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Generative AI

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

Generative AI has been a whirlwind. Unlike its parent, Artificial Intelligence, generative AI came on the scene suddenly and with much fanfane — and hype and anxiety.

Since January, INMA often has to space apart its generative AI content so as not to overwhelm our members. Everyone wants to write about it. Everyone wants to read about it.

So here's a collection of all we have at this moment in time, which is significant for such a new topic. In addition to two reports, one released in January and another in April 2023, most of INMA's initiative leads have tackled the subject in relation to their own areas of expertise (product, the newsroom, advertising, and data analytics). 

Proper media case studies are building slowly. We have some from the BBC in the UK, Schibsted in Scandinavia, Die Presse in Austria, and Dennik N in Slovakia. But much of what we have gathered in these early days consists of explanations of technologies, predictions of its uses and risks, and legal analysis.

It has been said generative AI will change our world as much as the Internet did. Here's what we know so far about how that looks for news media companies. 

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “Generative AI”

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Schibsted experiments with AI, finds 37+ ways it can help

Figuring out what AI’s capabilities are and what problems it can assist with has saved Schibsted journalists 3,000 of hours of work just a few weeks in.

27 March 2023

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Generative AI search puts one-third of digital news business at risk in next few years

One-third of digital news business is at risk with the competition generative AI search offers. Research about generative AI search and reader behaviour sheds light on what media companies are facing and how they can counter.

26 June 2023

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News Corp’s Robert Thomson discusses AI’s potential, negotiations with Big Tech

Speaking to attendees at INMA’s World Congress of News Media in New York, News Corp CEO Robert Thomson said he hopes his company’s Big Tech negotiations act as a “rising tide” for the journalism business and that media companies must become AI alchemists.

25 May 2023

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BBC product manager shares how automation, AI can help media reach fragmented audiences

As the forms of news media distribution continue to be disrupted, emerging tools from generative AI and automation can provide solutions to help news publishers like the BBC serve fragmented audiences.

22 February 2023

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Opportunities, challenges of AI are top of mind throughout news media companies

The thread of AI carried through most every session of the recent INMA World Congress of News Media — study tours, workshops, and conference sessions. Here are the pros (including one surprising one) and the cons that surfaced throughout the week.

05 June 2023

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Media mistakes of the past should not be repeated with AI

News media companies should not make the same mistakes with AI that they did with the beginnings of the Internet and social media. Sinead Boucher, owner of New Zealand’s Stuff, gives her thoughts on the threats and opportunities of AI news publishers must jump on now.

31 July 2023

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Newsrooms at Die Presse, Dennik N are using ChatGPT in multiple ways

The newsrooms at Die Presse in Austria and Dennik N in Slovakia are doing more than dabbling in generative AI these days. Here are several successful ways they are using ChatGPT and its peer platforms.

22 March 2023

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New INMA report: Generative AI opportunities outweigh threats for publishers

In its second report on generative AI this year, INMA’s “News Media at the Dawn of Generative AI” explores the foundations for generative AI, legal considerations, its core issues for news publishers, and how media can practically use the technology right now.

20 April 2023

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Generative AI has great use cases in newsrooms right now

Several sessions at the recent International Journalism Festival in Perugia, Italy, offered food for thought on the positives and negatives about generative AI in the newsroom, as well as how the membership model is hitting some of the same barriers the subscription model faces.

30 April 2023

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Here’s your AI reading list for the dog days of summer

Sometimes a deep, thoughtful dive into the biggest topic in media — and beyond — requires the leisurely pace of summer days. So, here’s your summer AI reading list.

31 July 2023

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AP CEO warns of “existential threat” to publishers from generative AI

Speaking a few days ago at the International Journalism Festival in Italy, Associated Press CEO Daisy Veerasingham urged the media industry to come together to better protect content from the risks of generative AI: “We can’t allow what happened with search to happen again.”

24 April 2023

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ChatGPT is fun but cannot predict the future of journalism, media industry

Experimenting with ChatGTP is fun, and it does give you some relevant answers and pointers. But journalists should use it carefully and continue to check relevant sources.

06 March 2023

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AI brings many challenges to the newsroom

Karen Silverman, CEO and founder of the Cantellus Group, explains the good AI brings to the newsroom and the challenges, including authenticity, trust, as well as errors and biases.

29 May 2023

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The generative AI hype, disillusionment are waning, so now comes the plateau

The transformative potential of AI in the media industry has been hailed, hyped, and critiqued in equal measures over the past few months. It seems like the hype is cooling down, which means media is approaching the disillusionment phase in the hype cycle.

31 July 2023

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AI intersects the newsroom in many positive, challenging ways

During the recent INMA Asia/Pacific News Media Summit, Singaporean tech journalist Eileen Yu dug into what’s driving AI, what’s driving the newsroom, how AI helps a journalist, as well as the pros and cons of the technology.

31 July 2023

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What is algorithmic governance and how does it affect news media?

Algorithmic governance creates guidelines and controls for how AI behaves and learns, as well as possible bad outcomes. That brings impacts for the media industry and much responsibility.

13 March 2023

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KStA increases engagement from homepage with recommender system

KStA tested its machine learning recommendation service to develop a recommender that would drive user engagement from the homepage. It worked: The company saw up to 80% uplift in CTR compared to the manual curation of content and up to 13% uplift in user engagement for recommended articles.

04 July 2023

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News publishers should rebalance their business model in face of generative AI search

Amid disruption by generative AI search, news media companies should consider consumer challenges and rebalance their business model.

27 June 2023

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Atlantic CEO forecasts 7 tech developments that may change journalism

Nick Thompson, chief executive officer of The Atlantic, shared his thoughts on understanding instead of fighting AI, trusted content, audio, and more during the INMA World Congress of News Media last week.

31 May 2023

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Schibsted is testing “human-in-the-loop” approaches to GPT-3 integration

Schibsted found 90% of CPT-3 summaries were factually correct. To counter the 10%, the newsroom is using humans.

28 March 2023

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Record label battles with generative AI carry lessons for news industry

Generative AI will test many things in its journey, one being copyright law. A look at how the music industry is handling this gives the news media industry clues to legal issues of the future.

24 April 2023

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Media can overcoming generative AI challenges to develop new use cases in content

For publishers interested in integrating generative Artificial Intelligence into their operations, it will be essential to put clear plans into place to ensure ethical and legal compliance.

23 April 2023

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Current copyright battle over generative AI in music is a good test for media

Generative AI is becoming a subject at earnings calls in Hollywood and the music recording industry. Could it potentially lessen the value of creative work? And how does that affect the news media industry?

08 May 2023

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AI’s impact on subscriptions may nudge paywall, direct traffic investment changes

On top of integrating directly into operations, Artificial Intelligence could become a major disruptive factor to digital subscriptions through search capabilities.

04 June 2023

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3 media companies illustrate machine approaches to quotations: generative AI and tagged data

One thing AI does not do well is produce accurate quotes, which is a problem in an industry steeped in them. Here is a look at how a few news media companies are approaching the challenge.

02 July 2023

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Key message from AI media summit: Let’s move past the hype

At the Nordic AI in Media Summit, speakers emphasised that generative AI is at its peak hype, and media needs to move past it to determine what the technology can truly offer the industry.

18 June 2023

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AI tsunami revamps the competitive strategy of news media

Hundreds of AI-generated news Web sites are popping up. Smaller media companies are buying off-the-shelf AI tools, which provide no competitive advantages. Academics studying AI and the news weigh in on these trends, advising news media companies to lean into their unique journalism.

23 July 2023

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MediaCorp’s CNA shares 7 lessons learned from two AI projects

Lyn-Yi Chung, deputy chief editor at MediaCorp’s CNA based in Singapore, details the company’s AI initiative during the recent INMA Asia/Pacific News Media Summit.

01 August 2023

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Generative AI will change media advertising

Members of the INMA Advertising Initiative Committee weigh in on how generative AI will affect media ad teams. Two members from German media companies share their experiences so far.

25 April 2023

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3 themes emerge as media leaders share their data journey

INMA Smart Data Initiative Lead Ariane Bernard spent the week with INMA in New York during the World Congress of News Media. Here are her key takeaways from a packed agenda, much of which centered on data.

04 June 2023

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Ekstra Bladet used 3 core goals to create an AI-powered news experience

Ekstra Bladet began its journey toward becoming an AI-powered news brand in 2020 and now has multiple AI applications live on its platform.

24 July 2023

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How newsrooms can leverage generative AI — and common pitfalls to avoid

During Wednesday's Webinar, Nicholas Diakopoulos of the Computational Journalism Lab at Northwestern University took a deep dive into the challenges, opportunities, and limitations of using AI in the newsroom.

28 June 2023

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4 key themes stand out as news publishers untangle AI

While the topic of AI was a constant at last week’s INMA World Congress of News Media, these four points caught the attention of Product Initiative Lead Jodie Hopperton.

31 May 2023

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News organisations embrace codes of conduct, use of AI

During the INMA World Congress of News Media, news executives shared lessons learned and best practices of how their newsrooms are embracing generative AI and the guidelines it requires.

14 June 2023

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Media’s first forays into generative AI should be as a helper tools for humans

Andreas Markmann, a Danish journalist who is an expert in automation in journalism, explains why newsrooms should think of generative AI first as a set of tools with strong human controls.

27 February 2023

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Imagination, experimentation are key to generative AI in newsrooms

Speakers at the International Journalism Festival spent a lot of time discussing generative AI and how it will affect journalism and newsrooms.

16 May 2023

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Tamedia shares 3 stages of automating newsrooms

During Wednesday’s Webinar, INMA members heard how Swiss media group Tamedia is changing its news processes with AI and other automated processes.

07 June 2023

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Auto-GPT offers autonomous capabilities ChatGPT lacks

Auto-GPT and ChatGPT are built on the same technology, but they differ significantly in their functionality.

01 May 2023

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AI doesn’t replace content marketers (yet), but serves as a tool

AI will impact content design, insights, data, project management, distribution, and social media. How content marketers will adapt is yet to be seen.

16 April 2023

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ChatGPT’s comments on digital transformation are an echo from the past

The media industry continues to talk about change. This is nothing new. Here are a few reasons why we are so resistant.

07 March 2023

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Readers have mixed feelings about AI-generated voices reading the news

Research shows listeners have mixed reactions and emotions to AI-generated voices. How does that affect the way they feel about the news those voices are sharing?

19 June 2023

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Generative AI can accelerate decision-making, automate tasks for HR leaders, but there are risks

While there are many potential benefits to generative AI for media leaders working in human resources, there are also some risks that businesses need to be aware of.

18 June 2023

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News publishers can leverage AI by keeping these 3 points in mind

During this week’s Webinar, the former head of worldwide business development and strategy, media, and entertainment at Microsoft explained the risks and opportunities associated with generative AI.

26 July 2023

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Go cautiously but excitedly toward generative AI

Charlie Beckett, the director of Polis at the London School of Economics, where the Journalism AI project is based, has many thoughts about generative AI and news media. Here is a deep dive from one of the most important brains on the subject everyone can’t stop talking about.

11 April 2023

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Creativity, humour play role in generative AI adoption for newsroom

Developing policies related to generative AI is important, but newsrooms should also be thinking about how to use it daily in storytelling and journalism.

10 July 2023

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Newsrooms should consider 3 insights as they experiment with generative AI

The Associated Press is working on five projects that use AU to support local newsrooms — from automating the writing of public safety incidents to sorting news tips from the public. Here are a few insights shaping those projects.

17 July 2023

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Under-the-radar AI that is actually making a difference

Here are six under-the-radar AI uses your product team should know about.

26 July 2023

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The youth, pitfalls of generative AI are key context to this moment

Generative AI is the darling of everyone’s tech curiosity and anxiety at the moment. But let’s remember it’s in its infancy, it does not understand causality and intent, and its abilities with knowledge transfer are crude. For those reasons, media companies should proceed with caution.

26 February 2023

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Media ad teams must focus on data, AI to stay competitive

During the recent INMA Digital Advertising Master Class, media leaders shared how their companies are proactively addressing the changing landscape around data, privacy, and automation to remain competitive.

11 May 2023

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Schibsted makes the most of its newsroom humans in new text-to-audio initiative

Schibsted has invested deeply in text-to-audio content, even making its Aftenposten homepage editor the “voice of Aftenposten.” How are audiences responding to the technology?

09 July 2023

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Could AI be the birth of an ad revolution?

AI can be helpful in an advertising context in three main ways right now: personalising ads, targeting audiences more effectively, and automating tasks.

20 June 2023

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African newsrooms delve into AI for engagement, marketing, journalism

Executives from Pulse Africa in Ghana, Premium Times in Nigeria, the Daily Maverick in South Africa, and the China European International Business School in Ghana shared successes and challenges of AI in African newsrooms with attendees of the INMA Africa Media Summit.

11 July 2023

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Futurist shares the dehumanising yet promising realities of AI

German futurist Gerd Leonhard describes the heaven and hell scenarios Artificial Intelligence offers the news industry.

26 April 2023

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Generative-AI content needs clear disclaimers for readers

News media companies should include a disclaimer when using generative-AI text, using a clear explanation readers can understand. Also, what is algorithmic governance and how does it affect media companies?

09 March 2023

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Ringier measures female representation in media with EqualVoice

Journalism that is more balanced toward men and women is more important than ever in the age of generative AI. Ringier is meeting that challenge head on with its EqualVoice initiative.

30 May 2023

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INMA World Congress sessions will cover 3 areas of data applications for media

At this year’s INMA World Congress of News Media, Smart Data Initiative Lead Ariane Bernard will cover data and its application in supporting performance, in how we manage our business, and generative AI.

15 May 2023

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ChatGPT breaking news: Your content is driving it

OpenAI, which developed ChatGPT, scraped content from The New York Times, BBC News, Al Jazeera, The Guardian, and many others to train its now infamous chatbot.

01 March 2023

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Remembering the youth, pitfalls of generative AI is key to this moment

Generative AI is the darling of everyone’s tech curiosity and anxiety at the moment. But let’s remember it’s in its infancy, it does not understand causality and intent, and its abilities with knowledge transfer are crude. For those reasons, media companies should proceed with caution.

23 February 2023

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News companies are looking for end-to-end content solutions using GenAI

News companies from around the world are investing in end-to-end content solutions like retrieval augmented generation (RAG). What does this look like at specific companies?

13 February 2025

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The real threat AI poses to journalism isn’t deepfakes — it’s DeepSeek

When every company becomes a media company through AI-driven content generation, maintaining human oversight becomes crucial for preserving a free and informed society.

11 February 2025

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The era of AI agents is upon us — what does this mean for news?

The promise of AI agents is more automated tasks, which means news companies must rethink how they deliver news.

06 February 2025

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AI journey at news companies should focus on these 4 stages

During this week’s Webinar, INMA members heard from Lukas Görög, a consultant and AI & data strategy lead for NZZ in Zürich, and Justin Kosslyn, special advisor to New York-based Eurasia Group, about the four priorities of a GenAI strategy and how to find the best uses for AI tools.

05 February 2025

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15 news brands experiment with AI in unique ways

From The New York Times’ AI tool that combed through 300,000+ words over 20 years to find travel trends and themes to the BBC’s short-form animated sequences generated by AI, here are 15 AI experiments worth reading about.

02 February 2025

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15 news brands experiment with AI in different ways

From The New York Times’ AI tool that combed through 300,000+ words over 20 years to find travel trends and themes to the BBC’s short-form animated sequences generated by AI, here are 15 AI experiments worth reading about. Also, how to focus your AI strategy to have an impact.

30 January 2025

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News companies can build brand by capturing and retaining attention

During this week’s Webinar, James Stephens, executive vice president of brand for global branding agency Monks, shared the challenges facing news companies as they try to make their brand stand out in a digital environment.

29 January 2025

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Wall Street Journal will focus on quality audiences

Tess Jeffers, director of audience analytics at The Wall Street Journal, discusses audience editors, social media, AI, and key metrics.

28 January 2025

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2025 is about quality audiences, quality metrics

Tess Jeffers, director of audience analytics at The Wall Street Journal, and Fernanda Braune Brackenrich, U.S. editor for audience engagement at the Financial Times, share thoughts and lessons learned about audience editors and more.

28 January 2025

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Schibsted prepares for multiple possible futures with AI

Rather than addressing the broad societal implications of AI, Schibsted has chosen to focus on how these changes will most directly affect the priorities of its product, design, and tech teams in the coming three or four years.

26 January 2025

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Time AI debuts with magazine’s interactive Person of the Year article

Time magazine recently launched Time AI along with its Person of the Year article.

23 January 2025

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Aller Media outlines five critical strategies for 2025

To thrive in 2025, news media companies must leverage the enormous changes taking place in the industry. Here are five critical strategies Aller Media is focusing on as the new year begins.

21 January 2025

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The future of the article is dynamic

Product and news teams can learn from Every’s “extendable articles,” which let readers go down their preferred rabbit holes of background and give journalists the opportunity to be transparent about findings and sources. Also, Time magazine recently launched Time AI along with its Person of the Year article.

21 January 2025

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Innovative GenAI uses cases you should know about

From The New York Times’ Snippets experiment to the BBC’s real-time fact-checker broadcast, news companies around the world have important GenAI case studies to share.

19 January 2025

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GenAI will shape newsrooms in 2025

During this week’s Webinar, presented by INMA’s Generative AI and Newsroom Transformation initiatives, members heard an overview of what other executives are thinking of — and planning for.

16 January 2025

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Will 2025 be the tech-focused turning point for news media?

The advancements in AI and the ongoing technological transformations have set the stage for a revolutionary year in the news media landscape.

16 January 2025

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INMA offers GenAI predictions and resolutions for newsrooms in 2025

During this week’s Webinar, INMA members heard trends, predictions, and resolutions around GenAI and the newsroom for the coming year.

15 January 2025

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Product and tech priorities for 2025: disintermediation with AI, building habit, personalised experiences

Members of the INMA Product & Tech Advisory Council share what their 2025 focuses will be. Several core themes can be found.

07 January 2025

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What publishers can control and not control: INMA lessons from 2024

While GenAI was the dominant subject of the past year, INMA surfaced smart insights on business models, journalism, subscriptions, technology, and newsroom transformation. And the news industry couldn’t escape talk about Big Tech and news brands.

29 December 2024

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INMA Generative AI Advisory Council shares predictions for 2025

From thinking beyond AI to human-centred interactions, members of the INMA Generative AI Advisory Council share their predictions for GenAI in 2025.

22 December 2024

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Misinformation, commercial viability, AI are among the top media topics of 2024

2024 offered a reminder of the role media plays both for a healthy democracy and social change.

22 December 2024

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AI agents will lead to significant internal change for publishers

Here’s a look at a broad sweep of forecasts for technological change that will impact how publishers do business. A common theme running through them: how the industry must consider the impact of GenAI on humans in 2025.

19 December 2024

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Media companies should reconsider the value of GenAI traffic

Traffic from generative AI currently represents only a small portion of visits, but this is steadily growing, and media companies should reconsider the decision to block GenAI tools.

16 December 2024

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NotebookLM increases efficiency at Vía País, results in traffic growth

Even though NotebookLM has increased newsroom efficiency, the Vía País editorial team still reviews all content before it is published.

16 December 2024

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News publishers should work with content creators

Social media content creators are powerful brands. News companies would be smart to work with them.

15 December 2024

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Why is GenAI adoption so difficult at news companies?

An informal poll during the recent INMA GenAI Town Hall shows the biggest challenge regarding GenAI at news media companies is getting team members to accept and use it.

10 December 2024

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E24 embraces cooperation to maximise AI’s potential

As a small newsroom, Schibsted’s E24 has found success in partnering with other newsrooms and academia to deliver AI innovation.

08 December 2024

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Hearst creates GenAI solutions for advertisers

Michael McCarthy, senior director of AI, sales, and business solutions at Hearst Newspapers, explains how the U.S.-based news company is building AI tools for advertisers.

25 November 2024

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Big Tech offers AI lessons for news companies

Jodie Hopperton, lead of the INMA Product & Tech Initiative, shares lessons from Google, Apple, and OpenAI and what 2025 holds for AI innovation.

25 November 2024

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Report highlights GenAI experiments to watch in UK media

News companies in the UK are using GenAI for everything from an FOI bot that generates story leads, to synthetic audio forecasts, and turning press releases and police reports into news articles.

24 November 2024

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Flexibility, seamless cross-platform experiences, foundational processes lead in product and tech

During the recent INMA Product & Tech Town Hall, Initiative Lead Jodie Hopperton shared the three themes of 2024 and four planned focus areas for 2025.

24 November 2024

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Indian Express leverages GenAI for engagement and efficiency — but not content

During this week’s Webinar, Nandagopal Rajan, chief operating officer/digital, for Indian Express, discussed the potential uses of AI in newsrooms and shared how the Express Shorts app is driving engagement.

21 November 2024

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Financial Times’ AI Playground tool allows newsroom to experiment

During the recent INMA Generative AI Town Hall, Liz Lohn, director of product at the Financial Times, explained the news company’s AI journey thus far and how its AI Playground is successfully engaging journalists.

19 November 2024

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Russmedia project integrates GenAI throughout company

The “Russmedia Meets AI” project is characterised by the use of AI in education, editorial, marketing, and development, which has significantly improved efficiency, creativity, and user engagement.

19 November 2024

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Gen AI might not be as big for news companies as some think

During the recent INMA Generative AI Town Hall, Ritvvij Parrikh, senior director of product at Times Internet, shared his thoughts on what GenAI can and can’t do for the news industry.

18 November 2024

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Dynamic paywalls gain momentum as news companies prioritise personalisation

Data from a recent INMA Subscriber Acquisition Master Class shows 22% of news companies participating use hybrid or dynamic paywalls. Here’s what that says about changes in the news industry.

17 November 2024

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OpenAI Voice offers a high-quality user experience

News companies should explore AI audio to be ready for the future readers will expect.

17 November 2024

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GenAI town hall highlights key learnings in newsroom, personalisation, revenue

During this week’s Generative AI Town Hall, lead Sonali Verma shared case studies and learnings from the almost year-old initiative.

14 November 2024

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Fact-checking, AI remain top of mind in post-U.S. election coverage

The U.S. election may be over, but media companies will be addressing many challenges related to it for the foreseeable future.

14 November 2024

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Here’s what SearchGPT looks like for news (so far)

A look at SearchGPT by OpenAI gives news companies an idea of what the function may look like to consumers.

13 November 2024

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What INMA has learned about GenAI in 2024

INMA Presentation File

13 November 2024

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AI developments to track in 2025

INMA Presentation File

13 November 2024

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Why Generative AI might be as big for news business as we think

INMA Presentation File

13 November 2024

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GenAI in practice at Financial Times

INMA Presentation File

13 November 2024

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Ekstra Bladet harnesses the power of AI in news production

Ekstra Bladet introduced GenAI in the newsroom with MAGNA, its key platform and toolbox for Monitoring and Assisted Generation of News Artefacts.

12 November 2024

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Fox Studio shares 3 categories of AI uses cases

During the recent INMA Los Angeles Tech Innovation Study Tour, Fox CTO Melody Hildebrandt shared insights into how the company is using AI.

11 November 2024

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INMA unveils 5 free end-of-year town halls delving into key media industry initiatives

INMA will hold five virtual town halls to close out 2024 with analysis and discussion from its priority initiatives: GenAI, product & tech, digital subscriptions, newsroom transformation, and CMS.

07 November 2024

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Skepticism, legislation concerns are blocking AI adoption by news companies

Startups and vendors are hawking AI tools for media companies that have failed to understand the complexities and concerns within the industry.

07 November 2024

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GenAI can change everything about video content

The recent INMA Los Angeles Tech Innovation Study Tour provides interesting case studies with GenAI and video. Also, a look at the Fox Studio stop during the study tour.

07 November 2024

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New AI technologies are changing the user experience

INMA Product Initiative Lead Jodie Hopperton shared new features and tools from Apple, Google, and OpenAI during this week’s Webinar.

06 November 2024

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AI in media begins its move from efficiency to new information ecosystem

AI is currently making it easier for media companies to complete routine tasks, but its next phase will likely transform the media space, including opening up new ways to share stories.

31 October 2024

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Audio presents an exciting yet terrifying future for news

There are red flags for transitioning users from AI-driven search engines to audio news content.

29 October 2024

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European news companies share wins in personalisation, chat products, reader education

Kölner Stadt-Anzeiger, RCS Mediagroup, and Ringier AG are using AI to create better, more customised experiences for readers — including a weather app getting good daily engagement and a mobile app AI assistant.

28 October 2024

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Actually, the news on GenAI search isn’t bad for news companies

Research shows news companies are feeling less negative impact from AI search than expected.

27 October 2024

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There is good news on GenAI search

Research shows news companies are feeling less negative impact from AI search than expected. Also, European media companies share success in personalisation, chat products, and reader education.

24 October 2024

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Consider goals, tech readiness to unlock opportunities for AI-powered paywalls

AI-powered paywalls offer transformative possibilities, enabling data-driven decisions that optimise total revenue, enhance the reader experience, and drive greater efficiency.

20 October 2024

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Ringier uses an AI-powered audio and video transcription service internally

For the past year, Ringier AG has been using a cutting-edge AI-powered audio and video transcription service for internal use. Here’s how it works.

15 October 2024

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Agentic AI workflow may offer a solution for investigative journalism

GenAI can work as a data analyst, investigative reporter, and data editor to help newsroom teams work more efficiently on investigations.

14 October 2024

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News companies should watch these 3 new chat products

News companies should look at The Wall Street Journal’s Johannabot, San Francisco Chronnicle’s Kamalabot, and Funke Mediengruppe’s Leckerschmecker bot for inspiration on in-house chatbots.

13 October 2024

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2 GenAI topics INMA members care about: investigative journalism and chat

Could an agentic AI workflow help newsrooms with investigative journalism? Also, three new chat products at news publishers to watch.

09 October 2024

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Ringier Axel Springer Polska successful integrates AI-driven tools in the newsroom

The media company successfully integrated AI tools by building them into existing processes and providing support for editorial teams that are frontline users.

07 October 2024

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Silicon Valley offers lessons to news companies about AI’s potential

Jovan Protic, vice president of the board at Ringier Axel Springer Polska, shared with attendees of the recent INMA Media Innovation Week lessons learned from the six months he spent in Silicon Valley.

30 September 2024

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GenAI helps news companies reach new audiences, work faster

The Economist, Grupo Fórmula, Hurriyet, The Times of India, and Thomson Reuters are finding ways to use GenAI to better workflows to the benefit of audiences.

30 September 2024

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AI, tech expert advises news companies invest in their people, new formats

Research shows 87% of news publishers plan to invest in AI and data analytics. Arian Okhovat Alavian, co-founder and one of the CEOs at media and tech company Panta Rhai, has thoughts on where that investment should go.

30 September 2024

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AI shows promise, but news companies should be wary of overreliance

Instead of jumping into the fray of using AI tools, media companies should consider the intention behind how and why they plan to use these tools.

29 September 2024

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Visionaries unite: Shaping media landscape of tomorrow

INMA Presentation File

27 September 2024

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Case studies show how AI is changing the news industry

During this week’s INMA Media Innovation Week in Helsinki, attendees heard how seven news media companies are using AI — from a personalised weather app to automated save offers for at-risk subscriptions.

26 September 2024

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News companies use GenAI to better serve readers, reach new audiences

News companies around the world are using GenAI to better serve readers as well as to reach new audiences and work faster. Here are several case studies to illustrate each. Also, 10 GenAI articles you should read.

26 September 2024

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AI expert highlights 2 questions news leaders should ask about AI value

During INMA’s Media Innovation Week in Helsinki this week, Tuomas Syrjänen, founder and former CEO of a Helsinki-based digital transformation company Futurice, discussed how AI can transform the fundamental ways the industry has worked.

25 September 2024

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AI, brand development, young audience engagement are on the minds of media leadership

Of all the current issues facing the news media industry today, the newsroom will play an essential role in the successful adaptation to the changing landscape, Earl J. Wilkinson, executive director and CEO of INMA, said at Media Innovation Week in Helsinki.

25 September 2024

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Transforming media landscape through technology, storytelling

INMA Presentation File

25 September 2024

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HT Media shares its lessons learned with GenAI

During this week’s INMA South Asia Webinar, Yudhvir Mor, chief product officer at HT Media, shared his insights into how GenAI has improved operations at the organisation — and detailed what hasn’t worked as well as expected.

25 September 2024

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What we know about media is about to change

INMA Presentation File

25 September 2024

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RCS Media's new AI for reader's assistant

INMA Presentation File

25 September 2024

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Article optimiser at Ringier

INMA Presentation File

25 September 2024

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Magna project: 7 AI tools for journalists

INMA Presentation File

25 September 2024

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Leveraging AI for news events

INMA Presentation File

25 September 2024

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AI-driven, fully automated, personalised front page experience

INMA Presentation File

25 September 2024

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Omni harnesses the power of AI to empower its journalists

Recognising that AI is revolutionising the news media industry, Omni wanted to empower all its journalists to understand the fundamentals of AI and to build and use AI tools themselves.

22 September 2024

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Washington Post, Aftonbladet share insights from their GenAI chat products

Washington Post Senior Editor for AI Strategy and Innovation Phoebe Connelly and Aftonbladet Deputy Managing Editor Martin Schori share their chatbot product strategy.

16 September 2024

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News executives weigh in on the change management of AI

During the recent INMA Roundtable at Vail, news media leaders shared their thoughts on AI and change management.

15 September 2024

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NZME creates start-up culture, team to focus on AI tool

During the recent INMA Asia/Pacific News Media Summit, Matt Martel, managing editor of audience and platform curation at NZME, explained how the New Zealand news company created a start-up culture and a GenAI tool for the newsroom.

09 September 2024

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Minutes by Nikkei targets young readers who want concise, curated news

Nikkei launched Minutes by Nikkei in 2023. Almost one year later, the Japanese news company shares its why, how GenAI plays into the new product, and how it is meeting the needs of its audience.

09 September 2024

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Where do ethics fit in an AI-driven newsroom?

News organisations should develop their policies and best practices regarding generative AI rather than wait for global guidelines.

09 September 2024

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Aftonbladet sparks interest in elections using its new chatbot

During a recent INMA Webinar, Aftonbladet Deputy Managing Editor and Associate Publisher Martin Schori explained how the company’s AI Hub developed a chatbot focused on election issues.

08 September 2024

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Readership, leadership are the top priorities when it comes to AI content

Media companies are in a rush to embrace AI, but they are often paralysed with indecision about how to adopt it.

08 September 2024

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Washington Post’s chatbot offers Climate Answers

Phoebe Connelly, senior editor for AI strategy and innovation at The Washington Post, shared the company’s experience with developing and implementing its chatbot, Climate Answers.

04 September 2024

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Rappler goes from early AI adapter to preparing for a responsible future

During the recent INMA Asia/Pacific News Media Summit, Gemma Mendoza, head of digital services and lead researcher for disinformation and platforms at Rappler, explained how the Filipino online news site is building AI into the foundation of its company.

04 September 2024

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News companies are using GenAI in these 4 interesting ways

The New York Times, Dagbladet, The Washington Post, and Stuff Group share recent success with GenAI tools with advertisers, in the newsroom, and analysing data.

02 September 2024

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Valor Econômico’s growth desk helped transform its newsroom, expanded its audience

To appeal to a broader audience, Valor Econômico created a growth desk that accelerated the training of its journalists to have a greater digital focus.

02 September 2024

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Bergens Tidende turns breaking news into its superpower

To improve its breaking news skills, Bergens Tidende implemented a series of changes, reinvented the newsroom culture, and ultimately transformed the entire organisation.

28 August 2024

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New INMA report identifies 10 problems GenAI solves for news companies

In the second of three mini reports this year, INMA Generative AI Initiative Lead Sonali Verma details GenAI success stories from news companies around the world, including The Washington Post, Schibsted, Times Internet, and Clarín.

22 August 2024

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African news leaders are transforming digital media with AI, apps, social video

Business Insider Africa, Citizen Digital, and Media24 executives share how they are changing audience and content strategy with AI and social video at the forefront.

21 August 2024

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News media compete for attention, but it’s unclear what company will win

Reader attention is scattered and increasingly impacted by new technologies and algorithmic changes.

20 August 2024

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GenAI and money: News publishers are embracing 2 revenue-sharing programmes

News publishers are signing up for two revenue-sharing programmes run by tech companies. Here are the details.

19 August 2024

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Svenska Dagbladet embraces audio to increase engagement

During this week’s Webinar, Ebba Linde, head of product and UX, shared Svenska Dagbladet’s journey to embrace synthetic voice technology.

11 August 2024

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Expressen’s AI tool improves efficiency, creativity in the newsroom

During Wednesday’s Webinar, Jakob Wagner, head of digital and editorial development at Expressen, explained how the company built an AI tool for its newsroom.

07 August 2024

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Apple Intelligence will affect content consumption in e-mail and on the Web

An early look at Apple Intelligence shows what it will mean to publisher newsletters and e-mails.

06 August 2024

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AI gives Times Internet a Twitter feel while HT focuses on content automation

During the recent INMA South Asia News Festival in New Delhi, leaders from the Times Group and HT Media shared how they are using AI in the newsroom.

05 August 2024

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From safeguarding content to adding revenue, GenAI is changing South Asian newsrooms

During the recent INMA South Asia News Media Festival, presenters from industry companies — including Times Internet, Dow Jones, and TV Today Network — explained how GenAI is working for them right now.

05 August 2024

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Hiring in the GenAI era means more “full-stack journalists” in India

A recent study tour as part of the INMA South Asia News Media Festival found Indian media companies are hiring “full-stack journalists” as AI fills in language gaps previously prioritised.

04 August 2024

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Aftonbladet, Washington Post find success with new chat products

Aftonbladet shares its success with a GenAI “election buddy” chatbot while The Washington Post is having great success with its climate-related chat product.

22 July 2024

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GenAI adoption by newsrooms: Research shows it’s complicated

Several research studies show newsrooms are slow to embrace AI tools. Here are a few reasons why.

21 July 2024

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Newsrooms are making use of AI internally more often than audience-facing

During the INMA Latin-American Conference, Generative AI Initiative Lead Sonali Verma shared research and best practices from current GenAI uses at news companies.

21 July 2024

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News media companies can attract audiences in the changing era of AI

During this week’s Webinar, Greg Piechota, lead of INMA’s Readers First Initiative, moderated a panel discussion on what’s effective in attracting audiences and how the landscape continues evolving.

17 July 2024

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The “tsunami of AI content” could lead audiences back to trusted journalism sources

The audience strategies of news companies are shaped by many current opportunities and challenges: emerging digital models, AI, disinformation, paywall models, platform options. Here’s some advice on all fronts.

16 July 2024

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AI identifies breaking news faster, manages routine tasks, but trust issues remain

AI should be a tool that supports journalists in their work, not a substitute for human judgement and insight.

11 July 2024

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Tamedia, La Nación share how Generative AI is improving operations

During this week’s Webinar, INMA members heard from Nadia Kohler, head of the AI Lab at Tamedia, and Angélica (Momi) Peralta Ramos, data team leader at La Nación, about how AI is being integrated into their companies’ operations.

10 July 2024

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Report on journalism and GenAI features important use cases, biggest challenges

A recent report by the European Broadcasting Union offers many use cases from media companies around the world about how they are using the tools and opportunities of GenAI.

08 July 2024

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Report delves into what GenAI will — and won’t — change and what it brings to journalism

The European Broadcasting Union’s “Trusted Journalism in the Age of Generative AI” report offers 191 pages of important information for news companies. Here are the highlights.

07 July 2024

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Future-proofed, streamlined CMS supports newsrooms’ ability to innovate, be sustainable

When news publishers invest huge amounts of resources and effort into digitalisation initiatives to (hopefully) optimise their workflows and content management, the last thing they want is to end up with a technology that cannot adapt with the times, effectively rendering itself obsolete.

07 July 2024

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Aftonbladet shares 3 lessons learned from its new AI hub

To explore the potential of AI technology, Aftonbladet created an AI hub comprised of four journalists, one UX designer, and two software developers.

30 June 2024

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Arc browser update offers a case study in how AI aggregate search looks

Here’s a look at the future of search: Arc’s just released Arc Search, with lots of what GenAI has to offer. What does it means to news companies?

30 June 2024

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News content, UX get personal through GenAI

The Harvard Business Review and Clarín exemplify how news media companies can use GenAI-driven personalisation to create a better reader experience.

24 June 2024

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Content strategies evolve as AI learns about reader interests, assists with fact-checking

Companies like Legit.ng that invest in AI technologies and devote resources and support to their development will be better situated to navigate the future of media.

24 June 2024

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GenAI use cases move news publishers towards personalisation

AI-driven personalisation could be a game changer for news content. Here are several current use cases from around the world.

23 June 2024

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Der Spiegel, The Times share how they put GenAI tools to work in the newsroom

During this week’s Webinar, presented by the INMA Generative AI Initiative, INMA members heard how Der Spiegel and The Times are harnessing GenAI’s power and reaping its benefits.

12 June 2024

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AI-powered search, reader mistrust prompt flight to quality in GenAI content era

Reader trust is prompting a “flight to quality” in the era of genAI content, leading news media executives to believe their high-quality content will win the day.

10 June 2024

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India Today features GenAI-powered TV anchor

India Today’s Sana, an generative AI-powered TV anchor, speaks multiple languages, has no learning curve, and is now featured during the media company’s prime time news spot.

09 June 2024

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UalterAI helps Clarín readers consume more information in less time

UalterAI is a new reading AI assistant that gathers and abbreviates information from news articles to boost readership and engagement for Clarín audiences.

09 June 2024

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Journalism academics share recommended GenAI tools for newsrooms

During the recent INMA Generative AI Master Class, Jeremy Caplan, director of teaching and learning at the City University of New York’s Newmark Graduate School of Journalism, and Nikita Roy, a Knight Fellow at the International Centre for Journalists in Toronto, shared some AI tools that can help make journalists’ jobs easier.

06 June 2024

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News media companies share AI revenue opportunities, ethical considerations

Media leaders from Times Internet, Nikkei, Stuff, The New York Times, and Bayerischer Rundfunk shared how they are using AI to generate revenue and emphasised the importance of defined ethics around the technology’s use during INMA’s recent Generative AI Master Class.

05 June 2024

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7 news companies detail how AI helps them better serve customers

From chatbots to article summarisation tools, media leaders from Axel Springer, The Globe and Mail, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung Digitale Medien, Medien Hub Bremen-Nordwest, Bergens Tidende, and India Today shared how their companies are using AI during the recent INMA Generative AI master class.

04 June 2024

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Media outlets use generative AI to improve workflows, efficiency

Media leaders from HT Media, OVB Media, JP/Politikens Hus, Bayerischer Rundfunk, Nordwest Media, and Mediahuis Nord shared how their companies are using generative AI to save time — and money — during the Generative AI master class, part of INMA’s Generative AI Initiative.

03 June 2024

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GenAI case studies include automated video transcripts, radio traffic reports

From Hearst’s AI-assisted subscription growth to NZME’s soon-to-be AI-generated traffic reports, here’s a look at several interesting AI case studies around the world.

28 May 2024

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Nikkei, Stuff monetise generative AI content

GenAI is already creating money-making content.

27 May 2024

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The Quint creates a cheat sheet to identify AI-generated images

As AI-generated images have flooded the Internet, causing confusion for viewers and even other media organisations, The Quint created a guide to help identify the tell-tale signs of an AI image.

27 May 2024

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La Nación reinvents its user experience to meet expectations of Gen Z

To cater to the preferences of younger audiences consuming content, La Nación created a TikTok-esque user experience.

27 May 2024

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Focus must move from what AI tech does to what it can do for local readers

Both rules-based AI and generative AI based on current large language models have their place in newsrooms, but they serve different purposes.

20 May 2024

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Hearst’s Producer-P tool promotes responsible use of AI

Hearst Newspapers developed its own tool, dubbed Producer-P, to assist journalists in creating optimised headlines, SEO titles, URLs, related links, and notification summaries.

19 May 2024

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GenAI tool saves €500,000 annually at OVB Media

Wortwandler, a generative AI editing tool developed by OVB Media, edits copy for all local editions, and now another tool responds to customer complaints.

13 May 2024

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Understand AI’s capabilities, communicate use cases to become a savvy media leader

By effectively designing AI use cases, communicating their benefits, and collaborating with key market players, media companies can significantly enhance operational efficiencies and drive innovative content strategies.

13 May 2024

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Creativity, transparency, AI are among top marketing trends

Recent research conducted by the Globe Content Studio finds AI is a hot topic, but it’s full capacity is being overlooked — and that more campaigns are integrating creativity with data.

12 May 2024

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Berlingske Media, DPG Media show the value of a user needs framework

During this week’s Webinar, Lars K. Jensen of Berlingske Media and Roy Wassink of DPG Media NV told INMA members how user needs models have helped improve their processes and outcomes.

08 May 2024

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Media executives along INMA London study tours discuss current AI uses

Executives at media study tour stops around London shared their current AI uses and thoughts about its future with INMA study tour attendees. Here’s what they — and advertising legend Sir John Hegarty — had to say.

06 May 2024

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News companies face new questions, challenges, opportunities with GenAI

During the GenAI Workshop at the recent INMA World Congress of Media in London, executives from Holtzbrinck, CNA, Microsoft, and Ringier Media discussed the uses, pros, and cons of GenAI in media.

06 May 2024

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Monoculture kills growth inside, outside newsrooms

During the INMA World Congress of News Media in London, media leaders from Agora, Nation Media Group, and NZME shared how they are addressing gaps between generations through data, technology, and by fostering multi-generational cultures within the newsroom.

05 May 2024

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News subscription myths include a ceiling, fatigue, news avoidance

During the INMA World Congress of News Media in London, INMA Researcher-in-Residence and Readers First Initiative Lead Greg Piechota addressed myths about subscriptions, including that news avoiders are a big problem for news companies.

01 May 2024

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Media icon Sir Martin Sorrell shares 5 impacts of AI’s effect on news media

Sir Martin Sorrell, executive chairman of S4 Capital, talked about the future of media advertising and AI during the INMA World Congress of News Media in London.

01 May 2024

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AI can help revolutionise workflows, support news businesses in the future

AI can help power decision-making by surfacing insights into business opportunities and risks, Daniel Hulme, chief executive officer of Satalia, said at the INMA World Congress of News Media in London.

01 May 2024

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Media CEOs share insights into navigating the rise of AI, economic uncertainty

The rise of AI and a constantly shifting economic environment are adding to the challenges news executives are already facing, media leaders from Sky News, NZME, Hearst UK, and Il Sole 24 Ore told delegates at the INMA World Congress of News Media in London.

30 April 2024

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GenAI is redesigning news media companies in the second era of AI

StoryFlow founder David Caswell discussed how AI is transforming news media companies during the recent INMA World Congress of News Media in London.

30 April 2024

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Axel Springer CEO discusses OpenAI deal, how AI can improve journalism

During the INMA World Congress of News Media in London, Mathias Döpfner, chief executive officer of Axel Springer, shared insights into negotiations with OpenAI, as well as the risks and rewards of AI for news media companies.

29 April 2024

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Wall Street Journal SEO director advises a focus on core content to win at AI search

Edward Hyatt, director of SEO at The Wall Street Journal, says news media companies should focus on content that makes them unique if they want to win the AI-search game.

29 April 2024

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Schibsted, Bonnier executives share sustainability strategies amidst digital transformation

During INMA’s 2024 World Congress of News Media in London, Siv Juvik Tveitnes, chief executive officer at Norway’s Schibsted News, and Anders Eriksson, chief executive officer at Sweden’s Bonnier News, discussed the digitisation of the media industry.

28 April 2024

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Data, AI, audience expansion techniques drive high-performance newsrooms in the digital era

During the INMA World Congress of News Media in London on Thursday, a panel of editors from media companies around the world discussed what business models are working in the rapidly evolving digital age.

26 April 2024

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New York Times’ executive editor shares thoughts on AI, 2024 election coverage

The political team of The New York Times has grown compared to the last election cycle, with big polling and real-time election data, but the organisation has been unable to gather the same degree of interest from news consumers as in the past, New York Times Executive Editor Joseph Kahn said during the INMA World Congress of News Media in London.

24 April 2024

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Media companies show resilience in the face of rapid change, INMA CEO says

To kick off the 2024 INMA World Congress of News Media, INMA CEO and Executive Director Earl Wilkinson addressed the challenges media companies face and the changing priorities in today’s media environment.

24 April 2024

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New INMA report showcases 31 ways news publishers are using generative AI

INMA has released the first of several mini-reports on generative AI and the news media as part of its Generative AI Initiative. The report, free to INMA members, features 31 ways news media companies are using GenAI right now.

18 April 2024

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Rede Gazeta experiments with GenAI to create its own news assistant

During this week’s INMA members-only Webinar, Eduardo Lindenberg, director of innovation at Rede Gazeta, shared how the company used generative AI to build a news assistant.

16 April 2024

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Ippen Digital, Mediafin share how they created customer-facing GenAI products

During the recent GenAI Webinar, Alessandro Alviani of Ippen Digital in Germany and Isaac Van Der Straeten of Mediafin in Belgium shared some of the customer-facing GenAI products they are working on.

15 April 2024

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INMA Global Media Awards entries give look at current GenAI case studies

Generative AI is still at the stage where everyone is looking to see what their peers are doing. Here’s a list from entries into this year’s INMA Global Media Awards to give you a clue.

01 April 2024

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Hearst Newspapers leverages AI to build local content, reader loyalty

Tim O’Rourke, vice president/content strategy for Hearst Newspapers, leads the company’s DevHub, which helps provide high-quality interactive local content typically only found in much larger publications. He shared the strategy behind the technology with INMA members.

26 March 2024

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News publishers can leverage GenAI to protect themselves against AI-powered search

During the recent INMA Generative AI Initiative Webinar, Edward Hyatt, director of newsroom SEO at The Wall Street Journal, shared how news publishers can build strategies around GenAI that will help them work with Google’s search generative experience (SGE).

25 March 2024

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Here’s what product teams need to know about AI chatbots and users

AI chatbots and their role in news media are to be taken seriously. Here’s what you need to know about the user journey if your news media company is considering building one.

19 March 2024

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News media publishers are extracting value from chat products

News media companies like BBC, The San Francisco Chronicle, and Bloomberg are looking to monetise chatbots. Here’s how.

18 March 2024

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Bauer Media Group, Grupo RBS share their GenAI experiences

During this week’s Webinar, INMA members heard from Rob Aherne, director of the Imagine programme at Bauer Media Group, and João Matos, engineering and data science manager at Grupo RBS, about what they have learned so far on their respective AI journeys.

06 March 2024

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News publishers connect to audiences through AI and understanding their needs

During the INMA Media Subscription Summit, Aliya Itzkowitz of FT Strategies, John Kundert of Financial Times, and Renzo Veenstra of Omroep Brabant looked at how AI is changing the news media industry and how publishers can better engage with audiences.

06 March 2024

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News publishers can benefit from these 11 GenAI uses

From helping with diversity at The Baltimore Times to learning from how Jagran New Media built its own chat product, here are 11 uses of GenAI media teams should know about.

05 March 2024

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Advance Local explains how AI and robots are shaping news coverage

During INMA’s Media Subscriptions Summit, Advance Local explained how it worked with United Robots to automate weather alerts and real estate updates to provide better coverage.

03 March 2024

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AI can help news publishers personalise while scaling up

During the INMA Media Subscriptions Summit on Wednesday in New York, Rajkumar Venkatesan, marketing professor at the University of Virginia’s Darden School of Business, shared key takeaways from his recent work that can help publishers take advantage of AI.

28 February 2024

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NPR, Ringier MediaTech share lessons on building chat products

During this week’s Webinar, INMA members heard from Steve Henn and Alex Goldmark, who built NPR’s Planet Money chatbot, and Bernd Volf of Ringier MediaTech, who shared their experiences creating a new chat product.

28 February 2024

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New York Times, India’s Times Internet experiment with GenAI in advertising

The New York Times and Times Internet share early plans for GenAI in advertising. Also, 11 GenAI use cases that are useful for media companies.

28 February 2024

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Jagran New Media follows the data to develop new products, grow its audience

During this week’s Webinar, INMA members heard from Debosmita Bhattacharya, product head at Jagran New Media, about how the company has leveraged data insights to grow its business.

21 February 2024

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Ippen Digital shares the why behind its AI-driven newsroom

Responding to reader desire to decide how they want their news, Ippen Digital Editor-in-Chief Markus Knall is focused on “versioning” their content.

18 February 2024

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AI tools can improve newsroom processes in 4 ways

While concerns about job displacement persist, the future likely holds a collaborative space where journalists harness the capabilities of AI tools for a more efficient, accurate, and engaging news ecosystem.

12 February 2024

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Ring Publishing research shows how AI is transforming journalism

Ring Publishing is looking at the many ways AI tools contribute to accuracy, efficiency, and innovation in the newsroom. Here are some of their key findings.

11 February 2024

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This year of elections paired with AI creates an opportunity, responsibility for media

Elections in 2024 are taking place against a backdrop of heightened geopolitical tension and electoral landscapes, featuring controversial political protagonists, as well as the rising influence of generative AI.

11 February 2024

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Ringier Axel Springer, DPG Media share insights into leveraging Generative AI

During this week’s Webinar, Inga Apiecionek, AI solution manager at Ringier Axel Springer in Poland, and Lars Anderson, head of innovation at DPG Media in The Netherlands, joined INMA’s Generative AI Initiative Lead Sonali Verma to share how they began using GenAI in their companies.

07 February 2024

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Small news publishers are making great strides with GenAI

Metro Market Media and The Palm Springs Post in the United States and Norwegian electricity daily Europower share how they are using GenAI with limited resources.

05 February 2024

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Latin American media companies are finding their way with GenAI, too

European media companies are making big splashes with GenAI, but so are other news publishers around the world. Here’s a look at use cases from Redegazeta in Brazil and Ovaciones in Mexico City.

04 February 2024

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News publishers face challenges amidst tremendous opportunities in 2024

News publishers worldwide have tremendous opportunities for coverage in 2024 but also face significant challenges, said Greg Piechota, INMA’s researcher-in-residence and lead of INMA’s Readers First Initiative, during this week’s Webinar.

31 January 2024

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2024 content marketing trends include evolution of GenAI, first-party data reliance

In 2023, the pace of change was faster than ever, and it’s showing no signs of letting up in 2024.

28 January 2024

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Media companies are using GenAI in multiple ways right now

INMA’s new Generative AI Initiative will dive into how news media companies are using AI right now — from an AI news anchor at India Today to a GPT-based chatbot that answers questions at Axel Springer to 3,000 local news stories written at News Corp.

22 January 2024

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OpenAI executive offers a closer look at ChatGPT for news media companies

During this week’s Webinar, INMA members heard from James Dyett, OpenAI’s head of platform accounts, about some of the challenges and opportunities created by AI.

17 January 2024

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Schibsted finds success with AI audio

Looking to deepen engagement with its journalism and attract younger audiences, Schibsted recently turned to audio articles.

15 January 2024

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INMA President Maribel Perez Wadsworth shares thoughts on media in 2024

During this week’s Webinar, INMA President Maribel Perez Wadsworth and Executive Director/CEO Earl Wilkinson outlined what’s in store for the industry.

10 January 2024

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2024 GenAI trends to include cloud infrastructure development, skill building

2024 is poised to be a pivotal year in AI development, especially in generative forms, with profound impacts on business and the news publishing industry.

01 January 2024

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AI should be understood for the operational, not magical, gifts it brings

Don’t let the headlines fool you: Generative AI is more tactical and operational than organisation changing. Still, the exploration and possibilities — with expectations managed — are exciting for news media companies.

18 December 2023

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AI, value-added products, first-party data will remain at the forefront in 2024

This has been the year of AI as news media companies began to understand the impact of generative AI models and applications on the media business. The reach of AI is likely to continue into 2024.

13 December 2023

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News companies prepare for the lasting changes generative AI brings

During Tuesday’s Webinar, members heard from Jodie Hopperton, Product Initiative lead for INMA, and Ritvvij Parrikh, senior director of product for The Times of India/digital, who shared thoughts on how news media companies are preparing for generative AI and future technology.

12 December 2023

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Generative AI is almost ubiquitous — what does that mean for media?

Is generative AI on the verge of being so common it’s boring? And what does the absence of links that come with it mean for news publishers?

12 December 2023

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Micro-access will play a key role in the re-emergence of quality content

Micro-access enhances accuracy in identifying content that truly resonates and engages audiences, and is a critical tool for news publishers to drive up engagement and subscriptions.

10 December 2023

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The intersection of AI, news, and search will be interesting for media and readers

On a recent INMA study tour through Silicon Valley, attendees learned about where search is going, how AI will shape it, and how that affects news publishers.

07 December 2023

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AI, bundling, and Big Tech platforms are key disruptors news publishers face

During this week’s Webinar, INMA members heard from Benedict Evans, an independent technology analyst, who looked at how the industry is being disrupted and what it means for the future.

05 December 2023

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News publishers will focus on AI, customer journeys, personalisation in 2024

During this week's Webinar, INMA Product Initiative Lead Jodie Hopperton was joined by Riske Betten, product director, Mediahuis; Kara Chiles, senior vice president/consumer products, Gannett; and Julian Delany, CTO data and digital, News Corp Australia to discuss what to expect in the new year.

29 November 2023

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ChatGPT a year on and it’s clear not all AI is created equal

The emergence of generative AI in the news publishing space has caused some confusion about how to approach any kind of Artificial Intelligence tool responsibly.

19 November 2023

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Can chat products help news publishers build trust?

As news media companies look for ways to connect with readers — and build trust — the human-like qualities of chat may help.

15 November 2023

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Can ChatGPT help news publishers build trust, community?

As news media companies look for ways to connect with readers — and build trust — the human-like qualities of ChatGPT may help. Also, where does a product manager start with AI?

13 November 2023

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News publishers share culture that prioritises data company-wide

Data must be democratised and actionable for teams across an organisation, media leaders from News UK, Financial Times, Condé Nast, Mediahuis Belgium, Süddeutsche Zeitung, and NZZ told attendees to the recent Smart Data Master Class.

09 November 2023

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BBC, New York Times, Austrian Press Agency share thoughts on AI ethics

News publishers must take care to ensure AI experiments and applications do not negatively impact readers’ trust in the industry, leaders from BBC, Austrian Press Agency, and The New York Times told attendees to the recent INMA Smart Data Master Class.

07 November 2023

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Aftonbladet creates a short-term AI innovation, efficiency team

The cross-functional task force of nine employees is tasked with identifying problems throughout the company and assessing what can be solved quickly with AI tools.

06 November 2023

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Guardian, Ekstra Bladet, Schibsted, Bonnier share practical applications of AI

During the recent INMA Smart Data Master Class, media data leaders shared how their companies are using AI to power annotations, enhance the live chat experience, connect subscribers with content, and experiment with human connection.

06 November 2023

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AI and humans can work together in newsrooms

During this week’s Webinar, Dr. Mario García shared insights from his forthcoming book to explain how news media companies can benefit from AI.

02 November 2023

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LLMs do data and information, news publishers do knowledge

During the recent INMA Silicon Valley Study Tour, attendees went behind the curtain of Big Tech and its thoughts on news, being reminded that every industry has its lane.

02 November 2023

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News media companies must take a stand against AI

As generative AI becomes part of our lives, news media companies must plan now to ensure it doesn’t rob the industry of revenue and audiences.

01 November 2023

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Metro World News sees 31% increase in new users with AI use in newsroom

In the two months since the company implemented AI into its workflow, Metro World News experienced a remarkable 31% increase in new users, a substantial 38% rise in pageviews, and a notable 10% increase in average session duration.

24 October 2023

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AI-generated article summary hack-day experiments become standard feature at Schibsted

Articles with AI-generated summaries have open rates in the 20% to 30% range with strong engagement from younger readers.

23 October 2023

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AI can assist with editorial insight but human editors still play crucial role

Despite the advancements in AI technology, the relationship between AI and the newsroom remains most effective when humans utilise AI as a tool.

17 October 2023

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Jagran New Media deploys AI for user targeting, sees unparalleled engagement

A solid digital mindset backed by innovation and adoption has enabled Jagran New Media to learn, evolve, and respond efficiently as AI has become more important in the digital landscape.

15 October 2023

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Vía País uses AI to streamline newsroom processes, capture audience attention

Vía País is actively approaching Artificial Intelligence throughout the newsroom with questions and curiosity to identify risks and opportunities.

15 October 2023

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AI is saving Schibsted thousands of hours of human work

Using AI for everything from speech-to-text to SEO to AI-generated video is saving Schibsted thousands of employee hours. Here are seven ways the news publisher is using AI.

09 October 2023

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Beyond ChatGPT: AI is transforming video content for news media companies

While much of the discussion about AI has centred on ChatGPT and written content, image and video generation introduce a new set of opportunities and issues.

03 October 2023

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What does the SEO-AI conversation mean to news media publishers?

Discussion at the recent Newsgeist event was about SEO and AI. What does this mean to news media companies?

03 October 2023

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News publishers should prioritise their needs to leverage generative AI

During INMA’s recent Media Innovation Week, INMA Researcher-in-Residence Greg Piechota shared insights into how publishers can leverage AI, including using AI as a synthesis tool and setting priorities.

01 October 2023

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AI is changing the editorial landscape in Africa

During this week's Webinar, Harvey Binamu, tech officer of Magamba Network in Zimbabwe, and Dean Arnett, a documentary producer formerly with BBC Africa, provided a fascinating overview of the current and future AI landscape.

01 October 2023

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Ringier leverages AI benefits while minimising its risks with new guidelines

Understanding that generative AI will have a significant impact on the media industry, Ringier has developed its own set of AI guidelines.

20 September 2023

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4 key factors drive successful readers first models for news media

During this week's Webinar, INMA members heard insights on readers first strategies from Nils Arne Bakke and Jens Barland of Kristiania University College in Norway and Pam Siddall of Advance Local in the United States.

13 September 2023

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What is ChatGPT prompting?

Prompting is the term used for issuing commands to generative AI systems.

10 September 2023

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AI-generated summaries increase reader engagement at VG

During this week’s Webinar, Vebjørn Nevland, a data scientist at Verdens Gang (VG) in Norway, told INMA members how the company has leveraged AI to write summaries for every article it publishes with promising engagement results.

06 September 2023

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The Quint, TV9 Network monetise with unique content

Executives from India’s The Quint and TV9 Network share how creating content for a variety of platforms and being intentional with AI are helping them monetise content.

24 August 2023

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AI brings relevant, revenue-producing content to readers

AI gives news media companies the tools for personalisation in content, in format, and in advertising. Like all tech advances, it is transforming the news industry.

22 August 2023

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Generative AI makes the news — and newsrooms — better

Rohit Saran, editorial advisor for India Today, explains how AI helps journalism and newsroom workflow, and how newsrooms should be using it.

22 August 2023

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Generative AI is a unique disruption to news media

Jaspreet Bindra, the founder and CEO of The Tech Whisperer, shared five “fundamental facts” about generative AI news media leaders should keep in mind.

21 August 2023

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Current technologies are disrupting journalism, the news industry

Damian Eales, past president and board member of INMA and former executive vice president/global head of transformation at News Corp, shares his thoughts on how current disruptive technologies — generative AI, TikTok, Augmented Reality — are changing journalism.

21 August 2023

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BusinessDesk uses generative AI for stock exchange data, summaries

Before generative AI, it took the staff at BusinessDesk 30 minutes to create an article from the latest stock news. Now it takes 30 seconds. Matt Martel, the publisher and general manager of BusinessDesk, shares how an experiment turned into a viable product for readers.

20 August 2023

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3 media leaders share predictions about the role AI will play in the industry’s future

Pawan Agarwal, deputy managing director for Dainik Bhaskar; Satyan Gajwani, vice chairman of Times Internet; and Praveen Someshwar, managing director and CEO of HT Media Ltd., weigh in on the ethics of AI and how the news media industry should prepare for the changes it will bring.

15 August 2023

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Carrusel Deportivo introduces synthetic media to a century-old radio station

Prisa Media-owned Carrusel Deportivo, the leading Spanish sports programme on Cadena SER, took the bold step of introducing an AI-generated voice named Victoria, the voice of soccer, to its sports coverage.

14 August 2023

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Measuring generative AI tools gives news publishers a sense of their ROI

At the moment, generative AI tools primarily scale human work, although some have the benefit of extending human work as well. Here’s what that means for a news publisher’s bottom line, illustrated by a case study from Aftonbladet.

13 August 2023

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Victoria, the voice of soccer

Cadena SER, the most listened to radio station in Spain, seeks to consolidate its leadership in a world where audio and artificial intelligence are in full bloom. This is how Victoria was born, a pioneering project focused on the development of synthetic media that allows access to new markets, opening ...

01 March 2023

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