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INMA Knows

News publishers respond to COVID-19

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members.

Introduction

As the coronavirus spreads across the world, news media companies are grappling with so much more than coverage: work-from-home plans, corona-related product development, advertising declines, the impending fallout on the economy and advertising revenues. Starting with a survey of members and outreach to our members in Hong Kong and Singapore — who were on the front line of this and shared lessons learned from the SARS outbreak almost two decades ago — INMA continues to dig into what news media companies need to know most. Stay tuned for the latest and reach out if you have something to share.

Dawn McMullan

— Dawn McMullan, INMA

The most relevant INMA material on “News publishers respond to COVID-19”

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How New York Times is responding to COVID-19

New York Times CEO Mark Thompson joined INMA members for an exclusive Webinar to discuss how The Times is responding to the COVID-19 crisis and his advice for the future. Thompson discussed working from home, advertising declines, an unknown economic forecast, and how strategic planning looks right now.

16 April 2020

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How South China Morning Post’s video team stays agile, covers COVID-19 working from home

The South China Morning Post’s video team has met the challenges of COVID-19 head on. Here's how (plus a highly amusing video to brighten your day).

06 April 2020

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JP/Politikens Hus pushes back against COVID-19 brand safety concerns

Research shows 78% of readers say they have no problem with ads appearing next to coronavirus news, so JP/Politikens Hus is asking advertisers to get on board.

21 April 2020

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SPH Magazines offers complimentary subscriptions to readers in lockdown

SPH Magazines began offering complimentary three-month digital subscriptions to readers in early April to provide engagement and entertainment during the coronavirus crisis.

20 April 2020

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Like bread at the bakery, quality journalism has a price in this pandemic moment

Online journalism has gotten rid of the reputation of being quick and cheap. Especially these days, readers appreciate the wide range of data, visualisation, moving images, audio, and text. Whoever calls “paywall down” has not understood the signs of the times. This is a plea from the Neue Zürcher Zeitung (NZZ) newsroom: Get transformation done. A reminder: A digital subscription is about the price of a monthly pizza prosciutto and a beer habit.

30 March 2020

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FAZ acquires 10,000 new digital subscribers in one (pandemic) week

The combination of intense interest in COVID-19, strong journalism on the topic, and a low paywall at Frankfurter Allgemeine Zeitung equalled unprecedented traffic and subscriptions shortly after the virus reached Germany.

28 April 2020

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Responding to COVID-19, brands can take note from the 2008 recession

The coronavirus pandemic is changing the way people react to and use media tools in ways that will likely linger long after the current crisis. Here are the three phases of a global health crisis and how publishers might navigate them.

20 April 2020

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Jagran New Media looks for the positive in a pandemic

At a time when global anxiety is at an all-time high, Jagran New Media is dedicating regular coverage to positive stories.

20 April 2020

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Zero incidents of COVID-19 transmission from print surfaces

To debunk a myth that continues to circulate, INMA looked at the scientific research behind surface-based transmission of the coronavirus — notably newsprint and paper products. The evidence is overwhelming: no transmissions, porous surfaces are safe, and newsprint is safest because of the sterility of ink and paper processes. Beyond this, publishers are taking delivery precautions.

23 March 2020

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Stuff’s celebrity Zoom interviews entertain audiences during pandemic lockdown

Three days after the idea was hatched, Stuff had a produced video via Zoom — of course — as the first installment of its “Inside My Bubble” video series. The interviews give viewers a look at how actors, athletes, scientists, and other celebrities are experiencing the pandemic. Here is how the feature came about.

13 April 2020

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HLN livestreams 6-hour helicopter flyover of pandemic well wishes and unity

On Sunday, April 5, HLN flew a helicopter over the Flanders region of Belgium while doing a livestream video of the view below — a view that included people from all walks of Belgian life sending up messages of love and hope. From the Monday idea to do “The Tour Against Corona” to the Thursday marketing push to the Sunday launch, here’s how it all came together perfectly after 21,000 responded to the call.

06 April 2020

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Sydney Morning Herald, Age launch “Good News” initiative to balance pandemic content

Responding to a desire for more than the difficult news coming from the pandemic, team members at The Sydney Morning Herald, The Age, Brisbane Times, and WAToday created the Good News initiative, centered around The Good News Group on Facebook.

04 May 2020

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How Helsingin Sanomat automated its COVID-19 updates

Latoja, or Typesetter, is able to get COVID-19 infection rates before human reporters can simply because it checks the data every minute. Here’s how Helsingin Sanomat’s robot writer is working with humans to provide the most up-to-date coverage available.

25 May 2020

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What do common paywalls, cancellation ethics, and engagement pricing look like?

Researcher-in-Residence Grzegorz Piechota reports on the state of paywalls in February and March, the ethics of charging readers who aren’t reading, and Financial Times’ engagement-based pricing model.

25 May 2020

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Eenadu shares 4 building blocks of ad team leadership during COVID

As the news media industry finds its new normal during the pandemic, an advertising executive from Eenadu shares why remote leadership and strategic flexibility are key to a successful future.

25 May 2020

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De Telegraaf asks every reader to subscribe in “soft paywall” initiative

INMA Researcher-in-Residence Grzegorz Piechota shares the story of Mediahuis, which pivoted during the pandemic to expose all visitors — even those who visit just once or free articles — to its subscription offers. Here is how that played out.

21 May 2020

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Crisis highlights need for automated journalism

Journalists should be focused on writing high-quality stories, and robots can help efficiently generate many articles. Efficiency has always been important. The current health and economic crisis highlights that fact.

21 May 2020

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From helicopters to heroes, publishers connect communities during crisis

The Telegraph, Stampen, DPG, Russmedia, and Rashtradoot quickly launched multiple community-building initiatives once the pandemic hit their countries. They shared details with attendees at INMA’s Virtual World Congress.

19 May 2020

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How 3 publishers connected readers to COVID-19 community resources

CNN, Onet, and The Straits Times share creative, practical, and successful ways they provided readers with resources they craved as the pandemic reached their countries.

19 May 2020

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3 news publishers share 3 paths to digital subscription growth in COVID times

The Hindu fought misinformation, La Voz de Galicia had to develop a paying habit among readers, and The Big Issue reinvented itself. These three news publishers shared with INMA Virtual World Congress attendees how they pivoted after the coronavirus hit their borders.

19 May 2020

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Dagbladet reorganises newsroom, rethinks content and revenue

Dagbladet has made changes in its newsroom to become a public service agent while reporting responsibly on the pandemic.

18 May 2020

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Puzzles, games keep readers engaged during pandemic

Audience attention with De Standaard increased 50% in the last six weeks. To alleviate boredom, readers are turning to content like puzzles and games in the newspaper. To keep new readers and subscribers, news media companies like De Standaard are responding with creative content.

18 May 2020

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Advertisers use print to support communities, thank staff during pandemic

Governments and companies are using printed advertising to communicate essential information during the pandemic and to show appreciation for service.

18 May 2020

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Publishers should focus on connections as engagement soars amid pandemic

Connecting audiences with each other is now part of the value proposition for news media companies. Engagement tools have increased pageviews by 24% over the duration of the global lockdown and conversation readers are up 50%.

17 May 2020

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4 ways media sales teams can ramp up during the downturn

Alexander Group took a look at what media company's sales organisations can do to ramp up for success post COVID-19 during an INMA members-only Webinar. One interesting fact: 63% of executives surveyed had little to no confidence in their sales model agility.

14 May 2020

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Der Spiegel: anatomy of a traffic bump

INMA Researcher-in-Residence Grzegorz Piechota looks how Der Spiegel is attracting and keeping readers during the pandemic. His advice: The publisher may want to review the way it is attracting new traffic.

13 May 2020

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Programmatic has taken a huge hit, but opportunities can be found

It seems there has been no good news from the advertising side of the pandemic crisis. Yet South China Morning Post has taken a proactive approach as it sets its sights on revenue gains, not just slowing revenue losses.

12 May 2020

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How COVID-19 has impacted India’s media and entertainment sector

A Webinar from KPMG in India shed light on how the pandemic is affecting the media and entertainment sector — and the advertising that surrounds it. At-home entertainment is on the rise and traditional entertainment like movie theaters is in limbo. Until we know which consumer habits will stay and which will go, publishers must be flexible.

12 May 2020

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Bump in digital subscriptions continues in Europe, U.S.

INMA Researcher-in-Residence Grzegorz Piechota shares his latest research on the COVID bump. Worth noting: New starts are coming from returning visitors who were drawn to media site by the pandemic.

12 May 2020

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Advertising in crisis: the long and winding road back

Module 3 of the INMA Virtual World Congress looked at advertising trends and forecasts, winning and losing categories, recommendations for ad sellers, marketplace developments, and case studies of advertising success amid COVID-19.

11 May 2020

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Gannett, Irish Times, Infoglobo share advertising rebound strategies

Advertising was expected to take a hit even before the coronavirus changed everything globally. But news media companies are pivoting quickly. During Monday’s Virtual World Congress session, three shared what’s working for them.

11 May 2020

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Symptom app helps VG readers deal with virus in early days

In the first week of lockdown in Norway — with health-care systems overwhelmed with the coronavirus — VG partnered with the national health department to offer readers a way to determine whether they might have COVID-19 symptoms. Originally released in Norwegian, the questionnaire was quickly expanded into eight other languages to reach immigrants.

10 May 2020

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Globe and Mail offers distractions during pandemic

In addition to offering COVID-19 news, The Globe and Mail is curating content related to reading, gardening, and other hobbies. And readers are loving it.

10 May 2020

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How the pandemic is pushing digital subscription innovation worldwide

Good news is difficult to come by these days. But amid gut-wrenching advertising declines, news media companies around the world are seeing digital subscription sales like they have never seen before. INMA Researcher-in-Residence Grzegorz Piechota led a discussion on the topic of digital subscriptions during the first week of the INMA Virtual World Congress.

07 May 2020

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5 best practices for retaining audiences post-pandemic

From a close look at the onboarding process to proactively dealing with cancellations, there are many ways news media companies can work to retain those readers gained during the COVID bump.

07 May 2020

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4 publishers share digital subscription wins during the crisis

Dagens Nyheter, Le Monde, Singapore Press Holdings, and Gannett share their digital subscription strategies and lessons learned with attendees at the INMA Virtual World Congress.

07 May 2020

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3 findings shape how news publishers help readers navigate COVID “infodemic”

Reuters Institute outlines three recent findings about the reading habits, platform preferences, and education/political leanings of audiences reading pandemic news. Using this information, news media companies can remind readers of the value of journalism and help them navigate the pandemic.

06 May 2020

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Research offers snapshot of trust, reading habits, Q2 advertising predictions

Research shows 48% of readers trust media, varying from 61% who trust traditional and 29% who trust social media. And readers in lockdown are spending more time with that media — an average of a full hour more since November 2019.

05 May 2020

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Crisis offers news publishers chance to become essential to readers

Dr. Mario Garcia shared with attendees to the INMA Virtual World Congress case studies from The New York Times, Hindustan Times, and The Washington Post as examples of how news media companies are providing COVID content that will position their brands well for the post-pandemic future.

05 May 2020

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Research shows where the COVID-19 bump sits and how Facebook ads are faring

In his weekly report, INMA Researcher-in-Residence gives us the latest statistics on the COVID-19 bump (still up from pre-pandemic days), a look into Facebook ad trends, and case studies from Gazeta Wyborcza, The Wall Street Journal, Financial Times, Le Figaro, Le Monde, and El Pais.

04 May 2020

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Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

Winnipeg Free Press partnered with Bold Commerce to launch a free directory, Buylocal.ly, for businesses still in operation during the pandemic. In less than a month, 1,000 had registered.

04 May 2020

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Hindustan educates and inspires a country of 1.3 billion on lockdown

Hindustan stepped up beyond its role as a publisher to become mediator, educator, and mentor to readers during the pandemic. That includes addressing fake news and reminding readers of what’s effective in fighting the coronavirus.

04 May 2020

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What should strategic content marketing look like during (and after) COVID-19?

Brands need to respond to the COVID-19 crisis by communicating authentic and empathetic messaging.

03 May 2020

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How publishers are innovating with content, experiences during the pandemic

INMA Researcher-in-Residence Grzegorz Piechota shares COVID case studies from The New York Times, VG, and Gazeta Wyborcza.

30 April 2020

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INMA unveils 46 speakers for Virtual World Congress

Global conference to focus on “Rethinking News Media In the Age of Coronavirus,” including 18 hours of programming over nine modules. Key themes include where news media goes next, subscription opportunities, advertising strategy, smart data and the cookiepocalypse, content to commerce, building brand, creating new value, and what 2021 may look like for publishers.

28 April 2020

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Hindustan Times restructures newsroom to assure thorough, accurate COVID-19 coverage

Journalists at Hindustan Times recognised early on that COVID-19 would be the most significant story of their lives and restructured to ensure they covered every aspect of it. Here is a look at the early days of coverage, as well as the personal cost the continued coverage is taking on the editorial team.

28 April 2020

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COVID bump subscriptions stabilise in Europe, United States

Perhaps a “new normal” has set in across Europe and the United States — with 80% and 100% increases, respectively. INMA Researcher-in-Residence Grzegorz Piechota shares the latest digital subscription numbers and takes a deep dive into one publisher’s bump journey.

28 April 2020

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With print audiences and advertising plummeting, Indian publishers plan to pivot

News media companies in India were not ready for the print-to-digital transition when COVID-19 hit, prompting the world’s largest lockdown. With advertising revenues gutted — and no print or digital subscription business model — publishers are trying to keep employee morale up and staff cutting minimal while they explore monumental change.

27 April 2020

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Registration benchmarks, updates on COVID bump traffic and subscriptions

While subscription starts in the United States and Europe seem to have stabilised at the “the new normal” — 80% and 100% increases, respectively — the COVID bump is complicated. Here is a bit of research along with content ideas to help keep readers engaged.

27 April 2020

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Press Democrat helps local businesses get word out during lockdown

When COVID-19 caused restaurants and other businesses to change the way they serve the public, The Press Democrat responded by creating a free business directory to keep readers informed about which businesses were open, which offered gift cards, and what their pickup or delivery options were.

27 April 2020

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Daily Star and partners support 2,000 locals during lockdown with Mission Save Bangladesh

In the throes of the COVID-19 pandemic and resulting lockdown, many marginalised wage earners in Bangladesh, including rickshaw pullers and street vendors, have lost their sources of income. Mission Save Bangladesh was created to help serve a large number of these families, doing so on a greater scale because of the partnerships that evolved from the initial idea.

26 April 2020

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Research: Infographics are key COVID-19 content engagement tools

Behind live blogs, infographic content is the second most-read content during the pandemic — making up 8% of articles and generating 12% of total engagement. Here is now Financial Times and other news media companies are engaging audiences with infographics.

26 April 2020

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INMA gives global briefing on publishers’ COVID-19 response

The third global INMA briefing on news publishers’ responses to the COVID-19 crisis was filled with scenario planning, industry updates, challenges, and stories of inspiration.

23 April 2020

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Informational needs by the numbers: using data to cover the COVID-19 crisis

Following real-time data can help identify which topics readers are most interested in during the COVID-19 pandemic, allowing publishers to adjust their content strategies accordingly.

23 April 2020

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Dainik Bhaskar creates 6 ways to actively engage readers during lockdown

As India went into a national lockdown, Dainik Bhaskar began looking for ways to engage and support readers, going beyond simply reporting the news.

22 April 2020

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Research shows second COVID bump in the United States

For U.S. publishers, sales for April are likely to be higher than March, as the bump started there later than in Europe. Meanwhile, steady sales in Europe indicate news media companies are being smart about reader retention post-pandemic.

22 April 2020

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Mediahuis initiative helps small businesses survive during COVID-19 crisis

When Belgium’s small business community began suffering as a result of the COVID-19 quarantine, Mediahuis Belgium launched its “Samen Impact” (“Let’s make impact together”) campaign to help affected companies with free ad impressions. More than 1,200 companies signed up during the first two weeks of the campaign.

21 April 2020

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Research shows the best ways to keep new subscribers post-crisis

Researcher-in-Residence Grzegorz Piechota shares best practices from non-news subscription companies and three ways to keep it fresh with new subscribers.

21 April 2020

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Do-it-yourself content rises in popularity during pandemic

The Washington Post and La Voix du Nord published face mask how-tos. La Repubblica created a newsletter on daily tips for staying physically and mentally healthy at home. And Die Zeit is running content to help entertain kids during lockdown. Read how news media companies are responding to changing consumer content needs driven by the pandemic.

20 April 2020

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El Comercio tackles the harmful virus of fake news

El Comercio launched its “This is not journalism” campaign to help readers understand where news comes from and how to identify fake news.

19 April 2020

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Update on coronavirus-driven subscriptions, traffic

Research from Piano and Chartbeat, compiled by INMA Researcher-in-Residence Grzegorz Piechota, shows the COVID bump has passed, pandemic-related traffic has flattened, yet digital subscriptions are still up.

19 April 2020

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Subscriber retention during the downturn

An INMA Readers-First Meet-up took a look at the current traffic and subscriptions bump from COVID-19, as well as tactics publishers can look at to capitalise on that. One publisher, The Seattle Times, shared lessons learned from one of the early COVID-19 hotspots in the United States.

16 April 2020

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How long will the COVID bump last?

The COVID-19 bump is likely to be longer than any other news event in the past 15 years. INMA Researcher-in-Residence Grzegorz Piechota shares what the research shows so far.

16 April 2020

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INMA Virtual World Congress will focus on rethinking media in the “Age of Coronavirus”

INMA’s Virtual World Conference will offer nine modules during the month of May, focusing on the post-COVID-19 future, subscription opportunities, navigating the new advertising landscape, smart first-party data, building brand and community, content-to-commerce, business model innovation, the outlook for 2021, and industry case studies.

16 April 2020

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Research: Readers seek local news during COVID-19 pandemic

Recent research indicates that, more than anything else, readers and viewers want local news about the coronavirus right now.

12 April 2020

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Globe and Mail helps content advertisers in face of COVID-19

The Globe Content Studio is helping each advertising client determine how best to utilise advertising and content marketing during the pandemic to prepare for business afterward.

12 April 2020

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Los Andes adopts new routines to keep Mendoza informed, safe during COVID-19

The coronavirus pandemic has accelerated challenges no one imagined, including the way Los Andes protects its people while continuing to provide reliable information.

09 April 2020

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Economic predictions + cost takeout measures publishers can implement now

FTI Consulting presented a Webinar for INMA members that took a look at predictions for coming out of the COVID-19 crisis and preparing for a new normal. Among the cost-saving changes publishers are doing right now: repurposing sports and entertainment staff, streamlining management, and reducing print pages. Plus, an economic forecast that could go one of two ways (you might want to sit down for this).

08 April 2020

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Publishers tweak COVID-19 paywall strategies as readers seek non-pandemic content

INMA Researcher-in-Residence Grzegorz Piechota reports INMA members continue to expand their COVID-19 coverage and adjust paywall rules. Simultaneously, readers are beginning to look for non-coronavirus content to read.

08 April 2020

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COVID-19 bump: What it looks like now and what happens post-bump

Research indicates subscription levels post-COVID-19 will dip below those pre-pandemic Here is what that “hard landing” might look like.

07 April 2020

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From marriage survival kits to Instagram cocktails, UK media responds to COVID-19

Research shows people trust news media companies more than the World Health Organisation on coronavirus information. As UK Prime Minister Boris Johnson is moved to the ICU to treat COVID-19, national newspapers are using podcasts, newsletters, and a variety of other communication formats to deliver news about the pandemic.

07 April 2020

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INMA launches just-in-time Global Media Awards category focused on COVID-19 response

Deadline for entry submissions is Thursday, April 30. Entries to this coronavirus-related category are free of charge. Global Media Awards winners will be announced in a broadcast June 30.

06 April 2020

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The coronavirus bump: Does charging for COVID-19 coverage mean you’re greedy?

COVID-19 has caused a spike in newspaper subscriptions. Does charging for this content make a publisher greedy, or is it just good business? Upsala Nya Tidning began charging for digital content in 2017. Here’s why it continues to do so through this pandemic.

05 April 2020

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Two weeks in, how Indian publishers are doing in the world’s biggest lockdown

Since March 24, India has been the site of the largest and strictest lockdown in the world. Here is what leading Indian publishers are doing during the pandemic lockdown to help their communities and their chances of economic survival.

05 April 2020

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What’s next in the publisher response to COVID-19?

As news media publishers look at traffic, revenue, paywall decisions, rumours about print transmission of the coronavirus, advertising, and cutbacks, INMA takes a deep dive into what we know now about the future of news publishing in the wake of COVID-19.

02 April 2020

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#BackdontBlock in UK appeals to advertisers to remove “coronavirus” from blocklists

UK newspaper publishers join forces to call on advertisers to support UK journalism as the industry is expected to lose £50 million from advertising blocklists.

02 April 2020

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A view of media and ports from the European lockdown

Just as port employees have been deemed essential throughout the world, so have news media employees. Here is a look at how both are keeping the world going in their own ways.

02 April 2020

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Research, best practices for the COVID-19 content and paywall dilemmas publishers face

As the pandemic reminds people why journalism is important and publishers see incredible increases in digital subscriptions, news media companies must decide the best approach to getting key content to the public and keeping these readers for the long term. INMA Researcher-in-Residence Grzegorz Piechota offers his research on the matter, as well as a case study from La Repubblica in Rome and pop-up newsletter best practices from the founder of Inbox Collective.

01 April 2020

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Research: What the COVID-19 bump looks like

Research shows new visitors-turned-subscribers are the least likely to stay for the long term. Here are some statistics and advice for news media companies experiencing a bump in readership and subscriptions from the pandemic.

01 April 2020

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Research: Publisher strategies to keep readers post-pandemic

As the coronavirus pandemic makes its way across Europe and into the United States, here is a statistical look at what publishers are doing with paywalls, discounted trials, and how much COVID-19 content audiences are reading.

31 March 2020

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How Mediahuis adopted a “crooked,” agile work environment

Media houses have traditionally worked in a linear fashion, but Mediahuis’ commitment to adopt an agile mindset is changing the company culture in a more team-focused way. This is important even when — perhaps especially when — teams are hit with a disruptive pandemic.

31 March 2020

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A reminder: There are daily victories in this pandemic

Although the timeline varies from region to region, every news media company on the planet is experiencing the effects of the pandemic. In days and weeks of loss after loss, here is a list of wins to kick off a new month in our new reality.

31 March 2020

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“Glimmers of hope in a very dark place” — what’s working in today’s crisis

With revenue bases devasted, news publishers prepare to right-size their businesses for the new environment. At the same time, subscription, advertising, and content opportunities are beginning to reveal themselves. It may be the beginning of a reinvention we have long talked about.

30 March 2020

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COVID-19 provides opportunity to reinvent the news industry with constructive journalism

Constructive journalism asks different questions than breaking news or investigative journalism, and it has the potential to unite readers through hope, inspiration, and new ideas.

30 March 2020

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Report from Rome: In health crisis, Italians rediscover the value of quality journalism

Digital subscriptions to Italy’s La Repubblica are up more than 50% to 110,000 during the COVID-19 crisis — in a country with a print single-copy history. The digital managing editor talks with INMA about the consumer shift toward looking for hope and the link between tragedy and quality journalism.

29 March 2020

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Wall Street Journal provides facts, opens paywall for COVID-19 coverage

The Wall Street Journal has placed COVID-19 coverage in front of its paywall to respond to readers’ needs and questions.

29 March 2020

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News organisations are on the frontline of online social interactions during pandemic

COVID-19 highlights an opportunity for news media organisations to create online spaces for people to connect with each other.

29 March 2020

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Navigating your sales team through crisis and ramping up for turnaround

An INMA members-only Webinar presented by Alexander Group outlines key factors in how media advertising sales should respond to the current crisis and how to survive a downturn.

26 March 2020

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Indian media houses respond to national lockdown, myths about print contamination, community opportunities

The world's largest coronavirus lockdown began Tuesday evening in India, kicking off a 21-day struggle for everyone, including the nation’s news media companies. Publishers that rely on print distribution are facing myths of COVID-19 spread through newspapers as they fight fake news and work to get reliable journalism to their readers.

26 March 2020

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Despite COVID-19, Ekstra Bladet was determined that the show must go on — online

After all live music events were canceled in Denmark due to COVID-19, Ekstra Bladet livestreamed a concert by popular alternative rock band Dizzy Mizz Lizzy.

26 March 2020

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The brave face of JoongAng Ilbo’s COVID-19 response

The Korean media company’s production team quarantines itself inside its Daegu plant, extraordinary measures are taken to protect Seoul employees, and the company stares down what may be a long battle with economic recovery. It’s been an emotional ride.

25 March 2020

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Digital subscription benchmarks, best practices during COVID-19 pandemic

Mather Economics has developed benchmarks from publisher data that identify best practices for growing digital subscriptions while staying true to the journalistic mission of informing the public.

25 March 2020

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NWZ Mediengruppe rolls out “Strong Together” initiative in response to COVID-19 pandemic

NWZ Mediengruppe is relying heavily on digital options to stay current on coronavirus coverage and created its “Strong Together” campaign to meet subscribers’ needs. Two big changes: The company has stopped production of its weekly newspapers for one month and is using digitised advertising supplements.

25 March 2020

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7 ways publishers can help their advertisers right now

The relationship between local advertisers and local news publishers is important — and in danger. During this pandemic, news media companies can jump in immediately and help by discussing brand safety, reviewing category blocks, and focusing on verticals relevant to coronavirus.

24 March 2020

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Independent restaurants need your B2C intervention — now

With stay-at-home orders and quarantines putting an end to in-restaurant dining, restaurants and bars face mass elimination in the coming weeks — in some regions of the world, right now — due to COVID-19. While they are reinventing themselves for takeout and delivery, there is no path to success in a “many-to-many” distribution network. Local restaurants need local publishers to create a hub.

24 March 2020

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Globe and Mail uses AI to direct readers to coronavirus coverage

The Globe and Mail used its AI system, Sophi, to identify what kind of coverage readers were looking for as COVID-19 outbreaks began in Canada.

24 March 2020

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Aftonbladet uses automated “Corona Watch” to stay ahead of the story

Using an automated system called Corona Watch, Aftonbladet is able to better monitor and report on new COVID-19 cases and developments.

24 March 2020

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5 ways to add trust to content while covering COVID-19

While covering COVID-19, use these research-proven trust techniques — from transparent reporting to solutions journalism.

23 March 2020

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COVID-19 coverage sparks massive increases in subscription starts, engagement

Research from Chartbeat and Piano show increases in news brand pageviews, engaged time, and new subscription starts in the past two weeks, according to INMA Readers First newsletter. Programmatic ad requests skyrocket as eCPMs decline.

23 March 2020

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Expect advertising bust through 2nd quarter then mild rebound, publishers tell INMA

An informal INMA global survey shows the forecasted arc of bust and boom in advertising sales through 2021, categories impacted, the struggle to re-connect with advertisers, challenges with sales reps, and the shift to diversify revenue streams.

22 March 2020

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The short- and long-term impact of COVID-19 to news publishers

FTI Consulting weighs in on the advertising declines the past two weeks, the rise in digital traffic and digital subscriptions, the impact on revenue and EBITDA, and the questions publishers face next.

22 March 2020

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Case studies, survey preview what COVID-19 is doing to advertising revenue

A live INMA Webinar looked at how the coronavirus is impacting news publishers around the world — from operations to subscription opportunities and advertising losses — and what the potential outlook could be.

19 March 2020

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5 breaking news tactics for COVID-19 coverage

As COVID-19 continues triggering panic around the world, there are several ways to engage your audience while helping ease some of their anxiety. Here is a look at what media companies like National Post, CBS, ABC, and ProPublica are doing in the early days of the virus in North America.

19 March 2020

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In crisis and normalcy, why measuring and maximising subscriber lifetime value is key

A Webinar for INMA members looked at how news publishers can calculate and maximise the lifetime value of their digital subscribers — an especially relevant topic as the industry works through the COVID-19 crisis.

18 March 2020

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How COVID-19 upended staff, page views, and advertising at Ekstra Bladet

The 300 employees of Ekstra Bladet started working from home on Friday, after just two days of planning. Yesterday, the team produced its print and digital editions with a completely remote staff — and page views are breaking records. Here is a look into what the Danish tabloid has transitioned to in less than a week and what that might mean for its future work structure, readership, and advertising.

18 March 2020

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5 truisms for news publishers in a contracting economy

Drawing on experiences like 9/11 and the Great Recession, media companies can expect leaps forward during and after the COVID-19 crisis from lurking ideas, an advertising downturn, a prediction on viability, a shift to basics, and opportunities in decline.

17 March 2020

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COVID-19 spurs Vorarlberger Nachrichten to bring its community closer with #VorarlbergSticksTogether

After watching how coronavirus is playing out in neighbouring Italy, regional Austrian newspaper Vorarlberger Nachrichten went beyond regular reporting with a constructive journalism approach involving a microsite where neighbours can help neighbours and a call to shop locally.

16 March 2020

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Dallas Morning News responds to COVID-19 with its first all-remote newspaper

Considering coronavirus is closing in on its country, state, and city, The Dallas Morning News made plans for a remote publication trial. When nine of its journalists were exposed to COVID-19 at a conference, things got more personal. On Saturday, its first remotely published newspaper was a success.

16 March 2020

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Brace yourself: Working full-time from home is different

INMA’s 11 years of a virtual office may offer lessons to media companies and their employees plunging full-time into “work-from-home” environments for the first time due to ramifications from COVID-19.

15 March 2020

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Media execs to INMA: We weren’t ready enough for COVID-19, but we’re rallying

Responding to coronavirus implications, an INMA survey of 56 news media companies worldwide shows a rapid shift to work-from-home, evolution in how business gets done, and workplace changes.

12 March 2020

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On the COVID-19 front line, how South China Morning Post protected its staff

Hong Kong was ground zero when the SARS outbreak fanned out across the world in 2003. SCMP shares lessons learned and protocols created from the SARS virus and how those quickly fell into place when China was hit with coronavirus in January.

12 March 2020

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5 ways Singapore Press Holdings is using SARS newsroom lessons for COVID-19

In 2003, SPH developed a protocol to ensure business continuity during the SARS outbreak. That protocol forms the foundation for how it is now coping with the COVID-19 outbreak. For example, by dividing the newsroom into two teams, Team A and Team B, the media company’s titles continue coverage while limiting exposure. This is they are doing it.

12 March 2020

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Verbatim: How media companies are responding to COVID-19

In a March 2020 survey, INMA members talk about how they are responding to the rapidly evolving coronavirus: operational plans, scenarios, employees, and revenue.

11 March 2020

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COVID-19 and news publishers: What’s happening right now

From donated tablets for coronavirus patients and print newspapers marketed as toilet paper to pop-up newsletters and internal travel bans, here is a brief look at how news media companies around the world are dealing with coronavirus.

10 March 2020

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