
Mediahuis streamlines newsletter creation, sign-up process
Mediahuis has streamlined its e-newsletter strategy so design and implementation of new products can quickly and easily be developed.
08 June 2020
Read More“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members
INMA Researcher-in-Residence Grzegorz Piechota has found e-mail newsletters to be the single most effective tool to get people to subscribe and prevent churn. They work for many reasons: Readers have access to too much information and need their news curated and delivered to them from a trusted source in a simple platform. News media companies need a relationship with and data from readers. Both need personalisation and content habits to make the relationship work. From long-term niche newsletters (sports, breaking news, cannabis) to pop-up newsletters (COVID-19, the World Cup, "Game of Thrones"), news media companies around the world are finding success with this efficient and evolving way to reach audiences. Here are case studies and research into what that success looks like.
— Dawn McMullan, INMA
Mediahuis has streamlined its e-newsletter strategy so design and implementation of new products can quickly and easily be developed.
08 June 2020
Read MoreAfter launching its first premium newsletter in November 2019, Handelblatt has launched two more since the COVID lockdown began: Handelblatt Inside Real Estate and Handelsblatt Inside Geldanlage (Inside Financial Investment). Here is a look at how the publisher decided which topics to tackle.
10 June 2020
Read MoreMediaNews Group doubled down on building its e-mail newsletter lists. The strategy helped the company capitalise on news when the opportunity presents itself while tapping into social acquisition techniques.
03 August 2020
Read MoreThe Telegraph’s large and varied roster of registration newsletters already played an important role in building loyalty and engagement with its core readership. To support the company’s pivot to subscriptions in 2019 we developed an innovative portfolio newsletters aimed at not just ...
01 March 2020
Read MoreMembers of Gannett's publishing team presented a workshop at the INMA Media Subscriptions Week on innovative strategies to increase customer engagement.
27 February 2020
Read MoreNewsday has been experimenting with newsletters to increase audience engagement and subscription sign-ups. The results are impressive.
24 November 2019
Read MorePremium subscriptions are a great way for media companies to generate revenue, but the value proposition needs to serve the audience. Here are four ways to do just that.
16 June 2020
Read MoreThe Globe and Mail’s 28 e-mail newsletters help drive revenue through advertising, subscriber conversion, and improved subscriber retention through higher engagement.
15 July 2019
Read MoreThe first change was an editorial one. We decided that all “Gazeta Wyborcza”’s newsletters have to be written by our best authors. No shortcuts, no „newsletter writers”, only the best quality. Our newsletter users find in their mailboxes regular articles on given topic, not just a list of links. To ...
01 March 2020
Read MoreINMA Presentation File
08 November 2018
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10 January 2018
Read MoreFever Pit’ch demonstrates how a start-up goes from an idea to an engaged subscriber list to a profitable publication. The key? A highly engaged audience that feels heard.
23 September 2019
Read MoreThe Daily Beast has found two newsletters are an excellent funnel to turn readers into subscribers.
29 December 2020
Read MorePutting a clear but flexible newsletter strategy in place can expose media brands to readers and engage new audiences. Funke Mediengruppe shares how it went from 26,000 newsletter recipients in May 2019 to 200,000 now.
21 December 2020
Read MoreHandelsblatt launched industry-specific events and newsletters, engaged with decision makers, and researched similar products to expand its brand recognition and product development.
17 November 2020
Read MoreNine’s newsletter strategy ensures this digital product is much more than just another to-do item for journalists. It started with making newsletters manageable for newsroom staff.
11 October 2020
Read MoreThe Dallas Morning News’ Best In DFW promotion encouraged readers to vote for their favourite restaurants and used NCAA tournament-style brackets to determine the winners.
30 August 2020
Read MoreMediahuis finds personalised e-mail newsletters outperform non-personalised e-mails, and the first article shown is critical to their success.
11 August 2020
Read MoreExpressen grows from zero paid digital subscribers to 90,000 after launching its paywall in 2018, Handelsblatt reports on two premium newsletters launched during the COVID lockdown, and research shows differences in algorithmic trending stories and human selected stories on Apple News.
08 June 2020
Read MoreAs the pandemic reminds people why journalism is important and publishers see incredible increases in digital subscriptions, news media companies must decide the best approach to getting key content to the public and keeping these readers for the long term. INMA Researcher-in-Residence Grzegorz Piechota offers his research on the matter, as well as a case study from La Repubblica in Rome and pop-up newsletter best practices from the founder of Inbox Collective.
01 April 2020
Read MoreThe Coronavirus Update newsletter was developed https://www.niemanlab.org/2020/03/not-to-alarm-you-but-coronavirus-focused-news-products-are-spreading-very-quickly/" ...
01 March 2020
Read More01 March 2020
Read MoreA Media Subscriptions Week workshop took a deep dive into e-mail and newsletter marketing strategy, including specific tactics to drive engagement and conversion.
26 February 2020
Read MoreINMA Presentation File
26 February 2020
Read MoreDeepnews.ai helps publishers use Artificial Intelligence to predict the revenue potential from news content.
25 September 2019
Read MoreFunke’s digital efforts for Hamburger Abendblatt include identifying content that drives subscriptions and using its newsletters and Instagram account to reach its audience.
23 September 2019
Read MoreUnderstanding how often and in what manner readers engage with digital subscriptions helps Mediahuis reduce churn. The company’s goal: to see 65% of its digital subscribers engaging in its content each day.
10 September 2019
Read MoreNZZ has used business applications and data learning to drive personalisation, subscriptions, and reader engagement. The result? A 60% year-over-year increase in digital subscribers in 2018.
21 August 2019
Read MoreSince recreational marijuana legalisation news broke in Canada, Postmedia’s free Cannabis Post newsletter has grown its subscriber list faster than any other newsletter in the company’s history.
17 March 2019
Read MoreIn 2018, Schibsted tested several ideas for increasing retention and engagement, many of which were successful. Here is an in-depth look at three of them.
04 March 2019
Read More• Promote the newsletter during the trial • Showcase a news initiative you can’t get anywhere else • Highlight Newsday’s authority on political corruption • Grow our newsletter email base Print and Digital Promotions For this campaign, we deployed print and digital ads, as well ...
01 March 2019
Read MoreWhen even The New York Times converts 2% of unique digital visitors, what’s a news media company to do? Consider other pricing models.
24 January 2019
Read MorePresenters from The New York Times, Dagens Nyheter, and Gazeta Wyborcza share their best practices and advice using newsletters to drive digital subscriptions and retention.
19 November 2018
Read MoreINMA Presentation File
19 November 2018
Read MoreWhile The Atlantic engages audiences with its membership programme, The New York Times has successfully revamped its e-mailed newsletter strategy to keep audiences engaged while FT focuses on one single metric to do the same.
08 November 2018
Read MoreAt the first INMA Readers First Meet-Up, INMA Researcher-in-Residence Grzegorz Piechota joins his passion for pubs and publishers with an in-depth discussion of the hottest topics in reader revenue and engagement.
21 October 2018
Read MoreWith legalisation on the horizon in Canada, The Globe and Mail recognised an opportunity to produce original content for a niche audience and fill the news needs of an industry poised for growth.
03 October 2018
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