“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members
The Best of Show winner at this year's INMA Global Media Awards was DRIVE, a collaborative among German media companies to do what the entire industry is talking about: democratise data. "I suggest every newsroom put the data people right into the newsroom and have them be a part of every discussion," Dr. Christoph Mayer, AI lead at consultancy Schickler, told us just after the team won. The slow build to that, of course, has been the newsroom dashboard. Many of this year's award entries focused on dashboards, specifically those in the newsroom — a trend reflective of the mash-up the industry is witnessing between editorial and data as they both relate to reader revenue. As editorial teams become more embedded in the reader revenue model, we expect the case studies here, showcasing best practices in making data commonplace and accessible in the newsroom, will continue to grow in quantity and importance.
— Dawn McMullan, INMA
Each participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. ...
01 March 2021
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The goal is not always for newsletters to drive click-through rates, but the teams know that newsletter readers who visit the Web sites have a higher on-site journey than those who come in through social or search.
27 April 2021
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NTM’s new insights tool removed barriers and friction so reporters can easily access audience data within their day-to-day workspace.
21 March 2021
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Goals of the EqualVoice initiative include equal representation of women and men in the media, overcoming gender stereotypes in professional role models, new journalistic perspectives for reporting on women, and measures to analyse the coverage of women and men in the media.
10 August 2020
Read MoreThe primary objective of our project was to increase digital conversions. This closely follows our paid content strategy and the commitment towards the value of our journalistic work. We believe an increase in the usage of the data and data analytics will lead to more informed decisions, better product ...
01 March 2021
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Bringing newsrooms into the digital subscription strategy involves getting useful and used data to journalists and editors, as well as content planning, enabling newsrooms, and organisational alignment.
18 February 2021
Read MoreThe primary goal of the Township-Stats dashboard is to show the editors of Vorarlberger Nachrichten which of the 96 Vorarlberger municipalities do not appear in the reporting in the print edition or which one do not appear as often as the others. The data can be seen around the clock on a large screen ...
01 March 2021
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Financial Times responded to its virtual transition with updated communication platforms, metrics, and strategies, meeting and exceeding its audience engagement goals for 2021.
12 October 2020
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The Telegraph developed an entirely new system for collecting, tracking, and gathering data. The dashboard Pulse was built around the needs of readers and journalists who now can use real-time data when making editorial decisions.
21 October 2019
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One of the largest initiatives at the South China Morning Post in 2020 was to enhance our commenting system to enrich our community. The project was name-coded C3PO and involved a large range of stakeholders: the product team working on improving user experience and moderation flow enhancement the ...
01 March 2021
Read MoreIn 2020, we acknowledged the need for deeper insight into our article performance. Although our data culture is mature from a technical perspective, we lacked understanding of the best way to apply the data in the editorial sphere. As part of a larger project to improve our premium product, we identified ...
01 March 2021
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News media executives representing 14 countries spent a day in Berlin as part of INMA's Media Innovation week, learning about successful newsroom initiatives at Funke Mediengruppe, Axel Springer, Deutsche Press-Agentur (DPA), and t-online.de.
29 September 2019
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Journalism that is more balanced toward men and women is more important than ever in the age of generative AI. Ringier is meeting that challenge head on with its EqualVoice initiative.
30 May 2023
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When Sanoma learned how to talk about its stories differently, it was able to become more customer-focused and improve its conversion rates.
30 April 2023
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News24 built an elections forecaster for the municipal polls in November 2021, making history as the first news publication in the country to have an in-house forecasting tool.
20 April 2023
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Innovation is required for news media companies to survive, and in those moments of innovations, it is common to make mistakes. NTM shares lessons learned from several of its failures.
04 April 2023
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Kleine Zeitung created the Digimeter Scoring Model to better measure story performance online.
01 March 2023
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As the forms of news media distribution continue to be disrupted, emerging tools from generative AI and automation can provide solutions to help news publishers like the BBC serve fragmented audiences.
22 February 2023
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The groundbreaking Cities for Rent investigation, led by the Tagesspiegel Innovation Lab, saw journalists from 16 cities in 16 countries joining forces to shed light on the housing market in European capitals.
08 February 2023
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When Nine Metro Publishing identified newsletters as a key component of engagement, it created an ambitious new strategy that changed the way it wrote the newsletters and began monitoring them differently.
09 January 2023
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The pd digital Hub tool shows each article’s strengths based on tracking metrics. Editors can compare the performance of their articles to similar articles and continuously improve it.
07 November 2022
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INMA Presentation File
26 October 2022
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Blended metrics are usually described as scores, combining various metrics gathered by your data tools to give your data team better information to work with.
10 October 2022
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Journalists are learning from the new dashboard, then discussing insights with editors and informing their future coverage. From June 2021 to July 2022, the company published 13% fewer articles across four of its titles while growing subscriber pageviews grew by the same amount.
09 October 2022
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Newsroom dashboards share what their tools are told to track, leaving out many other aspects of journalism we should be tracking. What are we missing? And how can blended analytics help?
06 October 2022
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During the recent INMA Asia-Pacific News Media Summit, newsroom leaders from the South China Morning Post in Hong Kong and Malaysiakini from Kuala Lumpur share how they bring their editorial departments into the centre of their digital subscription strategies.
26 July 2022
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El Tiempo launched its subscription model in 2020 and is working toward increasing the conversion rate of its content behind a paywall.
18 May 2022
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INMA Newsroom Initiative Lead Peter Bale talks with INMA North America board member and former Tribune Publishing Co. audience and editorial operations leader Idalmy Carrera-Colucci, who shares the four metrics Tribune focused on for its newsroom teams.
01 May 2022
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Editora Globo wants to evolve the way it generates intelligence through data and then transform that into actions. With five deliverables in mind, the company is creating a newsroom dashboard to accomplish that.
01 May 2022
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INMA Smart Data Lead Ariane Bernard explains how popular content analytics tools help newsrooms understand what people are reading right now.
24 April 2022
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Público understands the importance of getting buy-in from the different teams in the newsroom. The analytics team developed both immediate and long-term goals around using data to increase engagement.
20 April 2022
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As Newsday continues its data platform development, it has encountered a bottleneck of data and a need to document why the development team has made certain decisions.
11 April 2022
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Media leaders from JP/Politiken, Gannett/USA Today Network, The Guardian, and The Globe and Mail shared the why and how of creating newsroom buy-in to business goals during a recent INMA Newsroom Initiative master class.
05 April 2022
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To reach its goal to have 10 million people registered and 1 million people subscribed to its site by 2023, The Telegraph is committed to journalism and using data in new ways.
21 March 2022
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Caracol TV wanted to create an efficient dashboard for its operations. This has meant building several versions based on feedback from multiple departments within the news media company.
21 February 2022
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Grupo AM realised understanding data can be a challenge, so it set out on a mission to make its journalists fall in love with it.
30 January 2022
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A new content management system revealed to The Australian Financial Review that readers wanted context and that its ability to deliver “service journalism” wasn’t fully realised.
06 December 2021
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During Tuesday’s Audience Analytics Town Hall, a joint venture by INMA and Meta, 12 news media executives gathered to share their success stories with 1,043 INMA members from 94 countries. Case studies from Grupo AM in Mexico and Grupo Octubre Argentina highlight the strategies of creating a data culture in the newsroom.
30 November 2021
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INMA Smart Data Initiative Lead Greg Piechota interviewed two news media experts to discuss the role of data metrics in the newsroom, how they can help, and how they can hurt at a recent INMA members-only Meet-Up.
29 November 2021
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Funke Mediengruppe, Grupo Clarín, and Publico explained to attendees at the INMA Product and Data for Media Summit how they organised teams to respond to the importance and need for data gathering and sharing.
14 October 2021
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Newsday is creating dashboards, tools, visualisations, and more for different audiences while leveraging the same data that powers its reporting for the public.
10 October 2021
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The Guardian, MediaNews Group, Norrköpings Tidningars Media, Repubblica, and Lensing Media explored how metrics and staff are the foundation of a successful digital engagement strategy during the INMA Digital Reader Engagement Master Class in September.
27 September 2021
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When Die Presse realised it was gathering CRAP analytics, it changed its process to gather CARE analytics.
08 September 2021
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Bridging the gap between the data team and newsroom over the past two years has resulted in a better equipped newsroom, better informed data team, and better served audience.
16 August 2021
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In December 2019, Mediahuis Netherlands decided to change news production practices. Based on insights gained from analysing Web data, it transitioned from a print workflow to a digital one.
01 June 2021
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To drive collaboration and enhance productivity, SCMP’s new dashboard provides real-time data and alerts that help identify trends, issues, and opportunities.
24 May 2021
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Newsday, Insider, Funke Media, and The Sydney Morning Herald/The Age share how they are focused on content strategies to engage readers after the pandemic year.
18 May 2021
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INMA Presentation File
18 May 2021
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INMA Researcher-in-Residence Greg Piechota shares how The Times/The Sunday Times in the UK — which says it is informed by data, yet not led by it — uses data via the newsroom dashboard to focus content on specific audiences.
17 March 2021
Read MoreThe main idea behind this report was to democratize data insights so that employees at all levels can better understand: (1) the overall digital performance of the media and (2) what platforms and contents are performing well and engaging our readers. On the long run, this would lead to a greater awareness ...
01 March 2021
Read MoreWriting content is, albeit being the most laborious phase, only one part of a newspaper’s modern production pipeline. A significant portion of an article’s success lies in its online distribution approach. Our online editors face the daily challenge of monitoring and optimally distributing over 100 ...
01 March 2021
Read MoreMetro World News currently has operations in 10 different countries in LATAM, with 13 digital products reaching 80 millions of monthly users and 260 millions of pageviews. After a flat 2020 in terms of audience growth and the twists caused by several events last year and some algorithm updates on Facebook ...
01 March 2021
Read MoreUp until 2019, the editorial team had to access a range of data tools and dashboards to answer, what should be, very simple questions. It meant editors spent time confused about whether the numbers they were looking at were ‘correct’ and where they needed to look for answers, rather than understanding ...
01 March 2021
Read MoreAs our organization has become more data driven, the amount of data and metrics available has grown to the point where ordinary dashboard users struggle with keeping up with the plethora of available metrics. Different dashboards have different metrics, different metrics have only subtle differences, ...
01 March 2021
Read MoreSometimes the smartest use of data comes with simplifying the many, many metrics that can paralyze decision making. Our proprietary analytics software, Metrics for News (MFN), does this for publishers looking to grow audiences, build loyalty and drive subscriptions. 2020 was a year like never before. ...
01 March 2021
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The Sydney Morning Herald and The Age created a dashboard that allowed newsroom teams to see what content didn’t perform well to learn how to create content that generated interest and pageviews.
08 February 2021
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USA Today, Mediahuis, and Lensing Media share their journeys with democratising data in the newsroom in an INMA Smart Data Initiative Meet-Up.
03 February 2021
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Advances in technology and data analysis have forced a restructure of world media. New realities demand journalists continue to immerse themselves in data to adapt to the new roles the production of information requires.
02 November 2020
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CONRAD, a tool built by the Canadian Broadcasting Corporation (CBC), scans the ecosystem for highly engaging stories that interest readers but the company had overlooked.
04 October 2020
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INMA Presentation File
15 July 2020
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Der Spiegel tries to avoid three problems news media companies often have with their editorial dashboards: not enough cross-department use, too much focus on one article that may get but will not keep a subscriber, a lack of focus on the growth funnel to expand subscribers.
26 September 2019
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Schibsted has implemented a new, four-part, anti-churn solution, which staff can monitor through a live anti-churn tracking dashboard. Here is a detailed look at the plan and how it’s going three months in.
01 July 2019
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The Seattle Times Analytics Hub answers the question “How’s my story doing?” at a glance with a series of data-centric dashboards, reports, and tools. It also tracks the trail of content that leads a reader to ultimately subscribe.
10 June 2019
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At the Herald Sun, a new approach to data analytics lets reporters and editors act on reader feedback.
04 June 2019
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Finishing up the second half of a three-day study tour, 40 participants from 17 countries visited four Stockholm news media companies, learning about best practices in how data analytics affects the newsroom.
20 March 2019
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