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INMA Knows

Generative AI

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

Generative AI has been a whirlwind. Unlike its parent, Artificial Intelligence, generative AI came on the scene suddenly and with much fanfane — and hype and anxiety.

Since January, INMA often has to space apart its generative AI content so as not to overwhelm our members. Everyone wants to write about it. Everyone wants to read about it.

So here's a collection of all we have at this moment in time, which is significant for such a new topic. In addition to two reports, one released in January and another in April 2023, most of INMA's initiative leads have tackled the subject in relation to their own areas of expertise (product, the newsroom, advertising, and data analytics). 

Proper media case studies are building slowly. We have some from the BBC in the UK, Schibsted in Scandinavia, Die Presse in Austria, and Dennik N in Slovakia. But much of what we have gathered in these early days consists of explanations of technologies, predictions of its uses and risks, and legal analysis.

It has been said generative AI will change our world as much as the Internet did. Here's what we know so far about how that looks for news media companies. 

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “Generative AI”

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Schibsted experiments with AI, finds 37+ ways it can help

Figuring out what AI’s capabilities are and what problems it can assist with has saved Schibsted journalists 3,000 of hours of work just a few weeks in.

27 March 2023

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Generative AI search puts one-third of digital news business at risk in next few years

One-third of digital news business is at risk with the competition generative AI search offers. Research about generative AI search and reader behaviour sheds light on what media companies are facing and how they can counter.

26 June 2023

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News Corp’s Robert Thomson discusses AI’s potential, negotiations with Big Tech

Speaking to attendees at INMA’s World Congress of News Media in New York, News Corp CEO Robert Thomson said he hopes his company’s Big Tech negotiations act as a “rising tide” for the journalism business and that media companies must become AI alchemists.

25 May 2023

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BBC product manager shares how automation, AI can help media reach fragmented audiences

As the forms of news media distribution continue to be disrupted, emerging tools from generative AI and automation can provide solutions to help news publishers like the BBC serve fragmented audiences.

22 February 2023

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Opportunities, challenges of AI are top of mind throughout news media companies

The thread of AI carried through most every session of the recent INMA World Congress of News Media — study tours, workshops, and conference sessions. Here are the pros (including one surprising one) and the cons that surfaced throughout the week.

05 June 2023

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Media mistakes of the past should not be repeated with AI

News media companies should not make the same mistakes with AI that they did with the beginnings of the Internet and social media. Sinead Boucher, owner of New Zealand’s Stuff, gives her thoughts on the threats and opportunities of AI news publishers must jump on now.

31 July 2023

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Newsrooms at Die Presse, Dennik N are using ChatGPT in multiple ways

The newsrooms at Die Presse in Austria and Dennik N in Slovakia are doing more than dabbling in generative AI these days. Here are several successful ways they are using ChatGPT and its peer platforms.

22 March 2023

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New INMA report: Generative AI opportunities outweigh threats for publishers

In its second report on generative AI this year, INMA’s “News Media at the Dawn of Generative AI” explores the foundations for generative AI, legal considerations, its core issues for news publishers, and how media can practically use the technology right now.

20 April 2023

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Generative AI has great use cases in newsrooms right now

Several sessions at the recent International Journalism Festival in Perugia, Italy, offered food for thought on the positives and negatives about generative AI in the newsroom, as well as how the membership model is hitting some of the same barriers the subscription model faces.

30 April 2023

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Here’s your AI reading list for the dog days of summer

Sometimes a deep, thoughtful dive into the biggest topic in media — and beyond — requires the leisurely pace of summer days. So, here’s your summer AI reading list.

31 July 2023

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AP CEO warns of “existential threat” to publishers from generative AI

Speaking a few days ago at the International Journalism Festival in Italy, Associated Press CEO Daisy Veerasingham urged the media industry to come together to better protect content from the risks of generative AI: “We can’t allow what happened with search to happen again.”

24 April 2023

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ChatGPT is fun but cannot predict the future of journalism, media industry

Experimenting with ChatGTP is fun, and it does give you some relevant answers and pointers. But journalists should use it carefully and continue to check relevant sources.

06 March 2023

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AI brings many challenges to the newsroom

Karen Silverman, CEO and founder of the Cantellus Group, explains the good AI brings to the newsroom and the challenges, including authenticity, trust, as well as errors and biases.

29 May 2023

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The generative AI hype, disillusionment are waning, so now comes the plateau

The transformative potential of AI in the media industry has been hailed, hyped, and critiqued in equal measures over the past few months. It seems like the hype is cooling down, which means media is approaching the disillusionment phase in the hype cycle.

31 July 2023

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AI intersects the newsroom in many positive, challenging ways

During the recent INMA Asia/Pacific News Media Summit, Singaporean tech journalist Eileen Yu dug into what’s driving AI, what’s driving the newsroom, how AI helps a journalist, as well as the pros and cons of the technology.

31 July 2023

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What is algorithmic governance and how does it affect news media?

Algorithmic governance creates guidelines and controls for how AI behaves and learns, as well as possible bad outcomes. That brings impacts for the media industry and much responsibility.

13 March 2023

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KStA increases engagement from homepage with recommender system

KStA tested its machine learning recommendation service to develop a recommender that would drive user engagement from the homepage. It worked: The company saw up to 80% uplift in CTR compared to the manual curation of content and up to 13% uplift in user engagement for recommended articles.

04 July 2023

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News publishers should rebalance their business model in face of generative AI search

Amid disruption by generative AI search, news media companies should consider consumer challenges and rebalance their business model.

27 June 2023

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Atlantic CEO forecasts 7 tech developments that may change journalism

Nick Thompson, chief executive officer of The Atlantic, shared his thoughts on understanding instead of fighting AI, trusted content, audio, and more during the INMA World Congress of News Media last week.

31 May 2023

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Schibsted is testing “human-in-the-loop” approaches to GPT-3 integration

Schibsted found 90% of CPT-3 summaries were factually correct. To counter the 10%, the newsroom is using humans.

28 March 2023

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Record label battles with generative AI carry lessons for news industry

Generative AI will test many things in its journey, one being copyright law. A look at how the music industry is handling this gives the news media industry clues to legal issues of the future.

24 April 2023

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Media can overcoming generative AI challenges to develop new use cases in content

For publishers interested in integrating generative Artificial Intelligence into their operations, it will be essential to put clear plans into place to ensure ethical and legal compliance.

23 April 2023

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Current copyright battle over generative AI in music is a good test for media

Generative AI is becoming a subject at earnings calls in Hollywood and the music recording industry. Could it potentially lessen the value of creative work? And how does that affect the news media industry?

08 May 2023

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AI’s impact on subscriptions may nudge paywall, direct traffic investment changes

On top of integrating directly into operations, Artificial Intelligence could become a major disruptive factor to digital subscriptions through search capabilities.

04 June 2023

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3 media companies illustrate machine approaches to quotations: generative AI and tagged data

One thing AI does not do well is produce accurate quotes, which is a problem in an industry steeped in them. Here is a look at how a few news media companies are approaching the challenge.

02 July 2023

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Key message from AI media summit: Let’s move past the hype

At the Nordic AI in Media Summit, speakers emphasised that generative AI is at its peak hype, and media needs to move past it to determine what the technology can truly offer the industry.

18 June 2023

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AI tsunami revamps the competitive strategy of news media

Hundreds of AI-generated news Web sites are popping up. Smaller media companies are buying off-the-shelf AI tools, which provide no competitive advantages. Academics studying AI and the news weigh in on these trends, advising news media companies to lean into their unique journalism.

23 July 2023

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MediaCorp’s CNA shares 7 lessons learned from two AI projects

Lyn-Yi Chung, deputy chief editor at MediaCorp’s CNA based in Singapore, details the company’s AI initiative during the recent INMA Asia/Pacific News Media Summit.

01 August 2023

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Generative AI will change media advertising

Members of the INMA Advertising Initiative Committee weigh in on how generative AI will affect media ad teams. Two members from German media companies share their experiences so far.

25 April 2023

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3 themes emerge as media leaders share their data journey

INMA Smart Data Initiative Lead Ariane Bernard spent the week with INMA in New York during the World Congress of News Media. Here are her key takeaways from a packed agenda, much of which centered on data.

04 June 2023

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Ekstra Bladet used 3 core goals to create an AI-powered news experience

Ekstra Bladet began its journey toward becoming an AI-powered news brand in 2020 and now has multiple AI applications live on its platform.

24 July 2023

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How newsrooms can leverage generative AI — and common pitfalls to avoid

During Wednesday's Webinar, Nicholas Diakopoulos of the Computational Journalism Lab at Northwestern University took a deep dive into the challenges, opportunities, and limitations of using AI in the newsroom.

28 June 2023

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4 key themes stand out as news publishers untangle AI

While the topic of AI was a constant at last week’s INMA World Congress of News Media, these four points caught the attention of Product Initiative Lead Jodie Hopperton.

31 May 2023

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News organisations embrace codes of conduct, use of AI

During the INMA World Congress of News Media, news executives shared lessons learned and best practices of how their newsrooms are embracing generative AI and the guidelines it requires.

14 June 2023

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Media’s first forays into generative AI should be as a helper tools for humans

Andreas Markmann, a Danish journalist who is an expert in automation in journalism, explains why newsrooms should think of generative AI first as a set of tools with strong human controls.

27 February 2023

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Imagination, experimentation are key to generative AI in newsrooms

Speakers at the International Journalism Festival spent a lot of time discussing generative AI and how it will affect journalism and newsrooms.

16 May 2023

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Tamedia shares 3 stages of automating newsrooms

During Wednesday’s Webinar, INMA members heard how Swiss media group Tamedia is changing its news processes with AI and other automated processes.

07 June 2023

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Auto-GPT offers autonomous capabilities ChatGPT lacks

Auto-GPT and ChatGPT are built on the same technology, but they differ significantly in their functionality.

01 May 2023

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AI doesn’t replace content marketers (yet), but serves as a tool

AI will impact content design, insights, data, project management, distribution, and social media. How content marketers will adapt is yet to be seen.

16 April 2023

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ChatGPT’s comments on digital transformation are an echo from the past

The media industry continues to talk about change. This is nothing new. Here are a few reasons why we are so resistant.

07 March 2023

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Readers have mixed feelings about AI-generated voices reading the news

Research shows listeners have mixed reactions and emotions to AI-generated voices. How does that affect the way they feel about the news those voices are sharing?

19 June 2023

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Generative AI can accelerate decision-making, automate tasks for HR leaders, but there are risks

While there are many potential benefits to generative AI for media leaders working in human resources, there are also some risks that businesses need to be aware of.

18 June 2023

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News publishers can leverage AI by keeping these 3 points in mind

During this week’s Webinar, the former head of worldwide business development and strategy, media, and entertainment at Microsoft explained the risks and opportunities associated with generative AI.

26 July 2023

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Go cautiously but excitedly toward generative AI

Charlie Beckett, the director of Polis at the London School of Economics, where the Journalism AI project is based, has many thoughts about generative AI and news media. Here is a deep dive from one of the most important brains on the subject everyone can’t stop talking about.

11 April 2023

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Creativity, humour play role in generative AI adoption for newsroom

Developing policies related to generative AI is important, but newsrooms should also be thinking about how to use it daily in storytelling and journalism.

10 July 2023

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Newsrooms should consider 3 insights as they experiment with generative AI

The Associated Press is working on five projects that use AU to support local newsrooms — from automating the writing of public safety incidents to sorting news tips from the public. Here are a few insights shaping those projects.

17 July 2023

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Under-the-radar AI that is actually making a difference

Here are six under-the-radar AI uses your product team should know about.

26 July 2023

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The youth, pitfalls of generative AI are key context to this moment

Generative AI is the darling of everyone’s tech curiosity and anxiety at the moment. But let’s remember it’s in its infancy, it does not understand causality and intent, and its abilities with knowledge transfer are crude. For those reasons, media companies should proceed with caution.

26 February 2023

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Media ad teams must focus on data, AI to stay competitive

During the recent INMA Digital Advertising Master Class, media leaders shared how their companies are proactively addressing the changing landscape around data, privacy, and automation to remain competitive.

11 May 2023

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Schibsted makes the most of its newsroom humans in new text-to-audio initiative

Schibsted has invested deeply in text-to-audio content, even making its Aftenposten homepage editor the “voice of Aftenposten.” How are audiences responding to the technology?

09 July 2023

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Could AI be the birth of an ad revolution?

AI can be helpful in an advertising context in three main ways right now: personalising ads, targeting audiences more effectively, and automating tasks.

20 June 2023

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African newsrooms delve into AI for engagement, marketing, journalism

Executives from Pulse Africa in Ghana, Premium Times in Nigeria, the Daily Maverick in South Africa, and the China European International Business School in Ghana shared successes and challenges of AI in African newsrooms with attendees of the INMA Africa Media Summit.

11 July 2023

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Futurist shares the dehumanising yet promising realities of AI

German futurist Gerd Leonhard describes the heaven and hell scenarios Artificial Intelligence offers the news industry.

26 April 2023

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Generative-AI content needs clear disclaimers for readers

News media companies should include a disclaimer when using generative-AI text, using a clear explanation readers can understand. Also, what is algorithmic governance and how does it affect media companies?

09 March 2023

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Ringier measures female representation in media with EqualVoice

Journalism that is more balanced toward men and women is more important than ever in the age of generative AI. Ringier is meeting that challenge head on with its EqualVoice initiative.

30 May 2023

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INMA World Congress sessions will cover 3 areas of data applications for media

At this year’s INMA World Congress of News Media, Smart Data Initiative Lead Ariane Bernard will cover data and its application in supporting performance, in how we manage our business, and generative AI.

15 May 2023

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ChatGPT breaking news: Your content is driving it

OpenAI, which developed ChatGPT, scraped content from The New York Times, BBC News, Al Jazeera, The Guardian, and many others to train its now infamous chatbot.

01 March 2023

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Remembering the youth, pitfalls of generative AI is key to this moment

Generative AI is the darling of everyone’s tech curiosity and anxiety at the moment. But let’s remember it’s in its infancy, it does not understand causality and intent, and its abilities with knowledge transfer are crude. For those reasons, media companies should proceed with caution.

23 February 2023

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Der Spiegel, The Times share how they put GenAI tools to work in the newsroom

During this week’s Webinar, presented by the INMA Generative AI Initiative, INMA members heard how Der Spiegel and The Times are harnessing GenAI’s power and reaping its benefits.

12 June 2024

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AI-powered search, reader mistrust prompt flight to quality in GenAI content era

Reader trust is prompting a “flight to quality” in the era of genAI content, leading news media executives to believe their high-quality content will win the day.

10 June 2024

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India Today features GenAI-powered TV anchor

India Today’s Sana, an generative AI-powered TV anchor, speaks multiple languages, has no learning curve, and is now featured during the media company’s prime time news spot.

09 June 2024

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UalterAI helps Clarín readers consume more information in less time

UalterAI is a new reading AI assistant that gathers and abbreviates information from news articles to boost readership and engagement for Clarín audiences.

09 June 2024

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Journalism academics share recommended GenAI tools for newsrooms

During the recent INMA Generative AI Master Class, Jeremy Caplan, director of teaching and learning at the City University of New York’s Newmark Graduate School of Journalism, and Nikita Roy, a Knight Fellow at the International Centre for Journalists in Toronto, shared some AI tools that can help make journalists’ jobs easier.

06 June 2024

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News media companies share AI revenue opportunities, ethical considerations

Media leaders from Times Internet, Nikkei, Stuff, The New York Times, and Bayerischer Rundfunk shared how they are using AI to generate revenue and emphasised the importance of defined ethics around the technology’s use during INMA’s recent Generative AI Master Class.

05 June 2024

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7 news companies detail how AI helps them better serve customers

From chatbots to article summarisation tools, media leaders from Axel Springer, The Globe and Mail, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung Digitale Medien, Medien Hub Bremen-Nordwest, Bergens Tidende, and India Today shared how their companies are using AI during the recent INMA Generative AI master class.

04 June 2024

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Media outlets use generative AI to improve workflows, efficiency

Media leaders from HT Media, OVB Media, JP/Politikens Hus, Bayerischer Rundfunk, Nordwest Media, and Mediahuis Nord shared how their companies are using generative AI to save time — and money — during the Generative AI master class, part of INMA’s Generative AI Initiative.

03 June 2024

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GenAI case studies include automated video transcripts, radio traffic reports

From Hearst’s AI-assisted subscription growth to NZME’s soon-to-be AI-generated traffic reports, here’s a look at several interesting AI case studies around the world.

28 May 2024

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Nikkei, Stuff monetise generative AI content

GenAI is already creating money-making content.

27 May 2024

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The Quint creates a cheat sheet to identify AI-generated images

As AI-generated images have flooded the Internet, causing confusion for viewers and even other media organisations, The Quint created a guide to help identify the tell-tale signs of an AI image.

27 May 2024

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La Nación reinvents its user experience to meet expectations of Gen Z

To cater to the preferences of younger audiences consuming content, La Nación created a TikTok-esque user experience.

27 May 2024

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Focus must move from what AI tech does to what it can do for local readers

Both rules-based AI and generative AI based on current large language models have their place in newsrooms, but they serve different purposes.

20 May 2024

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Hearst’s Producer-P tool promotes responsible use of AI

Hearst Newspapers developed its own tool, dubbed Producer-P, to assist journalists in creating optimised headlines, SEO titles, URLs, related links, and notification summaries.

19 May 2024

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GenAI tool saves €500,000 annually at OVB Media

Wortwandler, a generative AI editing tool developed by OVB Media, edits copy for all local editions, and now another tool responds to customer complaints.

13 May 2024

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Understand AI’s capabilities, communicate use cases to become a savvy media leader

By effectively designing AI use cases, communicating their benefits, and collaborating with key market players, media companies can significantly enhance operational efficiencies and drive innovative content strategies.

13 May 2024

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Creativity, transparency, AI are among top marketing trends

Recent research conducted by the Globe Content Studio finds AI is a hot topic, but it’s full capacity is being overlooked — and that more campaigns are integrating creativity with data.

12 May 2024

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Berlingske Media, DPG Media show the value of a user needs framework

During this week’s Webinar, Lars K. Jensen of Berlingske Media and Roy Wassink of DPG Media NV told INMA members how user needs models have helped improve their processes and outcomes.

08 May 2024

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Media executives along INMA London study tours discuss current AI uses

Executives at media study tour stops around London shared their current AI uses and thoughts about its future with INMA study tour attendees. Here’s what they — and advertising legend Sir John Hegarty — had to say.

06 May 2024

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News companies face new questions, challenges, opportunities with GenAI

During the GenAI Workshop at the recent INMA World Congress of Media in London, executives from Holtzbrinck, CNA, Microsoft, and Ringier Media discussed the uses, pros, and cons of GenAI in media.

06 May 2024

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Monoculture kills growth inside, outside newsrooms

During the INMA World Congress of News Media in London, media leaders from Agora, Nation Media Group, and NZME shared how they are addressing gaps between generations through data, technology, and by fostering multi-generational cultures within the newsroom.

05 May 2024

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News subscription myths include a ceiling, fatigue, news avoidance

During the INMA World Congress of News Media in London, INMA Researcher-in-Residence and Readers First Initiative Lead Greg Piechota addressed myths about subscriptions, including that news avoiders are a big problem for news companies.

01 May 2024

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Media icon Sir Martin Sorrell shares 5 impacts of AI’s effect on news media

Sir Martin Sorrell, executive chairman of S4 Capital, talked about the future of media advertising and AI during the INMA World Congress of News Media in London.

01 May 2024

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AI can help revolutionise workflows, support news businesses in the future

AI can help power decision-making by surfacing insights into business opportunities and risks, Daniel Hulme, chief executive officer of Satalia, said at the INMA World Congress of News Media in London.

01 May 2024

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Media CEOs share insights into navigating the rise of AI, economic uncertainty

The rise of AI and a constantly shifting economic environment are adding to the challenges news executives are already facing, media leaders from Sky News, NZME, Hearst UK, and Il Sole 24 Ore told delegates at the INMA World Congress of News Media in London.

30 April 2024

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GenAI is redesigning news media companies in the second era of AI

StoryFlow founder David Caswell discussed how AI is transforming news media companies during the recent INMA World Congress of News Media in London.

30 April 2024

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Axel Springer CEO discusses OpenAI deal, how AI can improve journalism

During the INMA World Congress of News Media in London, Mathias Döpfner, chief executive officer of Axel Springer, shared insights into negotiations with OpenAI, as well as the risks and rewards of AI for news media companies.

29 April 2024

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Wall Street Journal SEO director advises a focus on core content to win at AI search

Edward Hyatt, director of SEO at The Wall Street Journal, says news media companies should focus on content that makes them unique if they want to win the AI-search game.

29 April 2024

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Schibsted, Bonnier executives share sustainability strategies amidst digital transformation

During INMA’s 2024 World Congress of News Media in London, Siv Juvik Tveitnes, chief executive officer at Norway’s Schibsted News, and Anders Eriksson, chief executive officer at Sweden’s Bonnier News, discussed the digitisation of the media industry.

28 April 2024

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Data, AI, audience expansion techniques drive high-performance newsrooms in the digital era

During the INMA World Congress of News Media in London on Thursday, a panel of editors from media companies around the world discussed what business models are working in the rapidly evolving digital age.

26 April 2024

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New York Times’ executive editor shares thoughts on AI, 2024 election coverage

The political team of The New York Times has grown compared to the last election cycle, with big polling and real-time election data, but the organisation has been unable to gather the same degree of interest from news consumers as in the past, New York Times Executive Editor Joseph Kahn said during the INMA World Congress of News Media in London.

24 April 2024

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Media companies show resilience in the face of rapid change, INMA CEO says

To kick off the 2024 INMA World Congress of News Media, INMA CEO and Executive Director Earl Wilkinson addressed the challenges media companies face and the changing priorities in today’s media environment.

24 April 2024

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New INMA report showcases 31 ways news publishers are using generative AI

INMA has released the first of several mini-reports on generative AI and the news media as part of its Generative AI Initiative. The report, free to INMA members, features 31 ways news media companies are using GenAI right now.

18 April 2024

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Rede Gazeta experiments with GenAI to create its own news assistant

During this week’s INMA members-only Webinar, Eduardo Lindenberg, director of innovation at Rede Gazeta, shared how the company used generative AI to build a news assistant.

16 April 2024

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Ippen Digital, Mediafin share how they created customer-facing GenAI products

During the recent GenAI Webinar, Alessandro Alviani of Ippen Digital in Germany and Isaac Van Der Straeten of Mediafin in Belgium shared some of the customer-facing GenAI products they are working on.

15 April 2024

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INMA Global Media Awards entries give look at current GenAI case studies

Generative AI is still at the stage where everyone is looking to see what their peers are doing. Here’s a list from entries into this year’s INMA Global Media Awards to give you a clue.

01 April 2024

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Hearst Newspapers leverages AI to build local content, reader loyalty

Tim O’Rourke, vice president/content strategy for Hearst Newspapers, leads the company’s DevHub, which helps provide high-quality interactive local content typically only found in much larger publications. He shared the strategy behind the technology with INMA members.

26 March 2024

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News publishers can leverage GenAI to protect themselves against AI-powered search

During the recent INMA Generative AI Initiative Webinar, Edward Hyatt, director of newsroom SEO at The Wall Street Journal, shared how news publishers can build strategies around GenAI that will help them work with Google’s search generative experience (SGE).

25 March 2024

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Cómo la Inteligencia Artificial cambia el periodismo para siempre

INMA Presentation File

20 March 2024

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Here’s what product teams need to know about AI chatbots and users

AI chatbots and their role in news media are to be taken seriously. Here’s what you need to know about the user journey if your news media company is considering building one.

19 March 2024

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News media publishers are extracting value from chat products

News media companies like BBC, The San Francisco Chronicle, and Bloomberg are looking to monetise chatbots. Here’s how.

18 March 2024

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Bauer Media Group, Grupo RBS share their GenAI experiences

During this week’s Webinar, INMA members heard from Rob Aherne, director of the Imagine programme at Bauer Media Group, and João Matos, engineering and data science manager at Grupo RBS, about what they have learned so far on their respective AI journeys.

06 March 2024

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News publishers connect to audiences through AI and understanding their needs

During the INMA Media Subscription Summit, Aliya Itzkowitz of FT Strategies, John Kundert of Financial Times, and Renzo Veenstra of Omroep Brabant looked at how AI is changing the news media industry and how publishers can better engage with audiences.

06 March 2024

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Insights Into Using GenAI

INMA Presentation File

06 March 2024

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News publishers can benefit from these 11 GenAI uses

From helping with diversity at The Baltimore Times to learning from how Jagran New Media built its own chat product, here are 11 uses of GenAI media teams should know about.

05 March 2024

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Advance Local explains how AI and robots are shaping news coverage

During INMA’s Media Subscriptions Summit, Advance Local explained how it worked with United Robots to automate weather alerts and real estate updates to provide better coverage.

03 March 2024

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Art, science of experimentation: Advance Local, United Robots, automated content

INMA Presentation File

01 March 2024

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Future of media subscriptions in age of AI

INMA Presentation File

29 February 2024

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Balancing acquisition, retention in 2024

INMA Presentation File

29 February 2024

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AI can help news publishers personalise while scaling up

During the INMA Media Subscriptions Summit on Wednesday in New York, Rajkumar Venkatesan, marketing professor at the University of Virginia’s Darden School of Business, shared key takeaways from his recent work that can help publishers take advantage of AI.

28 February 2024

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NPR, Ringier MediaTech share lessons on building chat products

During this week’s Webinar, INMA members heard from Steve Henn and Alex Goldmark, who built NPR’s Planet Money chatbot, and Bernd Volf of Ringier MediaTech, who shared their experiences creating a new chat product.

28 February 2024

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New York Times, India’s Times Internet experiment with GenAI in advertising

The New York Times and Times Internet share early plans for GenAI in advertising. Also, 11 GenAI use cases that are useful for media companies.

28 February 2024

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Upgrade storytelling for engagement, community impact

INMA Presentation File

28 February 2024

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Embracing AI in marketing

INMA Presentation File

28 February 2024

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Jagran New Media follows the data to develop new products, grow its audience

During this week’s Webinar, INMA members heard from Debosmita Bhattacharya, product head at Jagran New Media, about how the company has leveraged data insights to grow its business.

21 February 2024

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Ippen Digital shares the why behind its AI-driven newsroom

Responding to reader desire to decide how they want their news, Ippen Digital Editor-in-Chief Markus Knall is focused on “versioning” their content.

18 February 2024

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AI tools can improve newsroom processes in 4 ways

While concerns about job displacement persist, the future likely holds a collaborative space where journalists harness the capabilities of AI tools for a more efficient, accurate, and engaging news ecosystem.

12 February 2024

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Ring Publishing research shows how AI is transforming journalism

Ring Publishing is looking at the many ways AI tools contribute to accuracy, efficiency, and innovation in the newsroom. Here are some of their key findings.

11 February 2024

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This year of elections paired with AI creates an opportunity, responsibility for media

Elections in 2024 are taking place against a backdrop of heightened geopolitical tension and electoral landscapes, featuring controversial political protagonists, as well as the rising influence of generative AI.

11 February 2024

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Ringier Axel Springer, DPG Media share insights into leveraging Generative AI

During this week’s Webinar, Inga Apiecionek, AI solution manager at Ringier Axel Springer in Poland, and Lars Anderson, head of innovation at DPG Media in The Netherlands, joined INMA’s Generative AI Initiative Lead Sonali Verma to share how they began using GenAI in their companies.

07 February 2024

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Small news publishers are making great strides with GenAI

Metro Market Media and The Palm Springs Post in the United States and Norwegian electricity daily Europower share how they are using GenAI with limited resources.

05 February 2024

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Latin American media companies are finding their way with GenAI, too

European media companies are making big splashes with GenAI, but so are other news publishers around the world. Here’s a look at use cases from Redegazeta in Brazil and Ovaciones in Mexico City.

04 February 2024

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News publishers face challenges amidst tremendous opportunities in 2024

News publishers worldwide have tremendous opportunities for coverage in 2024 but also face significant challenges, said Greg Piechota, INMA’s researcher-in-residence and lead of INMA’s Readers First Initiative, during this week’s Webinar.

31 January 2024

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2024 content marketing trends include evolution of GenAI, first-party data reliance

In 2023, the pace of change was faster than ever, and it’s showing no signs of letting up in 2024.

28 January 2024

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Media companies are using GenAI in multiple ways right now

INMA’s new Generative AI Initiative will dive into how news media companies are using AI right now — from an AI news anchor at India Today to a GPT-based chatbot that answers questions at Axel Springer to 3,000 local news stories written at News Corp.

22 January 2024

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OpenAI executive offers a closer look at ChatGPT for news media companies

During this week’s Webinar, INMA members heard from James Dyett, OpenAI’s head of platform accounts, about some of the challenges and opportunities created by AI.

17 January 2024

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Schibsted finds success with AI audio

Looking to deepen engagement with its journalism and attract younger audiences, Schibsted recently turned to audio articles.

15 January 2024

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INMA President Maribel Perez Wadsworth shares thoughts on media in 2024

During this week’s Webinar, INMA President Maribel Perez Wadsworth and Executive Director/CEO Earl Wilkinson outlined what’s in store for the industry.

10 January 2024

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2024 GenAI trends to include cloud infrastructure development, skill building

2024 is poised to be a pivotal year in AI development, especially in generative forms, with profound impacts on business and the news publishing industry.

01 January 2024

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AI should be understood for the operational, not magical, gifts it brings

Don’t let the headlines fool you: Generative AI is more tactical and operational than organisation changing. Still, the exploration and possibilities — with expectations managed — are exciting for news media companies.

18 December 2023

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AI, value-added products, first-party data will remain at the forefront in 2024

This has been the year of AI as news media companies began to understand the impact of generative AI models and applications on the media business. The reach of AI is likely to continue into 2024.

13 December 2023

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News companies prepare for the lasting changes generative AI brings

During Tuesday’s Webinar, members heard from Jodie Hopperton, Product Initiative lead for INMA, and Ritvvij Parrikh, senior director of product for The Times of India/digital, who shared thoughts on how news media companies are preparing for generative AI and future technology.

12 December 2023

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Generative AI is almost ubiquitous — what does that mean for media?

Is generative AI on the verge of being so common it’s boring? And what does the absence of links that come with it mean for news publishers?

12 December 2023

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Micro-access will play a key role in the re-emergence of quality content

Micro-access enhances accuracy in identifying content that truly resonates and engages audiences, and is a critical tool for news publishers to drive up engagement and subscriptions.

10 December 2023

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The intersection of AI, news, and search will be interesting for media and readers

On a recent INMA study tour through Silicon Valley, attendees learned about where search is going, how AI will shape it, and how that affects news publishers.

07 December 2023

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AI, bundling, and Big Tech platforms are key disruptors news publishers face

During this week’s Webinar, INMA members heard from Benedict Evans, an independent technology analyst, who looked at how the industry is being disrupted and what it means for the future.

05 December 2023

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News publishers will focus on AI, customer journeys, personalisation in 2024

During this week's Webinar, INMA Product Initiative Lead Jodie Hopperton was joined by Riske Betten, product director, Mediahuis; Kara Chiles, senior vice president/consumer products, Gannett; and Julian Delany, CTO data and digital, News Corp Australia to discuss what to expect in the new year.

29 November 2023

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ChatGPT a year on and it’s clear not all AI is created equal

The emergence of generative AI in the news publishing space has caused some confusion about how to approach any kind of Artificial Intelligence tool responsibly.

19 November 2023

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Can chat products help news publishers build trust?

As news media companies look for ways to connect with readers — and build trust — the human-like qualities of chat may help.

15 November 2023

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Can ChatGPT help news publishers build trust, community?

As news media companies look for ways to connect with readers — and build trust — the human-like qualities of ChatGPT may help. Also, where does a product manager start with AI?

13 November 2023

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News publishers share culture that prioritises data company-wide

Data must be democratised and actionable for teams across an organisation, media leaders from News UK, Financial Times, Condé Nast, Mediahuis Belgium, Süddeutsche Zeitung, and NZZ told attendees to the recent Smart Data Master Class.

09 November 2023

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BBC, New York Times, Austrian Press Agency share thoughts on AI ethics

News publishers must take care to ensure AI experiments and applications do not negatively impact readers’ trust in the industry, leaders from BBC, Austrian Press Agency, and The New York Times told attendees to the recent INMA Smart Data Master Class.

07 November 2023

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Aftonbladet creates a short-term AI innovation, efficiency team

The cross-functional task force of nine employees is tasked with identifying problems throughout the company and assessing what can be solved quickly with AI tools.

06 November 2023

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Guardian, Ekstra Bladet, Schibsted, Bonnier share practical applications of AI

During the recent INMA Smart Data Master Class, media data leaders shared how their companies are using AI to power annotations, enhance the live chat experience, connect subscribers with content, and experiment with human connection.

06 November 2023

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AI and humans can work together in newsrooms

During this week’s Webinar, Dr. Mario García shared insights from his forthcoming book to explain how news media companies can benefit from AI.

02 November 2023

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LLMs do data and information, news publishers do knowledge

During the recent INMA Silicon Valley Study Tour, attendees went behind the curtain of Big Tech and its thoughts on news, being reminded that every industry has its lane.

02 November 2023

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News media companies must take a stand against AI

As generative AI becomes part of our lives, news media companies must plan now to ensure it doesn’t rob the industry of revenue and audiences.

01 November 2023

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How data happened

INMA Presentation File

26 October 2023

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Metro World News sees 31% increase in new users with AI use in newsroom

In the two months since the company implemented AI into its workflow, Metro World News experienced a remarkable 31% increase in new users, a substantial 38% rise in pageviews, and a notable 10% increase in average session duration.

24 October 2023

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AI-generated article summary hack-day experiments become standard feature at Schibsted

Articles with AI-generated summaries have open rates in the 20% to 30% range with strong engagement from younger readers.

23 October 2023

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How to design experiments to explore generative AI technologies

INMA Presentation File

19 October 2023

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Where is Generative AI taking us next?

INMA Presentation File

19 October 2023

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How Bonnier used analytics, generative AI to create new aggregation product

INMA Presentation File

19 October 2023

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AI can assist with editorial insight but human editors still play crucial role

Despite the advancements in AI technology, the relationship between AI and the newsroom remains most effective when humans utilise AI as a tool.

17 October 2023

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Jagran New Media deploys AI for user targeting, sees unparalleled engagement

A solid digital mindset backed by innovation and adoption has enabled Jagran New Media to learn, evolve, and respond efficiently as AI has become more important in the digital landscape.

15 October 2023

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Vía País uses AI to streamline newsroom processes, capture audience attention

Vía País is actively approaching Artificial Intelligence throughout the newsroom with questions and curiosity to identify risks and opportunities.

15 October 2023

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Designing guidelines on AI that work for journalists, users

INMA Presentation File

12 October 2023

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AI is saving Schibsted thousands of hours of human work

Using AI for everything from speech-to-text to SEO to AI-generated video is saving Schibsted thousands of employee hours. Here are seven ways the news publisher is using AI.

09 October 2023

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Beyond ChatGPT: AI is transforming video content for news media companies

While much of the discussion about AI has centred on ChatGPT and written content, image and video generation introduce a new set of opportunities and issues.

03 October 2023

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What does the SEO-AI conversation mean to news media publishers?

Discussion at the recent Newsgeist event was about SEO and AI. What does this mean to news media companies?

03 October 2023

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News publishers should prioritise their needs to leverage generative AI

During INMA’s recent Media Innovation Week, INMA Researcher-in-Residence Greg Piechota shared insights into how publishers can leverage AI, including using AI as a synthesis tool and setting priorities.

01 October 2023

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AI is changing the editorial landscape in Africa

During this week's Webinar, Harvey Binamu, tech officer of Magamba Network in Zimbabwe, and Dean Arnett, a documentary producer formerly with BBC Africa, provided a fascinating overview of the current and future AI landscape.

01 October 2023

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Ringier leverages AI benefits while minimising its risks with new guidelines

Understanding that generative AI will have a significant impact on the media industry, Ringier has developed its own set of AI guidelines.

20 September 2023

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4 key factors drive successful readers first models for news media

During this week's Webinar, INMA members heard insights on readers first strategies from Nils Arne Bakke and Jens Barland of Kristiania University College in Norway and Pam Siddall of Advance Local in the United States.

13 September 2023

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What is ChatGPT prompting?

Prompting is the term used for issuing commands to generative AI systems.

10 September 2023

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AI-generated summaries increase reader engagement at VG

During this week’s Webinar, Vebjørn Nevland, a data scientist at Verdens Gang (VG) in Norway, told INMA members how the company has leveraged AI to write summaries for every article it publishes with promising engagement results.

06 September 2023

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The Quint, TV9 Network monetise with unique content

Executives from India’s The Quint and TV9 Network share how creating content for a variety of platforms and being intentional with AI are helping them monetise content.

24 August 2023

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AI brings relevant, revenue-producing content to readers

AI gives news media companies the tools for personalisation in content, in format, and in advertising. Like all tech advances, it is transforming the news industry.

22 August 2023

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Generative AI makes the news — and newsrooms — better

Rohit Saran, editorial advisor for India Today, explains how AI helps journalism and newsroom workflow, and how newsrooms should be using it.

22 August 2023

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Generative AI is a unique disruption to news media

Jaspreet Bindra, the founder and CEO of The Tech Whisperer, shared five “fundamental facts” about generative AI news media leaders should keep in mind.

21 August 2023

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Current technologies are disrupting journalism, the news industry

Damian Eales, past president and board member of INMA and former executive vice president/global head of transformation at News Corp, shares his thoughts on how current disruptive technologies — generative AI, TikTok, Augmented Reality — are changing journalism.

21 August 2023

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BusinessDesk uses generative AI for stock exchange data, summaries

Before generative AI, it took the staff at BusinessDesk 30 minutes to create an article from the latest stock news. Now it takes 30 seconds. Matt Martel, the publisher and general manager of BusinessDesk, shares how an experiment turned into a viable product for readers.

20 August 2023

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3 media leaders share predictions about the role AI will play in the industry’s future

Pawan Agarwal, deputy managing director for Dainik Bhaskar; Satyan Gajwani, vice chairman of Times Internet; and Praveen Someshwar, managing director and CEO of HT Media Ltd., weigh in on the ethics of AI and how the news media industry should prepare for the changes it will bring.

15 August 2023

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Carrusel Deportivo introduces synthetic media to a century-old radio station

Prisa Media-owned Carrusel Deportivo, the leading Spanish sports programme on Cadena SER, took the bold step of introducing an AI-generated voice named Victoria, the voice of soccer, to its sports coverage.

14 August 2023

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Measuring generative AI tools gives news publishers a sense of their ROI

At the moment, generative AI tools primarily scale human work, although some have the benefit of extending human work as well. Here’s what that means for a news publisher’s bottom line, illustrated by a case study from Aftonbladet.

13 August 2023

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Victoria, the voice of soccer

Cadena SER, the most listened to radio station in Spain, seeks to consolidate its leadership in a world where audio and artificial intelligence are in full bloom. This is how Victoria was born, a pioneering project focused on the development of synthetic media that allows access to new markets, opening ...

01 March 2023

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