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INMA Knows

Digital Platforms

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

INMA launched its Digital Platforms Initiative on the first day of 2019. Few things are more intertwined with the revenue success of the news media industry — from readers and advertisers — than its relationship with Big Tech. INMA's epic report "How to Decode the Publisher-Platform Relationship" lays the groundwork for the initiative while case studies and a continuing Digital Platforms blog continue the ever-evolving conversation. In 2020, the focus was on Australia. In 2021, what happens there will spread throughout the world. 

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “Digital Platforms”

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Reuters Institute shares its predictions for 2025

Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism, explained the findings of the 2025 Reuters Institute Report during a recent INMA Webinar.

23 February 2025

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Aller Media outlines five critical strategies for 2025

To thrive in 2025, news media companies must leverage the enormous changes taking place in the industry. Here are five critical strategies Aller Media is focusing on as the new year begins.

21 January 2025

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What publishers can control and not control: INMA lessons from 2024

While GenAI was the dominant subject of the past year, INMA surfaced smart insights on business models, journalism, subscriptions, technology, and newsroom transformation. And the news industry couldn’t escape talk about Big Tech and news brands.

29 December 2024

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INMA, Google News Initiative unveil new features to CMS selection tool for publishers

During the CMS Town Hall, INMA and Google News Initiative (GNI) announced new features to the CMS Vendor Selection Tool launched last year.

11 December 2024

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Case studies show how AI is changing the news industry

During this week’s INMA Media Innovation Week in Helsinki, attendees heard how seven news media companies are using AI — from a personalised weather app to automated save offers for at-risk subscriptions.

26 September 2024

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Chatbot, LLMs further data innovation at Schibsted Media

Juan Carlos Lopez, director of data and AI at Schibsted Media in Norway, shared how the company is using data to drive innovation at INMA’s Media Innovation Week in Helsinki.

26 September 2024

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OVB Media merged two competing newsrooms into a single unified team

OVB Media embarked on an ambitious project to align its two historically competing newsrooms. The change included fostering a unified team dynamic that could thrive under a shared subscriptions strategy.

24 September 2024

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Le Devoir discovered how to acquire subscribers without Facebook

When Meta announced it would remove all Canadian news content from its platforms, Le Devoir turned it into an opportunity to increase engagement and subscriptions.

23 September 2024

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Reach PLC uses WhatsApp to drive engagement and revenue

Reach PLC created a new distribution plan using WhatsApp and is able to send pictures, videos, and links directly to more than 2 million people without worrying about an algorithm.

15 September 2024

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24sata finds affordable AI-driven solution for its DMP

To minimise the negative impact on open market revenues caused by eliminating third-party cookies, 24sata needed a DMP capable of automatically segmenting users for the Croatian-speaking area according to IAB Audience taxonomy. Costs were prohibitive, but they found the answer in a new partnership.

05 September 2024

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Prensa Ibérica focuses on first-party data to grow digital ad revenue

Ad revenue challenges like Big Tech and the end of third-party cookies are leading news publishers like Prensa Ibérica to focus on first-party data strategies.

23 July 2024

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Research: Photo posts produce significantly more engagement than link posts on Facebook

On average, pages posting photo posts saw an increase in impressions of around 114%, while engagement increased by around 100%. News companies should take note.

23 June 2024

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Google’s “small test” eliminates links to California news sites from some search results

The California Journalism Protection Act would require Big Tech platforms to share profits with news content providers while the failed Media Tax Credit Bill would have imposed a 7.25% tax on Big Tech platforms when they sold user information to advertisers. Here’s how the news industry and Big Tech are responding.

13 June 2024

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News publishers are no longer deciding between traffic and engagement

News publishers don’t see traffic and engagement, ad revenue and subscription revenue as mutually exclusive goals. And to reach these goals, research shows video is key.

20 March 2024

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With removal of Instant Articles, VíaPaís reinvents audience engagement strategy

After Facebook’s removal of Instant Articles, VíaPaís re-engaged audiences by teasing content on social media and doubling down on its video strategy.

06 February 2024

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Building direct traffic is more important than ever for news publishers

Research from the Reuters Institute/Oxford University backs up the need for news publishers to create content for social media, despite the decline in referrals from Big Tech companies like Facebook. Yet, the research also says 77% of news publishers say they are working harder on building direct links to their platforms.

31 January 2024

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Amedia uses first-party data to help advertisers better target their customers

The same data that helps Amedia understand how to convert users into subscribers provides the foundation for the advertising side of the business.

07 January 2024

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INMA 30 Under 30: Isabel Ng Yi Rou of SPH Media

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fourth “30 Under 30” award. Today’s spotlight: Isabel Ng Yi Rou, audience specialist for Lianhe Zaobao, SPH Media.

20 December 2023

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Canada’s final deal with Google on media payments sets a new standard

Canada’s peace deal rebuilds the framework for how countries seeking to legislate on payments for content can keep Google in the game.

17 December 2023

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VK Media increased CTR by 130% “one step at a time”

VK Media’s front page was working well, but the article recommendations shown below the article on the article pages were not generating much engagement. It began A/B testing and compared clicks in its article recommendations to article pageviews over time to evaluate how it was doing.

17 December 2023

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Should news media cut the cord with Big Tech?

Natalia Antelava, co-founder of investigative journalism site CodaStory, thinks news publishers should part ways with Big Tech.

11 December 2023

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Google Trends collaboration allows Vía País to focus on audience needs

By proactively understanding and addressing search trends, Vía País aims to become a reliable and anticipatory source for its audience.

10 December 2023

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Stuff optimises digital advertising inventory to improve commercial results

To deepen its relevance with its audience, improve outcomes for commercial partners, and protect against any post-COVID economic instability, Stuff used data to improve its digital advertising delivery.

27 November 2023

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Members of the Newsroom Initiative advisory council have Facebook, Google on their minds

Falls in traffic to news media Web sites from Facebook and Google search, as well as how media companies will shift to digital revenues, are industry issues the INMA Newsroom Initiative advisory council have concerns about.

12 November 2023

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Traffic panic should lead news publishers to revamp online distribution

It’s time for news media companies — which spend two to eight times less on digital vs. print delivery — to rethink their distribution models.

08 November 2023

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The (un)conscious uncoupling of platforms and news publishers is happening quickly

An increasing number of publishers are leaving social media platforms, and the fallout has not been as devastating as originally assumed.

30 October 2023

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TikTok partners with news publishers like Condé Nast for revenue-sharing ad model

TikTok is partnering with various news media companies for its Pulse Premiere contextual ad programme, which will pay publishers 50% of revenue. Among the invitation-only partners is INMA member Condé Nast, which shares its strategy.

24 September 2023

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Research: News publishers are thriving with digital transformation

During a recent Webinar, INMA’s Researcher-in-Residence Greg Piechota told members that news media companies have plenty of reasons to remain optimistic as the digital transformation continues.

19 September 2023

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Google’s third-party cookies pullout is almost upon us

Here’s latest on Google ending third-party cookies on Chrome and what the impact might be on the news media industry.

02 August 2023

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After Online News Act passes, Google and Meta take a pass on Canadian news

INMA members and others respond to Canada’s successful passage of the world’s second major bill seeking remuneration for news publishers from Big Tech.

25 July 2023

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Germany’s KStA explains how it reinvented its tech stack in just one year

When Germany’s Kölner Stadt-Anzeiger (KStA) Digitale Medien reinvented its Web site, it didn’t make incremental changes; it basically blew up its existing site and reinvented it. Christine Schönfelder, CPO, head of Digital Competence Center, and Timo Schillinger, senior product manager, told INMA members how they accomplished that.

21 June 2023

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News Corp’s Robert Thomson discusses AI’s potential, negotiations with Big Tech

Speaking to attendees at INMA’s World Congress of News Media in New York, News Corp CEO Robert Thomson said he hopes his company’s Big Tech negotiations act as a “rising tide” for the journalism business and that media companies must become AI alchemists.

25 May 2023

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Canada’s Online News Act could encounter choppy waters with Google news blockage

If the bill passes, Canada will be the second country (Australia was the first) to enact legislation related to Big Tech relationships with media companies.

18 May 2023

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Financial Times builds data-led customer segmentation model

The Financial Times built a Customer Segmentation tool that uses internal data to help acquire and engage specific types of customers.

08 May 2023

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Kölner Stadt-Anzeiger’s risky Web site overhaul improved performance, UX

When Germany's Kölner Stadt-Anzeiger realised its Web site was too outdated to develop further, it undertook a rapid, risky overhaul to improve performance and the user experience.

02 May 2023

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Calgary Herald, Calgary Sun engage audiences with Downtown Turnaround

With downtown Calgary facing an economic, cultural, social, and criminal crisis, Calgary Herald/Calgary Sun launched an initiative on social media called Downtown Turnaround to find out how it could be improved.

23 April 2023

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Traditional media’s social mission, inability to personalise pit us against tech giants

Traditional media’s inability to keep up with the benefits of automation and technology is one of the main reasons they are losing so much to the tech giants.

20 March 2023

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Media companies should be watching these 3 ChatGPT developments

With the right prompts, ChatGPT can become a valuable tool in many departments. Three of the most promising media departments are marketing, product, and in the newsroom.

20 February 2023

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Generative AI search will challenge all news publishers

ChatGPT was all well and good when it was cutely spitting out paragraphs, but what about when it upends search by not directing users to news media Web sites and other important sources? Here’s what you need to know.

19 February 2023

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AI-driven search could upend the search-media relationship

ChatGPT was all well and good when it was cutely spitting out paragraphs, but what about when it upends search by not directing users to news media Web sites and other important sources? Here’s what you need to know.

15 February 2023

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New Zealand to introduce negotiation-based legislation governing Big Tech, media

New Zealand is expected to introduce a “required negotiation” model in response to media publishers who want Big Tech companies to pay for sharing of their news.

01 February 2023

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New INMA report decodes Google search in newsrooms

Gannett | USA Today Network, News Corp Australia, The Guardian, Infoglobo, and HT Media share their best newsroom practices with Google search in INMA’s latest report, How Newsrooms Succeed In Google Search. INMA Newsroom Initiative Peter Bale, author of the report, also shares insightful interviews with Google.

15 December 2022

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Are Meta and the news industry done for good?

As Meta announces it’s ending its Instant Articles platform in April 2023, news publishers are wondering what their relationship with the Big Tech company will look like in the future. Here’s what happened in the past year — and why.

12 December 2022

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News publishers are moving their Big Tech focus to advertising revenues

Legal actions in the European Union and United Kingdom mark the first broad class-actions by media companies focusing on advertising compensation from the tech giants.

07 December 2022

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Migrating radio to streaming platforms with Ghana’s Multimedia Group

INMA Presentation File

13 October 2022

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Competition Commission of India “clubs” multiple news media complaints against Google

Keeping up with the negotiations of Big Tech and news media companies in different countries of the world is time consuming. Here is a detailed look at what’s been happening in India.

12 October 2022

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SEO en medios: Cómo el NYT y La Vanguardia capitalizan la incertidumbre de Google

INMA Presentation File

06 October 2022

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Danish media continue to battle Big Tech for a fair playing field

Dorthe Bjerregaard-Knudsen, COO JP/Politikens Hus, spoke on the first day of the INMA Media Innovation Week, detailing how Danish media continue to battle Big Tech over content, data, and online advertising.

13 September 2022

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Google tools, programming help advance local news

News publishers who find themselves asking, “Does Google have anything that can help me with this news challenge?” should always assume the answer is yes.

07 September 2022

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Google, Meta respond to Canada’s Online News Act

As negotiations between Big Tech and news media continue to move around the world, Canada’s Online News Act has the country’s media companies hopeful and Big Tech on the offensive. All involved will know more next month when Parliament comes out of recess.

23 August 2022

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Meta speeds its exit from news media partnerships

To understand where the relationship between Meta and news media companies might go next, INMA looks at the exit from content licensing deals in the United States and what it may mean for news.

14 August 2022

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Consortium of South African publishers negotiates with Big Tech

The Publisher Support Services consortium in South Africa brought together unlikely partners — rivals — to collectively bargain with Big Tech on payments for content.

31 July 2022

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Where Big Tech discussions go next, worldwide and in South Africa

INMA Presentation File

29 July 2022

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How Google’s partnerships have enabled media partners develop audiences, new revenue models in Africa

INMA Presentation File

28 July 2022

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Google partnerships strengthen fact-checking initiatives in India

In India, the Google News Initiative and its programmes have held more than 1,000 workshops since 2016 across 100+ cities and in more than 10 languages.

20 July 2022

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New Zealand publishers band together to end “lose, lose, lose” relationship with digital platforms

While New Zealand argues what’s good for Australia is good for its own media companies, no deal has been made between the country’s publishers and Google and Meta. Collective bargaining is a step closer to being a reality, as the country’s media fight for bargaining rights on content published by Big Tech companies.

19 July 2022

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Former Nine executives will lead Big Tech negotiations in New Zealand

Two former Australian news executives (one an INMA member) will represent New Zealand publishers in collective discussions with digital platforms. Here’s what they have to say about what they bring to the table from Australia and how they hope things work out in New Zealand.

20 June 2022

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VG billboards helped spread the news about a killer on the run

VG has started using billboards as a way to deliver news, and it recently helped keep images of an escaped murderer front and centre during a week-long manhunt.

14 June 2022

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Where do global negotiations between media and Big Tech stand right now?

INMA Digital Platforms Initiative Lead Robert Whitehead gave a brief update on all the Big Tech platforms, a country-by-country look at where negotiations are with Big Tech, and a look at what’s next.

26 May 2022

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Big Tech and news publishers: what’s next for regulation and what peace is starting look like

INMA Presentation File

26 May 2022

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Will Elon Musk will be Loki or Tony Stark?

INMA Newsroom Initiative Lead Peter Bale spoke with the owner and CEO of New Zealand’s Stuff, Sinead Boucher, shortly after the Elon Musk buyout of Twitter was announced. Here is her witty — and sage — response.

28 April 2022

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Publisher wonders if Elon Musk will be Loki or Tony Stark

INMA Newsroom Initiative Lead Peter Bale brings you a bumper newsletter this week with a fresh Marvel metaphor on Musk, advice based on the mistakes of newsroom leaders, insights on goals in the newsroom, and post-lockdown newsroom culture.

27 April 2022

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Deciding who is worthy of government, platform money is not that simple

Relying on platform funding is not a great idea, but receiving money from the platforms makes a difference to news organisations, or some of them, at least in a short term.

28 February 2022

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India’s competition watchdog follows up on publisher complaints about Google

In response to a 60-day investigation into the imbalance of power between news publishers and Google in India, one INMA member believes the path is being paved for a level playing field between Big Tech and news media companies.

20 February 2022

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Unlocking reader revenue with Google

INMA Presentation File

01 February 2022

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Australia turns heads with a News Corp-Google news media academy

News Corp and Google are partnering with the Melbourne Business School to create the Digital News Academy, which aims to accelerate digital learnings for Australian journalists and media leaders. The collaboration is a sign of what peace between publishers and Big Tech platforms might look like.

31 January 2022

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From FLoC to Topics: what the Google shift means for publishers

The move by Google aims to inject certainty back into the advertising ecosystem and calm regulators looking warily at the process behind the third-party cookie phaseout. It also could bolster news publishers that have their own first-party data strategy.

25 January 2022

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U.S. publishers see hope for reining in Big Tech with litigation

Media in the United States is focused on litigation, legislation, and Congressional inquiry in its approach to reining in digital platforms. Today, we dive into the litigation aspect: ad tech and search litigation.

19 January 2022

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Canadian Liberals’ first 100 days prioritise level digital playing field

In its first 100 days, the Liberal government of Canada has made legislation to require Big Tech to share revenues with media companies a priority. Here’s what that might look like.

04 November 2021

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ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

The 200-page report, released in early October, narrowly looks at Google and offers six specific recommendations. INMA members and other industry leaders applaud the findings.

17 October 2021

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Australia’s highest court rules media companies are responsible for third-party comments on social media

Without the protection of free speech, news media companies in Australia are now held responsible for reader comments on their social media posts regardless whether they have seen or deleted them.

16 September 2021

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Apple loses its grip on App Store payments, but media will still flock to it

In the past 15 days, the Apple tax has unraveled in a series of initiatives and regulatory moves that creates a new pricing benchmark and more flexible payment paths for news publishers.

13 September 2021

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What media companies need to know about Apple’s News Partner Programme

The new programme, available in four countries, allows publishers on Apple News to directly sell subscriptions to people reading their articles within the news aggregation app.

13 September 2021

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Dutch media companies outline collaborative guidelines to guide Big Tech discussion

Dutch media and Big Tech companies await word from the national government on next steps following a formal request from the five largest media companies in the Netherlands. In an unusual move, the companies call out several Big Tech companies, whereas in other countries, only Google and Facebook are specifically named.

19 August 2021

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Google executives demystify the end of third-party cookies for INMA members

Two executives from Google presented a Webinar for INMA members to explain the Privacy Sandbox Initiative and share its timeline for the phase-out of third-party cookies.

18 August 2021

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Google fined €500 million by France for series of infractions in negotiations with media

French authorities say Google failed to negotiate with French media publishers. INMA spoke with Frederic Filloux, founder and editor of The Monday Note, who has a softer view of Google’s obligations and flexibility than most.

05 August 2021

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Denmark passes legislation paving way for bargaining between media and Big Tech

The Danish legislation, based on the EU copyright directive — which has been criticised for being complex and lacking the teeth to force a fair negotiation — comes as Google is fined €500 million for failing to negotiate with French news publishers.

13 July 2021

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Gannett fights systemic racism while creating a culture of belonging

To demonstrate its commitment to becoming a greater ally in the fight against systemic racism, racial injustice, and discrimination, Gannett launched a dedicated Take Action Web site, detailing the actions it is taking as a company.

05 July 2021

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Possible government transitions may delay Canadian digital platform legislation

News media companies throughout Canada have published an open letter to the Trudeau administration, asking it to keep its word “to introduce legislation to break the Google/Facebook stranglehold on news before the summer recess.”

27 June 2021

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Mediahuis newsroom uses data to guide transition to digital workflow

In December 2019, Mediahuis Netherlands decided to change news production practices. Based on insights gained from analysing Web data, it transitioned from a print workflow to a digital one.

01 June 2021

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Can there be peace between Big Tech and news media?

Robert Whitehead, lead of INMA's Digital Platform Initiative, interviews Rod Sims, chairman of the Australian Competition and Consumer Commission (ACCC) and Damien Geradin, a Belgian ad tech specialist, about the Australian showdown with Google and Facebook, what it means for the rest of the world, and what the future relationship between Big Tech and news media looks like.

27 May 2021

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Live blogging enhancements increase engagement for Sydney Morning Herald, Age

The Sydney Morning Herald/The Age’s live blogging platform allows newsrooms to set the agenda and deliver timely updates to audiences. Recent improvements now ensure readers can find the most relevant information as quickly as possible.

24 May 2021

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McKinsey partner shares advice on data privacy and media advertising

As the industry looks to a future without third-party cookies, Kabir Ahuja, partner/Media & Entertainment and High Tech Practices at McKinsey & Company UK, shared research and his thoughts on the future of news media advertising with INMA members during the INMA World Congress of News Media.

13 May 2021

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UK publishers join international move toward power balance in digital platform relations

As the UK appoints a new regulator to mediate Big Tech and news media fiscal relationships, INMA corporate members Guardian News & Media and Bauer UK weigh in on the process and possibilities.

02 May 2021

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Economist drives digital engagement in 2020 through social media

The Economist leveraged its social media channels to drive engagement during 2020, specifically around the coronavirus and U.S. elections. During the latter, its Web site enjoyed record traffic.

19 April 2021

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The billion-dollar gap: Facebook, global news industry earn almost the same amount

In 2020, Facebook’s total revenue was US$86 billion, most of which came from advertising. The company made a net profit of US$29 billion. In the same year, revenue for the global newspaper industry was US$93 billion.

05 April 2021

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Ringier’s EqualVoice measures visibility of women in media

Ringier's EqualVoice initiative has helped the media company increase content about women and spurred a social initiative to help other companies gauge how well they are representing women.

04 April 2021

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Funke Mediengruppe almost triples digital subscribers in 1 year

Reducing the volume of advertising and increasing customer lifetime value (CLTV) were key to Funke Mediengruppe’s successful digital strategy, creating a business model to pay for local journalism.

28 March 2021

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Reach PLC shares 3 pillars of digital transformation

Piers North of Reach PLC shared his company's digital transformation journey, including the three pillars of its success: customer value strategy, campaigns, and culture.

24 March 2021

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What Facebook’s big deals in Australia tell us

News media companies can now start comparing Australian Facebook and Google agreements, foreshadowing possibilities internationally. INMA’s Robert Whitehead gives context to what happened in Australia yesterday.

16 March 2021

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Facebook reverses shutdown in Australia as national legislation is tweaked

After a five-day Facebook blackout in Australia, minor changes in legislation produce a breakthrough that yields the social giant’s first Australian publisher deal, with more expected.

23 February 2021

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16 key points you need to know about the Australian Media Bargaining Code

As the Australian parliament gets close to a final vote on the country’s media bargaining code, here is a cheat sheet of what you and your news media company need to know — even if you don’t live in Australia.

21 February 2021

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Here’s what Google’s big Australian media payment deals mean

As passage of the Australian Media Bargaining Code was imminent, deals between Google and three Australian media companies — most notably News Corp — were announced just as Facebook completely pulled out of the country.

17 February 2021

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Australia’s media code enters last round as a new war of words escalates among Big Tech

On Friday, Australia’s parliamentary committee announced support of the country’s media bargaining code, unanimously recommending the bill be passed this week. The bill, which is sure to pass now, will require Google and Facebook pay for content from media companies. In response, Google and Facebook are threatening to withdraw key products from the country and Microsoft called for similar laws to go international.

14 February 2021

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Google threatens to remove search from Australia as remuneration law seems imminent

News media companies around the world are closely watching Google’s actions in Australia. The country’s parliament is expected to pass a law within the next week that will mandate digital platforms pay news publishers for content.

10 February 2021

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NOIZZ.pl launches Ark 2.0 to build awareness about climate change

NOIZZ.pl’s Ark 2.0 project sent the DNA of endangered species into space while also launching a bigger conversation about climate change.

09 February 2021

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Australia takes aim at Google’s dominance in ad technology

INMA boils down a 222-page report just released by the Australian Competition and Consumer Commission (ACCC). Here are the key recommendations, the breakdown, and what Google and media companies have to say about it.

28 January 2021

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No easy answer exists in removing Trump (and others) from social media networks

Is it right or wrong to ban former U.S. President Donald Trump from social media? The only sure thing is that those who think the answer is easy are wrong and that new rules need to urgently be put in place.

25 January 2021

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In “experiment,” Google removes some Australian news from local search results

Google said the experiments will reach about 1% of Google Search users in Australia and is threatening to shut down search throughout the country if the new digital code forcing the negotiation of payments to news media companies goes ahead.

24 January 2021

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Jagran introduces Jagran Local, a city-specific news model

The Jagran Local platform offers credible and factual content that focuses on 360-degree coverage of local news and information.

19 January 2021

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Tamedia increased digital subscribers 42% in 2020

Several of Tamedia’s daily newspapers saw a dramatic increase in their digital subscriptions in the past year, more than compensating for any downturn in print subscriptions.

18 January 2021

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WhatsApp offers a potential subscription journey for media companies

WhatsApp is now a viable platform for selling subscriptions, but what would that process look like?

17 January 2021

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Regional German publishers share costs of data science to drive reader revenue

The partnership of eight German regional news publishers allows them to enjoy the benefits of scale to lower costs through sharing data tasks, improve insights with larger pools of data, and quicken learning through coordinated experiments.

12 January 2021

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VOL.AT becomes first climate-neutral online news platform

After achieving carbon-neutral status for its employees in 2019, VOL.AT became the first online news platform to reach CO2-neutral status for its advertisers and content in 2020.

04 January 2021

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Tampa Bay Times moves to print publishing twice a week

As part of its response to COVID-19, the Tampa Bay Times deployed a plan to reduce its number of print days, beef up its digital subscriber base, and keep its advertiser base.

21 December 2020

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Power shifts coming in 2021 for news media publishers and digital platforms in UK

A new Digital Markets Unit in the UK will oversee a pro-competition regime for platforms, while a new code of conduct will give consumers more control over how their data is used and news publishers a shot at a “fair deal” from digital platforms.

16 December 2020

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MediaNews Group launches premium-tier, ad-free digital subscriptions

MediaNews Group is the first local publisher to debut an ad-free subscription model. It tested price points, tightened its paywalls, and focused on its e-mail newsletter lists as part of the strategy.

09 December 2020

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Australia seeks anti-trust settlement path, not copyright, to force platforms to pay

Australia’s move trumps any other regional mandates, becoming the global gold standard by which Facebook, Google — and likely other Big Tech platforms — will have to abide.

08 December 2020

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Advance Local reinvents town hall meetings during pandemic via Facebook Live

When the COVID-19 pandemic prevented face-to-face town hall meetings, AL.com created live social media events in a series called Reopening Alabama.

07 December 2020

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Zetland’s ambassador programme drives paying membership increase

Zetland sent out 20,000 ambassador cards to paying members across Denmark as part of its "members get members" campaign. The initiative attracted three times as many new members as the company estimated.

06 December 2020

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Google agrees to pay 6 French publishers for content under neighbouring rights law

Although details are difficult to come by, this is the first time Google has agreed to pay news publishers for content. Here’s what INMA knows so far about the deal with Le Monde, Courrier International, L'Obs, Le Figaro, Liberation, and L'Express.

23 November 2020

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Google, French publishers are back at negotiation table on content remunerations

A French court sent Google back into negotiations with French publishers earlier this month after talks broke down in August. The remuneration for content is worth millions. How many millions is part of the negoation.

28 October 2020

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What does Google’s US$1 billion News Showcase initiative mean for publishers?

Seemingly in response to the international impetus to legislate Big Tech, Google announced a US$1 billion news-content licensing payout to about 200 news publishers in five countries to populate a new Google News module first mentioned in June. The initiative booted Australia out of its plan 10 days after its announcement. Here’s what INMA is hearing from industry experts on what this all means.

14 October 2020

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Publishers weigh approaches to balancing power with Big Tech

In the United States, Section 230 gets a look as a vehicle for reining in tech giants, while new voices join the discussion on how to move forward with the ACCC’s News Media Bargaining Code.

17 September 2020

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Google and Apple face increased international scrutiny

It’s been a busy week in the digital platforms space: The ACCC turns its attention to mobile, antitrust regulators in five countries join to battle Google while the U.S. Justice Department readies to file an antitrust suit against the platform, and the Trump Administration inserts itself into the ACCC’s work to force Google and Facebook to pay for news.

09 September 2020

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Facebook and Apple face off over privacy, ad tech issues

Facebook joins news publishers in decrying the 30% Apple Tax and plans to pull its Facebook Audience Network app from the App Store. Also, publishers react to a new Facebook pilot programme that links Facebook user accounts to their news subscriptions.

02 September 2020

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Publishers push back on Facebook threat to Australia regulation

In response to the Australian Competition and Consumer Commission (ACCC), Facebook issues a five-point argument that publishers worry could become a global regulatory playbook. Publishers make their counter-argument.

01 September 2020

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News publishers are not happy with Apple Tax application, news link redirection

With Apple News+ customers being routed to the Apple app instead of publisher sites and unequal requirements to pay a 30% fee to sell subscriptions via the Apple app, news media publishers are crying foul.

26 August 2020

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Google, Australian government exchange harsh public warnings on Big Tech regulations

The battle of words and governance continued in Australia on Monday as Google posted a public warning that pending new regulations on how Big Tech platforms partner with news media companies — specifically on data and paying for content — would harm readers. Australia’s regulatory agency responded quickly, accusing Google of spreading misinformation.

17 August 2020

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U.S. antitrust hearings on Big Tech platforms explore market dominance, effect on media

Late last month, the U.S. House Judiciary Committee’s sub-committee on antitrust, commercial, and administrative law concluded its sixth hearing on Big Tech market dominance, “Examining the Dominance of Amazon, Apple, Facebook, and Google.” Here’s who said what at the latest hearing and highlights from the five previous hearings.

11 August 2020

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Key INMA publishers respond to Australia’s digital platform move

The Australian Competition and Consumer Commission published its “first pass” at a mandatory code of conduct on July 31. Three publishers from the United States, Australia, and Norway share their thoughts on what the announcement means at this point.

05 August 2020

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New Australian code of conduct locks in payments from Big Tech for content

Friday’s announcement from Australia’s competition regulator and government means everything about how Google and Facebook use news media content is about to change — and not just in Australia. INMA digital platforms expert Robert Whitehead shares what’s in the code of conduct, what’s not, what it means, and what happens next.

02 August 2020

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App Store fees are being dissected while Apple News makes important changes

Apple defends its decision on who and what to charge while expanding Apple News to include audio and updating its iOS to change its approach with IDFA (Identifying for Advertisers). Also, NYT CEO Mark Thompson weighs in on regulating Big Tech, and Google responds to code of conduct with Australian publishers.

28 July 2020

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Deadlines loom with France, Australia, and EU entities on media-platform regulations

The next two months are filled with deadlines worldwide as news media publishers and digital platforms negotiate their path and relationship forward. What’s on the table includes remuneration, a code of conduct, and an enforceable data agreement. This time will be very telling for the industry. Also, journalist organisations weigh in on Google licensing deal.

21 July 2020

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Danish media start-up stops Facebook ads, increases membership

Zetland cut off Facebook and Instagram advertising for the month of July, deciding to invest that money into hiring more journalists. In Canada, media publishers discuss a link tax.

14 July 2020

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Stricter enforcement of App Store guidelines leads to media subscription woes

Apple has stepped up enforcement of its in-app purchase rules, which require apps to sell subscriptions via Apple’s in-app purchase system, with a price tag of 30%. Also this week in digital platform news, Google fights to store first-party data and Facebook warning on older articles could lessen traffic to them.

07 July 2020

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INMA report looks at advertising and data ramifications of third-party cookie phaseout

In 18 months, advertising data as we know it will radically change. In this 65-page report, INMA looks at the third-party data that has built an entire advertising revenue model and how disassembling it is one of the most challenging and promising transitions the industry has traversed.

30 June 2020

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Google, North American media companies battle over content use

While Google fires back against the News Media Alliance’s allegations to the U.S. Justice Department about Accelerated Mobile Pages (AMP), The New York Times pulls out of Apple News and Facebook changes its News Feed to favour original reporting.

30 June 2020

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Collaboration, connection form foundation of platform success at Jagran New Media

The online world is mostly about being connected, making collaboration with platforms such as Google and Facebook key to success at Jagran New Media.

24 June 2020

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French remuneration agreement with Google is imminent

In April, the French Autorité de la Concurrence said Google must negotiate with publishers what their protected content is worth within three month’s time. That deadline of July 9 is right around the corner.

23 June 2020

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Facebook, Google face off with Australian publishers after remuneration mandate

Government authorities in Australia and France have ordered Big Tech companies to pay for content that appears on their platforms. This week, Facebook officially responded to the Australian Competition and Consumer Commission. Here is a look at that response, the history, and next steps.

17 June 2020

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Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

In the past week, Canadian media companies launched The Maple Network Exchange advertising platform, an Australian court said news media companies are liable for social media comments, and U.S. President Donald Trump went to battle with Twitter’s new fact-checking policies.

16 June 2020

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Australian government sides with publishers over digital platforms

The Australian government’s decision to come down hard on the digital platforms contains key positive news for media companies and provides precedents for regulators and governments around the world.

16 December 2019

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Apple News+ meets early publisher expectations even as bigger questions remain

Reach extension, connections to young readers and women in Apple ecosystem are among the value propositions to The Wall Street Journal and Los Angeles Times.

04 December 2019

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Facebook responds to publisher questions surrounding News tab

Facebook recently announced its News tab feature, designed to highlight trustworthy news and give audiences more control over the news they see. What does this mean for news media publishers?

18 November 2019

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10 takeaways from INMA’s global digital platforms-publisher analysis

Digital platforms are making changes — but they aren’t the changes news media companies want. This topic is approaching a tipping point within the industry, yet most news media executives are woefully underinformed about the issues even in their own regions. Here is a crash course in what you should know.

14 October 2019

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What does Google’s pushback on a new French copyright law mean for publishers?

The decision last week by Google that it would not pay European publishers for their preview content in France in Google Search and Google News is the Big Tech company’s first challenge to new EU laws. What does it mean and what happens now?

02 October 2019

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INMA creates publisher playbook for Big Tech platform relationships

The 93-page report is the result of a six-month long dive into the relationship, including a study of global media executives on six continents and interviews with 45 media leaders, regulators, and current and former digital platform executives. From that, INMA shares a playbook for how the news media industry moves forward among the Big Tech players.

26 September 2019

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Google’s original news content guidelines are a step forward, yet issues remain

News media executives worldwide welcome the move to prioritise original content yet want more emphasis on local news surfacing, ranking of subscription stories, and the removal of copycat copy.

19 September 2019

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News Corp answers Big Tech by exploring its own news distribution site

While not a done deal, the idea of Knewz.com answers many of the concerns News Corp has about entities like Google and Facebook, including not intervening between a publisher and its audience.

11 September 2019

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The promise and peril of Facebook’s publisher payment plan

Facebook gets mixed and skeptical reviews for its proposal to news media companies like Bloomberg, The Washington Post, ABC News, and Dow Jones to feature their content on a special news tab for three years for US$3 million. Here are the pros and cons as industry experts see the move.

27 August 2019

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Some news publishers reviewing paywalls in response to Google’s Chrome 76

A new desktop browser can unlock metered paywalls by making incognito browsing undetectable, which is good for privacy, bad for publishers using a metered model. Google encourages registrations and a change in paywall model. Read what INMA news executives surveyed think about the change.

06 August 2019

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Inquiry recommends wide-scale reforms to how platforms engage with publishers

The Australia Competition and Consumer Commission (ACCC) released its final report last week on its inquiry into what digital platforms mean to news brands. Here are seven key global takeaways.

28 July 2019

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Facebook detox: Two weeks that changed a media company's strategy

INMA Presentation File

16 January 2019

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