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Personalisation

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

Personalisation creates a high-bar expectation for automated one-on-one consumer and advertiser experiences via Web sites. Yet among media companies that have invested heavily, personalisation has fallen short of expectations in lieu of smarter and smarter segmentation. Here are news brands pushing the edge of personalisation to grow subscriptions, reader engagement, and advertising sales.

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “Personalisation”

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JAMES - Your Digital Butler Driving Subscription Growth Using AI

“JAMES, your digital butler” is an AI technology developed collaboratively by The Times and Twipe. During a 1-year project, a team of 20 people over 3 countries worked on building JAMES.  JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the content of ...

01 March 2020

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Ringier Axel Springer increases user engagement with focus on automation

A Webinar for INMA members looked at the automation and personalisation journey at Onet, one of Ringier Axel Springer’s news publishers, diving into six key learnings.

02 September 2020

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Aller Media achieves personalisation and monetisation with its own system, Xavier

Aller Media developed its own personalisation system, Xavier, which drives subscriptions and allows Aller to personalise its Web site pages in real time.

19 July 2020

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Using machine learning-enabled personalisation and dynamic paywall to engage readers and win subscribers

Objectives:
- Grow subscriptions with dynamic paywall and targeted activations
- Increase engagement through serving personalised content and targeted activations
- Make best use of newsrooms’ work and ensure that our readers get content that matters most to them We achieve these ...

01 March 2020

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How BBC is creating voice-first news to meet audience needs

The BBC led INMA members through a Webinar discussing the company's journey into experimenting with voice technology to reach more audiences.

30 September 2020

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Five subtle, not creepy ways to recommend content

Media companies can use push notifications, recommendation widgets, and personalised messages to drive audience engagement without worrying readers about privacy concerns.

11 February 2020

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How in 18 months OneRoof became the #2 property platform in NZ through smart personalisation

New Zealander’s were having to use multiple websites to complete their property purchase and turn their dreams of owning a home, into a reality. This was the key insight to help us identify the market opportunity ...

01 March 2020

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A deep dive into Athletic’s seemingly solid growth strategy

This 2016 start-up has 600,000 online subscribers, expects to turn a profit this year, and has hired away some of the best sports reporters from the United States and United Kingdom because it pays better. Here is at a look at how the audience, content, and revenue strategies work together.

29 January 2020

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CNN 411 provides coronavirus information and local resources

As the COVID-19 pandemic unfolded, CNN created a platform to provide personalised information for readers and give them access to local resources.

29 June 2020

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Building a front page-algorithm to support journalistic mission, business goals

INMA Presentation File

18 March 2019

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Are Customer Data Platforms worth the investment?

An INMA Webinar takes a deep dive into Consumer Data Platforms, sharing what works and what doesn't at The Economist, Dow Jones, and MittMedia.

18 September 2019

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Research: Readers are concerned personalised news keeps them in content silos

Despite all the excitement over curating personalised content, research indicates readers may not want or like it. What place does personalised news have in this environment?

04 August 2019

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Mediahuis shares 3 newsletter lessons learned

Mediahuis finds personalised e-mail newsletters outperform non-personalised e-mails, and the first article shown is critical to their success.

11 August 2020

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Jagran New Media’s editorial team evolves into data-driven content generation

Jagran New Media CEO says the editorial team is better able to deliver content because it better understands its audience through data.

09 July 2020

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Jagran New Media uses personalised content recommendation to increase user engagement

Jagran New Media shares how it developed a content personalisation engine that serves the content a reader wants at a particular time of day, driving user engagement up five times.

01 July 2020

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How BBC is reinventing news for voice platforms

With the dramatic rise in the use of voice assistants, news companies need to consider their possibility for the future. Here is a look at how the BBC is already developing its voice-driven news platform.

22 June 2020

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Amedia bundles content of its 70+ titles into one digital subscription package

Amedia’s decision during the pandemic lockdown to debut its +Alt package was enormously successful, paving the way for a paid version. The optimised product landing page, which launched mid-May, has had a 64% conversion rate.

15 June 2020

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Dagbladet TV triples daily streams

As the popularity of Web TV has increased, Dagbladet TV changed its content strategy to increase its number of daily streams by focusing on breaking news, personalisation, and thinking in new ways.

14 June 2020

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Times, Sunday Times decrease churn by 49% with digital butler

The Times and The Sunday Times used JAMES, a digital butler driven by Artificial Intelligence, to determine what stories readers were looking for.

11 June 2020

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Legacy media can build on brand reputation while addressing consumer needs

Andy Brown of Kantar says legacy media brands can build on their long-standing reputations while moving into new platforms and personalising for new audiences.

11 June 2020

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Aller Media’s data and personalisation journey

INMA Presentation File

13 May 2020

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Mediahuis shares 7 effective strategies to personalise news

Staying relevant to readers is critical but challenging in today’s digital world. Here’s what Mediahuis learned about improving readers' experiences through personalisation.

12 April 2020

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The Power of Personalisation: A Data-Driven Customer Experience with OneRoof’s Property Report

OneRoof's Property Report, the ‘must read’ quarterly report on the state of the property market within NZ, is a print lift-out in the NZ Herald, as well as within five of NZME’s regional titles. Alongside industry ...

01 March 2020

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The Hindu+

Value proposition The single-point-agenda while building our unique version of the model was to give our most loyal readers a premium digital experience that matched our valuable content. To this end, we
- Made The Hindu website behind the pay-wall advertisement-free. ...

01 March 2020

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Future of journalism study finds personalised content is critical

A recent Cxense survey suggests a bleak future for journalism if newsrooms fail to personalise content. Journalists appear open to data-driven and tailored content that builds stronger reader connection and engagement.

17 December 2019

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Mobile media: The consumer evolution

INMA Presentation File

22 November 2019

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Creating apps with high ratings

INMA Presentation File

18 November 2019

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Personalised, flexible paywall model is best for audience, advertisers

A strict and structured paywall model doesn’t allow for nuances related to diverse readers and access, which is not ideal for readers or advertisers.

09 September 2019

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NZZ pushes personalisation through data and algorithms

NZZ has used business applications and data learning to drive personalisation, subscriptions, and reader engagement. The result? A 60% year-over-year increase in digital subscribers in 2018.

21 August 2019

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The business applications of data: NZZ's push for personalisation

INMA Presentation File

21 August 2019

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The business applications of data: NZZ’s push for personalisation

INMA Presentation File

15 May 2019

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