
Le Devoir invites readers to pause for print
Le Devoir’s Pause Papier campaign directed readers’ interest back to printed versions of the newspaper.
03 November 2020
Read More“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members
The importance of print varies by global region among INMA members, yet three truths bind the platform to every news media company: Print is the history of the industry, it historically has been the revenue model of the industry, and its future is always in question in our digital world. INMA content on print focuses on unique ways to engage audiences with a platform as unique as mobile, audio, and desktop.
— Dawn McMullan, INMA
Le Devoir’s Pause Papier campaign directed readers’ interest back to printed versions of the newspaper.
03 November 2020
Read MoreFrom Monday 7 October 2019, the residents of over 100 Polish cities were the recipients of a million copies of ‘Gazeta Przedwyborcza’ – a free newspaper prepared by the editors of ‘Gazeta Wyborcza’ in relation to the upcoming parliamentary elections and handed out at train stations and in city centres ...
01 March 2020
Read MoreAt the Axel Springer printing house in Ahrensburg, Olaf Kuchenbecker, record judge of the Record Institute of Germany, handed over the certificate for the biggest illustration ever published in a daily newspaper. Here’s how it came together.
13 July 2020
Read MoreThe idea newspaper production and consumption might not be sustainable was creating some tension for our readers who love newspapers, but also care for the environment and are increasingly looking for ways to live more consciously.
There were many assumptions about the impact ...
01 March 2020
Read MoreWith Reduce the Use, HT aimed to Build Thought Leader Imagery and Reader Engagement. In order to solve for the issue, HT newspaper converted into a paper bag, readers were given simple instructions at the end of the page, following which the newspaper quickly be converted ...
01 March 2020
Read MoreINMA Presentation File
22 May 2020
Read MoreFirst News shared with INMA members how the media organisation developed a newspaper for children, growing it into a global brand with multiple platforms.
18 November 2020
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05 May 2020
Read MoreBefore the pandemic, print was the way Indian audiences consumed news. The coronavirus and subsequent lockdown are changing reader habits, moving from print toward digital. What does that mean for the long term in subscriptions and revenue?
13 April 2020
Read MoreTo celebrate where Mumbai has been and look to what it could be in the future, Mumbai Mirror relied upon well-respected octogenarians and an innovative approach to its front page.
28 June 2020
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19 May 2020
Read MoreThe Shine Awards magazine shares stories of the six winners and 18 finalists from across rural Australia. The campaign — which honours female talent — is now in its fourth year.
30 November 2020
Read MoreMetro World News reached an untapped audience in Stockholm in 1995 by targeting print commuters on the subway. Now the news media company is using the same strategy to serve the large population of Hispanics living in the United States, using content created by Latinos for Latinos.
29 November 2020
Read MoreAs part of its new section, Telegraph Women's Sport introduced a campaign called “Girls, Inspired” to close the gender gap in school sports.
16 November 2020
Read MoreIn a multi-department effort, Grupo Milenio changed its content and distribution strategy to boost reader and advertiser engagement on Christmas Day.
15 November 2020
Read MoreChildren ages 9 to 12 are the target audience for the weekly print publication Børneavisen.
10 November 2020
Read MoreSMARTdaily grew as an extension of the popular Hibernation section created during the height of the pandemic. The new section helps readers navigate the changing world they live in.
01 November 2020
Read MoreFinding a way to include young readers in discussions about the global pandemic became the main focus for the Straits Times Schools team, which tailored content for readers ages 10 to 16, provided free content to public schools, and used social media to engage with older students.
20 October 2020
Read MoreThe Times of India #NewspaperMornings campaign was created to remind readers of the unique relationship they share with their morning newspaper.
28 September 2020
Read MoreIn print and online, NWZ called on readers to create insect-friendly areas and report the number of square metres of those areas in the garden, on company premises, on the edge of a sports field, or even on a balcony. This call-to-action and content engaged readers, advertisers, and sought to make the world a better place.
23 September 2020
Read MoreEmbracing the essential idea of a Sunday — the day you’re allowed to do what you wish — Sunday Mid-day addresses a variety of people and their interests through its articles.
14 September 2020
Read MoreThe Times of India’s “Lost Votes” campaign — joined by competing news media companies and social media influencers within the country — broke 70 years of silence and blaming voter apathy for low voter turnout, leading to the government taking responsibility.
24 August 2020
Read MoreTo assist its multiple mastheads in successfully delivering digital subscriptions growth while stabilising and sustaining multiple print editions, Nine built the innovative Ink platform.
23 August 2020
Read MoreThe Times of India’s Women Heroes campaign was designed to celebrate extraordinary women from ordinary walks of life. A total of 621 women were nominated, 1,313 women volunteered to support their hero’s cause, and women’s readership increased 2.8%.
03 August 2020
Read MoreWhen the COVID-19 lockdown hit and put The Big Issue vendors — a vulnerable population of homeless — out of work, the magazine pivoted to raise community support for the publication and the vendors.
30 July 2020
Read MoreDespite the major shift to digital, print still has some advantages as a marketing tool and among certain audiences.
23 July 2020
Read MoreDagbladet’s digital-first strategy prepared it for the global lockdown, but it also emphasised the precarious future for print newspapers.
20 July 2020
Read MoreAs the COVID-19 pandemic shut down India, Rashtradoot made a strong commitment to its key employees and worked to ensure its circulation numbers stayed strong.
19 July 2020
Read MoreDiário de Notícias ended its weekday print newspaper, publishing a print edition only on Saturday and moving toward digital and a paywall.
16 July 2020
Read MoreThe VK Delivery Super Heroes campaign helped dispel rumours about COVID-19 while putting a spotlight on the people who deliver printed newspapers.
21 June 2020
Read MoreThe special tabloid addition covered a variety of coronavirus-related topics and was distributed to influential community members in advance. A total of 246 applicable advertisers were also involved.
31 May 2020
Read MoreThe New York Times, Bonnier, Rede Gazeta, Globe and Mail, Alma Media, and Advance Local share with attendees at INMA’s Virtual World Congress how they are reaching audiences through their content — from print to texting to AI.
25 May 2020
Read MoreINMA Presentation File
19 May 2020
Read MoreThe world's largest coronavirus lockdown began Tuesday evening in India, kicking off a 21-day struggle for everyone, including the nation’s news media companies. Publishers that rely on print distribution are facing myths of COVID-19 spread through newspapers as they fight fake news and work to get reliable journalism to their readers.
26 March 2020
Read MoreIn a pro-digital age, The Guardian Weekly chose print for its relaunch. Why? Readers are looking for a different experience and high quality from print.
23 January 2020
Read MoreThe Guardian’s director of print discusses how launching a redesigned print product resonated with new and younger audiences.
16 January 2020
Read MoreKlay Thompson’s pre-game newspaper reading ritual is the inspiration behind a multi-year campaign that has effectively engaged audiences, boosted Bay Area News Group’s education programming, and given subscriptions and retention a lift.
13 January 2020
Read MoreHow The Guardian Weekly recently rebranded its century-old weekly newspaper into a glossy magazine.
02 January 2020
Read MoreINMA Presentation File
22 November 2019
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