“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members
The Best of Show winner at this year's INMA Global Media Awards was DRIVE, a collaborative among German media companies to do what the entire industry is talking about: democratise data. "I suggest every newsroom put the data people right into the newsroom and have them be a part of every discussion," Dr. Christoph Mayer, AI lead at consultancy Schickler, told us just after the team won. The slow build to that, of course, has been the newsroom dashboard. Many of this year's award entries focused on dashboards, specifically those in the newsroom — a trend reflective of the mash-up the industry is witnessing between editorial and data as they both relate to reader revenue. As editorial teams become more embedded in the reader revenue model, we expect the case studies here, showcasing best practices in making data commonplace and accessible in the newsroom, will continue to grow in quantity and importance.
— Dawn McMullan, INMA
To improve its content strategy and collaboration with the marketing and sales departments, The Philadephia Inquirer developed a new planning tool. The tool was named Squid as a nod to its legacy ink-related products.
14 July 2025
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Instead of waiting for the perfect AI solutions for its newsroom, the team at Badische Zeitung developed BZ.echo — a purpose-built platform created to boost newsroom efficiency and free up journalistic resources for higher-value tasks.
06 July 2025
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With its VerificAudio platform, Prisa Media introduced a new way to combat disinformation being shared by artificial cloned voices.
29 June 2025
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During this week’s Webinar, Nic Newman, senior research associate at Reuters Institute, and Lucy Keung, media strategist/board advisor/author, will discuss findings from the Reuters Digital News Report 2025.
29 June 2025
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Benjamin Peetre, senior print developer at Bonnier News Local, shared with INMA members recently how the company transformed operations to use automated print page layouts.
26 June 2025
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In major changes to how they handle newsroom metrics, The Times and The Sunday Times has introduced its new in-house analytics tool, Times Editorial Dashboard (TED) while Aftenposten identified a single overarching goal: increasing daily engaged subscribers.
19 June 2025
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The growing demand for videos, which has become one of the most-consumed formats on social media, can be a challenge for newsrooms but AI can significantly increase content production.
18 June 2025
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Original research by INMA illustrates how 14 news media companies from around the world have changed their data analytics in the past year.
17 June 2025
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Stuff developed a local democracy custom-GPT, called Democracy.AI, which allows them to dive into local government affairs and produce fresh, relevant stories.
16 June 2025
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During this week’s Webinar, Gregor Zoller, director of IT for Germany’s Medienholding Süd, shared his company’s journey to print automation.
11 June 2025
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During a recent INMA Webinar, Robert Hahn, director of business affairs and licensing at The Guardian, explained how the company has taken a proactive deal-making position to ensure it has control over its future and how the content is used in the AI era.
11 June 2025
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During a recent INMA Webinar, Aftenposten’s Kristin Kornberg, head of insight and content development, shared how the company began reevaluating its measurement of journalistic success and created a new approach for engagement.
02 June 2025
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INMA members members recently heard highlights from the INMA report Beyond the Dashboard: 14 Case Studies in Newsroom Metrics, learning how The Times and The Sunday Times introduced an innovative editorial dashboard named TED.
01 June 2025
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The Product & Tech seminar at the 2025 World Congress of News Media provided a comprehensive look at how AI is disrupting the traditional relationship between the media industry and consumers — and what news media companies need to do about it.
29 May 2025
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At the Subscriptions Seminar conducted during the INMA World Congress of News Media, media leaders from NZZ, The Atlantic, The Post and Courier, Condé Nast, and Stampen Media shared how their companies are delivering value beyond content.
28 May 2025
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Frankfurter Allgemeine Zeitung relaunched its Web site in 2024 to enhance the user experience, optimise monetisation, and strengthen reader engagement.
08 May 2025
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During this week’s Webinar, Mathias Høibakk Bergquist, head of editorial AI at Amedia, shared how the company created an in-house AI Sandbox and has found a 51% adoption rate amongst journalists.
07 May 2025
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To make complex political information accessible and relevant, Aftonbladet experimented with a technology and format that has taken the world by storm: chatbots.
05 May 2025
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During this week’s Webinar, Politiken’s Troels Behrendt Jørgensen and Mikkel Stampe Davidsen provided a full demonstration of the company’s in-house data tool.
23 April 2025
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During the recent INMA Africa Newsroom Transformation Summit, Athuman Mtulya, senior news editor at BBC News Swahili, detailed the company’s digital evolution and success with short-form video and TikTok to reach younger audiences.
02 April 2025
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Joe Ageyo, editor-in-chief of Nation Media Group, is heading newsroom transformation at the Nairobi-based news company. During the recent INMA Africa Newsroom Transformation Summit, he explained how following the reading habits of media’s changing audience is key.
30 March 2025
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Pieter Verbeke, editorial insights and growth at DPG Media, shares the company’s engagement strategy and how it pays dividends for acquisition/retention.
26 March 2025
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Pieter Verbeke, editorial insights and growth at DPG Media, shares the company’s engagement strategy and how it pays dividends for acquisition/retention. Also, four key takeaways from the INMA Media Subscriptions Summit.
24 March 2025
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Fernando Belzunce Gutirrez of Vocento, Aleksandra Sobczak of Gazeta Wyborcza, and Kamran Ullah of de Telegraaf shared some of their insights during a panel session at the INMA Media Subscription Summit last week.
17 March 2025
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During this week’s Webinar, Fernanda Braune Brackenrich, the U.S. editor of audience engagement for the Financial Times, and Tess Jeffers, director of newsroom data and AI at The Wall Street Journal, explained the importance of audience insights and how they can transform newsroom strategies.
05 March 2025
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Troels Behrendt Jørgensen, digital director at Politiken in Denmark, explains how the news company educates its newsroom staff with important data.
02 January 2025
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Bergens Tidende has worked systematically to improve routines, culture, competence, and tools, leaving the organisation ready when breaking news hits.
11 November 2024
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During the recent INMA Newsroom Transformation Master Class, media leaders from Newsweek, Newsday, and NTM showed how data and KPIs can vary across companies and offered tips for how to prioritise the right data.
29 October 2024
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With the creation of the Article Horn in 2023, VK Media has been able to harness predictive analytics and optimise content that goes viral, allowing it to translate into paywall conversions.
21 October 2024
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During this week’s Webinar, INMA members heard from Dmitry Shishkin, CEO at Ringier, who spearheaded an initiative to standardise best practises across the company’s diverse newsrooms by developing a Digital Media Playbook.
02 October 2024
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During this week’s INMA Media Innovation Week in Helsinki, attendees heard how seven news media companies are using AI — from a personalised weather app to automated save offers for at-risk subscriptions.
26 September 2024
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Juan Carlos Lopez, director of data and AI at Schibsted Media in Norway, shared how the company is using data to drive innovation at INMA’s Media Innovation Week in Helsinki.
26 September 2024
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During this week’s INMA South Asia Webinar, Yudhvir Mor, chief product officer at HT Media, shared his insights into how GenAI has improved operations at the organisation — and detailed what hasn’t worked as well as expected.
25 September 2024
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OVB Media embarked on an ambitious project to align its two historically competing newsrooms. The change included fostering a unified team dynamic that could thrive under a shared subscriptions strategy.
24 September 2024
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Recognising that AI is revolutionising the news media industry, Omni wanted to empower all its journalists to understand the fundamentals of AI and to build and use AI tools themselves.
22 September 2024
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To appeal to a broader audience, Valor Econômico created a growth desk that accelerated the training of its journalists to have a greater digital focus.
02 September 2024
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To improve its breaking news skills, Bergens Tidende implemented a series of changes, reinvented the newsroom culture, and ultimately transformed the entire organisation.
28 August 2024
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During this week’s INMA Webinar, Hannah Poferl, chief data officer and head of audience for The New York Times, discussed how the news company is approaching the 2024 U.S. presidential election.
24 July 2024
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The data dashboard built for the media company makes the information accessible, turning every journalist in the newsroom into a data journalist.
16 July 2024
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United Daily News Group implemented a new programme to harness data insights for story planning.
14 July 2024
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During the INMA Subscriber Retention Master Class, part of the Readers First Initiative, media leaders from University of Pennsylvania’s Wharton School, The Seattle Times, Hearst Newspapers, El País, and Schibsted Media shared how their companies are leveraging customer data to inform decision-making and improve the customer lifecycle.
30 June 2024
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During this week’s Webinar, presented by the INMA Generative AI Initiative, INMA members heard how Der Spiegel and The Times are harnessing GenAI’s power and reaping its benefits.
12 June 2024
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DPG Media divides user needs into those for the head (update me, give me context, help me) and those for the heart (touch me, make me feel connected, and surprise me).
23 May 2024
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During this week’s Webinar, Lars K. Jensen of Berlingske Media and Roy Wassink of DPG Media NV told INMA members how user needs models have helped improve their processes and outcomes.
08 May 2024
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StoryFlow founder David Caswell discussed how AI is transforming news media companies during the recent INMA World Congress of News Media in London.
30 April 2024
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During INMA’s Media Subscription Summit, attendees heard about reader-first initiatives and digital transformation from leaders at Göteborgs-Posten, Stampen Media, La Repubblica, and Advance Local.
04 March 2024
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During a recent INMA Newsroom Transformation Initiative un-Webinar, members shared thoughts on journalist access to data, metrics that lead to insights, making data visual, and more.
27 February 2024
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During this week’s Webinar, INMA members heard from Debosmita Bhattacharya, product head at Jagran New Media, about how the company has leveraged data insights to grow its business.
21 February 2024
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INMA Newsroom Transformation Initiative Lead Amalie Nash led an important conversation around data and newsrooms on Wednesday, gleaning lessons from current case studies and what subscription-led newsrooms and audience-led newsrooms consider leading data points.
14 February 2024
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To discover what characteristics of a story resonated best with readers, Mediahuis developed Article DNA criteria and analytics.
03 January 2024
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NTM is using a star system to indicate whether 50% of readers in its target age range click through to read an article, giving journalists an easy way to track reader engagement.
01 January 2024
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When Nordwest Mediengruppe saw a post-pandemic lull in active subscribers, it created a small analytics unit to dive into the problem. That led to audience analytics teams and an impressive increase in engagement.
18 December 2023
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VK Media’s front page was working well, but the article recommendations shown below the article on the article pages were not generating much engagement. It began A/B testing and compared clicks in its article recommendations to article pageviews over time to evaluate how it was doing.
17 December 2023
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The Dallas Morning News leveraged its vast database of information on local businesses and personalities to offer readers a deeper dive into stories.
17 December 2023
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News avoidance continues growing, and during this week’s Webinar, INMA members heard from Roza Dorresteijn, data scientist for the DPG Media news analytics team in The Netherlands and Denmark, about how to approach the problem from a data perspective.
08 November 2023
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The Independent in London has an “engagement score” using what it calls APV: active days, premium article mix, and volume.
26 October 2023
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INMA Presentation File
26 October 2023
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The Financial Times’ Quality Reads and News Corp Australia’s Verity offer best practice case studies in newsroom dashboards and metrics.
22 October 2023
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INMA Presentation File
28 September 2023
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During this week’s Webinar, Vebjørn Nevland, a data scientist at Verdens Gang (VG) in Norway, told INMA members how the company has leveraged AI to write summaries for every article it publishes with promising engagement results.
06 September 2023
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News UK implemented The Sun Business and Customer KPI Dashboard, which allows the company to measure and visualise performance holistically. It also acts as a scorecard that allows stakeholders to identify changes over time and serves as a new diagnostic tool offering actionable insights.
19 June 2023
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Journalism that is more balanced toward men and women is more important than ever in the age of generative AI. Ringier is meeting that challenge head on with its EqualVoice initiative.
30 May 2023
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When Sanoma learned how to talk about its stories differently, it was able to become more customer-focused and improve its conversion rates.
30 April 2023
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News24 built an elections forecaster for the municipal polls in November 2021, making history as the first news publication in the country to have an in-house forecasting tool.
20 April 2023
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Innovation is required for news media companies to survive, and in those moments of innovations, it is common to make mistakes. NTM shares lessons learned from several of its failures.
04 April 2023
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Kleine Zeitung created the Digimeter Scoring Model to better measure story performance online.
01 March 2023
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As the forms of news media distribution continue to be disrupted, emerging tools from generative AI and automation can provide solutions to help news publishers like the BBC serve fragmented audiences.
22 February 2023
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The groundbreaking Cities for Rent investigation, led by the Tagesspiegel Innovation Lab, saw journalists from 16 cities in 16 countries joining forces to shed light on the housing market in European capitals.
08 February 2023
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When Nine Metro Publishing identified newsletters as a key component of engagement, it created an ambitious new strategy that changed the way it wrote the newsletters and began monitoring them differently.
09 January 2023
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The pd digital Hub tool shows each article’s strengths based on tracking metrics. Editors can compare the performance of their articles to similar articles and continuously improve it.
07 November 2022
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INMA Presentation File
26 October 2022
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Blended metrics are usually described as scores, combining various metrics gathered by your data tools to give your data team better information to work with.
10 October 2022
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Journalists are learning from the new dashboard, then discussing insights with editors and informing their future coverage. From June 2021 to July 2022, the company published 13% fewer articles across four of its titles while growing subscriber pageviews grew by the same amount.
09 October 2022
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Newsroom dashboards share what their tools are told to track, leaving out many other aspects of journalism we should be tracking. What are we missing? And how can blended analytics help?
06 October 2022
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During the recent INMA Asia-Pacific News Media Summit, newsroom leaders from the South China Morning Post in Hong Kong and Malaysiakini from Kuala Lumpur share how they bring their editorial departments into the centre of their digital subscription strategies.
26 July 2022
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El Tiempo launched its subscription model in 2020 and is working toward increasing the conversion rate of its content behind a paywall.
18 May 2022
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INMA Newsroom Initiative Lead Peter Bale talks with INMA North America board member and former Tribune Publishing Co. audience and editorial operations leader Idalmy Carrera-Colucci, who shares the four metrics Tribune focused on for its newsroom teams.
01 May 2022
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Editora Globo wants to evolve the way it generates intelligence through data and then transform that into actions. With five deliverables in mind, the company is creating a newsroom dashboard to accomplish that.
01 May 2022
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INMA Smart Data Lead Ariane Bernard explains how popular content analytics tools help newsrooms understand what people are reading right now.
24 April 2022
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Público understands the importance of getting buy-in from the different teams in the newsroom. The analytics team developed both immediate and long-term goals around using data to increase engagement.
20 April 2022
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As Newsday continues its data platform development, it has encountered a bottleneck of data and a need to document why the development team has made certain decisions.
11 April 2022
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Media leaders from JP/Politiken, Gannett/USA Today Network, The Guardian, and The Globe and Mail shared the why and how of creating newsroom buy-in to business goals during a recent INMA Newsroom Initiative master class.
05 April 2022
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To reach its goal to have 10 million people registered and 1 million people subscribed to its site by 2023, The Telegraph is committed to journalism and using data in new ways.
21 March 2022
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Caracol TV wanted to create an efficient dashboard for its operations. This has meant building several versions based on feedback from multiple departments within the news media company.
21 February 2022
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Grupo AM realised understanding data can be a challenge, so it set out on a mission to make its journalists fall in love with it.
30 January 2022
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A new content management system revealed to The Australian Financial Review that readers wanted context and that its ability to deliver “service journalism” wasn’t fully realised.
06 December 2021
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During Tuesday’s Audience Analytics Town Hall, a joint venture by INMA and Meta, 12 news media executives gathered to share their success stories with 1,043 INMA members from 94 countries. Case studies from Grupo AM in Mexico and Grupo Octubre Argentina highlight the strategies of creating a data culture in the newsroom.
30 November 2021
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INMA Smart Data Initiative Lead Greg Piechota interviewed two news media experts to discuss the role of data metrics in the newsroom, how they can help, and how they can hurt at a recent INMA members-only Meet-Up.
29 November 2021
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Funke Mediengruppe, Grupo Clarín, and Publico explained to attendees at the INMA Product and Data for Media Summit how they organised teams to respond to the importance and need for data gathering and sharing.
14 October 2021
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Newsday is creating dashboards, tools, visualisations, and more for different audiences while leveraging the same data that powers its reporting for the public.
10 October 2021
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The Guardian, MediaNews Group, Norrköpings Tidningars Media, Repubblica, and Lensing Media explored how metrics and staff are the foundation of a successful digital engagement strategy during the INMA Digital Reader Engagement Master Class in September.
27 September 2021
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When Die Presse realised it was gathering CRAP analytics, it changed its process to gather CARE analytics.
08 September 2021
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Bridging the gap between the data team and newsroom over the past two years has resulted in a better equipped newsroom, better informed data team, and better served audience.
16 August 2021
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In December 2019, Mediahuis Netherlands decided to change news production practices. Based on insights gained from analysing Web data, it transitioned from a print workflow to a digital one.
01 June 2021
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To drive collaboration and enhance productivity, SCMP’s new dashboard provides real-time data and alerts that help identify trends, issues, and opportunities.
24 May 2021
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Newsday, Insider, Funke Media, and The Sydney Morning Herald/The Age share how they are focused on content strategies to engage readers after the pandemic year.
18 May 2021
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INMA Presentation File
18 May 2021
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The goal is not always for newsletters to drive click-through rates, but the teams know that newsletter readers who visit the Web sites have a higher on-site journey than those who come in through social or search.
27 April 2021
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NTM’s new insights tool removed barriers and friction so reporters can easily access audience data within their day-to-day workspace.
21 March 2021
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INMA Researcher-in-Residence Greg Piechota shares how The Times/The Sunday Times in the UK — which says it is informed by data, yet not led by it — uses data via the newsroom dashboard to focus content on specific audiences.
17 March 2021
Read MoreThe main idea behind this report was to democratize data insights so that employees at all levels can better understand: (1) the overall digital performance of the media and (2) what platforms and contents are performing well and engaging our readers. On the long run, this would lead to a greater awareness ...
01 March 2021
Read MoreThe primary goal of the Township-Stats dashboard is to show the editors of Vorarlberger Nachrichten which of the 96 Vorarlberger municipalities do not appear in the reporting in the print edition or which one do not appear as often as the others. The data can be seen around the clock on a large screen ...
01 March 2021
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One of the largest initiatives at the South China Morning Post in 2020 was to enhance our commenting system to enrich our community. The project was name-coded C3PO and involved a large range of stakeholders: the product team working on improving user experience and moderation flow enhancement the ...
01 March 2021
Read MoreEach participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. ...
01 March 2021
Read MoreWriting content is, albeit being the most laborious phase, only one part of a newspaper’s modern production pipeline. A significant portion of an article’s success lies in its online distribution approach. Our online editors face the daily challenge of monitoring and optimally distributing over 100 ...
01 March 2021
Read MoreMetro World News currently has operations in 10 different countries in LATAM, with 13 digital products reaching 80 millions of monthly users and 260 millions of pageviews. After a flat 2020 in terms of audience growth and the twists caused by several events last year and some algorithm updates on Facebook ...
01 March 2021
Read MoreUp until 2019, the editorial team had to access a range of data tools and dashboards to answer, what should be, very simple questions. It meant editors spent time confused about whether the numbers they were looking at were ‘correct’ and where they needed to look for answers, rather than understanding ...
01 March 2021
Read MoreIn 2020, we acknowledged the need for deeper insight into our article performance. Although our data culture is mature from a technical perspective, we lacked understanding of the best way to apply the data in the editorial sphere. As part of a larger project to improve our premium product, we identified ...
01 March 2021
Read MoreAs our organization has become more data driven, the amount of data and metrics available has grown to the point where ordinary dashboard users struggle with keeping up with the plethora of available metrics. Different dashboards have different metrics, different metrics have only subtle differences, ...
01 March 2021
Read MoreSometimes the smartest use of data comes with simplifying the many, many metrics that can paralyze decision making. Our proprietary analytics software, Metrics for News (MFN), does this for publishers looking to grow audiences, build loyalty and drive subscriptions. 2020 was a year like never before. ...
01 March 2021
Read MoreThe primary objective of our project was to increase digital conversions. This closely follows our paid content strategy and the commitment towards the value of our journalistic work. We believe an increase in the usage of the data and data analytics will lead to more informed decisions, better product ...
01 March 2021
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Bringing newsrooms into the digital subscription strategy involves getting useful and used data to journalists and editors, as well as content planning, enabling newsrooms, and organisational alignment.
18 February 2021
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The Sydney Morning Herald and The Age created a dashboard that allowed newsroom teams to see what content didn’t perform well to learn how to create content that generated interest and pageviews.
08 February 2021
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USA Today, Mediahuis, and Lensing Media share their journeys with democratising data in the newsroom in an INMA Smart Data Initiative Meet-Up.
03 February 2021
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Advances in technology and data analysis have forced a restructure of world media. New realities demand journalists continue to immerse themselves in data to adapt to the new roles the production of information requires.
02 November 2020
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Financial Times responded to its virtual transition with updated communication platforms, metrics, and strategies, meeting and exceeding its audience engagement goals for 2021.
12 October 2020
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CONRAD, a tool built by the Canadian Broadcasting Corporation (CBC), scans the ecosystem for highly engaging stories that interest readers but the company had overlooked.
04 October 2020
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Goals of the EqualVoice initiative include equal representation of women and men in the media, overcoming gender stereotypes in professional role models, new journalistic perspectives for reporting on women, and measures to analyse the coverage of women and men in the media.
10 August 2020
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INMA Presentation File
15 July 2020
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The Telegraph developed an entirely new system for collecting, tracking, and gathering data. The dashboard Pulse was built around the needs of readers and journalists who now can use real-time data when making editorial decisions.
21 October 2019
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News media executives representing 14 countries spent a day in Berlin as part of INMA's Media Innovation week, learning about successful newsroom initiatives at Funke Mediengruppe, Axel Springer, Deutsche Press-Agentur (DPA), and t-online.de.
29 September 2019
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Der Spiegel tries to avoid three problems news media companies often have with their editorial dashboards: not enough cross-department use, too much focus on one article that may get but will not keep a subscriber, a lack of focus on the growth funnel to expand subscribers.
26 September 2019
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Schibsted has implemented a new, four-part, anti-churn solution, which staff can monitor through a live anti-churn tracking dashboard. Here is a detailed look at the plan and how it’s going three months in.
01 July 2019
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The Seattle Times Analytics Hub answers the question “How’s my story doing?” at a glance with a series of data-centric dashboards, reports, and tools. It also tracks the trail of content that leads a reader to ultimately subscribe.
10 June 2019
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At the Herald Sun, a new approach to data analytics lets reporters and editors act on reader feedback.
04 June 2019
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Finishing up the second half of a three-day study tour, 40 participants from 17 countries visited four Stockholm news media companies, learning about best practices in how data analytics affects the newsroom.
20 March 2019
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