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Newsroom Dashboards

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Introduction

The Best of Show winner at this year's INMA Global Media Awards was DRIVE, a collaborative among German media companies to do what the entire industry is talking about: democratise data. "I suggest every newsroom put the data people right into the newsroom and have them be a part of every discussion," Dr. Christoph Mayer, AI lead at consultancy Schickler, told us just after the team won. The slow build to that, of course, has been the newsroom dashboard. Many of this year's award entries focused on dashboards, specifically those in the newsroom — a trend reflective of the mash-up the industry is witnessing between editorial and data as they both relate to reader revenue. As editorial teams become more embedded in the reader revenue model, we expect the case studies here, showcasing best practices in making data commonplace and accessible in the newsroom, will continue to grow in quantity and importance.

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “Newsroom Dashboards”

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DRIVE

Each participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. ...

01 March 2021

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Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

The goal is not always for newsletters to drive click-through rates, but the teams know that newsletter readers who visit the Web sites have a higher on-site journey than those who come in through social or search.

27 April 2021

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NTM gets audience data in front of reporters with integrated dashboard

NTM’s new insights tool removed barriers and friction so reporters can easily access audience data within their day-to-day workspace.

21 March 2021

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Ringier’s EqualVoice initiative drives gender equality in content coverage

Goals of the EqualVoice initiative include equal representation of women and men in the media, overcoming gender stereotypes in professional role models, new journalistic perspectives for reporting on women, and measures to analyse the coverage of women and men in the media.

10 August 2020

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Analytics Ecosystem at Die Presse: A Story About Finding the Sweet Spot Between Functionality and Beauty in Data

The primary objective of our project was to increase digital conversions. This closely follows our paid content strategy and the commitment towards the value of our journalistic work. We believe an increase in the usage of the data and data analytics will lead to more informed decisions, better product ...

01 March 2021

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The Guardian, Aftenposten bring newsrooms into their reader revenue strategies

Bringing newsrooms into the digital subscription strategy involves getting useful and used data to journalists and editors, as well as content planning, enabling newsrooms, and organisational alignment.

18 February 2021

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VN Township-Stats

The primary goal of the Township-Stats dashboard is to show the editors of Vorarlberger Nachrichten which of the 96 Vorarlberger municipalities do not appear in the reporting in the print edition or which one do not appear as often as the others. The data can be seen around the clock on a large screen ...

01 March 2021

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Financial Times aligns virtual newsroom, culture to new reality

Financial Times responded to its virtual transition with updated communication platforms, metrics, and strategies, meeting and exceeding its audience engagement goals for 2021.

12 October 2020

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Telegraph Pulse empowers journalists with real-time data

The Telegraph developed an entirely new system for collecting, tracking, and gathering data. The dashboard Pulse was built around the needs of readers and journalists who now can use real-time data when making editorial decisions.

21 October 2019

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C3PO Dashboard: Fostering Cross-Department Collaboration with Data

One of the largest initiatives at the South China Morning Post in 2020 was to enhance our commenting system to enrich our community. The project was name-coded C3PO and involved a large range of stakeholders: the product team working on improving user experience and moderation flow enhancement the ...

01 March 2021

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How a new metric changed our organization

In 2020, we acknowledged the need for deeper insight into our article performance. Although our data culture is mature from a technical perspective, we lacked understanding of the best way to apply the data in the editorial sphere. As part of a larger project to improve our premium product, we identified ...

01 March 2021

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INMA Berlin study tour: How 4 newsrooms manage data, fact checking, free content

News media executives representing 14 countries spent a day in Berlin as part of INMA's Media Innovation week, learning about successful newsroom initiatives at Funke Mediengruppe, Axel Springer, Deutsche Press-Agentur (DPA), and t-online.de.

29 September 2019

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Mediahuis newsroom uses data to guide transition to digital workflow

In December 2019, Mediahuis Netherlands decided to change news production practices. Based on insights gained from analysing Web data, it transitioned from a print workflow to a digital one.

01 June 2021

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Data dashboards yield insights, foster collaboration at SCMP

To drive collaboration and enhance productivity, SCMP’s new dashboard provides real-time data and alerts that help identify trends, issues, and opportunities.

24 May 2021

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New content strategies focus on reader needs, preferences

Newsday, Insider, Funke Media, and The Sydney Morning Herald/The Age share how they are focused on content strategies to engage readers after the pandemic year.

18 May 2021

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Communicating editorial strategy through Topic Editor Dashboard

INMA Presentation File

18 May 2021

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News UK uses data to tailor content to young and female readers

INMA Researcher-in-Residence Greg Piechota shares how The Times/The Sunday Times in the UK — which says it is informed by data, yet not led by it — uses data via the newsroom dashboard to focus content on specific audiences.

17 March 2021

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NZZ Article Score

Writing content is, albeit being the most laborious phase, only one part of a newspaper’s modern production pipeline. A significant portion of an article’s success lies in its online distribution approach. Our online editors face the daily challenge of monitoring and optimally distributing over 100 ...

01 March 2021

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TED – Topic Editor Dashboard

Up until 2019, the editorial team had to access a range of data tools and dashboards to answer, what should be, very simple questions. It meant editors spent time confused about whether the numbers they were looking at were ‘correct’ and where they needed to look for answers, rather than understanding ...

01 March 2021

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Metro´s Data Strategy

Metro World News currently has operations in 10 different countries in LATAM, with 13 digital products reaching 80 millions of monthly users and 260 millions of pageviews. After a flat 2020 in terms of audience growth and the twists caused by several events last year and some algorithm updates on Facebook ...

01 March 2021

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Bringing digital performance into the newsroom

The main idea behind this report was to democratize data insights so that employees at all levels can better understand: (1) the overall digital performance of the media and (2) what platforms and contents are performing well and engaging our readers. On the long run, this would lead to a greater awareness ...

01 March 2021

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Metrics for News helps publishers accelerate and analyze audience growth, engage audiences, build loyalty and drive subscriptions

Sometimes the smartest use of data comes with simplifying the many, many metrics that can paralyze decision making. Our proprietary analytics software, Metrics for News (MFN), does this for publishers looking to grow audiences, build loyalty and drive subscriptions.   2020 was a year like never before. ...

01 March 2021

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A User Centric Approach to Dashboard Metrics

As our organization has become more data driven, the amount of data and metrics available has grown to the point where ordinary dashboard users struggle with keeping up with the plethora of available metrics. Different dashboards have different metrics, different metrics have only subtle differences, ...

01 March 2021

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Sydney Morning Herald, Age focus on what content doesn’t work to create more of what does

The Sydney Morning Herald and The Age created a dashboard that allowed newsroom teams to see what content didn’t perform well to learn how to create content that generated interest and pageviews.

08 February 2021

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3 news executives share strategies to successfully bring data to the newsroom

USA Today, Mediahuis, and Lensing Media share their journeys with democratising data in the newsroom in an INMA Smart Data Initiative Meet-Up.

03 February 2021

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Journalism paired with data is required for media survival

Advances in technology and data analysis have forced a restructure of world media. New realities demand journalists continue to immerse themselves in data to adapt to the new roles the production of information requires.

02 November 2020

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Canadian Broadcasting Corporation creates tool to emphasise content engagement

CONRAD, a tool built by the Canadian Broadcasting Corporation (CBC), scans the ecosystem for highly engaging stories that interest readers but the company had overlooked.

04 October 2020

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Benchmarking your digital footprint vs. your competitors

INMA Presentation File

15 July 2020

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Editorial dashboards typically suffer from 3 blindspots

Der Spiegel tries to avoid three problems news media companies often have with their editorial dashboards: not enough cross-department use, too much focus on one article that may get but will not keep a subscriber, a lack of focus on the growth funnel to expand subscribers.

26 September 2019

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Schibsted reduces churn by helping readers visualise a subscription’s value proposition

Schibsted has implemented a new, four-part, anti-churn solution, which staff can monitor through a live anti-churn tracking dashboard. Here is a detailed look at the plan and how it’s going three months in.

01 July 2019

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Seattle Times Analytics Hub measures story performance, tracks subscriber journey

The Seattle Times Analytics Hub answers the question “How’s my story doing?” at a glance with a series of data-centric dashboards, reports, and tools. It also tracks the trail of content that leads a reader to ultimately subscribe.

10 June 2019

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Democratising data empowers news desks, editors to make decisions at Herald Sun

At the Herald Sun, a new approach to data analytics lets reporters and editors act on reader feedback.

04 June 2019

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INMA Stockholm study tour gets first-hand look at data in newsrooms

Finishing up the second half of a three-day study tour, 40 participants from 17 countries visited four Stockholm news media companies, learning about best practices in how data analytics affects the newsroom.

20 March 2019

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