

The recent change by Google Chrome in third-party cookies means 2020 will be a transformative year for digital advertising and news media publishers. This follows Mozilla Corp’s Firefox doing so in June of 2019 after Apple’s Safari blocked them in 2017.

03 February 2020

Apple announces IDFA, Google likely to follow

Apple’s IDFA announcement will likely shift advertisers to Google products initially because inventory and measurement will still be available.

27 July 2020

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

The MH Data Studio uses its data management platform to analyse all first-party data and create different category-specific audiences that advertisers can use.

19 August 2020

24sata finds affordable AI-driven solution for its DMP

To minimise the negative impact on open market revenues caused by eliminating third-party cookies, 24sata needed a DMP capable of automatically segmenting users for the Croatian-speaking area according to IAB Audience taxonomy. Costs were prohibitive, but they found the answer in a new partnership.

05 September 2024

First-party data, local focus help media companies navigate the future of monetisation

A shift away from traditional advertising models and third-party cookies requires media companies reconsider the best approaches for monetisation

30 July 2024

Prensa Ibérica focuses on first-party data to grow digital ad revenue

Ad revenue challenges like Big Tech and the end of third-party cookies are leading news publishers like Prensa Ibérica to focus on first-party data strategies.

23 July 2024

Evoca focuses on retention, operational optimisation as era of open Web wanes

Instead of relying on the open Web, Spain’s Evoka is focused on subscriber retention, operational optimisation, and the relationship between a subscriber’s lifetime value and acquisition cost.

22 July 2024

Stampen Media shares technical, audience considerations for first-party data collection

The first thing any media company must do on its first-party data collection journey is ensure everyone within the company is on board.

16 June 2024

Dotdash Meredith puts users first with better content, ads

Dotdash Meredith has refocused its digital experience around the user by improving its content and eliminating bad ads, Jonathan Roberts, the company’s chief innovation officer, said at the INMA World Congress of News Media in London last week.

29 April 2024

Alternative IDs emerge as a tool of choice in a world free of third-party cookies

In programmatic advertising, an alternative ID refers to any identifier other than third-party cookies that is used to track and target users across Web sites and devices. Here’s a look at what Stampen Media is seeing with A/B tests on its inventory.

25 March 2024

Dotdash Meredith targets ads without cookies, prioritises expert content

In an industry fixated on life after third-party cookies, Dotdash Meredith has decided to skip cookies all together. During a study tour stop for attendees of the recent INMA Media Subscriptions Summit, Chief Innovation Officer Dr. Jon Roberts explained how fast Web sites, top-tier content, and no bad ads turned around the largest publisher in the United States.

18 March 2024

News publishers must learn from the past to map their advertising future

Professor Tony Hines, CEO of the consultancy group Consuming Future, explained to INMA members how advertising has changed in recent years and what’s coming next.

20 September 2023

Data at core of future advertising success: Lessons from broadcast media

INMA Presentation File

27 April 2023

First- and third-party data: Advertising sales heaven or hell?

INMA Presentation File

20 April 2023

Innovative first-party data collection technique

INMA Presentation File

10 November 2022

Top data trends 2022

INMA Presentation File

03 November 2022

Consent in a cookie-less world: What can be sold and how

INMA Presentation File

20 October 2022

How should we sell to the future advertiser?

INMA Presentation File

13 October 2022

State and future of media advertising

INMA Presentation File

17 May 2022

Building a privacy-centric advertising ecosystem with Ekstra Bladet

INMA Presentation File

11 May 2022

Washington Post’s privacy engineering team, process

INMA Presentation File

22 March 2022

Strategy behind innovative data ad products at New York Times

INMA Presentation File

19 October 2021

Clarín Brand Studio creates better audience targeting for digital advertisers

As part of its campaign, Clarín Brand Studio published a branded content piece that talked about the new DS7 Crossback, while simultaneously running a display campaign optimised for different audience segments.

27 October 2020

What 2021 looks like for news publishers

INMA wrapped up its Virtual World Congress on Thursday with a look at the uncertain year ahead. What do publisher moves during the 2020 pandemic look like in the rearview mirror, and what does that look moving forward? What ultimately will change after this disruptive period?

28 May 2020

The zero-party data strategy: Monetising data in a world without third-party cookies

INMA Presentation File

13 May 2020

Reshaping data: Apple killed the cookie, so what are we going to do?

INMA Presentation File

13 May 2020

Brandscope: Contextual insights that help brands understand their audience

Building on the success of Readerscope -- which gave brands insights into 3rd party audiences -- we identified an opportunity to give more catered insights into a brand’s target audience. While Readerscope insights were loved by many clients, there was still a need to dive even deeper into specific ...

01 March 2020

From the Wild West to walled gardens, what news publishers should know about user data

Facebook, Alphabet, Amazon, and Apple have strategically built structures that allow them to collect and exploit user data to the benefit of digital advertising. Where do news brands and their advertisers fit on this new playing field?

08 July 2019

Introduction

Exclusive INMA material on “Third-Party Cookies and Advertising”

News Corp Australia maximises “earned attention” with first-party advertising data

From FLoC to Topics: what the Google shift means for publishers

5 media companies share how they use data to drive reader, ad revenue

Google executives demystify the end of third-party cookies for INMA members

News companies can thrive after the (delayed) cookie apocalypse

Torstar’s media buying process centres on helping the buyer buy

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

Survey shares media companies’ thoughts on first-party data model

4 tools help news publishers prepare for disappearance of third-party cookies

These 4 data platforms are helping media ad teams monetise audiences

Companies see success with subscription, advertising business model transformations

SCMP Signal improves ad targeting with brand suitability

As third-party cookies go away, media focus on new basics of advertising, audience engagement

Digital advertising urgency is accelerating news media focus on data

How to create a first-party data strategy in the cookieless future

The new digital ad ecosystem relies on these 5 components

The future of media advertising is being built with the 4 Cs

Stampen Media embraces failure on its way to innovating its digital advertising

New INMA report offers guide to media’s smart data strategy

Media companies need these 5 actions to provide real solutions to advertisers

McKinsey partner shares advice on data privacy and media advertising

Media ad teams should focus on best clients, reduce resources on the rest

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

Media companies benefit by housing ads on their own sites, apps

Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response

Media must focus on first-party data regardless of Google delays

Media ad teams must focus on data, AI to stay competitive

Research: Australian marketers think loss of third-party cookies will hurt revenue

Is content marketing the new weapon in our advertiser toolbox?

The Guardian shares its programmatic strategy as third-party data disappears

Stampen Media eases advertiser-audience connection through first-party data

How are 2023 advertising predictions holding up so far?

Irish Times, Philadelphia Inquirer share advertising strategies without third-party cookies

5 case studies in data beyond third-party cookies

Ad sales teams support clients with new technology in changing environment

News publishers dive into detailed solutions to third-party cookie depreciation

First-party data, newsletters offer ad revenue opportunities to media

Google confirms plans to end tracking users, forever changing digital advertising

3 ways publishers will go back to the future when the “cookiepocolypse” hits

How Torstar transformed from legacy media to data-fueled

You got a registered user, now what? 4 steps to user engagement

INMA report looks at advertising and data ramifications of third-party cookie phaseout

SCMP leads the exit from the open marketplace

What media needs to know about how the pandemic changed advertising

Ekstra Bladet, JP/Politikens Hus launch platform to address third-party data blocking

What the third-party cookie apocalypse means for media analytics

Is news media ready for the growth opportunities in a cookieless future?

With third-party cookies in the rearview mirror, why media should celebrate

Programmatic has taken a huge hit, but opportunities can be found

Irish Times, NTM plan for their advertising futures

Guardian: RIP third-party cookie, hello news brand building

Apple announces IDFA, Google likely to follow

Using first-party data, Mediahuis Data Studio grows data-driven ad campaigns

24sata finds affordable AI-driven solution for its DMP

First-party data, local focus help media companies navigate the future of monetisation

Prensa Ibérica focuses on first-party data to grow digital ad revenue

Evoca focuses on retention, operational optimisation as era of open Web wanes

Stampen Media shares technical, audience considerations for first-party data collection

Dotdash Meredith puts users first with better content, ads

Alternative IDs emerge as a tool of choice in a world free of third-party cookies

Dotdash Meredith targets ads without cookies, prioritises expert content

News publishers must learn from the past to map their advertising future

Data at core of future advertising success: Lessons from broadcast media

First- and third-party data: Advertising sales heaven or hell?

Innovative first-party data collection technique

Top data trends 2022

Consent in a cookie-less world: What can be sold and how

How should we sell to the future advertiser?

State and future of media advertising

Building a privacy-centric advertising ecosystem with Ekstra Bladet

Washington Post’s privacy engineering team, process

Strategy behind innovative data ad products at New York Times

Clarín Brand Studio creates better audience targeting for digital advertisers

What 2021 looks like for news publishers

The zero-party data strategy: Monetising data in a world without third-party cookies

Reshaping data: Apple killed the cookie, so what are we going to do?

Brandscope: Contextual insights that help brands understand their audience

From the Wild West to walled gardens, what news publishers should know about user data