Two big AI questions INMA members ask

INMA members focus on two questions regarding AI: Which project should we start with and how do we calculate the ROI? Here are some answers.

17 July 2025

Philadelphia Inquirer creates new planning tool to improve workflows

To improve its content strategy and collaboration with the marketing and sales departments, The Philadephia Inquirer developed a new planning tool. The tool was named Squid as a nod to its legacy ink-related products.

14 July 2025

Medienholding Süd’s journey to print automation was about people, processes, and technology

During this week’s Webinar, Gregor Zoller, director of IT for Germany’s Medienholding Süd, shared his company’s journey to print automation.

11 June 2025

Newsroom leaders are rebuilding culture and driving change

Newsroom leaders are prioritising personal connection, collaboration, and experimentation to guide their teams through rapid industry change, according to conversations during the recent INMA World Congress of News Media.

02 June 2025

Local U.S. newsrooms rewrite their playbooks as audience habits shift

At the 2025 INMA World Congress of News Media, leaders from McClatchy, Gannett, and The Atlanta Journal-Constitution shared how they are overhauling their business models to survive — and, most importantly, thrive — in the digital age.

27 May 2025

Media CEOs share how their companies are approaching a new era of news

CEOs Dr. Rainer Esser from Die Zeit, Katharina Link from Pulse Africa, and Jessica Peppel-Schulz from Tamedia spoke about leadership in media during the opening day of the INMA World Congress of News Media in New York.

21 May 2025

By humanising AI, media HR leaders can reinvent the future of work

When embraced responsibly, AI can amplify human potential, foster inclusive cultures, and equip news organisations to adapt with agility.

19 May 2025

Media24’s Daily Sun invests in new tools, skills for digital transformation

Amos Mananyetso, editor at the Daily Sun, explained how selling the transformation vision to employees and investing in the tools and skills necessary are key for newsroom transformation.

31 March 2025

Hearst Newspapers uses GenAI to transform its advertising department

During a recent INMA Webinar, Michael McCarthy, senior director of AI Solutions at Hearst Newspapers, shared how the company is integrating generative AI into advertising sales and media planning.

24 March 2025

What should product-design-engineering team ratios be?

A small INMA survey sheds light on the size of product, design, and engineering teams at larger news companies.

23 March 2025

Product teams should check their market/product fit and team ratios

Product teams should have a conversation about whether they have a product/market fit problem. Also, a small INMA survey sheds light on the size of product, design, and engineering teams at larger news companies.

18 March 2025

Research: EMEA news staff is optimistic about AI but organisations lack alignment, clarity

In the 19 news organisations surveyed, 40% of employees report their organisation has dedicated AI leaders, but only 13% observe clearly articulated goals or effective communication.

11 March 2025

Digital Transformation Guide tackles engaged journalism, management through change

API’s Digital Transformation Guide is worth a look for important discussions on product thinking, revenue, engaged journalism, collaboration, and managing change.

26 February 2025

Media leadership, HR departments need to evolve in the age of AI

Organisations must proactively redefine leadership for the AI era by balancing technology-driven efficiencies with ethical considerations. Here are five key traits of AI-era leaders.

17 February 2025

Newsrooms should consider these 4 priorities in 2025

Here are four topics newsroom leaders should be thinking about in 2025, including user needs and multimodal storytelling.

14 January 2025

Schibsted shares 5 best practices for change management in the newsroom

Lena K Samuelsson, senior advisor for Schibsted, shares best practices for change management in the newsroom, including building empowered teams and creating content young readers are seeking.

01 January 2025

AI agents will lead to significant internal change for publishers

Here’s a look at a broad sweep of forecasts for technological change that will impact how publishers do business. A common theme running through them: how the industry must consider the impact of GenAI on humans in 2025.

19 December 2024

2024 taught the industry 4 key learnings about newsroom transformation

During the recent INMA Newsroom Transformation Town Hall, Initiative Lead Amalie Nash shared lessons from 2024, including the importance of change management, storytelling formats, and data insights.

18 December 2024

Why is GenAI adoption so difficult at news companies?

An informal poll during the recent INMA GenAI Town Hall shows the biggest challenge regarding GenAI at news media companies is getting team members to accept and use it.

10 December 2024

Bridge roles might be right for your newsroom

Lisa MacLeod, FT Strategies’ director and head of EMEA, offers advice on effective “bridge roles” — multi-disciplined team members who connect teams to work on strategic priorities.

04 December 2024

AI-powered talent acquisition could transform publisher recruitment strategies

Artificial Intelligence allows the HR team at The Times of India Group to focus on strategic tasks and personal connections while technology handles the data-heavy aspects of hiring.

02 December 2024

Mediahuis Nederland, Der Spiegel keep product teams streamlined, nimble

During the recent INMA Product & Tech Initiative Town Hall, Christoph Zimmer, chief product officer at Der Spiegel, and Riske Betten, B2C product director of Mediahuis Nederland, share the cultures at their companies that allow for flexible product development.

25 November 2024

Changing newsroom culture involves these 3 priorities

Changing newsroom culture involves a sense of urgency, lessons in how to do it, and trusting your people.

05 November 2024

Ringier outlines best practises with its Digital Media Playbook

During this week’s Webinar, INMA members heard from Dmitry Shishkin, CEO at Ringier, who spearheaded an initiative to standardise best practises across the company’s diverse newsrooms by developing a Digital Media Playbook.

02 October 2024

OVB Media merged two competing newsrooms into a single unified team

OVB Media embarked on an ambitious project to align its two historically competing newsrooms. The change included fostering a unified team dynamic that could thrive under a shared subscriptions strategy.

24 September 2024

Omni harnesses the power of AI to empower its journalists

Recognising that AI is revolutionising the news media industry, Omni wanted to empower all its journalists to understand the fundamentals of AI and to build and use AI tools themselves.

22 September 2024

Stuff’s counterintuitive separation of print and digital transformed the news company

Stuff Group’s ethos is to Follow No One, which led to a bold and counterintuitive move to separate its newsrooms.

16 September 2024

Breaking news team injects urgency, higher reader engagement at Bergens Tidende

The reorganised Bergens Tidende launched boot camps to instill a breaking news mentality among its newsroom team. The result: more engagement among subscribers and young readers.

10 September 2024

At Times of India Group, AI offers real-time employee feedback, but human touch is essential

While AI offers numerous benefits in performance management, it is essential to remember technology should complement, not replace, the human element.

02 September 2024

Bergens Tidende turns breaking news into its superpower

To improve its breaking news skills, Bergens Tidende implemented a series of changes, reinvented the newsroom culture, and ultimately transformed the entire organisation.

28 August 2024

The Fix shares 5 lessons on building audience

Emma Löfgren, editor at The Local and contributor at The Fix, shares key insights she learned when interviewing leading experts on how newsrooms can build, grow, and serve their audience.

14 August 2024

New York Times, Washington Post discuss role of the audience team in the newsroom

The New York Times has a five-pronged approach to its audience team while The Washington Post puts its audience team on the front-end of story planning.

13 August 2024

Valor Econômico’s Growth Desk trains journalists to better engage readers

To attract and engage online audiences, Valor Econômico launched Growth Desk, an initiative to equip journalists with the skills needed to thrive in the digital world. It worked: On average, Growth Desk content had 561% more pageviews than non-Growth Desk articles.

29 July 2024

Dallas Morning News scores US$1.15 million in revenue with baseball championship offerings

To cover the Texas Rangers’ World Series win, The Dallas Morning News and Medium Giant depended on collaboration across all departments.

28 July 2024

El Nacional takes a whole-company approach to SEO

Using fútbol as the perfect metaphor, Clara Soteras, head of SEO and product at El Nacional, explains how the Spanish news company approaches its SEO strategy.

25 July 2024

Debate Media highlights 10 years of transformation with product, revenue diversification

Andrea Miranda, director of content and digital transformation at Debate Media, shared the Mexican news company’s path to digital transformation, which included adding four regional editors and younger columnists.

24 July 2024

United Daily News Group’s data-driven curation programme reshaped its subscription growth

United Daily News Group implemented a new programme to harness data insights for story planning.

14 July 2024

Aftenposten, Politiken share 2 paths to digital transformation

During this week’s INMA Webinar, Tore Nilssen of Aftenposten in Norway and Thomas Berndt of Politiken in Denmark shared how their companies shifted the amount of time spent on print production to focus on digital.

26 June 2024

New INMA report explores different structures of product-lead news organisations

The report features the organisational structures of 11 news companies — The Hindu, Torstar, Stuff, Ringier Axel Springer, The Washington Post, Mediahuis NL, Schibsted, Euronews, The New York Times, NZZ, and Der Spiegelare.

20 June 2024

7 priorities can help news media leaders change the culture of their newsroom

Breaking down silos, identifying big fears, and being inclusive can help news media leaders change the culture of their newsroom.

26 March 2024

Practical advice for changing your newsroom’s culture

Seven priorities — including breaking down silos and identifying fears — can help news media leaders change the culture of their newsroom. Also, how do you measure culture change?

26 March 2024

Nuanced compensation, benefits are important for a multi-generational news workforce

Today’s media companies need to customise employee packages to meet the needs of a multi-generational workspace.

19 March 2024

NZME brings the newsroom on the subscription journey

The newsroom at NZME went from a focus on clicks to a deep understanding of digital subscriptions through cross-functional squads.

18 March 2024

WSJ builds a collaborative marketing model while Scientific American works toward brand relevance

During the recent INMA Media Subscriptions Summit in New York, study tour participants visited The Wall Street Journal and Scientific American — two very different news media companies focused on marketing their brand to differentiate their subscription offers.

11 March 2024

Habit forming features should be front and center for new audiences

Last week’s INMA Subscriptions Summit featured half a day of workshops, including one on habit forming features and products. Here are a few key takeaways.

10 March 2024

Policy changes could directly affect journalism’s bottom line in South Africa

Six measures could significantly impact the news media industry in South Africa, providing it with solutions to survive and even thrive.

20 February 2024

Schibsted’s internal platform team thrives by creating structure around collaboration, building allies

With more than 100 developers working on Schibsted’s internal platform, product managers needed to prioritise their focus and ensure everyone’s questions were answered.

18 February 2024

New audience development role at Toronto Star breaks silos

Robin Honderich isn’t new to the Toronto Star, but he’s new in the role of head of audience development. Here are his thoughts on the new position, journalists and metrics, and the effects of Canada’s Online News Act.

13 February 2024

Role of the storytelling product manager connects product and editorial teams

News media product teams and newsroom teams connect in many ways as content becomes more multimodal, which is why the role of a storytelling product manager may be vital to media teams in the future.

08 February 2024

Product and tech team organisation varies based on dependencies, scope, size

One large areas of contention when it comes to product team organisation seems to be around product and tech. Here are a few examples of how to make it work.

06 February 2024

NWZ finds new niche audiences with newsletters

When Nordwest Mediengruppe saw the success of its COVID-19 newsletter, it expanded its newsletter department and today has more than 20 niche newsletters.

28 January 2024

Newsroom transformation should focus on relevance, audience growth, value

During a recent INMA Webinar, presented by the Newsroom Transformation Initiative, members explored what newsroom transformation means and how it can be done.

28 January 2024

Tamedia transforms digital subscription offers, data democratisation

Tamedia has made many changes in since 2022, all focused on growing subscriptions, fighting churn, and creating a data-first, interdisciplinary team structure.

08 January 2024

In-person gatherings are key for remote Mediahuis product teams

Mediahuis plans to continue to focus on physical gatherings while also fostering ways to collaborate asynchronously.

02 January 2024

New Zealand Herald signals a bigger shift to digital in the newsroom

New Zealand Herald Chief Content Officer Murray Kirkness is part of organisational changes that prioritise digital.

26 December 2023

What does your perfect product team look like?

A dream product team would involve people who are passionate about long-term goals, squads positioned along the customer value chain, and a food-forward creative strategy.

13 December 2023

AI-powered HR systems are changing media employee acquisition, engagement

Artificial Intelligence is transforming human resources workflows, enhancing efficiency, streamlining processes, and empowering HR professionals to focus on strategic initiatives that contribute to the overall organisational success

11 December 2023

Relevo innovates sports coverage through newsrooms sprints

Spanish sports brand Relevo found that using five-day sprints to solve hard business and product problems is an effective way to generate value for users and bring teams together.

27 November 2023

Aftonbladet creates a short-term AI innovation, efficiency team

The cross-functional task force of nine employees is tasked with identifying problems throughout the company and assessing what can be solved quickly with AI tools.

06 November 2023

Internal communication sustains engagement throughout product cycles at Mediahuis Belgium

Internal communication can be the driving factor in keeping the organisation motivated regarding product and technical development.

30 October 2023

Wrestling with a war in your newsroom

Newsroom staff in the war zone and covering it from afar need to feel safe and supported. Hannah Storm, co-founder of the journalism mental health group Headlines Network, discusses the trauma and how newsroom leaders must recognise it. Also, The Independent in London has an “engagement score” using what it calls APV: active days, premium article mix, and volume.

26 October 2023

A Gazeta shares its data-focused digital transformation

During a recent INMA Webinar, Aldo Agurto, marketing intelligence specialist at Rede Gazeta, shared his experiences on how to squeeze intelligence and knowledge from data.

10 October 2023

Is product innovation dead?

How do news publishers balance optimising existing products and building products for new audiences?

08 October 2023

Funke details the 4 pillars of its business growth setup

Anna-Katharina Kölbl, head of business development news media at Funke in Germany, detailed the growth setup of the media company's news division.

04 October 2023

Financial Times and Ringier share their business growth strategies

During INMA’s Media Innovation Week in Antwerp, Belgium, members heard from Kritasha Gupta, head of business development for Financial Times, and Ringier strategy and business development experts Peter Chabrecek and Corsin Heinzmann to learn some of the companies’ growth strategies.

28 September 2023

Upskilling, reskilling are necessary for media to stay competitive in the digital age

As automation, Artificial Intelligence, and digital transformation become commonplace, news media companies and team members alike must embrace the concepts of upskilling and reskilling to stay relevant and competitive in this new era.

04 September 2023

Sydney Morning Herald changes reporter training to suit modern times

Because the way audiences receive their news has changed, The Sydney Morning Herald decided to change the way reporters are trained.

08 August 2023

Mediahuis Belgium’s product team sets aside time for intentional celebration

Product teams provide a lot of value to media companies. Mediahuis Belgium explains the importance of and planning needed to take time to reflect upon their achievements successes.

06 August 2023

A nimble framework to guide product discovery will help teams build the right products

Teams need to spend a proper amount of time problem framing before they get into problem solving.

27 June 2023

New York Times shares 3 keys to its subscription growth success

Hannah Yang, chief growth and customer service officer at The New York Times, shared with INMA members how the company’s digital subscriptions grew from 2.3 million to 10.4 million in eight years. Hint: journalism, news cycle, and “missions.”

11 June 2023

News media companies can productise innovation

At the recent Product Innovation Master Class, media leaders shared case studies and research to demonstrate how news companies can innovate products and productise innovation.

07 June 2023

Editors emphasise importance of communication, timing

At the INMA World Congress of News Media in New York, editors tapped into their experiences to caution against slow adaptation to digital, lack of communication, and being too ambitious.

24 May 2023

The role of storytelling product manager is emerging in media companies

The news media industry is identifying different focus areas and needed capabilities. From that, the role of a storyteller is becoming more common.

18 May 2023

Auto-GPT offers autonomous capabilities ChatGPT lacks

Auto-GPT and ChatGPT are built on the same technology, but they differ significantly in their functionality.

01 May 2023

Product teams must get out of the “jobs to be done” mentality

The JTBD (jobs to be done) mentality is bad for product teams. Here’s a look at why and five ways media companies can do better.

05 April 2023

Gannett shares lessons learned from a true product and tech partnership

During this week’s Webinar, Erik Bursch, Gannett’s senior vice president/consumer product and engineering, and Jason Jedlinski, former senior vice president/consumer products at Gannett | USA Today Network, discussed what’s working and what needs improvement for the relationship between product and technology to thrive.

29 March 2023

Cross-functional teams are created intentionally at news media companies

There are many small and big ways to transform a news media company from siloed to cross-functional.

27 March 2023

News publishers are atomising the tech stack by building a modular system

Some media companies are moving to a modular system. Here’s why and what that means, with an example from News Corp Australia.

26 March 2023

INMA president shares thoughts on press freedom, digital transformation, diversity

During a recent Webinar, INMA President Maribel Pérez Wadsworth shared her personal and professional thoughts on press freedom, explained the urgency of digital transformation for Latin-American news media companies, and drew a direct correlation between diversity and revenue.

15 March 2023

Expressen focuses new premium products, digital engagement over conversions

To highlight digital engagement over subscription conversions, Expressen internally launched Engagement Month, during which the focus of newsroom dashboards switched from showing conversions to showing engagement. INMA will visit Expressen as part of its Subscriptions Summit this week in Stockholm.

05 March 2023

Mediahuis Belgium connects internal teams for product development success

Product development and delivery must speed up to meet customer demands, requiring companies like Mediahuis Belgium to look within to address the challenge.

27 February 2023

A media CTO’s job is key to product success

Chief technology officers have complicated jobs. Here is a look at their domain at news media companies and why product teams should be thankful for them.

24 January 2023

Mediahuis offers lessons from digital-focussed, post-COVID ad sales team restructure

Mediahuis restructured its ad sales team to be more client- and digital-focused, trying — but not succeeding — with a more agile team. Boaz Shkolnik, director of advertising for Mediahuis, shares what worked and what didn’t.

03 January 2023

Jagran New Media, LinkedIn partnership endorses flexible work for women

The flexible work campaign inspired many organic stories across social media as women shared their experiences, fears, and inspiring anecdotes.

03 January 2023

Diversity on your data team means supporting various styles of work, life

The hiring culture and working rules within media companies and their data teams may be creating a smaller hiring pool than necessary.

19 December 2022

Media companies, data teams should question hiring culture to attract better talent

Does the hiring culture at your news media organisation — and within your data team — make it more difficult to bring in and keep promising talent?

18 December 2022

Media companies are restructuring ad sales teams to reflect current needs

Strategic team management and individual skill sets are critical to sales team success, leaders from Ekstra Bladet, NTM Media, Mediahuis, and Alexander Group told attendees at a recent INMA master class on the future of advertising.

15 December 2022

What is the hiring culture of your data team?

Does the hiring culture at your news media organisation — and within your data team — make it more difficult to bring in and keep promising talent?

15 December 2022

Ad brands need more data sources to navigate privacy, consent

Advertisers need the guidance of media companies as they navigate the importance of privacy and consent by consumers and the laws reflecting that. Also, advertisers are adapting to current realities such as inflation, the economy, war, and the post-pandemic world.

06 December 2022

African media companies are overcoming growth challenges

Young news media companies face many challenges and obstacles. During a recent INMA Webinar, two African industry insiders shared some of the solutions working for them.

05 December 2022

Cross-company collaboration helps media companies reach subscription goals

Der Spiegel, Ringier Axel Springer Schweiz, and La Repubblica explained during the INMA Media Subscriptions Town Hall how they made their teams more collaborative.

01 December 2022

Attractive data team culture starts with a great mission

With tech layoffs shocking the industry, this might be a good time for news media leaders to consider their data team culture. How is it attractive to new hires and how is their work respected once they join the team?

01 December 2022

Bridge role between product and newsroom is key to internal collaboration

Storytelling innovation consultant Laura Hertzfeld talks about the “bridge” roles between the newsroom and product.

30 November 2022

Now, next, later ad strategy keeps Irish Times ad sales team focused

The Irish Times shares its now, next, later strategy as it looks toward its advertising future.

28 November 2022

Finances, contractors are key to building a successful media data team

Prisa Noticias of Spain, the publisher of El Pais, explains how watching your budget and hiring contractors help build a strong and fast data team.

21 November 2022

Data teams birthed with a mission have big advantages

José Meroño, the former head of data at Prisa Noticias of Spain, built his complete data team in 18 months. What can news media companies learn about building such teams from his experience?

17 November 2022

News media teams should know these 5 things about data

The former programme manager/news integrity and fact checking at Meta spoke at the INMA Product and Data for Media Summit on Tuesday, sharing a career of a-ha moments news media teams need to know about data.

15 November 2022

Is your media sales team happy?

Quang Do, principal of The Alexander Group, recent talked with INMA about all things advertising teams — from compensation to happiness to product development.

08 November 2022

The future of media ad sales involves happy team members

Quang Do, principal of The Alexander Group, recent talked with INMA about all things advertising teams — from compensation to happiness to product development. Also, a look at the increasing importance of sustainability for news media companies.

08 November 2022

Are some of us too old to build relevant media products?

Having team members native to various platforms is important when developing new products. Yet non-Gen Z employees have much to offer as well. A balance on your product team is the answer.

06 November 2022

Público implements 3-step digital innovation process, shares 5 lessons learned

Público discovered people and well-aligned teams are the key to digital innovation. They shared more lessons learned with INMA members during a recent Webinar.

05 October 2022

How 3 publishers birthed their data teams

These is more than one path to creating a data team within a news media company: The Blitz, parallel paths and a merge, and the organic build-out. Which one is happening at your company?

07 September 2022

Media company’s data organisation chart should reflect their data mission

At the Financial Times, the data team falls under product. At Axios, its slotted under engineering. At The New York Times, the data team reports directly to the CEO. Which model is best for your organisation?

29 August 2022

Where should data live within your media company?

At the Financial Times, the data team falls under product. At Axios, its slotted under engineering. At The New York Times, the data team reports directly to the CEO. Which model is best for your organisation?

25 August 2022

Hiring of first data scientist signals pivot in data organisation for publishers

The three stages of data organisation at media companies include content analytics, subscriber data, and product/user data. The difference between Stages 1, 2, and 3 involves the questions asked and the person answering.

16 August 2022

Which of 3 stages of data organisation is your media company in?

Most news media companies share the same data organising strategies and path. Here are the three stages of the journey. Where is your company?

15 August 2022

Reorganising media product analytics teams reveals new decision-making opportunities

Media companies can utilise new product analytics structures to bolster subscriptions and content recommendations.

31 July 2022

Monitor, Business Day focus on newsroom talent, digital culture

During the INMA African News Summit this week, executives from Monitor Publications in Uganda and Business Day in Nigeria shared how they are attracting good journalists and keeping employees where they need to be in the digital transformation.

28 July 2022

In digital news operations, editors drive success across the organisation

The editorial team must learn to embrace new disciplines that have traditionally been in other areas of news media companies.

24 July 2022

FT shares lessons about combining the newsroom + business

FT’s head of editorial digital development, Renée Kaplan, shares how the media company brought the business of the media industry to its newsroom.

13 July 2022

FT shares lessons about combining the newsroom and business

FT’s head of editorial digital development, Renée Kaplan, shares newsrooms lessons learned with INMA Newsroom Initiative Lead Peter Bale.

13 July 2022

Data curious have many options to ease into deeper understanding

There are many self-guided training options that provide an education on specific data details for media team members without a data background.

04 July 2022

The data curious have many options to ease into deeper understanding

There are many self-guided training options that provide an education on specific data details for team members without a data background.

30 June 2022

Media companies need to start thinking about their place in the metaverse

Taking advantage of metaverse capabilities will create limitless opportunities for organisations to ensure employee and customer loyalty by providing enhanced user experiences and conquering new markets.

27 June 2022

Media companies share how they build data culture into their foundations

Leaders from Condé Nast, NHST Media Group, Gannett/USA Today, Frankfurter Allgemeine Zeitung, and The Conversation recently told INMA members how their companies are building data-driven cultures that prioritise collaboration across teams and brands.

23 June 2022

Should data governance have a stand-alone team in your company?

INMA Smart Data Initiative Lead Ariane Bernard explains why a dedicated data governance team might be necessary at your media company.

07 June 2022

In the digital transformation quest, don’t neglect people

Personnel management at the highest level is the foundation for all future strategies. Here is how that looks at media companies.

07 June 2022

COVID pandemic changed the way Dagens Nyheter teams work together

As working from home continued after the initial COVID lockdown, newsroom staff at Dagens Nyheter started struggling. Editorial leaders jumped in to help create a sense of community and make sure employees felt appreciated.

24 May 2022

Washington Post, Condé Nast create collaborative teams around product

Product leaders from Condé Nast and The Washington Post share how their product teams have evolved into more collaborative efforts with other departments in their companies.

19 May 2022

SPH Media, El Comercio share their data transformation journeys

Jensen Boey of SPH Media and Giulianna Carranza of El Comercio shared stories of their data transformation during Wednesday’s Webinar.

18 May 2022

What can product teams learn from the inventor of the iPod and iPhone?

INMA Product Initiative Lead Jodie Hopperton shares what she is learning from Tony Fadell’s (the inventor of the iPad and iPhone) book about data-driven product decisions vs. opinion-based product decisions. Plus, a look at how culture and clear goals drive a strong product culture.

17 May 2022

Media companies that prioritise talent need to forget these 10 things

To get and keep the best talent, news media companies need to level up to the newest priorities and mindset of employees, letting go of these 10 myths, Tammy Erickson, executive fellow/organisational behaviour at the London Business School, told INMA members.

05 May 2022

SCMP uses paywalls, team infrastructure to understand readers

SCMP’s paywall allows a rigorous approach to understanding readers and what they are looking for. It also enables SCMP to make decisions around product and growth much faster.

25 April 2022

Outsourcing tech can save time, be cost effective

A tech vendor with the right resources can begin working on projects right away, versus in-house teams that may need to be brought up to speed.

18 April 2022

No, news staff is not OK

Journalists are at the forefront of the world’s challenges, and they need support to cope. Here are eight ways newsroom management can help.

10 April 2022

News companies must create a culture newsrooms will buy into

Media leaders from JP/Politiken, Gannett/USA Today Network, The Guardian, and The Globe and Mail shared the why and how of creating newsroom buy-in to business goals during a recent INMA Newsroom Initiative master class.

05 April 2022

Product teams: Who works on what and for how long?

INMA Product Initiative Lead Jodie Hopperton shares thoughts on how to avoid duplicative work by product team members.

24 March 2022

How do media companies benchmark a product?

INMA Product Initiative Lead Jodie Hopperton explores how media companies benchmark products (hint: there is no one answer) and how to avoid duplicative work by product team members.

22 March 2022

Consider these 6 factors when building a culture of experimentation in media companies

The process of building and promoting a culture of experimentation at media companies is important for corporate innovation and success in volatile times.

21 March 2022

Attracting, retaining Gen Z requires flexible work environments, cross-role learning

Gen Z wants a work environment within a media company where they are not judged on anything other than their work — a place where everyone is given a chance to grow.

20 March 2022

Focus, job functions are evolving as newsrooms undergo digital transformation

While digital transformation is happening, the bigger challenge remains how to transform the fundamental print-first organisation, processes, and mindset that pervade newsrooms today.

08 March 2022

COVID has changed newsrooms forever

The changes brought about by the COVID-19 pandemic require media companies to consider permanent, long-term approaches to content creation and delivery. Events are one content area that must be reconsidered.

27 February 2022

Archant excelled during pandemic with focus on its people, ad clients, newsroom

In an INMA members-only Webinar, Archant CEO Lorna Willis and Chief People Officer Tom Kay described the customer-first approach that helped advertisers problem solve during the pandemic, as well as how employee relations changed in the time of COVID.

23 February 2022

Standard Group builds on data, culture for paywall model

The managing editor of digital at Standard Group Limited in Kenya shared the building blocks of the company’s reader revenue strategy and how data is key to everything.

30 January 2022

Product teams often become the mediator when company objectives conflict

As one of her three big themes for this year, INMA Product Initiative Lead Jodie Hopperton shares advice on how to handle conflicting objectives — a job that often falls to the product team.

26 January 2022

How news media (and INMA) evolved a decade in only one year

INMA President Damian Eales, global head of transformation at News Corp, addresses the issues facing news media companies such as work-from-home, paid content, the role of data, where advertising goes next, the Big Tech relationships, and where INMA fits among these big subjects.

17 January 2022

Staffing, communication are bound to change in the post-COVID newsroom

COVID-19 has changed newsrooms forever. The “distributed” or “virtual” newsroom is the new normal.

16 January 2022

Communicating to product team is a key part of the product process

Product leaders from Gannett, The Straits Times, The Hill, Dow Jones, and Financial Times emphasised the importance of clear communication to successfully build and navigate product roadmaps during the recent INMA Methodologies to Launch and Innovate Products Master Class.

11 January 2022

New normal of pandemic has changed the role of media leaders

The pandemic changed what is expected of media leaders. Future leaders will be acknowledged for demonstrating neo-leadership traits like tenacity during volatility, virtual empowerment, decisional agility, and emotional resilience.

16 December 2021

2021 taught the media industry so much about product

INMA Product Initiative Lead Jodie Hopperton looks back at a year of learning about product. Her biggest lesson learned: Clearly articulated goals and objectives are everything.

08 December 2021

Training is key to overcoming the media talent gap in Africa

During the recent INMA Africa News Media Summit, BCC Africa Advisor Peter Burdin shared his thoughts on the challenges and opportunities of turning around the media talent gap on the continent.

22 November 2021

5 ways to get diversity, equity, and inclusion into your media products

INMA Product Initiative Lead Jodie Hopperton dives into the ACT report, cheering on its focus on diversity, equity, and inclusion.

09 November 2021

Guidance for newsroom newcomers can accelerate the slow pace of transformation

Digital transformation supports a business model of providing news that audiences want, where and when they want it. But the slow infusion of this thinking into legacy companies can be challenging for digital natives in the newsroom.

26 October 2021

How the “Diversity Triangle” can help media companies move forward

Building on her work as a leader in The Wall Street Journal’s diversity initiatives, Louise Story shares her theory on how diversity among audience, product, and team members/company leaders must work together for media companies to successfully diversify their audiences and staff members.

29 September 2021

What media companies need to know moving from the Great Resignation to the Great Hire

Media organisations that intend to stay at the top of their game with world-class talent need to ensure hiring is beyond what it used to be before 2020.

27 September 2021

Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions

As part of the Facebook Latin America Reader Revenue Accelerator Programme, Prensa Libre adopted an experimental mindset as it launched its digital subscription platform and brought together a multi-disciplinary team.

12 September 2021

Right skills, recruitment tactics key to successful editorial team development

Dietmar Schantin of IFMS Media Consultancy shares key practices that news media organisations can implement to hire the best people for the right positions.

11 August 2021

Reframing “no” keeps bad project ideas at bay and good ones coming in

INMA Product Initiative Lead Jodie Hopperton delves into the art of saying no. Sometimes it is necessary when a product idea is just bad. Yet one must guard against always calling full stop when perhaps the idea needs more work and input from other team members.

04 August 2021

4 opportunities to reduce the churn of product team members

INMA Product Initiative Lead Jodie Hopperton shares four opportunities media companies offer employees that other product-focused teams (tech companies, for example) may not.

21 July 2021

Nine shares 5 principles for an effective relationship between product and editorial

During the first day of INMA’s debut Asia/Pacific News Media Summit, the director of product at Nine in Australia shared how content and editorial teams have come together at the company. The free summit drew 612 participants from 35 countries.

15 July 2021

Financial Times, Aftenposten share how they align product and editorial teams

John Kundert, chief product officer at Financial Times, and Karl Oskar Teien, director of product at Aftenposten, joined INMA Product Initiative Lead Jodie Hopperton for an INMA members-only Webinar to discuss the delicate relationship between product and editorial.

07 July 2021

Media leaders can engage employees, set priorities with innovative ideas day

Setting priorities as a team ensures everyone’s ideas are validated.

07 July 2021

Gannett fights systemic racism while creating a culture of belonging

To demonstrate its commitment to becoming a greater ally in the fight against systemic racism, racial injustice, and discrimination, Gannett launched a dedicated Take Action Web site, detailing the actions it is taking as a company.

05 July 2021

Media companies must balance editorial and content teams

INMA Product Initiative Lead Jodie Hopperton digs into what differentiates journalism and content experiences, as well as the natural tensions around the two media company teams.

22 June 2021

Coming out of the pandemic, news organisations must prioritise flexibility, well-being

Psychological capital is critical to performance development and management.

14 June 2021

Media companies should use HR data to enhance employee performance

Data can help media leaders identify those individuals who will best benefit the company, measure their own effectiveness, and identify team blind spots.

08 June 2021

Gannett president talks to INMA about 2020 lessons and 2021 plans

INMA Executive Producer Mark Challinor interviews Gannett President Maribel Perez Wadsworth about COVID challenges in the past year, Gannett’s commitment to diversity, future goals for USA Today and its other titles, digital subscriptions, and Big Tech.

19 May 2021

Dagbladet considers newsroom life after COVID-19

The global COVID-19 pandemic presented media with challenges that may be shaped into new opportunities. Here are the things Dagbladet is considering as it transitions to a post-COVID newsroom.

09 May 2021

Media leaders should embrace spiral of recruitment where A-players hire A-players

When a position isn’t filled quickly, there is a tendency to make concessions. But news media executives who wait for that “unicorn” will find it worth the wait in the long run.

02 May 2021

Big Tech executive shares advice on handling product teams, customers, stakeholders

INMA Product Initiative Jodie Hopperton talks to the head of product management at Asana, Jackie Bavaro, about what processes to take with new product ideas, how much interaction product managers should have with customers, how to best work with stakeholders, and best practices in hiring a product team.

28 April 2021

Empathy, communication carry the media employee experience post-pandemic

Health, safety, employee well-being, and mental health were among the most talked about aspects of the workplace in 2020. Will these lessons carry into the future at media companies?

20 April 2021

Why results-oriented, human-centered A-players help grow media companies

A-players are characteristically human centered, results oriented, have high-learning agility, and are intrinsically motivated. They like to excel, come in all shapes and sizes, and can work in all departments of the company.

06 April 2021

During the pandemic, HR became the new centre of innovation

Throughout the pandemic, HR was responsible for some of the most crucial decisions that organisations had to take to keep businesses intact and ensure employees were safe, secure, engaged, and productive. How will that continue in 2021?

14 March 2021

6 steps for connecting departments in a media organisation

The most important thing for building a culture of connection is that a deeper connection must be made between the different departments (horizontal) and between the different layers in the company (vertical).

09 March 2021

NWZ’s in-house academy provides continuing employee education

NWZ’s Nordwest Academy provides continuing education for employees with more than 50 courses in seven different categories. The programme is increasing employee satisfaction, making the company more attractive to potential employees, and growing knowledge companywide.

03 March 2021

Connection, empathy define the world’s most successful leaders

Needs-focused leaders realise their success is dependent upon a host of invested stakeholders. News media leaders can learn from the companies consumers truly love.

28 February 2021

Nine shares lessons in creating a fully collaborative product development team

Nine transformed its product team from a closed-door operation into a fully collaborative environment. INMA Product Initiative Jodie Hopperton shares the steps along that journey.

16 February 2021

Media organisation alignment builds foundation for future digital subscription success

Strategy, structure, and culture must work in harmony for organisations to realise their full digital subscription potential.

15 February 2021

Lessons shared on creating a collaborative product team

15 February 2021

3 things media companies should consider when hiring for brand new roles

Management consultant Abhijit Bhaduri shares thoughts on how to hire for new roles that no one already has experience for, as well as three things media organisations need to consider.

04 February 2021

How to communicate in a way that makes sense to all media teams

INMA Product Initiative Lead Jodie Hopperton shares advice on successfully communicating among media company departments.

03 February 2021

How a corporate mission inspires digital transformation

Media organisations may need to engage in exercises to redefine their core mission as they work through digital transformation with their teams.

02 February 2021

News media employees must reflect communities to be relevant

The New York Times, Financial Times, and Stuff share with attendees of an INMA Master Class how they are reflecting audiences with hiring and engaging employees. These efforts are even more tricky during a pandemic.

31 January 2021

Management expert shares 3 methods for hiring better media talent

Author and management consultant Abhijit Bhaduri shares three pieces of advice for hiring better talent with INMA.

21 January 2021

Media companies share ways product teams work with tech

INMA Project Initiative Lead Jodie Hopperton takes a big picture look at how many news media companies — Tamedia in Switzerland, Bauer in Germany, Schibsted in Norway, and MediaNews Group in the United States — intersect product and tech.

20 January 2021

How MediaNews Group creates strategies and buy-in for product teams

Jodie Hopperton, head of INMA’s new Product Initiative, talked with the head of product and technology of the U.S.-based MediaNews Group about how the product team works internally.

19 January 2021

Empathy, authenticity are key pillars of a strong organisational foundation

Leading from a place of empathy and authenticity shows employees that media organisations care about their people.

18 January 2021

Opportunity to upskill is key to attracting new talent for Indian news media organisations

Author and management consultant Abhijit Bhaduri outlines three key factors to take into consideration when recruiting new talent — the most important being the candidate’s opportunity to upskill.

14 January 2021

Grupo RBS details its 2-year data-driven journey

Developing a data-driven strategy at Grupo RBS over the past two years involved hiring the right talent, positioning technology within the company, and building out data products.

03 January 2021

Cross-functional staff roles at The Daily Beast results in clear brand messaging

The lean staff at The Daily Beast means that everyone works together in cross-functional ways to produce the content and brand messaging for the company.

22 December 2020

HR leaders should remember employee advocacy is important to a news brand

Employees are powerful advocates for an organisation, building trust with and demonstrating transparency to the outside community.

07 December 2020

At Dagens Nyheter, the editor-in-chief is also the CMO

At Dagens Nyheter, digital subscriptions are a key focus of the company strategy, so it was natural to have the editor-in-chief also be the CMO.

03 December 2020

Culture of connection was key to the subscription comeback at Mediahuis

Two executives from Mediahuis Partners found success in transforming their companies through human connection, resulting in astounding growth. They shared their journey in an INMA Webinar.

02 December 2020

Funke, Nikkei share how innovations in management structure drive growth in subscriptions, revenue

Funke Media Group in Germany and Nikkei in Japan are finding success driving growth through innovations in their organisational strategies. They shared how at an INMA Readers First Meet-up.

22 November 2020

Pandemic takes mental health toll on newsrooms

During this particularly difficult times, news media leaders need to be compassionate, communicate clearly and transparently, and focus on priorities.

17 November 2020

Culture change brings editorial, commercial together at Aftenposten

When Aftenposten transformed to bring its editorial and commercial departments together, the culture change resulted in teams working together for mutual success.

29 October 2020

Financial Times aligns virtual newsroom, culture to new reality

Financial Times responded to its virtual transition with updated communication platforms, metrics, and strategies, meeting and exceeding its audience engagement goals for 2021.

12 October 2020

Stuff NZ’s “All of Us” programme aims to inspire, retain high-performing employees

Implementing the “All of Us” initiative has created a quantifiably more diverse, dynamic, and responsive workforce for Stuff. Here are the programme’s five objectives.

27 September 2020

Amedia closes the gap on live graphic production despite 1,550-kilometre distance

Amedia’s live graphic production requires a cross-country team, but viewers reap the benefits to enjoy coverage of Norway’s women’s premiere league football.

21 September 2020

What will the COVID impact on media corporate culture look like?

The pandemic has forced media companies to adapt and adjust their corporate cultures in ways they never imagined possible. How will it all work in the longer run?

15 September 2020

NZME cultivates, retains journalists with its People Programme

NZME took a flexible, modern, and personalised approach to training and mentoring employees, and it has paid off with better retention.

13 September 2020

Times Group HR director shares 4 rules of passion-driven leadership

The rule of BLUE — believe, learn, undying intent, and evaluate — highlights key cornerstones media human resources teams need as they help employees achieve their purpose through passion. COVID adds another: Sincerity.

31 August 2020